Key Equity Release Reviews 

17,902
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 196 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely helpful and professional staff for providing clear explanations and making complex financial processes completely straightforward and manageable. Consumers note that advisors are exceptionally patient, offering very thorough guidance and regular updates without applying any pressure to make rushed decisions. Some reviewers were not happy with communication or responsiveness, noting unreturned phone calls, missed appointments, or frustrating experiences during their initial consultations. People also mentioned occasional background noise and rushed interactions that detracted from the overall quality of the service provided to clients.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently describing advisors as friendly, knowledgeable,... See more

Service

People report overwhelmingly positive experiences with the service, highlighting professional guidance and a... See more

Customer service

Clients share positive opinions on customer service, highlighting professional guidance and continuous... See more

User experience

Customers consistently note positive experiences with user_experience, describing the entire journey as... See more

Customer communications

Users describe positive interactions with contact, highlighting helpful and professional advisors. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were helped by Tony Salter of Key Equity Release. He was thorough, friendly yet professional, and helped us understand the full implications of what we were doing, giving us plenty of choice and... See more

Company replied

Rated 5 out of 5 stars

A highly recommended company I was given a recommendation via friends who had dealt with Neil Clarke previously. Neil was there every step of the process and always on the end of the phone when... See more

Company replied

Rated 5 out of 5 stars

Tom Walmsley worked with us to update our wills. He was friendly, helpful and knowledgeable. He explained things clearly, outlining our various options and most importantly he listened to what we were... See more

Company replied

Rated 5 out of 5 stars

Being rather apprehensive making first contact with the company it was wonderful to speak to Joseph Withers who put us immediately at ease. He talked us through the whole process and gave us various o... See more

Company replied


Company details

  1. Pension Fund
  2. Financial Consultant
  3. Mortgage Broker

Written by the company

Key Equity Release helps people make confident, informed decisions about later life finances. We’ve supported over one million customers and are rated Excellent on Trustpilot, with more than 16,000 5-star reviews. We take time to listen, explain your options clearly, and recommend what’s genuinely right for you. And if equity release isn’t right for you, we'll tell you. Because your home — and your peace of mind — mean more.

Key Equity Release

Written by the company

Equity Release
Trusted, award-winning equity release specialist
Highly experienced
We have over 25 years' experience. We've helped more than a million customers with tailored equity release advice. Once we've taken the time to understand your needs, we’ll have a sound idea of what the right plan is for you.
We're regulated experts
Key is regulated and a proud member of the Equity Release Council

Contact info

4.9

Excellent

TrustScore 5 out of 5

18K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(17,902)

194 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Neil Clarke

Neil Clarke – outstanding service

If the company reflects the gentleman we had the pleasure of dealing with in helping my parents with their equity release, then I cannot praise them highly enough.

From the outset, Neil Clarke was professional, thorough, polite and, most importantly, caring and understanding of my parents’ circumstances and their need to release funds.

From the initial call through to the subsequent site visit, Neil made the whole process easy to understand and straightforward, which was especially important as both of my parents are approaching their 90s.

There were complications along the way, but Neil did not hesitate to step in and assist at every stage. He kept the process moving and provided us with regular updates, even while he was on holiday. That level of commitment and care really stood out to us.

The circumstances behind my parents’ need for equity release were far from favourable. However, Neil went above and beyond to help them, answer their questions and reassure them throughout the entire process.

If I ever required these services again, I would not hesitate to contact Neil.

Based entirely on our experience, we cannot fault the service we received. Neil is a credit to the company, and we would have no hesitation in recommending him to anyone considering equity release.

August 28, 2026
Unprompted review
Rated 5 out of 5 stars

Ref No FRAN0031

Ref No. FRAN0031
Joseph Nield guided my wife and myself through amendments to our previous wllls. His knowledge and advice made the process so easy.
He completely understood what we wanted and could use the correct terminology required.
He also understood and advised what we required re our two Yorkies, should we die before them. He advised and guided us on all we requested.
He made what could have been headache a walk in the park for us.
Thank you for such a wonderful service.
Sincerely Vanessa and Mick.

August 24, 2026
Unprompted review
Rated 5 out of 5 stars

We were helped by Joseph Withers

We were helped by Joseph Withers. Whilst this was our 3rd attempt to get help with Key, he persevered until he found a lender for us, when others didn’t. He was always friendly and spoke with us like we were friends. We would not hesitate to recommend him as an advisor.

August 13, 2026
Unprompted review
Rated 5 out of 5 stars

We were helped by Tony Salter of Key Equity Release

We were helped by Tony Salter of Key Equity Release. He was thorough, friendly yet professional, and helped us understand the full implications of what we were doing, giving us plenty of choice and space to reconsider if we wanted to (we didn’t).
We found him very helpful.
We highly recommend them, and Tony in particular.

August 1, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're delighted to hear that our adviser was thorough, friendly, and professional, helping you understand the full implications and providing ample choice. We're so glad you found the assistance helpful and highly recommend us!

