Ann Summers Ltd Reviews 

84,171
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,597 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff for their professional, patient, and exceptionally welcoming bra-fitting services across multiple locations. Shoppers deeply appreciate the personalized attention, reassuring guidance, and extremely helpful advice provided during their wonderful store visits. People also note the wonderful product selections, beautiful lingerie ranges, and comfortable, inviting store environments that make browsing easy. Consumers truly enjoy discovering fantastic new items, lovely fragrances, and finding perfect fits that instantly boost their everyday confidence. Reviewers consistently note that shopping here feels genuinely special, leaving them fully satisfied with their purchases and eager to return.

What people talk about most

Staff

Clients share positive opinions on staff, frequently praising their professionalism and expertise during bra... See more

Product

People report satisfaction with the products, highlighting the wonderful selection of bras and lingerie that... See more

Service

Customers consistently note positive experiences with service, highlighting professional and helpful staff... See more

User experience

Customers had positive experiences with user experience, consistently praising the staff for being... See more

Customer service

Consumers find customer service to be positive, highlighting exceptional care and helpful staff members who... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited the Chelmsford store today to get a refresh on my bra collection and was served by the lovely Dominika, she was just soo lovely. Dominika was very professional and gave off such a lovely vib... See more

Rated 5 out of 5 stars

Amazing experience, Anne in the Bournemouth store knew exactly what size and style to put me in and has given me so much more confidence in a bra. I always wore bralets thinking I had no boobs which i... See more

Rated 5 out of 5 stars

Ash at the Liverpool One store was exceptional. She helped me so much choosing some pretty sets to take on holiday. She guided me through right sizing and fit offering suggestions as I was describing... See more

Rated 5 out of 5 stars

In the Nottingham store, me and my friend were warmly greeted by Jodie then taken for a bra fitting. She was professional and enthusiastic. Jodie helped us figure out our best bra styles. We both left... See more


Company details

  1. Sex Toy Store
  2. Erotic Clothing Store
  3. Lingerie Store
  4. Swimwear Store
  5. Underwear Store

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

4.8

Excellent

TrustScore 5 out of 5

84K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(84,171)

2,724 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Romford store

Romford store -

I walked in and Anda greeted me straight away, then took me to the back for a fitting. She was super friendly and made me feel comfortable from the moment I arrived.
They didn’t have my size in store, but instead of leaving it there, she went the extra mile and called the Lakeside branch to check stock for me.
Really appreciated how helpful and proactive she was — such lovely customer service.

September 5, 2026
Unprompted review
Rated 5 out of 5 stars

Maidstone store

First time shopping for the wife. Customer service was on point. Knew everythink we needed to know. Massive thanks to finley. Maidstone store. 100% visit again

September 5, 2026
Unprompted review
Rated 5 out of 5 stars

Bra review

Ruby was so kind and sweet ,made the whole experience amazing ,would definitely recommend getting a bra fitting done .

Bristol Cabot circus

September 4, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic costumer service.So much help…

Fantastic costumer service.So much help with finding the right sized clothing ,especially from paris!!She was very caring and made it a very comfortable experience.She was sociable and kind,i wanna say thank you from Aaliyah!All staff were so helpful,and had great costumer service!

September 4, 2026
Unprompted review
Rated 5 out of 5 stars

Telford

Olivia was so helpful. She gave me really good advice and was able to answer all the questions i had. Very welcoming atmosphere as well in the shop.

September 4, 2026
Unprompted review

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