The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
Company replied
My dog got really sick and had treatment clocking up to £2700 over the course of 4 days. The claim process was easy with the vets providing all the paperwork directly to lifetime pet cover. The claim... See more
Company replied
Had to phone up today regarding my renewal for my 2 dogs and spoke to Tom, he said he was from the Customer Service team. He was extremely helpful and answered my questions and explained everything... See more
Company replied
Company details
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 86% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
20% increase in premium for no reason.
20% increase in premium on a lifetime policy for a three year old dog with no claims. Not good.
March 26, 2026
Unprompted review
Reply from Lifetime Pet Cover
Hi Dom, thank you for your feedback. We understand a premium increase at renewal can be unexpected, especially when you haven’t made a claim. Like other pet insurers, we cannot offer a fixed premium and the cost of insuring a pet will often only ever increase as a pet gets older, becomes more likely to become unwell and the continuing rise in the cost of getting pets treated. Premiums are reviewed regularly and are influenced by several factors including where your pet lives and changes in claims trends. While we always aim to keep our pricing fair, competitive and accurately reflect each customers individual circumstances, these factors will lead to increases even where no claims have been made. Thank you for taking the time to share your feedback -we are here if you would like to discuss your policy or options.
Easy to follow re website
Easy to follow re website. Not complicated at all and very competitive quote.
March 23, 2026
Reply from Lifetime Pet Cover
Hi Sheila, thank you for your feedback! We are really happy to hear you found the website easy to follow and straightforward to use and you received a competitive quote. Thank you for choosing us 😊
So easy and quick to use
This website was so quick and easy to follow. Price was great too. All done and dusted without complications or hassle 👍
March 21, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback Shirley 😊We are really pleased to hear you found the website quick and easy to follow, and that the price was great too. It’s great to know everything was simple and hassle-free for you. Thank you for choosing us to protect your pet.
Reply from Lifetime Pet Cover
Hi Gary, thank you for your feedback. It is great to hear you found the service fast and efficient. Thank you for choosing us and taking the time to share your experience.
Quick and easy to apply
March 17, 2026
Reply from Lifetime Pet Cover
Hi Toni, thank you for your feedback! We are really pleased to hear you found the application quick and easy. We really appreciate you choosing us to protect your pet.
Excellent company excellent customer…
Excellent company excellent customer service skills by staff always quick to answer calls and staff are very helpful . Thank you
March 6, 2026
Reply from Lifetime Pet Cover
Thank you so much for your kind feedback Mandy! We are delighted to hear you’ve had such a positive experience with our team and that your calls have been answered quickly. It’s wonderful to know our team have been helpful and provided excellent customer service. We really appreciate you taking the time to share this.
Easy to update Pet cover details
I have ongoing pet insurance for my dog through this company and unfortunately he's recently put on weight (puts him in the 20kg+). I sent an email on the Monday & on Wednesday morning got an email with the updated pet insurance certificate with no increase in premiums (which set my mind at peace). Quick & reliable service
March 11, 2026
Reply from Lifetime Pet Cover
Hi Tracey, thank you for your lovely feedback! We are glad to hear the update to your dog’s policy was handled quickly and that receiving the updated certificate gave you peace of mind. It’s great to know you found the service quick and reliable 😊
Reply from Lifetime Pet Cover
Hi Ann, thank you for your feedback. We are really pleased to hear that setting up your dog’s policy was so easy and that you were happy with the price. We appreciate you choosing us to protect your dog 😊
Very good online service with excellent…
Very good online service with excellent cover for my pet. I found the prices very competitive, cheaper by £73 than my renewal with better cover.
March 10, 2026
Reply from Lifetime Pet Cover
Hi Peter, thank you for your feedback. We’re delighted to hear you found the online service easy to use and that the cover offered great value for your pet. It’s great to know we could provide better cover at a more competitive price. We really appreciate you choosing us.
Easy and straight forward with no…
Easy and straight forward with no problems signing up at all.
March 6, 2026
Reply from Lifetime Pet Cover
Hi Jay, thank you for your feedback. It is great to hear that signing up was easy and straightforward with no issues. Thank you for choosing us to protect your pet.
