BEST TRIP EVER. All was conduced seamlessly and top shelf, from the arrival to the airport in Quito Ecuador, City tour and adventures , Galápagos explorations, to Peru’s Lima tour, Cusco tours, Aquas... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
David planned our itinerary perfectly according to our budget and what we wanted to do and see. He also made recommendations that we wouldn’t have considered and we were very pleased he did as we woul... See more
Company replied
Amazing experience! David was so great at communication during planning of the trip and with all of my questions leading into the trip. He remained available by text during our trip, although we never... See more
Company replied
Everything ran super smoothly, this was a complex trip with many stops, journeys and tours involved and there were no mistakes and everyone involved with the Luxury Peru TC were on time. Only tiny ne... See more
Company replied
Company details
About The Luxury Peru Travel Company
Written by the company
The Luxury Peru Travel Company: Handcrafted Luxury Machu Picchu Vacations
Introduction:
Established in 1995 and based in Cusco, Peru, The Luxury Peru Travel Company is a leader in luxury travel, offering bespoke experiences that redefine exploration in Peru.
Core Differentiators:
Benefiting from its Cusco base since 1995, the company stands out with unparalleled insights and exclusive access to local gems, setting it apart in the industry.
Key Offerings:
Specializing in tailor-made itineraries, The Luxury Peru Travel Company offers personalized experiences, from exploring Machu Picchu to gastronomic adventures. Exclusive accommodations range from boutique city hotels to remote Andean lodges. Knowledgeable bilingual guides provide in-depth insights into Peru's history, culture, and natural wonders.
Sustainability Focus:
The Luxury Peru Travel Company is committed to responsible tourism, minimizing environmental impact, supporting local communities, and promoting conservation efforts.
Conclusion:
Focusing solely on luxury travel excellence in Peru, The Luxury Peru Travel Company caters to those seeking unique, meaningful, and luxurious adventures. Whether exploring ancient ruins, savouring culinary delights, or embarking on thrilling adventures, every moment with The Luxury Peru Travel Company is crafted to be a cherished memory. Peru beckons, fulfil your life-long dreams with a Luxury visit to Machu Picchu with The Luxury Peru Travel Company.
Contact info
265 Calle Garcilaso, 86002, Cusco, Peru
- +51 974 714 979
- andrew@luxuryperu.travel
- luxuryperu.travel
4.8
Excellent
135 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent service and good experience
September 20, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Thank you, Joaquim, for your five-star review. We’re delighted you enjoyed your experience in Peru and appreciated our service. It was a pleasure to host you : )
David was great but avoid Edgar's adventures
David did a fantastic job of arranging our trip. We hit all the highlights of Peru. David was responsive and very helpful. I would have given them a 5 star review but for the Edgar's adventure tour at Puno and Lake Titicaca, that Luxury Peru arranged. Edgar's was disorganized, chaotic and very frustrating. Lake trip departed at 7:30 AM only to be turned around at 8 AM to pick up more passengers. No explanation give and was very unprofessional but this was not Luxury Peru but another company they booked us with. I would highly recommend Luxury Peru, but request not to use Edgar's adventure tour company while at Lake Titicaca.
August 17, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Thank you, Charlene, for your thoughtful and balanced review. We are delighted that David looked after you so well and that your journey included all the highlights you hoped to experience.
We are, however, genuinely sorry that your day on Lake Titicaca was disorganised and frustrating. Although the excursion was operated by a local partner, it formed part of the vacation we arranged, and we remain responsible for the standard of the services we select. Departing and then turning back to collect additional passengers—without any explanation—was neither professional nor the experience you should have received.
We greatly appreciate you bringing this to our attention. We will address it directly with the operator and carefully review our future arrangements in Puno.
Thank you again for recommending Luxury Peru Travel despite this disappointing part of your journey. It was a pleasure helping you experience Peru.
Excelente experiencia
Excelente experiencia, todo de primer nivel. Realizamos un viaje familiar de 15 personas, de distintas edades, para celebrar los 80 años de mi suegro, y todos quedamos fascinados.
