SPORTMASTER Reviews 

15,914
TrustScore 2.5 out of 5

2.3

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Rated 1 out of 5 stars

Complaint about poor service Dear , Sportmaster. I was in Hundig today at 14:35 and your worker who was working at that time. I would like to complain about the treatment I received from... See more

Rated 4 out of 5 stars

Helpful staff when I asked questions and check out was easy. Variety of items was good. One thing can improve better is organization by staff ... less talking to each other and more cleaning up.... See more

Rated 1 out of 5 stars

After receiving confirmation of my purchase, Sportmaster cancelled my order claiming the price was a mistake on the website. The price was 70% off, not an unlikely price reduction on black friday. Hav... See more

Company details

  1. Activewear Store

Written by the company

Hos SPORTMASTER arbejder vi altid på at forbedre og videreudvikle sortimentet, servicen og rådgivningen. Vi vil være det naturlige valg, når den sports- og motionsaktive del af befolkningen har behov for køb af sportsudstyr og beklædning. I SPORTMASTER kæden sætter vi kundens behov i fokus og derfor stor ære i, at vi giver en optimal rådgivning, så udstyret bliver rigtigt - og kunderne tilfredse.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

16K reviews

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2.3

All reviews

(15,914)

22 reviews in the last 12 months

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Rated 1 out of 5 stars

Complaint about poor service

Complaint about poor service

Dear , Sportmaster.

I was in Hundig today at 14:35 and your worker who was working at that time.
I would like to complain about the treatment I received from a clerk in your store.

I felt that I did not get the help I needed and the clerk was very rude and unfriendly. I do not think this is an acceptable way to treat customers.

I hope that you will take my complaint seriously and follow up on the incident so that other customers do not have the same experience.

Best regards.

August 17, 2026
Unprompted review
Rated 1 out of 5 stars

Bought and returned socks and articles…

Bought and returned socks and articles to the store.
They gave me a note with some credit to use, NO RETURN OF THE MONEY, EVEN THOUGH THE ARTICLES WERE UNUSED AND UNPACKED.

The note to use the money they told me is valid for 2 years. One month later is invalid and cannot be used.

Waste of money and time.

July 8, 2025
Unprompted review
Rated 1 out of 5 stars

Stay away from them!

Stay away from there! The shoes I bought from them started worn out after 5-6 months . When I wanted to change it, they did not accept and instead offered me a discount on my future shoppings..

Edit after company's reply: I had mail communication with store manager but after your reply I created the case at your customer service.

July 10, 2024
Unprompted review
SPORTMASTER logo

Reply from SPORTMASTER

Hej Cem,
Thanks for your review.

Unfortunately, we cannot find a conversation with you in our Danish customer
service.
Feel free to write to our customer service, which you can find at the bottom of
our website. 
Customer service > contact us.

I wish you a good day,
SPORTMASTER.

Rated 1 out of 5 stars

Can not return

Sports World or Sportdirect or whatever they are called. It is a Russian company based in England, and when they send products, they are sent from England. Joking aside, I bought a pair of shoes online from them and now I can't return them. They won't help with a package label and I have to pay for the shipping myself. I think this is a very bad service, as I have to pay 70% of the shoe's value for the shipping, which I do not get back. So watch out, it's not the old Sportmaster. Order number: SDDK50001000115770.

June 27, 2024
Unprompted review
SPORTMASTER logo

Reply from SPORTMASTER

Hi Arman.

Thank you for your review.

Please get a hold of our customerservice.
As they'll be able to help.

You can contact them at the bottom left on Sportsworld.dk

Kind regards.
Sportmaster

Rated 1 out of 5 stars

Do not take returns

Bought two pairs of pants in the shop. Then less than 24 hours after, I went in to return one of them. Then being told that they do not refund but only exchange or give a voucher. The most terrible customer service I have ever experienced. If that is the company policy, then they should at least have it written near the tills, so it is clear to see, or have the staff inform you, when you buy something.
I will never buy anything from here again, as I don’t want to support a shop with such bad customer service.

June 22, 2024
Unprompted review
SPORTMASTER logo

Reply from SPORTMASTER

Hi Julie,
Thank you for your review and feedback.

We are sorry to hear you are not satisfied with our return policy.
All items can be exchanged for another item or a gift card.
Our return policy for refunds is posted in all our stores at the checkout area.

We wish you a good day,
SPORTMASTER

Rated 1 out of 5 stars

No refund of money in store just voucher

I bought from their store and 2min. later that the item is 50% off on their website I asked if they price match they said they don’t price match with the website. I wanted my money back but they said that they give only vouchers that are only usable in the store. This is just ridiculous.
Never shopping there again. Just need to figure out what to do with the voucher from them.

December 10, 2023
Unprompted review
SPORTMASTER logo

Reply from SPORTMASTER

Hi

Thanks for your feedback.

We don't have the same prices in store as webside due to rent, and others bills.
But in store you can try out our products and get help from our workers.
We are sorry that you are not happy with the return rules.

We hope to see you again.

Have a nice day,
SPORTMASTER

Rated 1 out of 5 stars

Bad Behaviour of sales staff at sportmaster, Herlev Big

Bad Behaviour of sales staff at sportmaster, Herlev Big branch.
Today i went to Herlev Big branch at 11:15 and ask to returned an item, which i had bought online shop. There was two old Ladies stranding on the counter, They talk very rudely and replied. We can’t return this item at this shop, you have to post return on online Sportmaster shop. When I tell Them its wrote on this invice paper. Then they took that item very insulting Way and returned the item. Their Behaviour was totally wrong. I have those Ladies picture in my mobile. I Will never again go to that shop.I am surprised, how Sportsmaster hire these type of unprofessional staff. They were looking very angry without reason.

August 2, 2023
Unprompted review
SPORTMASTER logo

Reply from SPORTMASTER

Hi,

Thank you for your review and for sharing it with us.

We are sorry to hear, that your attempt to return an online order did not go as pleasent.

As of june 1st. online orders can not be returned in our stores anymore, these orders has to be returned with returnlabel that comes in the package.

Let me know if you have further questions about this manner, you can contact us at kundeservice@sportmaster.dk

Kind regards,
SPORTMASTER

Rated 4 out of 5 stars

Helpful staff and good products

Helpful staff when I asked questions and check out was easy. Variety of items was good. One thing can improve better is organization by staff ... less talking to each other and more cleaning up. Shoes were in the wrong boxes and finding the right matching ones was a pain.

May 7, 2023
Unprompted review

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