After already having a pair of slippers I thought I would treat myself to a pair of ballet pumps in newbuck leather. The shoes are lovely and on my right foot it's very comfy, however the left foot is... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Love the product, though footbed a bit stiff. But the shoes are lovely. I was put off by one thing in ordering: I ordered the shoes and received an email saying they couldn't guarantee they were in st... See more
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I have worn fitflop footwear for a few years now, and am generally very happy with fit and comfort. However, I recently bought a pair of GEN-FF Max Buckle Two-Bar Denim Slides which were bizarrely hea... See more
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Fantastic purchase and excellent price. Great service and delivered the next day. I have several pairs of fit flop, they are so comfortable for day long wear from sandals, shoes and trainers. They c... See more
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Company details
About FitFlop
Written by the company
About FitFlop
At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.We continually set ourselves apart from the pack, bringing our scientific expertise to life through anatomically-designed footwear that is made to move in. We study human movement; exploring each dynamic element of our anatomy to develop smart technology that ensures perfect balance and enduring comfort. Something simply 'practical' is not enough for us – we go far beyond that – creating intelligent, desirable and sophisticated footwear that works with the body, not against it. And in our quest to deliver uncompromising comfort in every step, we know there’s always more to learn – so that we can keep pushing forward how our footwear helps your energy flow.
Just ask our community of wearers, spanning motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday. .
Team FitFlop
Selected FitFlop products have been granted the APMA* Seal of Acceptance, for footwear found to promote good foot health. *American Podiatric Medical Association SHOP NEW IN SHOP WOMEN'S SHOP MEN'S Got a question? Get in touch
UK Customers
✉: info.uk@fitflop.com
✆: 0800 8560148
EU Customers
✉: info.eu@fitflop.com
✆: +44 207 751 3694
US Customers
✉: info.us@fitflop.com
✆: 877-861-1988
CA Customers
✉: info.ca@fitflop.com
✆: 877-861-1988
Contact info
United Kingdom
- fitflop.com
4.4
Excellent
66K reviews
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I have worn fitflops for years
I have worn fitflops for years. They are so comfortable and last forever!
May 16, 2026
Reply from FitFlop
We're so glad you've enjoyed wearing our Fitflops for many years! Your loyalty and positive feedback mean a lot to us. Kind Regards FitFlop.
Reply from FitFlop
We are so pleased you love your new pair and find them stylish and comfortable! We appreciate your positive feedback. Kind Regards FitFlop.
Excellent shoes and brilliant and…
Excellent shoes and brilliant and professional service from the company.
May 18, 2026
Reply from FitFlop
We appreciate your positive feedback! We're so glad you had a great experience with our shoes and service. Kind Regards FitFlop.
Fitflop sandals
I had this type of sandals before. They're very comfortable for walking without aches & pain. That's the reason why I bought another pair. 👍
May 18, 2026
Reply from FitFlop
We're so happy to hear our sandals provide such comfort for walking without aches or pain! Thank you for your continued support. Kind Regards FitFlop.
So comfortable as usual, very pleased
Always love fitflop these are no exception apart from being advised to keep away from water. I normally put fitflops in washing machine. Just have to be careful.
May 11, 2026
Reply from FitFlop
We're so glad you continue to love our products! We appreciate your understanding regarding the care instructions. Thank you for your wonderful feedback. Kind Regards FitFlop.
Comfy
Comfy . Walking all day round Barcelona wearing for the first time . Colour and fabric bang on trend . Translates from day to evening well . Fab u lous!!!!
May 18, 2026
Reply from FitFlop
We're so happy you found our product comfortable for your Barcelona adventures! It's wonderful to know the color and fabric are on-trend and versatile. Thank you for your fabulous feedback! Kind Regards FitFlop.
Reply from FitFlop
We appreciate your positive feedback; we are delighted you find the item comfortable! Kind Regards FitFlop.
What I like with all my Fitflop…
What I like with all my Fitflop purchases : it’s very comfortable , my feet never ache , I love the elevated height of the sandals & shoes, specially that I can’t wear flats due to my heel spurs . It pretty much relieved my heel spur problem.
I can wear it casual & I have that I can wear with a bit dressy way . Ty
May 10, 2026
Reply from FitFlop
We are so pleased to hear our footwear provides such comfort and relief for your heel spurs. It's wonderful to know you appreciate the elevated height and versatility for both casual and dressy occasions. Kind Regards FitFlop.