Los guías fueron muy amables y estaban muy bien preparados. Quiero destacar especialmente a Queoma por su paciencia, sus amplios conocimientos y su gran disposición. Diana, de la agencia, estuvo siempre disponible y atenta para responder todas nuestras consultas, tanto antes como durante el viaje.
Todo estuvo perfectamente coordinado, incluso los detalles más pequeños. Sin duda, recomiendo esta agencia 100%.
An excellent experience—everything was first-class. We took a family trip with 15 people of all ages to celebrate my father-in-law’s 80th birthday, and we were all delighted.
The guides were extremely kind and knowledgeable. I would especially like to recognize Queoma for his patience, extensive knowledge, and wonderful attitude. Diana, from the agency, was always available and attentive, answering all our questions both before and during the trip.
Everything was perfectly organized, down to the smallest detail. I would recommend this agency 100%.
August 31, 2026
Reply from The Luxury Peru Travel Company
Muchísimas gracias por compartir su experiencia. Fue un verdadero privilegio ayudarles a organizar un viaje familiar tan especial para celebrar los 80 años de su suegro.
Nos alegra enormemente saber que los 15 integrantes de la familia, de distintas edades, disfrutaron plenamente del viaje y que todo estuvo coordinado hasta el más pequeño detalle.
Transmitiremos con mucho gusto sus amables palabras a Queoma y a Diana. Ambos estarán encantados de saber que su paciencia, profesionalidad, conocimientos y atención contribuyeron a hacer de esta celebración una experiencia tan memorable.
Gracias por confiar en The Luxury Peru Travel Company y por recomendarnos. Esperamos tener el placer de recibirles nuevamente en Perú en el futuro.
Love Luxury Peru Travel Company
This was an awesome vacation where words do not do justice. The Luxury Peru Travel Company went above and beyond at every opportunity. The sights of Peru stand on their own, but the experience was enriched beyond expectations. You will be beyond fortunate to have individuals like JP taking care of your every need in Cusco, he was so great. He deserves a raise (they all do)! Romy and driver Brian showed us so many great things in Cusco and took us on a great hike and we had a fabulous time in Ollantaytambo. At Machu Picchu our guide Eddie was spectacular. We visited the sun gate, Intipunku, and learned so many things that we would not have known if we were on our own or in a big group. That guy is so knowledgeable and his skills and personability are off the charts.
Price was reasonable but the value was fantastic. Because we booked with the Luxury Peru Travel Company, we were treated as VIP's from the moment we stepped off the plane to the time we departed. I would recommend them to anyone who wants to visit this land of wonder and awe.
August 27, 2026
Reply from The Luxury Peru Travel Company
Hi Anton,
What a fantastic review, and you have a lovely turn of phrase. Thank you, We’re thrilled that your Peru vacation lived up to the incredible sights themselves and that you felt like VIPs from arrival to departure.
JP, Romy, Brian and Eddie will be delighted to read this. We’ll certainly pass on every word, including your very persuasive comments about pay rises! It sounds as though they helped make Cusco, Ollantaytambo, Intipunku and Machu Picchu every bit as memorable as we hoped.
Thank you for travelling with us, it was an absolute pleasure to look after you, and we’re delighted that you came away feeling you received fair value as well as an great vacation.
Thanks again, and we hope to host you again one day.
Excellent itinerary suggestions
Excellent itinerary suggestions, excellent execution.
All tours and transfers on time, good guides!
Very helpful with in all situations (in our case delayed luggage, altitude disease)
August 15, 2026
Reply from The Luxury Peru Travel Company
Vlatko, thank you very much for your kind review. We are delighted to hear that you enjoyed your itinerary and that everything ran smoothly throughout your vacation.
It was particularly good to know that our team was able to help when the unexpected arose, including your delayed luggage and the difficulties with altitude. Having someone on hand to assist when plans do not go quite as expected is an important part of the service we aim to provide : )
Thank you again, and we hope to welcome you back to Peru one day!
Amazing experience
Amazing experience! David was so great at communication during planning of the trip and with all of my questions leading into the trip. He remained available by text during our trip, although we never needed him since every transfer and every ticket was seamlessly arranged! The service by every single member of the team in Peru was exceptional and we had our best family vacation to date!! Cannot recommend highly enough!
