Vitality Reviews 

68,591
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,529 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful, polite, and professional staff who provide clear guidance, patient answers, and exceptionally efficient support during every phone interaction. People genuinely appreciate the prompt responses and friendly customer service that make navigating health insurance policies and arranging medical care straightforward and reassuring. However, some reviewers were not happy with the claim process, describing unexpected difficulties, denials, and frustrating delays when trying to secure coverage. A few other people also felt that long waiting times on phone calls and poorly structured procedures made managing their health requests overly complicated and tedious.

What people talk about most

Staff

Users describe positive interactions with staff, praising representatives for being exceptionally helpful,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are quick,... See more

Service

Consumers find service to be positive, highlighting friendly staff and quick problem resolution over the... See more

Claim

Customers consistently note ambiguous experiences with claim processes, showing a distinct split in... See more

Response time

People report positive experiences with response time, highlighting that calls are answered quickly and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I spoke to John who helped me make sense of my path forward with an ongoing issues I had been going down NHS treatment route with despite having vitality for 20 years and never making a claim before.... See more

Company replied

Rated 5 out of 5 stars

I have a health plan with Vitality but will have a surgery with NHS. While I phoned to enquire about the possible cash payment by Vitality for me to undergo the procedure with NHS hospital, the lady w... See more

Company replied

Rated 5 out of 5 stars

I was used to navigating through Bupa portal. I find Vitality app/portal hard to navigate through. Finally got the number to call for authorisation numbers for treatment. The lady was friendly and hel... See more

Company replied

Rated 5 out of 5 stars

I needed to speak to someone about how to progress a claim after referral to a spinal consultant. The lady to whom I spoke (I am afraid that I did not catch her name) could not have been more helpful... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

69K reviews

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4.5

All reviews

(68,591)

11,056 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Referral

The staff member who I discussed my issues with was extremely professional and friendly.
They arranged a health plan as well as an appointment with my desired specialist.

September 16, 2026
Rated 5 out of 5 stars

Friendly and helpful.

Angela was very friendly and helpful. She helped me with my query very efficiently. She helped me navigate some of necessary steps needed on be completed on the app, whiles I was on the phone with her and made the whole process quick and painless.

September 16, 2026
Rated 3 out of 5 stars

Issues with the answering bot and not…

Issues with the answering bot and not understanding my clear instructions.

Issues with Life Insurance process as have been 20 years plus with Vitality/Pru Life PMI cover and now getting a negative approach although I am generally fit and well and Platinum rated over many years.

Please contact David Ellis - to follow up on ID member no. 1203862907.

Staff (humans) have always been most kind, patient and helpful on the telephone.

Thanks

September 16, 2026

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