Initial concerns but great experience once sorted.
Having initially completed my quote online I had to contact by telephone as there was not confirmation of purchase except for a direct debit mandate. On contacting by telephone I was told the policy had not been set up which was concerning as if I hadn't contacted then I would have been left uninsured.
I have given a 5 star review because of the way I was dealt with during the call, the person who discussed everything with me explained fully, including what is, and is not, included, costs, dates of direct debit etc, and was polite and knowledgeable throughout.
March 9, 2026
Reply from Lifetime Pet Cover
Hi Mark, thank you for sharing your experience and bringing this to our attention. We’re sorry to hear about the issue you experienced when setting up your policy online and we understand why this would have been concerning. It does sound like an error occurred during the application process and we apologise for the confusion caused by receiving a direct debit mandate without confirmation of the policy being set up. We’re glad you contacted us so our team could identify the issue and ensure everything was arranged correctly. We really appreciate your patience while this was resolved and thank you for the kind feedback about our team, we really appreciate it.
Simple to apply and understand the…
Simple to apply and understand the policy - good price with good cover for 2 dogs and happy so far
March 9, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback Patrick 😊 We are really pleased to hear you found the policy simple to apply for and easy to understand. It’s great to know you were able to get good cover for both of your dogs at a price you’re happy with. Thank you for choosing us to protect them!
Excellent customer service
Unable to complete cover on line. The customer service answered promptly, went through all the cover, different options and explained everything. Better cover and less expensive than previous insurer I had for past 5 years.
Very helpful and knowledgeable and nice to speak to a real person. I wasn’t rushed or pressured into purchasing so overall a very positive experience
March 2, 2026
Reply from Lifetime Pet Cover
Hi Bernadette, thank you for your feedback. We’re delighted to hear that even though the online process didn’t work as expected, our team was able to guide you through the options and explain everything clearly. Thank you for choosing us and sharing your experience.
Reply from Lifetime Pet Cover
Thank you for your kind feedback. It is great to hear that you found our team helpful and polite. We appreciate you taking the time to share your experience.
Quick to set up and relatively easy to…
Quick to set up and relatively easy to understand what is being covered.
Documents promptly emailed
February 26, 2026
Reply from Lifetime Pet Cover
Hi Peter, thank you for your feedback! We’re really pleased to hear that you found the policy quick to set up and the cover easy to understand. It’s also great to know that your documents were received promptly.
Easy website to use.
February 19, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! It is great to hear you found our website easy to use. We really appreciate you choosing us to protect your pet.
Easy online application
Easy online application. Good premium for our nine year old labradoodle. I now have peace of mind that any future issues will be taken care of
February 16, 2026
Reply from Lifetime Pet Cover
Hi Catherine, thank you for your kind feedback! We’re delighted to hear you found the application easy, are happy with the premium and feel reassured by your cover. Providing that peace of mind is exactly what we aim to do. Thank you for choosing us to protect your Labradoodle 😊
Totally and utterly inept
Totally and utterly inept. Despite trying to update information it’s always incorrect. Then when you try and claim they will do their best to pay as little as possible. Still getting emails from them over the renewal of insurance on a pet that died over a year ago. Simply lost for words how inept and incompetent a company can be.
February 14, 2026
Unprompted review
Reply from Lifetime Pet Cover
Hi Andrew. We’re very sorry to read about your experience and the distress this situation has caused.
We can confirm that we have received your complaint and that our Complaints Manager has now responded to you directly via email to address the concerns you’ve raised.
If you haven’t seen our response, please check your junk or spam folder, or feel free to contact us directly so we can ensure you receive it.
We appreciate you bringing this to our attention and are committed to reviewing the matter thoroughly.
Strait forward easy to apply and not…
Strait forward easy to apply and not having to wait for serches
February 5, 2026
Reply from Lifetime Pet Cover
Hi Mary, thank you for your feedback! We’re really pleased to hear you found the process straightforward and easy to apply. Thank you for choosing us 😊
Reply from Lifetime Pet Cover
Thank you for your feedback :) We’re glad to hear you found our service both helpful and fair. We really appreciate you choosing us to protect your pet.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.