Ocado Reviews 

18,096
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,153 reviews, most reviewers were unhappy with their experience overall. Many customers frequently encountered issues with product quality and order accuracy, often receiving items that were squashed, damaged, or had very short expiry dates. Problems also arose with delivery services, including late arrivals and missing items, alongside unhelpful customer support when issues occurred. Additionally, many found the process of editing orders or using discount codes cumbersome due to excessive security measures. However, some customers also noted positive aspects, such as friendly and professional delivery drivers who were often on time. A few other people also felt that the product range was excellent, with many items not available elsewhere, and appreciated prompt refunds for any issues or rare substitutions.

What people talk about most

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Product

Customers had ambiguous experiences with product quality and availability, with many expressing frustration... See more

Order

Customers consistently note ambiguous experiences with order, with many reporting issues such as items being... See more

Customer service

People report ambiguous experiences with customer service, with some reviewers expressing satisfaction and... See more

Service

Clients share ambiguous opinions on service, with many expressing satisfaction, highlighting aspects like... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I took what looked like a good offer on Ocado's website offering 20% off food on first order. The day my order was due, the postman delivered a leaflet from Ocado offering between 30% and 15% off my... See more

Company replied

Rated 2 out of 5 stars

Used to be great but after nearly 15 years of loyalty to Ocado I am considering leaving and they are cutting brands I regularly buy from their store and I am frequently finding products I buy regular... See more

Company replied

Rated 2 out of 5 stars

Ocado seem to have an issue in the Itchen Valley. Just got my latest order from Ocado and the 6 pack of tomatoes have been opened and one of the tomatoes have been cut (as in a straight cut) hal... See more

Company replied

Rated 2 out of 5 stars

I've shopped with Ocado for years but I'm going elsewhere now. It's almost impossible to log in. Now you have to have a code by email before you can log in. Fair enough if you want to change the... See more

Company replied


Company details

  1. Supermarket

Written by the company

Tired of supermarket stress? We're the world's dedicated online supermarket, committed to unbeatable choice, unrivalled service, and reassuringly good value. Enjoy easy grocery deliveries. Contact us: 0345 656 1234, WhatsApp 07458 154 453, ocado@ocado.com. Follow us on all social media channels.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

18K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 95% of negative reviews

Typically replies within 24 hours

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2.3

All reviews

(18,096)

1,075 reviews in the last 12 months

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Rated 2 out of 5 stars

Customer service is not good

Customer service is not good, I don't know why? Other online grocery stores always let you know asap if the driver has been held up/broken down, for example. Not Ocado.
We waited for an extra 2 hours after the end time of our slot & still had not heard from them. So you are forced to contact Ocado yourself. Only to be told that it was no longer going to arrive today.
Then told you will have the exact same food/drink delivered tomorrow minus the frozen stuff (which presumably goes in the bin). If your order includes fresh fruit, dairy & other produce you've got to be content with the fact that it's going to be past its best. You certainly don't get treated as a priority & could only choose from 2 3-hour time slots for redelivery. They throw in a £20 voucher but as it can only be spent at ocado it feels like a bit of a punch in the gut, & is quite frankly off-putting. When ocado works well it works well, but when it doesn't it's very poor.

August 6, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! We're sorry to hear that your order was running late, and you had to rebook for the following day.

Regarding communication from the driver, the drivers are always instructed to call you if they are delayed or running behind schedule, so this is disappointing to hear.

We'd like to look further into this for you, so we have requested further information. We look forward to hearing from you soon!

Rated 1 out of 5 stars

Review Approval Based on Personal Opinion

I am writing this review about the review system on Ocado and giving it one star. Reviews take forever to get published, if they do at all. This makes many product reviews a bit out of date. The review panel only publishes reviews based on their own personal opinion of whether they should be published or not.

August 6, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! We're sorry to hear that your reviews have taken some time to be published. We'd like to look further into this for you.

We have requested further information from you and look forward to hearing from you soon!

Rated 2 out of 5 stars

Poor system, Idiotic bot and ineffective human agents

I really should have looked at the trust pilot reviews before I signed up for Ocado.

I took delivery just now and a frozen pizza box was quite mangled so I immediately joined the app chat and had a useless bot to deal with.

Ocado thinks it's suitable to have such a limited feature front-ending customer issues but it can't do anything about refunding damaged items until a finite time after the delivery, for some silly reason, despite the fact that somewhere in their system there is a very clear definition of what I ordered and when the delivery slot was. On top of that the bot then leaves the conversation before the end of their imposed waiting period. When I challenged the bot and was finally transferred to a human, the agent defended the bot and their own silly processes and mis-read the chat history, asserting that the bot only left when I was transferred to a human, which is absolutely untrue.

