TUI Reviews 

201,975
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 47,434 reviews, reviewers overwhelmingly had a great experience with this company. Travelers frequently mention that staff members are exceptionally helpful, knowledgeable, friendly, and attentive to individual needs during all holiday planning stages. Consumers also highlight the exceptionally smooth and easy booking process, noting that arranging trips and coordinating travel details is handled with remarkable efficiency. Some people were thoroughly dissatisfied with poor accommodation standards and basic rooms that failed to match expectations or promotional descriptions. Furthermore, multiple travelers reported deeply frustrating experiences when attempting to resolve complaints, mentioning unhelpful responses and dismissive attitudes from customer service regarding hotel changes and compensation.

What people talk about most

Staff

Customers consistently note positive experiences with staff, describing them as helpful, polite, and... See more

Holidays

Consumers find holidays to be a wonderful and enjoyable experience overall. Reviewers frequently praise the... See more

Booking process

Reviewers mention positive feedback about the booking process, highlighting how straightforward and easy it... See more

Service

Clients share positive opinions on service, noting that staff are consistently helpful and pleasant.... See more

Customer service

People report positive experiences with customer_service, highlighting helpful staff and smooth booking... See more

Reviews shaping this summary

Rated 5 out of 5 stars

EMMA MADE OUR EXPERIENCE AS A FAMILY OF 4 ADULT SIBLINGS LOOKING FOR A HOLIDAY TO CELEBRATE ONE OF OUR BIRTHDAYS A HAPPY AND EXCITING ONE. WITH HER WEALTH OF KNOWLEDGE AND CHEERFULNESS. AS YOU CAN I... See more

Company replied

Rated 5 out of 5 stars

No issues with booking or post sales, both online and in the app. Easy to track and manage - would like to see a nice range of adults only deals for solo travelling in nice locations but frequently c... See more

Company replied

Rated 5 out of 5 stars

We were seen to strait away no waiting. Fortunately Julie who has booked our last few holidays got what we wanted booked with assistance.in Airport. Asked us was there anything else we needed help or... See more

Company replied

Rated 5 out of 5 stars

Booked through the store at Meadowhall Sheffield . Had a delightful advisor who understood our needs for a relaxing holiday . After a few suggestions we agreed on a destination . She took on board my... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

202K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(201,975)

47,400 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Multiple holiday changes - no response from TUI

TUI want to change our flights to leave us sat with 2 children in am airport at a change for 14 hours overnight. They just want to blame their supplier.

They have not phoned back twice to talk to us about a solution when they promised to. Still waiting for a response from a supervisor. Not really good enough.

I judge companies by how they react when things go wrong, not when it's going well. I will not be booking TUI again.

August 29, 2026
Unprompted review
Rated 5 out of 5 stars

Booking experience

We recently booked our holiday with TUI and were lucky enough to have Harrison help us with the booking.

Harrison was absolutely amazing from start to finish. He was so friendly, helpful and patient, and nothing was ever too much trouble. He took the time to listen to what we were looking for and made the whole booking process so easy and enjoyable.

He was incredibly knowledgeable and answered all of our questions, making sure we were completely happy with our choice before booking.

It’s not often you come across someone who genuinely goes above and beyond, but Harrison certainly did. He is a real credit to TUI and made what can sometimes be a stressful process feel completely effortless.

We’re now really looking forward to our holiday and can’t wait! Thank you so much, Harrison, for all your help. You were absolutely brilliant!

August 15, 2026
Rated 4 out of 5 stars

It's ok!

Despite putting hotel name I still had to scroll a far bit to find it.
Apart from that just normal stuff were to do all the work for your booking!

July 28, 2026
Rated 5 out of 5 stars

Such lovely help and support…

Such lovely help and support immediately from the TUI team from the moment we went into TUI Birmingham in booking our holiday and how to deal in a very relaxed way with extra needs to go abroad due to medication after a big operation. So sorry that Birmingham TUI is closing down, we have been there for much more than a decade and the staff have all been so kind, helpful and friendly, we will miss them, but looking forward to continued support from the Selly Oak Team-ser you soon!

August 29, 2026
Rated 5 out of 5 stars

Aintree

Nothing is too much trouble for the staff in Aintree. They take their time offering lots of choice and explain all of the details, as well as discussing Insurance, trips and any other relevant information.

August 29, 2026
Rated 5 out of 5 stars

Another cruise with Marella!

The fact that Laura from your Kirkcaldy store was so helpful. The cost has increased greatly and we can’t afford a balcony cabin. We will look the website for any offers that may become available.This is our 24th cruise with Thomson and Marella.

August 29, 2026
Rated 5 out of 5 stars

Professional, knowledgeable and friendly.

Our TUI rep was Hayley. She was fantastic. Listened to what we wanted for our next holiday and gave helpful advice on the options within our price range. Answered all our queries and arranged to contact us with updates when she was unable to do so at that moment. Hayley rang us the following day with the answers we needed. She also helped us to set up a DD as well as our insurance. Overall a fantastic experience, would highly recommend and will definitely be using again in the future.

August 22, 2026
Rated 1 out of 5 stars

Disgusting customer services towards a blind person

Disgusting customer services towards a blind disabled customer
So booked a flight to return bay to the uk from Palma on 21/07/26 but flight was delayed by 5 hours so had to rearrange my taxi to collect me which the staff at the airport arranged for me and was told that I would be refunded on my return from Tui
But since I landed Tui are refusing to issue the refund and saying they won’t pay
So first phone call I was called stupid and pathetic and told I would receive a email which I could reply too and send them my video proof of conversations but have not received any confirmation or email
And to make matters even worst today they rung me and said they can’t issue the refund because I live too far and my receipt is in the wrong format?
My receipt is in braille and large letters because off me being blind so not sure why that affects me

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

Staff very friendly and helpful .With experience of are destination . Help with type of hotel would suit us and tips on stuff to do when on holiday and showed me the new tui loyalty scheme thanks to tui Exmouth sam

August 29, 2026
Rated 5 out of 5 stars

Visit to Linoln store for advice

Visit to Linoln store for advice. Met with Ollie who was extremely helpful (as always), polite and friendly. Over a cup of coffee we explored various options for specific dates and costings and on recommendation, a holiday was booked.
Extremely positive experience.

August 29, 2026
Unprompted review
Rated 4 out of 5 stars

Nice easy holiday booking

No interaction, was able to book a holiday online, with the dates we wanted flying from the airport we wanted, hassle free, and everything included, flights, transfers, great luggage allowance, and what looks like a wonderful holiday, really looking forward to going/.

August 27, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look