July 29, 2026
Reply from The Luxury Peru Travel Company
Thank you so much for your wonderful 5-star review.
It was a pleasure helping you plan your family's journey to Peru, and I'll be sure to pass your kind words on to David and the rest of our team. We know that careful planning and clear communication before a trip are just as important as the experience itself, so we're delighted that everything came together seamlessly from start to finish.
We're especially pleased to hear that every transfer, ticket and arrangement worked perfectly, allowing you to simply relax and enjoy your vacation. Knowing that this was your best family holiday to date is the highest compliment we could receive.
Thank you once again for choosing The Luxury Peru Travel Company. We truly appreciate your recommendation and hope to have the pleasure of welcoming you back to Peru for another unforgettable adventure in the future.
Terrific Luxury trip to Cusco and Machu Picchu
Our experience with David at The Luxury Peru Travel Company was absolutely outstanding. He planned the perfect luxury trip for us, covering Cusco, the Sacred Valley, and Machu Picchu, and every detail was flawlessly executed from start to finish.
The hotels were incredible, the guides were knowledgeable and personable, and all of our private drivers and transfers were punctual, professional, and seamless. We never had to worry about a thing because every aspect of the trip had been thoughtfully planned.
One feature that really stood out was the itinerary app. It was exceptionally detailed and included everything we needed for each day of our trip—schedules, tickets, meeting points, hotel information, and other important details—all conveniently at our fingertips. It made traveling stress-free and incredibly easy.
Thanks to David's expertise and attention to detail, we were able to fully relax and enjoy the beauty, history, and culture of Peru. It was truly a once-in-a-lifetime experience, and we couldn't have asked for a better travel planner.
If you're looking for a luxury, perfectly organized trip to Peru, we highly recommend David and The Luxury Peru Travel Company. We would absolutely travel with them again!
July 15, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Thank you so much for your wonderful review. It was an absolute pleasure for David and the entire team to help plan your journey through Cusco, the Sacred Valley, and Machu Picchu.
We're delighted that everything came together so seamlessly and that you were able to simply relax and enjoy Peru. That's always our goal. From selecting the right hotels and guides to coordinating every transfer, we believe it's the small details that make a truly exceptional travel experience.
We're especially pleased that you found our itinerary app so useful. We have invested a great deal of time into making it as comprehensive and easy to use as possible, so it's lovely to hear that it helped make your journey even more enjoyable.
Thank you once again for trusting The Luxury Peru Travel Company with your visit to Peru. Your kind words mean a great deal to all of us, and I will make sure David and the rest of the team see your comments.
We hope to have the pleasure of welcoming you back to Peru one day. There is still so much more to discover.
Peru Explorer
The itinerary and communication from start to finish was exemplary. Our trip was an incredible tapestry of experiences and cultural learning. I would highly recommend using this company for all trips to Peru.
June 27, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Thank you very much for your kind review.
We're delighted to hear that you enjoyed both the planning process and your time exploring Peru. We believe that clear communication and careful organisation before you travel are just as important as the experiences themselves, so it's wonderful to know that this made a difference.
It's especially rewarding to hear that your journey became such a rich tapestry of experiences and cultural discoveries. Peru has an extraordinary amount to offer, and we're thrilled we could help you experience it in a meaningful way.
Thank you once again for your recommendation. It was a pleasure to be part of your adventure, and we hope to welcome you back to Peru for another unforgettable journey in the future.
Detailed breakdown of what to expect
We had the best experience with this travel company. We were connected with Diana who did an amazing job helping us tailor the experience to our preferences. With a big purchase communication is important. We were always able to connect when needed before and during the trip. Here is the breakdown of the trip.
