While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 49 reviews, most reviewers were let down by their experience overall. Many people expressed dissatisfaction with the products, citing a significant decline in quality over the years. Customers frequently mentioned issues with the taste and texture of items, describing them as bland, mushy, or like cardboard. There were also concerns about the actual content of the products, with some questioning if certain items truly contained the advertised ingredients like chicken or fish. Reviewers also felt that the pricing was too high for the perceived drop in quality, leading to a strong sense of dissatisfaction regarding value for money. Some customers reported finding unexpected foreign objects in their food. Conversely, a small portion of people felt that the beef burgers were still enjoyable, appreciating their traditional taste despite others' negative opinions.

What people talk about most

Product

Customers had negative experiences with product quality and value. Many reviewers expressed disappointment... See more

Quality

Customers consistently express disappointment with product quality. Many reviewers report that items like... See more

Price

Consumers find price to be negative, expressing dissatisfaction with high costs and perceived poor value.... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Can't contact customer service. I only wanted to enquire about product availability for something that seems to have vanished but there's no email address. You either have to phone, or give a chatbot... See more

Rated 1 out of 5 stars

We have stopped buying birds eye things completely now from potato waffles that taste funny, beef burgers stuffed with onion, pea flakes & so much fat, chicken breast things that I'm sure contain no... See more

Rated 1 out of 5 stars

Two identical boxes other than one box was 32 and one box was 8. The description of the contents identical. The 32 box contained what I remember as Birds Eye fish fingers, but the box with 8 were t... See more

Rated 1 out of 5 stars

I found fish bone shaped sharp glass like plastic inside my fish under the batter. I’ve reported as I am sure I swallowed one and I have a young toddler. They just keep making demands for photo after... See more


Company details

  1. Food Manufacturer
  2. Food Producer
  3. Food Products Supplier
  4. Frozen Food Store

Information provided by various external sources

Family favourites for over 60 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.


Contact info

1.2

Bad

TrustScore 1 out of 5

260 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

DANGEROUS lack of quality control - health hazard…

Nov 2024 - DANGEROUS lack of quality control which is a real health hazard.
I bought an 18 pack of waffles which had lots of rotten blackeyes. They also had lots of black specs of shrapnel from the factory. I contacted BirdsEye and they just send out cut n paste letters and offered a voucher for £5 compensation, which in reality meant £1.50 compensation as the rotten produce cost £3.50. I shall now send the filthy waffles to the food standards agency.

November 27, 2024
Unprompted review
Rated 1 out of 5 stars

Chicken gave us stomach upsets.

bought Birds eye chicken battered fillets in a special deal at our co op store. Cooked exactly as the packet. Did not even taste like chicken.My wife and I both spent the following night in the toilet . Still feeling rough the following day. Never again with Birds Eye.

November 6, 2024
Unprompted review
Rated 1 out of 5 stars

Plant protein Birds Eye shiteburgers

Bought the 'plant protein' version of these burgers from Birds Eye by mistake (or is it, why could I find none of the normal ones a week later?).

Tasted like a pile of manure. Horrible texture. Zero onion taste. I don't want this rubbish, I want the recipe as it was. Eff anyone who thinks this is a good idea. Birds Eye you are morons. Expensive and crap and I want my money back.

October 16, 2024
Unprompted review
Rated 1 out of 5 stars

Something gross in my steamfresh

I’m dying at the reviews.
I found something odd in my steam fresh meal. Contacted this company on WhatsApp and submitted my complaint and a video.
They respond saying how can I help you as if they didn’t read the message and then conclude the message if you don’t respond in an hope saying contact us again if you have any other concerns. It just went round and round as no one is able to scroll up or give the common courtesy of allowing you time to respond. I was just as mad about the customer service as I was about finding some odd white chunk thing in my food!

September 6, 2024
Unprompted review
Rated 5 out of 5 stars

I will defend Birds Eye

I will defend Birds Eye, they immediately resolved a problem I had and I'm very impressed. Perhaps if they read enough of the reviews they will change back to how their products used to be but compared to other companies they are very kind and considerate here's 5 stars for outstanding customer service.

September 30, 2024
Unprompted review
Rated 1 out of 5 stars

birds eye express fries

Bought these chips on offer, and got 4 boxes for the freezer.
They're barely edible! (Two packs have gone in the bin! ).
Am surprised birds eye have put their name to them .
I suggest they look at how Mccain make their microwave chips ..they're far nicer !

September 26, 2024
Unprompted review
Rated 1 out of 5 stars

Birdseye Fish Fingers

Bought these fish fingers when my grandsons came to stay, what a disappointment. Tiny and the fish stayed in a grey tasteless lump, I cannot believe how Birdseye can put their name to this and how much they have deteriorated. Practically inedible.

September 21, 2024
Unprompted review
Rated 1 out of 5 stars

Birdseye chunky fish fillets

Bought Birdseye chunky fish fillets, wrongly assumed they were cod. I had dreadful pains in my stomach and I was sick after eating them. Even whilst I was eating them, the taste was vile and I covered in tomato sauce as I cannot afford to waste food. When I read the packet it said they were Basa, an imported fish from South East Asia. I am giving a negative review, I would not give it any stars but trustpilot give you no option to give zero.

September 10, 2024
Unprompted review
Rated 1 out of 5 stars

Be aware

Be aware! BirdsEye chunky fish fingers DO NOT CONTAIN COD! They use Basa, cheap fish from Asia. They are Basa - in other words, fresh water Catfish, usually from the filthy rivers of the Mekong delta. Banned in several countries. Eat at your peril.

September 10, 2024
Unprompted review
Rated 1 out of 5 stars

Changed the recipe for the fish, now it's completely inedible. Absolutely foul!!! …

Changed the recipe for the fish fingers. They are so disgusting, sloppy, soggy and nasty now, it seems like madness to do this, the old recipe was great. No one will buy them after tasting the new recipe, I know I won't. I don't like fish fingers, but I did like the birdseye ones, my son loved them. Now instead we threw the rest of the unused box in the bin.

August 24, 2024
Unprompted review
Rated 1 out of 5 stars

Birdseye fish fingers used to be a…

Birdseye fish fingers used to be a treat for me but in the last few years the quality has really dropped so low I am giving up buying all types of fish fingers now, if Birdseye cant produce a decent fish finger no one can.
The fish finger looks OK but when its opened is nearly always gray or even darker, cod is supposed to be a white fish. I know fish as I had three fish and chips in the 1970s/1980s
There seems nowhere you can buy decent fish any more and we have all the seas around this island of ours, all the good fish is sold abroad instead of to us, in the uk so it seems that we have to have whats left over over. I could go on but this will do for now

August 22, 2024
Unprompted review
Rated 1 out of 5 stars

Beef quarter pounders with plant…

Beef quarter pounders with plant protein - less beef, higher price, sloppy texture, no taste - Would get more pleasure from eating the box. They won't be featuring on My shopping list again. In the name of all that's holy - Why Birds Eye Why?

August 7, 2024
Unprompted review
Rated 1 out of 5 stars

Another person ripped off by the…

Another person ripped off by the promise of a Playmobil figure. Did send a chasing email, but Birdseye did not respond. So they are flogging low grade poor food on the promise of a well renowned toy that is not sent out. What a con it is criminal. There was no "while stocks last" statement.
Save you money and buy a Playmobil figure direct it's cheaper than the fishfingers.

May 25, 2024
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look