Reply from FitFlop
We're glad you enjoyed your experience. We appreciate your positive feedback! Kind Regards FitFlop.
Best fitting sliders, trainers and boots!
Best fitting sliders, trainers and boots EVER! Won’t wear any other brand . Honestly, so comfortable! Thank you Fit Flop
May 2, 2026
Reply from FitFlop
We're so glad you love our sliders, trainers, and boots! It's wonderful to hear they're so comfortable for you. Kind Regards FitFlop.
Beautiful but too wide
I love fitflop shoes but these were too wide and made a wierd sucking noise as I walked! Shame because they looked lovely and were beautifully made.
May 10, 2026
Reply from FitFlop
We're sorry these shoes didn't work out. We appreciate you sharing your feedback about the fit and sound. Kind Regards FitFlop.
Reply from FitFlop
We appreciate your positive feedback; we are delighted you love the shoes. Kind Regards FitFlop.
Amazing experience!
Quick delivery, easy navigation of website and super comfortable shoes that look so cute on my feet!
May 10, 2026
Reply from FitFlop
We're so glad you enjoyed the quick delivery and easy website navigation! We love that you find your shoes super comfortable and cute. Kind Regards FitFlop.
GMM teaches you the smart way
GMM teaches you the smart way - in a lot less time
I've played guitar on and off for over 45 years, and when I stumbled across GMM, Guitar Pattern Recognition book, and signed onto a 10 week GPR workshop - this changed my entire perspective of learning to solo - where I was always intimidated, but the GMM approach made it much easier to understand, and improve - I learned more in a short time than I had in formal lessons, and other on line lessons, and YouTube short lessons, and unstructured learning - yes, I learned more in a couple of months of GMM than in decades of trying to learn using other sources. Thank you GMM for teaching me the art of improvisation!
May 15, 2026
Reply from FitFlop
We are so happy to hear that our approach to learning improvisation has made such a significant impact on your guitar journey. It's wonderful to know you found our methods effective and that you've gained so much in a short time. Thank you for sharing your positive experience! Kind Regards FitFlop.
The BEST brand EVER
I have loved wearing Fitflops for many years and they honestly the most comfortable no matter which one. I have about 20 pairs ( including the boots!
May 15, 2026
Reply from FitFlop
We're so happy to hear you've enjoyed wearing our footwear for many years! It's wonderful to know you find them consistently comfortable. Kind Regards FitFlop.
Ordered flowery flip flops in gold and…
Ordered flowery flip flops in gold and black! Very comfortable and great if you don’t have pretty feet but love flip flops in the Summer! Arrived on time and very pleased with my order
April 27, 2026
Reply from FitFlop
We're so pleased you're enjoying your comfortable, flowery flip flops! It's wonderful to know they arrived on time and that you are very happy with your order. Kind Regards FitFlop.
Next Stop FitFlop!
Your next stop is FitFlop!
Style—Comfort—Price! I have been a customer for many many years and more than happy with each purchase. Go—Shop—Now!
b
May 15, 2026
Reply from FitFlop
We are so happy to hear you've been a loyal customer for many years and love your purchases! Thank you for your wonderful feedback. Kind Regards FitFlop.
Lovely toe posts
Easy to place a order delivered the next day, there was a offer on so got a good discount.
The fit flops are lovely very stylish a perfect fit and very comfortable.
May 16, 2026
Reply from FitFlop
We're delighted to hear your order was easy to place and delivered swiftly! We're so glad you love your stylish and comfortable footwear. Kind Regards FitFlop.
Speedy Delivery
Speedy Delivery , Correct size & color was forwarded. Love Fit Flop brand. Comfortable fit and great styles.
May 10, 2026
Reply from FitFlop
We're so happy to hear you received your order quickly and that the size and color were correct. We appreciate you loving our brand! Kind Regards FitFlop.
Love all my Fitflops
love all my Fitflops, over 20 years I must have turned so my people on to them, to this day I still rant ..lol
May 14, 2026
Reply from FitFlop
We are so happy to hear you love our Fitflops and have been a loyal customer for over 20 years! Thank you for sharing your enthusiasm. Kind Regards FitFlop.
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