This is far from my idea of what I thought was going to be a premium online shopping experience to justify their higher than others' prices.

Very unimpressed.

August 6, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Brian! We're sorry to hear about your recent experience with us, our live chat feature, and that you also received a pizza box that was damaged.

This isn't the service that we wish to provide, and we're sorry that you received a damaged item. We will make sure to raise your feedback regarding the live chat bot.

If you ever need to request a refund going forward, you can do this online via the app or website by going to My Ocado> Orders and then clicking 'Request Refund,' and you can select the item that you'd like to request a refund for.

If you wish to discuss this further or require any further assistance, please reach out to us at the Customer Hub!

Rated 5 out of 5 stars

I have shopped on line for many years…

I have shopped on line for many years and got annoyed at many shops for out of date items ,items with tomorrow’s date ,mouldy fruit ,veg ,bread .the worst food shop delivered half my items and wouldn’t let me claim for the missing items so costing me double by having to buy them elsewhere next day .And others delivered way past delivery early slot into the very late evening .Totally fed up of all of them .Until I tried Ocado.
Ocado is the only online shop for food I trust not to experience any of the above ,my deliveries are within time ,the food is within good date and nothing ever mouldy or missing (as yet )so I’m happy to keep shopping with them (a bonus) is the Flash sales ( they are great ) and top up my shopping …so MORE FLASH SALES please ..

July 31, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Poppy! Thank you so much for your lovely review. We are so happy to have you with us and are so glad to hear that you receive your shopping with good dates and never receive any mouldy or missing items! We want the best service and quality for you, and we are happy to hear that we're hitting the mark!

Regarding flash sales, these are our version of the yellow stickers you'd see in your regular supermarket. All available items in the Flash Sales will appear when checking out your order, to make sure you don't forget any bargains!

Please reach out to us at the Customer Hub if you ever need anything!

Rated 2 out of 5 stars

2FA makes sharing account impossible.

I've used Ocado for years, but they have decided to add 2FA to all accounts and have no way of turning it off. They also can not add a 2nd email address to the account or have a 2nd account that links to mine. This means my wife can no longer access the account. Ocado have generally been very good, but this just makes it unusable in my household, so I suspect I'll leave.

August 5, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for your review. We have implemented multi-factor authentication as a security measure to keep your account safe.

We understand that it may be more difficult for a shared account; however, if you log into the Ocado app, it will keep you logged in for extended periods of time. Therefore, MFA will only have to be completed on a very rare occasion.

It isn't something we're able to turn off, as we want to ensure the safety and security of our customers' accounts.

If you'd like to discuss this, or anything else, further, please reach out to the Customer Hub directly.

Rated 1 out of 5 stars

Vehicle WX22 TTK on Wednesday 5th…

Vehicle WX22 TTK on Wednesday 5th August 2026 at 12.25pm at Fengate Island decided to uncut all the traffic at speed approaching the island and then cut in front of traffic without indicating and continued at speed around the island needed overturning his Vehicle this employee then decided to follow a learner driver to where he was trying to push her down the road once passed the learner driver he approached the light just before his depot at Fengate at speed slamming on his brakes. Once the light had changed he drove off at speed and a right hand turn on two wheels into his depot. Quite frankly a very poor state of driving and a accident waiting to happen

Update to response from Ocado

You response claims you need further information from myself which you haven't asked for and the email I send has told me you will deal with this internally but no other information is need and the outcome will not be informed to me. Which basically mean you will just cover it up and forget about it no doubt like all the other reports you receive. Very disappointing!!!!

August 5, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Stephen. We're truly sorry to hear that one of our drivers was driving at speed and cut in front of traffic without indicating before slamming on their brakes. Our drivers are supposed to be the ambassadors of our company, so this is really disappointing to hear that this has happened. We'd like to raise this further and look into this, we have requested further information, and we look forward to hearing from you.

Rated 2 out of 5 stars

Still insist on using plastic bags!!

I can't believe that Ocado doesn't have an option to deliver food in crates! Don't they understand that the plastic bag tax was introduced in 2015 for a very good reason - to reduce the amount of plastic being generated?! I don't care that they take them back for oor recycling - don't produce them in the first place!!
If you're looking for a supermarket that delivers without added plastic bags, try Sainsbury’s or Waitrose.
Also, on my first delivery, Ocado didn't deliver 1/3 of my order! Customer service were helpful in resolving it, but the inconvenience of an hour on the phone was considerable. I won't be using them again.