Omar was waiting for us upon arrival at the Airport in Lima and private transferred us to our hotel in Miraflores. He was extremely friendly and knowledgeable. All of the hotels offered are superb to stay at and in safe locations. The next morning our guide Kimberly was on time and took us through the city via private transfer for the gourmet food tour. She was also very nice and fun to be around for the whole day. When finished we were dropped off at the hotel and had a wonderful time walking the coast and the neighborhood of Barranco on our own after getting a taste of the city and the confidence we needed. The next morning Omar picked us up on time and made sure the hotel had a breakfast box ready so we wouldn’t be hungry on our flight to Cusco. He went the extra mile and made sure our bags were checked and took us all the way to the security line. Lima is a big airport and it really took the stress away being taken care of so well. They use Latam Airlines which is extremely reliable. We noticed delays for people using Sky and other carriers.
Upon arrival to the Cusco airport our private transfer was waiting for us and took us to the hotel. We stayed at the Monestario which was the best hotel we’ve stayed at anywhere. Their customer service is out of this world. It’s also really cool on how they remodeled the building into such a great place to stay while retaining its historic significance. Roger checked us in and made sure our múltiple stays there went smoothly. He took such great care of us we felt it was home. Our guide Julio met us in the lobby at the exact time we were scheduled and took us to see all the great sites in the city. His knowledge and demeanor was truly top notch for that tour and the next day tour of the Sacred Valley. I truly hope anyone that does this experience gets him as their guide. Make sure not to skip out on Pisac and Ollantaytambo.
The next morning the punctual transfer again picked us up on time and drove us to the train station in Poroy for the best train ride to Aguas Callientes. I highly recommend you take the Hiram Bingham train to Machu Picchu. We did take the Vistadome on the way back which was its own experience. We were taken to the bus to the Citadel upon arrival and bags taken from our train by the hotel reps waiting for us on arrival. When we got to the top the company had a representative waiting there to make sure we were connected with our guide for Route 2. Her name was Alexa and she was a wonderful person and showed us some amazing things that even a history buff like myself was amazed by. We were lucky to have her for the next day for Route 3 and Hyuana Picchu Mountain. It was the most amazing hike I’ve had the privilege to do. It is steep but breathtaking. At the top I handed my camera to Alexa and she took the most amazing pictures as I proposed to my now Fiancée. I never told her and she caught the moment in film forever.
I am a perfectionist and very hard to please. We could not have done or asked for anything better. I will always use this company for travels moving forward as they have earned my trust. I hope for whoever read this you do the same.
Best regards,
Ben E from America
July 2, 2026
Reply from The Luxury Peru Travel Company
Dear Ben,
Thank you so much for taking the time to write such a thoughtful and detailed review. It was an absolute pleasure to help plan your journey through Peru, and we're delighted that every part of your experience met your expectations.
Your kind words about Diana, Omar, Kimberly, Julio, Alexa and Roger mean a great deal. We are incredibly fortunate to work with such a dedicated team, and I will make sure each of them sees your comments. They genuinely care about creating memorable experiences, and your feedback is the greatest reward they could receive.
We're especially pleased that you appreciated the attention to detail before and during your trip. We know that planning a journey like this is a significant investment, so clear communication and seamless organisation are things we never take for granted.
And of course, congratulations on your engagement! We're honoured that The Luxury Peru Travel Company could play a small part in such a special moment. Knowing that Alexa was able to capture your proposal at the top of Huayna Picchu makes your story even more memorable, and we wish you both every happiness for the future.
Thank you once again for placing your trust in us. It means the world to hear that we've earned your confidence, and we very much look forward to welcoming you both back to Peru one day.
All good
All good, agents , guides, itineraries very knowledgable, resposible , care and experence
June 8, 2026
Reply from The Luxury Peru Travel Company
Dear Lorita,
Thank you very much for your kind review.
We are delighted to hear that you enjoyed your experience with us and that our agents, guides, and carefully planned itinerary met your expectations. Providing knowledgeable, responsible, and attentive service is at the heart of everything we do, so it is wonderful to know that this was reflected throughout your journey.
Thank you for choosing The Luxury Peru Travel Company. It was our pleasure to be part of your Peru adventure, and we hope to welcome you back again in the future.
Peru a well planned trip
Great service Diana was there to help with all our travels questions and arrangements.
