The Perfume Shop Reviews 

183,374
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 36,329 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff members for providing exceptionally helpful advice, patient guidance, and making every single store visit an absolute pleasure. Shoppers consistently love the remarkably fast delivery times, wonderful product selections, beautiful complimentary gift wrapping, and highly reasonable prices available online. However, some customers also noted frustrating problems with missing packages, incorrect shipping addresses, or deliveries left completely unattended in insecure outdoor locations. A few reviewers were dissatisfied with unexpected product quality issues or encountered unhelpful store policies regarding strict exchanges for opened items.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting exceptional customer service and welcoming... See more

Product

Users describe positive interactions with product, highlighting great prices, beautiful gift wrapping, and... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the prompt and speedy... See more

Service

Customers consistently note positive experiences with service, highlighting knowledgeable and friendly staff... See more

Price

Reviewers highlight positive aspects of price, noting that costs are very reasonable and competitive.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I just really surprised when I got your message saying shipment will reach next day. I booked during the night and next day the shipment reached my home. DHL also very good. The are giving all the... See more

Rated 5 out of 5 stars

Rebel and her manager are phenomenal at their jobs! They listen to the customers and recommend scents accordingly. They are always friendly and are caring and understanding towards us, especially cust... See more

Company replied

Rated 5 out of 5 stars

Amina helped me pick out a lovely perfume for my husbands birthday and was patient when I was undecided and gave me advice when needed. All the staff were super lovely and would come back here when wa... See more

Rated 5 out of 5 stars

Excellent service Staff amazing Callie service us and she was wonderful she made it so easy lots of knowledge on all the perfumes 5 stars 🌟 found out it was my birthday and made me feel so speci... See more


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info


4.7

Excellent

TrustScore 4.5 out of 5

183K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(183,374)

34,096 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Big shout out to Penny and Kara

Big shout out to Penny and Kara, they were so lovely, welcoming and helpful. Very wholesome people who make you feel good instantly. Both of them go out their way to help you find exactly what you are looking for, even if you don’t know what that is yourself 💕 thank you so much. Cannot recommend enough! 🖤✨

August 28, 2026
Unprompted review
Rated 1 out of 5 stars

Bought a perfume from their shop in…

Bought a perfume from their shop in Stratford but the 100 mls was not available. They then arranged for a delivery to my flat. However the item wasn’t delivered due to incomplete address. My flat number was missing on my order though I provided my complete address to them. Been asking the customer support but was told that I have to wait for 14 days. It’s been 2 weeks now and I feel like I keep on chasing for an update. I feel frustrated.

August 17, 2026
Rated 1 out of 5 stars

Fake/turned perfume

August 20, 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

I’m sorry to hear that you have concerns about the authenticity or condition of the fragrance you received.

Please be assured that all products sold by The Perfume Shop are 100% genuine and are sourced from official brand suppliers or authorised distributors. We do not sell counterfeit or imitation fragrances.

There can be a number of reasons why a fragrance may smell or perform differently from what you remember. This can include whether the fragrance is an Eau de Toilette or Eau de Parfum, individual skin chemistry, temperature and climate, as well as natural changes in how we perceive familiar scents over time.

However, we would never want to dismiss your concerns. If you believe there may genuinely be an issue with the fragrance you received, you are welcome to visit one of our stores where our fragrance experts can compare it against our tester stock. Alternatively, please contact our Customer Services team and we would be happy to advise you on having the product assessed further.

Kind regards,
Jasmyn
The Perfume Shop Customer Services

Rated 3 out of 5 stars

Packaging

I’m quite disappointed with the packaging. The perfume was placed in a much larger box with no protective padding or bubble wrap, so the bottle was moving around freely inside the box during transit. This could have easily caused damage to the perfume. Please make sure fragile items are properly secured and protected before shipping.

August 27, 2026
Rated 5 out of 5 stars

I love my bundle perfume I’ve got

I love my bundle perfume I’ve got. All of them they just perfect and I absolutely loved them, I’m so happy as they come with a little surprise 30 mil off perfume I can use in my handbag. Thank you so much.

August 20, 2026
Rated 5 out of 5 stars

We would love to thank Chloe today at…

We would love to thank Chloe today at the kings Lynn Perfume Shop for her service today, Chloe was very helpful, she helped my 14 year old daughter find the best price for the perfume she wanted, thanks again Chloe.

August 31, 2026
Unprompted review
Rated 5 out of 5 stars

Great value and website

Easy to find what I wanted and available at a very good price. The perfume came next day as promised and in perfect condition.

I'll definitely buy from them again.

August 27, 2026
Rated 5 out of 5 stars

I was served by Oyeshi and her service…

I was served by Oyeshi and her service was absolutely amazing! She was very polite, engaging, attentive and definitely knew her stuff. Out of all my time going into the perfume shop, this was by far my favourite experience! Thanks Oyeshi!

August 31, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look