July 10, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! Thank you for your review regarding the plastic bags on your order.

Our plastic bags help us efficiently deliver to our customers, preventing damage caused by spillages, and keep groceries safe and hygienic as we transport them from our hi-tech warehouses and deliver them to the homes of our customers.

We are trialling alternative methods, but we have yet to find a suitable replacement. We've found that paper bags are less reliable (and take more energy to produce), and having no bags at all leads to more waste and, since deliveries take longer, would need more vans on our roads.

Our focus is on making sure we take back and recycle and remake as many bags as we can through our closed-loop recycling scheme, which means we don't need to use any more plastic - we were the first grocery retailer to create our own recycling system of this kind. We refund customers 10p per bag they return, something we call a Bag Bonus.

Rated 3 out of 5 stars

4hour slots taking precedence over 1 hour slots.

Have used Ocado since it started and have a Smart Pass which I pay for. I am finding it increasingly difficult to find a one hour slot now they are doing 4hour slots. I have always been able to book a one hour slot a couple of days before and cannot always book a week in advance due to responsibilities. Never had a problem before. It seems 4 hour slots are taking priority over 1 hour slots. Ocado state they make shopping from home easier. Not anymore. Very disappointed.

August 4, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! Thank you for your review, and thank you for being such an amazing, loyal customer with us!

We appreciate that it can be frustrating when you cannot book the slot that you would like. Slot availability can vary, so we would advise you to keep checking back on the website or app to see if any slots become available, if other customers cancel their orders or change slots, to ensure you get the slot that you would like! If you do need anything else, please reach out to us at the Customer Hub!

Rated 1 out of 5 stars

Rotten and unfit for human consumption…

Rotten and unfit for human consumption food products.
I received my recent order, like others have declared, packed without care in overfilled bags. Among the shopping were ROTTEN BANANAS AND A PACK OF 6 M&S APPLE JUICE that looked and smelled like the pack had been stood in filthy contaminated water/sludge. Even the straws were contaminated. This was INSIDE the plastic packaging. HOW WERE THESE PRODUCTS DEEMED FIT? The answer, THEY WERE NOT. It is a shame that the good name of M&S is being dragged down by a company like Ocado NOT acting in it's 'duty of care' to customers and supplying UNFIT food products. The bananas went into the bin, they looked like they'd been stood on OR they'd been supplied OUT of the bin. The apple juice will go off to Environment Health as I feel they pose such a risk to health. WHAT IF THAT IS SEWAGE OCADO? Contacted them and despite the assurances that the matter would be looked into and the £15 voucher (which must be used within 2 months) I have requested my account be closed with them. Spent a LOT of money over the past few years but no more. What got me was the, (quote) " We'll check with the warehouse to see if the cartons of apple juice were kept in a dirty crate or if they came in like that" IT DOES NOT MATTER IF THEY CAME IN LIKE THAT OR IF YOUR WAREHOUSE IS FILTHY. THEY SHOULD HAVE BEEN REJECTED/REMOVED FROM SALE AS 'UNFIT'. If you treat loyal or new customers like this you do not deserve to operate a food business. It isn't about the cost of the product, it's the cost to health. I do not want your voucher, it, in my opinion is a 'fob-off. I'll no doubt get the generic 'contact our customer hub to discuss further'. Not interested, delete my account and UP YOUR GAME!

I have written 3 times to Ocado about this matter. Order number: 1823520609092 - 10.35 slot on Saturday 1st August 2026

August 1, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! We're sorry to hear that your recent delivery was poorly packed, and you also received poor-quality items. This is certainly not the level of service or quality that we wish to provide for our customers, and we thank you for raising this with us.

We'd like to put this right for you, so we have reached out for more information so we can look further into this for you. We look forward to hearing from you!

Rated 1 out of 5 stars

Horrendous experience and worst...

Horrendous experience and worst customer service ever. Borderline scam

Everything was horrendous from start to finish. Delivery, order issues with wrong and missing items and then customer service was completely useless and unhelpful. A complete disaster. Will never order again, would rather die starving than giving them a single other pound.

August 4, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! Thank you for your review, and we're sorry to hear about your recent delivery experience with us, this absolutely isn't the experience that we want for you, and we would like to look further into this for you.

We have requested further information from you. We look forward to hearing from you soon!

