Speedy efficient buying - usually have my favourite perfume at greatly reduced price. If you want genuine perfumes etc at prices far lower than any high street store, then shop with Fragrance Direct.... See more
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Review summary
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I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for... See more
First time ordering from this company and would have given 10 stars if that was possible ✨️ Placed order on Monday and recieved my perfume on Wednesday. Amazing customer service and will definitely us... See more
Company replied
The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised. The one occasion that there was a problem you resolved it rapidly and efficiently. Your pric... See more
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Company details
About Fragrance Direct
Written by the company
Prices so fabulous, why would you go elsewhere?
Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 2,000 products from hundreds of big-name brands, designer labels and high street favourites.
Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.
We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.
Contact info
Garrison House, Byrons Lane, SK11 7JW, Macclesfield, United Kingdom
- 01625 443143
- help@fragrancedirect.co.uk
- www.fragrancedirect.co.uk
4.7
Excellent
41K reviews
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Fantastically priced
I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for several years now to buy this and several others. Always price compare with these guys before you buy your favourite scent.
May 22, 2026
Good company
Very nice perfume always buy it for my daughter delivery on time reasonable price
August 5, 2025
Quick service great price
June 2, 2026
Good 👍
Good service great selection, one thing thou one got perfume which dont work much getting very hard to spray . Yet apart from that all great things
June 2, 2026
Absolutely Love the Perfumes I've had…
Absolutely Love the Perfumes I've had from Fragrance Direct, my Deliveries always on Time.
May 31, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Great service fast delivery bought for…
Great service fast delivery bought for grandson he loved it great value for money would recommend
May 29, 2026
Reply from Fragrance Direct
We are so happy to hear that your grandson loved his purchase and that you found our service and delivery to be excellent. Thank you for your kind words!
delivered on time and at the right price
May 26, 2026
Reply from Fragrance Direct
We are so pleased to hear that your order arrived promptly and that you found the pricing to be satisfactory. Thank you for your positive feedback!
Fab prices for the perfume I wanted and…
Fab prices for the perfume I wanted and my order was here very quickly so pleased with this company
May 22, 2026
Reply from Fragrance Direct
We're so happy to hear you found the perfume you wanted at a great price and that your order arrived so quickly! We truly appreciate your kind words.
On time brilliant price for expensive…
On time brilliant price for expensive fragrance
April 29, 2026
Reply from Fragrance Direct
We're so pleased to hear that your fragrance arrived on time and that you found the price brilliant! Thank you for your wonderful feedback.
Reply from Fragrance Direct
We're so glad to hear you appreciate our app and service, especially the fast delivery. Thank you for your wonderful feedback!
Always packed nice and good prices with…
Always packed nice and good prices with lots of choices
May 16, 2026
Reply from Fragrance Direct
We're so glad to hear you appreciate our careful packaging, competitive pricing, and wide variety of options! Thank you for your wonderful feedback.
Perfume deals
The delivery was very quick and
Im really pleased with my perfumes, an the deal was very good , its catching the deals that's what makes the Fragrance direct site so good
May 14, 2026
Reply from Fragrance Direct
We are so happy to hear that you are pleased with your perfumes and the quick delivery! We truly appreciate your kind words about our deals; we always strive to offer great value. Thank you for your positive feedback.
Happy as always!
I have purchased from this company for years and they haven't let me down yet!
May 12, 2026
Reply from Fragrance Direct
We are so happy to hear of your continued satisfaction with us over the years! Thank you for your loyalty.
An excellent fragrance…
The fragrance (Calvin Klein Eternity: Flame) is wonderful, suits my character, is most agreeable, arrived promptly, was a very reasonable price, and from an informed company.
May 12, 2026
Reply from Fragrance Direct
We're so glad to hear you're enjoying the fragrance and that it suits you so well! We appreciate your kind words about our prompt service and pricing. Thank you for your wonderful feedback.
Very good service items well packed and…
Very good service items well packed and on time
May 11, 2026
Reply from Fragrance Direct
We're so happy to hear that you had a positive experience with our service! It's wonderful to know that your items arrived well-packed and on time.
Cannot access website as being changed…
Cannot access website as being changed - redirects to sister site but is useless.
Response is not helpful at all, if sister site is only alternative but does not work properly then why bother?
May 9, 2026
Reply from Fragrance Direct
Thank you for your email. We are sorry that Fragrnace Direct is no longer trading and has been moved to our sister company, allbeauty.com.
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