Key Equity Release

Rated 1 out of 5 stars

5 weeks into the process and I'm no…

5 weeks into the process and I'm no further forward. The first advisor jumped ship with no warning. I've been promised phone calls 4 times from a new advisor, and received nothing. I wouldn't put these idiots in charge of a church raffle.

July 13, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We appreciate you sharing your experience. We are concerned to hear about the lack of progress and communication issues you've encountered with our team. We are actively looking into why your adviser changed and why your promised calls were missed. We are committed to improving our service.

Key Equity Release

Rated 5 out of 5 stars

Neil Clarke /key equity release

A highly recommended company
I was given a recommendation via friends who had dealt with Neil Clarke previously.
Neil was there every step of the process and always on the end of the phone when needed.
Neil gave reassurance with the upmost professionalism which made my journey to equity release a smooth and stress free,from beginning to end.i would highly recommend Neil's services 💯
Thankyou so much Neil for all your hard work and dedication to my case.ill be forever grateful

August 12, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are so pleased to hear that our team provided such a smooth and stress-free experience for you. It's wonderful to know that our dedication made a positive difference in your equity release journey. We truly appreciate your kind words and recommendation.

Key Equity Release

Rated 5 out of 5 stars

Key Equity Release

Key Equity Release. We have used this company twice now in the last 6 years and found them to be a good company to deal with. This time it was Will Thom who dealt with us and we found him to be very clear and knowledgeable also very helpful. We have now completed our further advance and can go ahead with the purchase of our dream holiday home. Thank you Will Thom from both of us.

August 17, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

It's wonderful to hear that your experience with us has been consistently positive over the years. We're delighted that our team could provide clear, knowledgeable, and helpful assistance, leading to the successful purchase of your dream holiday home. Thank you for sharing your kind feedback!

Key Equity Release

Rated 5 out of 5 stars

An excellent service

At quite a difficult time, Michael Faulkner, provided an excellent service with clarity and care to ensure that everything was understood. I felt he was accessible and responsive and I am very pleased with the result.

January 7, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We truly appreciate your kind words and are so pleased to hear about your positive experience during a challenging time. We are glad we could provide clarity and support.

Key Equity Release

Rated 5 out of 5 stars

Equity Release

Upon making an enquiry about equity release I had the pleasure of dealing with Neil Bell at Key Equity Release. What a great guy. He was friendly, professional and highly experienced. I told him I wanted to release some equity so my children could benefit from part of their inheritance now rather than later so one could pay off her mortgage and my son could get on the property ladder and for myself a new dream kitchen. Neil went through the options available and explained each one in detail to enable me to choose the the right one for me. I never at any point felt pressured to decide or proceed and prior to deciding felt very content that I fully understood everything about the process and it was what I wanted to do. Even the recommended solicitors were highly efficient and the whole process was so smooth and completed from enquiry to completion in approximately 5 weeks. My dream kitchen is now a reality and I have two very happy adult children. I can honestly say to anyone thinking of doing equity release contact Neil Bell and you will not be disappointed.

June 12, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are so pleased to hear about your positive experience with our service. It's wonderful to know that we could help you achieve your goals, from securing your dream kitchen to assisting your children with their financial aspirations. We are especially glad that our colleague provided such professional and unpressured guidance, ensuring you felt fully informed and comfortable throughout the entire process. Your kind words about the efficiency of the whole journey, from inquiry to completion, are truly appreciated. We are delighted that we could make such a significant and positive impact on your family's life. Thank you for sharing your fantastic feedback.

Key Equity Release

Rated 5 out of 5 stars

Andrea Love we found to be very…

Andrea Love we found to be very professional, very personable, she added points to our wills that hadn’t even entered our heads, all in all a thoroughly excellent service from Key from start to finish, would highly recommend.

July 20, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are delighted to hear that you found our service to be thoroughly excellent from start to finish. It's wonderful to know that we could assist you with important considerations for your wills. Thank you for your high recommendation!

Key Equity Release

Rated 5 out of 5 stars

A fantastic experience

A fantastic experience in what is a complex product for those looking to release equity in their home. Every step was explained and we were guided through. I would happily recommended this company to anyone looking for a similar product.
In conclusion, I must mention our adviser, Lesley Frame, and the excellent service she provided at each stage which led us to successful outcome.

July 29, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are so pleased to hear that we could make a complex process clear and straightforward for you. It's wonderful to know that our guidance led to a successful outcome, and we truly appreciate your recommendation. Thank you for your kind words!

Key Equity Release

Rated 1 out of 5 stars

Bad Experience

Note: Resubmitted following Trustpilot’s guidelines after previous attempts were flagged by Key Equity Release (first for alleged defamation, which was not removed and then again for including a staff member's first name, which was removed.)

My experience with Key Equity Release was completely frustrating from start to finish. After making initial contact, I received an email confirming a potential equity release figure and a scheduled phone appointment the following day.