Rated 1 out of 5 stars

Appalled by arbitrary account closure and blanket discrimination

I have been a loyal Ocado customer for a long time, using their service repeatedly without a single issue on my end. Out of nowhere, my recent grocery order was cancelled, and my account was permanently closed.
When I contacted customer service to ask why, I was sent vague, template responses stating their Finance Team flagged my order based on "historical delivery issues in the immediate geographical area" and other undisclosed risk criteria. I have done absolutely nothing wrong, paid in full in good faith, and maintained a flawless customer record.
It is completely unacceptable for a major company to use unfair, non-transparent blanket geographic scoring to penalize individual compliant customers for issues happening in their general area. When I challenged this under UK consumer protection laws, management simply issued a deadlock letter and refused to investigate or resolve the matter.
Extremely poor customer service and unfair practices. I am formally escalating this to Trading Standards. Save yourself the stress and shop elsewhere! Ocado’s automated reply below asks me to contact their Customer Hub to "discuss this further." However, management has already sent me a formal, final deadlock email explicitly confirming that their decision is permanent, refusing to provide individual evidence, and closing my account. This public reply is purely a template to appear helpful. I am proceeding directly with my formal complaint to Trading Standards.

August 4, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Candice, we're sorry to hear this. This is never how we want our customers to feel, and thank you for your review. If you do wish to discuss this further, please reach out to us at the Customer Hub!

Rated 1 out of 5 stars

Just received my order

Just received my order, which included a carrier bag with two watermelons, and they were absolutely sopping wet, with water in the bottom of the bag, which tells me you have given me two frozen melons and that they have been defrosted en route to me in your van, because when I cut into this melon, it was white. When you have a frozen melon and cut into it, the colour isn't its usual red-pink. It is pale pink and white around the edges. and again, I have received. more frozen melons from you. I'm not an idiot. I know what frozen food looks and feels like; my bag was absolutely soaked wet with a puddle of water in the bottom. If these were not frozen melons and you picked them from the shop floor, they wouldn't be soaking wet like this. How many times are you going to do this to me? Two more melons that I can't eat from you!

August 4, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Beverly! We're sorry to hear about your recent delivery experience with us and that the watermelons had arrived wet. Thank you for also supplying your email address. I can see that we have reached out to you regarding this. If you wish to discuss this further, please respond to our email, and we'll be happy to help!

Rated 4 out of 5 stars

The only supermarket I shop with now

The only supermarket I shop with now. And trust me, I have shopped with them all! Ocado are the only ones that consistently puts customer service as a priority. From the person on the phone to their delivery drivers.
If I had any complaints, re the four stars and not five, who or whatever does the packing, needs retraining. I believe it's a machine? I often get some bags crammed to the point of the handles breaking when I pick it up from my door to the kitchen, and other bags with only one item in it.
Other than that, thank you. Oh and it helps that they also carry M&S products! NICE!!

August 1, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, Michael! Thank you for your review; it is amazing to hear your kind words about our customer service and our delivery drivers. It is disappointing to hear about the packing of your orders, and we'd like to look into this further for you. We have reached out privately to discuss this further with you. We look forward to hearing from you soon, and thank you for being such a loyal customer with us!

Rated 1 out of 5 stars

Ocado refuses to close my account after their bad service

I received the most appalling service from Ocado on 17 July and asked for my Ocado account to be closed on 21 July. I received an email confirmation on 21 July that my request to close my account had been received. As of today Ocado has still not closed my account. When will my account be closed and why has it taken so long. I do not reward bad service CLOSE THE ACCOUNT. I will continue to write reviews until the account is closed.

July 21, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, we are so sorry to hear that your account has not been closed yet. We completely understand how frustrating this must be.

So that we can get this completed for you, please get in touch via the Customer Hub and we will get this actioned for you right away.

Thank you for your patience, and we hope you have a great day!

Rated 2 out of 5 stars

I really want to like Ocado and In…

I really want to like Ocado and In general they are amazing, but they fall short at the most basic of tasks.. packing.

3 weeks running now I have received shopping with damaged items.

Today was the final straw! Greek yoghurt all over my milk and coleslaw and large baking potatoes just sitting on top of tomatoes.. now one looks like it made the hulk angry.

May seem petty to be this mad lol but 3 weeks on the trot, I know they'll refund me (hopefully) but all them items were needed today!

August 4, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Philip,thanks for taking the time to get in touch. We are so sorry to hear this, and we do not think it is petty at all! We completely understand how frustrating it is to receive squashed and damaged items three weeks in a row, especially when you need those ingredients straight away.

If you would like us to look into this further, please get in touch via the Customer Hub so we can get this sorted out for you right away and pass your feedback over to our packing team!

