Ella And I Reviews 

126
•
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 35 reviews, reviewers had a great experience with this company. Customers frequently praise the wonderful fragrances, noting that the scents fill their rooms for hours and make their homes smell amazing. Consumers also appreciate how simple the products are to use, emphasizing the easy cleanup and lack of mess compared to traditional wax. Some reviewers were not happy with the short longevity of the fragrances, mentioning that the scents faded much faster than expected. A few other people also felt frustrated by delivery delays and experienced issues with receiving their orders on time. Others encountered disappointment with the overall quality and noticed issues with packaging presentation.

What people talk about most

Product

People report positive experiences with product, sharing great satisfaction with the wide variety of gorgeous... See more

Quality

Customers consistently note positive experiences with quality, highlighting gorgeous, long-lasting fragrances... See more

Order

Reviewers express mixed feelings regarding their order experiences. Some consumers report quick postage,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My house smells divine, these are absolutely genius. .my first order with you, certainly not my last! I have Aliens downstairs & baby powder upstairs, no more wax for me

Rated 5 out of 5 stars

Literally the best gel melts IN THE WORLD and you hear that from someone who's tried 748239202 other brands. LISTEN TO ME WHEN I TELL YOU THIS: If you want your home to smell like you just entered the... See more

Company replied

Rated 5 out of 5 stars

Absolutely love these melts so easy to clean and can manage at least 4 uses out of 1 pot! Had an issue with my order ordering over bank holiday and Royal Mail mainly causing unnecessary complication... See more

Rated 5 out of 5 stars

Wonderful company! The scents are gorgeous. I’m now progressing onto car fresheners, diffusers and room sprays!


Company details

  1. Candle Store
  2. also in
  3. Flavours, Fragrances and Aroma Supplier
  4. Gift Shop

Written by the company

Welcome to Ella And I, a Cheshire based home fragrance company specialising in highly scented gel wax melts. Every product is carefully hand poured in our Macclesfield workshop using premium gel wax and high quality fragrance oils to create beautiful scents that fill your home. Our gel wax melts are loved by customers for their strong fragrance and ease of use. Unlike traditional wax melts, the gel formula allows them to be removed easily from your burner once cooled, making them simple and mess free. We offer a wide range of scents inspired by popular perfumes, fresh clean fragrances and comforting home favourites, so there is something for every home. Alongside our signature gel melts, we also create reed diffusers, car diffusers and other home fragrance products designed to keep your spaces smelling amazing. Each product is made with care and attention to detail, and every order is hand packed by our small team before being sent out across the UK. Since launching, we have served over 100,000 customers who love filling their homes with Ella & I fragrance. As a small family run business, customer experience means everything to us and we truly appreciate every review shared by our community. Thank you for being part of the Ella & I story.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

126 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 55% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(126)

50 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

"Gel Melts

Ordered some "Gel Melts: omg they are sooo good and they smell gorgeous. Easy to change over fragrances. No mess no waste. Quick delivery,easy ordering process. 1st order i got an email from the owner thanking me for my purchase. Felt so appreciated as a customer. Definitely ordering again

August 17, 2026
Unprompted review
Rated 5 out of 5 stars

LOVE LOVE LOVE!!!

I LOVE Ella & I 😍 I have a subscription and look forward to my gel melts arriving every month. They smell INCREDIBLE and lots of visitors comment on how nice the are!

I also use the reed diffusers in my bathroom too, these are also amazing and you can really smell them where a lot of other brands don’t smell!!

5 🌟 from me HANDS DOWN 🫶🏻👏🏻

October 6, 2026
Unprompted review
Rated 5 out of 5 stars

Lovely product

Lovely product. Beautiful fragrances, easy to use and a great alternative to wax melts and candles. I buy a batch every few months.

October 5, 2026
Unprompted review
Rated 5 out of 5 stars

Superb products.

I just love this company’s products. I have purchased several times now and I have never been disappointed. Each and every scent is just spectacular, long lasting and beautiful. Visitors comment when they come into house.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

I love how clean you wax burner is…

I love how clean you wax burner is after use compared to using wax melts. Now that I have discovered the gel melts from Ella and I, I won’t be going back to wax. Currently waiting for my 3rd order to arrive!

October 5, 2026
Unprompted review
Rated 1 out of 5 stars

Placed my first order last Saturday

Placed my first order last Saturday, its now been a week and the tracking details were provided wednesday but still showing as royal mail not recieved from customer, emailed and just keep getting told theyll escalate....not great for someones first order and sadly I wont order again now after all the reviews I've just read

October 3, 2026
Unprompted review
Rated 5 out of 5 stars

My house smells divine

My house smells divine, these are absolutely genius. .my first order with you, certainly not my last!
I have Aliens downstairs & baby powder upstairs, no more wax for me

September 24, 2026
Unprompted review
Rated 5 out of 5 stars

I have bought these gel melts

I have bought these gel melts, time after time and would never go back to wax . The smells are gorgeous, and leave a long lasting fragrance. So easy to use, no scraping involved when removing the used gel. It just rolls right out. Would highly recommend 👌

September 7, 2026
Unprompted review
Rated 1 out of 5 stars

A huge disappointment compared with the…

A huge disappointment compared with the products I previously stocked

I previously stocked Ella & I gel melts in my store, and they were amazing. The fragrances were strong and had an excellent scent throw, which is why I recently decided to order Sea Shells, Janeiro Sunshine, Pink Sands, Coconut Waterfall Blooms, Thai Lime and Mango for myself.

Unfortunately, the products I received are nothing like the ones I remember. The fragrance is barely noticeable when the containers are first opened, and once the melts are in the burner, there is virtually no scent at all. Even after two hours, the room still has no noticeable fragrance. The only way to smell them is to put your nose directly above the burner—the scent throw is completely nonexistent.

I emailed Ella & I several weeks ago to ask whether the recipe or formulation had changed, but I have still received no reply. The order also took more than a week to arrive. I already knew delivery could be slow from my previous experience stocking the products, but the lack of customer service on top of the poor product quality is extremely disappointing.

I ordered because I trusted the quality I had experienced previously. Sadly, based on what I received this time, I would not purchase these again or recommend them.

June 30, 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Hi,

We’re sorry to hear you’ve been disappointed with your recent melts.

We did reply to your email on the same day and have sent a few further emails since, but unfortunately we haven’t received a response.

We also wanted to reassure you that we haven’t made any changes to our gel melts or their formulation — they’re made in exactly the same way as they always have been, and we continue to receive great feedback from thousands of customers who enjoy their strength and longevity.

As you’ve used and loved our melts previously, we’d really like to understand what may be different this time. The type of burner, bulb or tealight being used can make a surprisingly big difference to how the fragrance is released, so it would be really helpful to know whether anything in your setup has changed.

We’d genuinely love the opportunity to help get to the bottom of this for you, so please do get back in touch when you can.

Ella & I

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look