Unfortunately, the call took place three and a half hours late. When it finally happened, it was a rushed, Q&A accompanied by noticeable background noise and child activity. The whole experience took less than 5 minutes.

The call simply repeated the online questionnaire I had already filled out. Worse still, directly after this brief call, the quoted equity release amount dropped by a third with no explanation provided. There was no meaningful discussion or guidance regarding suitable options for our financial position.

Although Key Equity Release posted a public response to my previous review stating they would look into this, I have received no direct follow-up. Based on this dismissive service, I advise others to shop around.

July 21, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

Thank you for your feedback. We're sorry your experience didn't meet the standards we aim to provide.

We acknowledge that your scheduled call took place later than planned and apologise for the inconvenience this caused.

We've also reviewed how the borrowing estimate was explained. The figure initially provided online was based on the information available at the time. During the call, additional information meant the estimate changed. While this was expected based on the updated information, we recognise we could have explained the reason more clearly.

The call itself formed part of our standard fact-finding process, which every customer completes before receiving regulated advice. It's an important step in understanding each customer's circumstances so we can explain their options clearly, establish whether equity release is the right solution for them and, if it isn't, we'll say so.

Following your original review, we carried out a full review of your experience, responded publicly and made further attempts to contact you to discuss your concerns, but unfortunately we didn't receive a response.

We take all feedback seriously and remain committed to providing every customer with clear explanations, professional service and advice tailored to their individual circumstances.

Key Equity Release

Rated 5 out of 5 stars

I was interested in equity release but had stressful concerns

I was interested in equity release but had concerns about the process. I was put in touch with Key Equity release through Sunlife insurance. My advisor was Matthew Bowman. I cannot praise Matthew enough for the advice and the reassurances he gave over are consultations. He made sure l understood the process fully and all the guarantees l was going to be given over the retention of ownership of my home. He was extremely professional, pleasant and easy to talk to. Though l had a fixed idea of what l wanted he was able to identify a better deal that saved me a lot of money over the long term.
KEY equity release have the process of applying for equity release completely covered with help finding specialist solicitors and even Will cover. This made the total process very easy. The solicitors even came to my home to sign all the paperwork.
I felt fully supported through out the whole process. What initially was a stressful concern about the process quickly became a reassured and relaxed experience.

June 1, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are so pleased to hear about your positive experience with our equity release process. It is wonderful to know that our adviser provided clear, reassuring advice and helped you secure a better deal. We are also glad that our comprehensive support, including specialist solicitors and Will cover, made the entire process easy and stress-free for you. Your feedback truly highlights our commitment to making what can be a complex decision a comfortable and well-supported journey. Thank you for sharing your kind words.

Key Equity Release

Rated 5 out of 5 stars

Equity release

Key made the process easy and straightforward, i would like to mention Will Thom who made me feel at ease, and helped me through the process.

July 22, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're delighted to hear that the process was easy and straightforward for you. We appreciate you sharing your positive experience and kind words about our team member. Thank you for your feedback!

Key Equity Release

Rated 5 out of 5 stars

Key equity was a great choice to see me…

Key equity was a great choice to see me through the equity release process. All was very professional throughout and even five years after taking the equity out they were still willing to help me confirm a few things with me as it’s time to sell up.

July 16, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're delighted to hear that your experience with us was professional throughout the equity release process. It's wonderful to know that we could still assist you with your queries even years later, especially as you prepare to sell your property.

Key Equity Release

Rated 5 out of 5 stars

Neil Clarke

Just to say that the service i received was second to non from this company . Nothing was to much trouble keeping you informed every step of the way .
I have to give a special mention to NEIL CLARKE who is one of the nicest guys i have ever had the pleasure of dealing with ! he was so understanding polite and courteous. And took his time explaining every detail of the process . If you are thinking of using this company then simply ask for Neil Clarke

July 17, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are so happy to hear about your excellent experience with us and truly appreciate you taking the time to share your feedback. We are especially delighted to know that our team kept you informed and provided exceptional service throughout the process. We will certainly pass along your kind words to the individual you mentioned; we are incredibly proud of our dedicated staff. Thank you for your wonderful recommendation!

Key Equity Release

Rated 4 out of 5 stars

Lesley Frame

Lesley Frame.
Very helpful and understanding to my ignorance in such matters, I would highly recommend an appointment with this professional person as she genuinely wants to help you get the best deal done for you as an individual case.

July 6, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We are so glad to hear that our team was helpful and understanding, and that we could assist you in securing the best possible outcome. We truly appreciate your kind words and recommendation.

Key Equity Release

Rated 5 out of 5 stars

Excellent Professional Service

Excellent professional service, very friendly and helpful, would recommend the service to every one.
I would always prefer a face to face meeting with the Company.

July 8, 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're so happy to hear you had an excellent experience with our professional and friendly service! We appreciate your feedback regarding face-to-face meetings.

Key Equity Release

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look