Rated 2 out of 5 stars

M&S- please find a better distributor

Yesterday I complained because I received damaged goods & was told by your agent Destiny I’d receive a refund for the items via email by the end of the day, yesterday.
I have received no email.
This happened last time messed up & I complained. I shouldn’t have to repeatedly chase the same issue. Is it your policy to promise refunds, then not send them in the hope the customer just forgets? This is appalling customer service.
Send the refund.
Honestly don’t know what’s wrong with this company, they just cannot fix things when they go wrong, I love M&S products, I wish they’d find a better distributor.

August 3, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi RE, We are so sorry to hear about this and completely understand your frustration. We always aim to get things sorted for you straight away, so we are very sorry for the delay and any confusion with your email confirmation.

So that we can look into this further for you right away and get your refund processed, please contact our Customer Hub team with your order details and full name. We will be more than happy to get this sorted for you as a priority!

Rated 1 out of 5 stars

This is a Company I'd never work for a…

This is a company I would never work for again, and I stopped buying from them after my experience.

I worked at Ocado in Purfleet. During my three-month probation period, I was regularly praised for my performance. Every couple of weeks, I was told I was doing well and that there was nothing to worry about.

When my three months ended, I was told there were no complaints about my work, but that they wanted to extend my probation by another two weeks. I agreed.

Just three days later, I was suddenly informed that I had failed my probation. They claimed I worked too slowly, despite never raising that concern during the previous three months. I felt completely betrayed.

From what I personally observed, some White English employees were given permanent positions very quickly. For example, one employee who joined around the same time as me was wearing the orange vest, indicating permanent status, within about two weeks, while I remained on probation.

Losing that job left me unemployed for the next four months, which had a significant impact on me. Based on my own experience, it was a very disappointing company to work for and may this company declare bankrupt soon!

October 15, 2025
Unprompted review
Rated 3 out of 5 stars

Only as Good as...

This will read quite different to my previous review for Ocado. Any online retailer is only as good as its website/app. Sadly, Ocado used to be in a league of its own, but have since aimed for the lowest possible denominator. There is now little to set them apart from others. For example, in searching and filtering for products, we have to jump between different parts of the page, so now frustratingly tedious to spend money! Many of their filters, such as 'fat free' are good for nothing. Other supermarkets offering a more functional and helpful 'low fat' option are ahead of them now. The overall presentation looks backward, whereas it has previously been clear and polished. No, this is not my huffy reaction to change. I've had plenty of time to adjust!

I've also found their product lines aren't as broad as they used to be. Ocado used to be THE place to get something, whereas now I increasingly find myself having to go elsewhere for more and more items.

So, altogether, it seems that Ocado are consciously trying to narrow things... the ease with which we can locate different items, or the number of lines that they offer... and they don't care to improve on this. We just have to take what they care to offer.

Whilst that's saddening, I do still find their delivery drivers real stars, their bag return scheme the best, and any rare problems with what's delivered are sorted with minimal fuss.

April 29, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for taking the time to leave such detailed and honest feedback.

We are so sorry to hear that you are disappointed with our website layout, search filters, and product selection. We always want shopping with us to be effortless, so we will be passing your comments directly over to our Design and Buying teams to review for future improvements.

We are really glad to hear that you still love our delivery drivers, bag return scheme, and customer care!

Thank you again for your loyalty and for helping us improve our service.

Rated 5 out of 5 stars

Aimal was excellent

Aimal was excellent. He rang to say he was early which was great and he was speedy bringing goods in and very very friendly and helpful. A lovely chap, a credit to your business.
Thanks Aimal

August 3, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Sarah, thank you so much for taking the time to share this wonderful feedback!

I am so pleased to hear that Aimal provided such fantastic service by calling ahead, delivering your goods quickly, and being so friendly and helpful throughout.

I will be sure to pass your lovely comments directly over to Aimal and his team manager so he receives the recognition he deserves. Thank you again for reaching out, and I hope you have a great day!

Rated 5 out of 5 stars

Excellent delivery service

Excellent delivery service, great food, amazing customer service. Been using them for years and will carry on! If there are any substitutions they are suitable and easily refused if you don't want them.
Delivery drivers friendly and helpful

August 1, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello Rebecca, thank you for taking the time to leave such a lovely review.

We are so glad you enjoy our service so much and have been a loyal customer for so long! We pride ourselves on providing excellent service from our drivers, a great food selection and easily manageable substitutions and we are so thankful you agree.

Here’s to many more years of happy deliveries!

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