May 18, 2026
Reply from The Luxury Peru Travel Company
Thank you for taking the time to share your feedback.
We are delighted to hear that you enjoyed your trip to Peru and that Diana was able to assist with your travel arrangements and questions throughout the planning process.
On behalf of everyone at The Luxury Peru Travel Company, thank you for travelling with us. We hope to welcome you back to Peru again in the future.
The most amazing vacation!
May 10, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Thank you : )
The perfect tour!
This tour was perfect! It was extremely well organized from the initial email contact to the airport drop off and everything in between. The day trips were all very interesting and our guides were excellent. Special shoutout to Alex our guide in Cusco and the Sacred Valley - thank you for sharing your knowledge and being so friendly and adaptable, and our driver Brian for looking after us. The Monasterio Hotel and Hiram Bingham train were also highlights. I really can’t recommend this tour highly enough.
May 7, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Dear Dr Khalil,
Thank you so much for your wonderful review.
We are absolutely delighted to hear that your experience with The Luxury Peru Travel Company was such a success from beginning to end. Creating seamless and memorable journeys through Peru is exactly what we strive for, so it is especially rewarding to know that everything, from the initial planning stages through to your airport drop off met your expectations.
A very special thank you as well for mentioning Alex and Brian. We are incredibly proud of our team and are thrilled to hear that their knowledge, friendliness and adaptability helped make your time in Cusco and the Sacred Valley so enjoyable.
We are also pleased that the Hotel Monasterio and the Hiram Bingham were highlights of your journey, they truly are two of Peru’s most special experiences.
Thank you once again for travelling with us and for taking the time to share your feedback. It was a pleasure helping you discover Peru, and we very much hope to welcome you back to South America in the future.
Highly recommend The Luxury Peru Travel Company
Diana was extremely helpful from the start to the completion of our trip to Ecuador and Peru. She helped us create 'our' perfect trip and we were grateful for the support of The Luxury Peru Travel Company during our trip. Everything was seamless ... airport drop off & pick up, tours (excellent guides), hotel stays etc, and when we had to change plans because of a long flight delay for one of our flights, Diana organized a hotel stay and re-booked our flights. We would highly recommend The Luxury Peru Travel Company ... it was a trip of a lifetime. Thanks Diana
April 21, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Thank you so much, Yvonne, for your wonderful review and for trusting Diana and our team with your journey through Ecuador and Peru.
We are delighted to hear that everything felt seamless throughout your trip, from the airport services and hotel stays to the tours and guiding. Creating truly personalised journeys is very important to us, so it is especially rewarding to know that Diana helped craft your “perfect trip.”
Travel delays can sometimes happen unexpectedly, so we are very pleased we could assist quickly and help keep your journey running smoothly with the revised flights and hotel arrangements.
Your kind words mean a great deal to all of us, and we will be sure to pass your thanks on to Diana and the wider team.
Thank you again for travelling with The Luxury Peru Travel Company. It was a pleasure to assist you, and we hope to welcome you back to South America again in the future.
11 day peru adventure
We had a wonderful trip to Peru coordinated by Luxury Peru Travel Company. All steps were well coordinated. Our guides were punctual, professional, and very knowledgeable about their area of expertise. We loved the food included in the tour and would recommend them to anyone traveling to Peru.
May 3, 2026
Reply from The Luxury Peru Travel Company
Hi Trisha,
Thank you so much for your lovely review. We are absolutely delighted to hear that you had such a wonderful time in Peru.
It is great to know that everything ran smoothly and that you enjoyed the guides, the food, and the overall experience. Our team works very hard to make each trip feel seamless and personal, so your comments really do mean a lot to us. We will also be sure to pass your kind words on to the guides themselves, they will be thrilled to hear them.
Thank you again for travelling with us and for recommending us to future visitors to Peru. We very much hope to welcome you back one day.
Great experience!
We were happy with our tours and tours guides. Accommodations were great except for our last evening in Quito. Please contact us for additional info on this if you like.
May 8, 2026
Reply from The Luxury Peru Travel Company
Thank You Lourdes,
It was great to host you to Peru, and we hope to welcome you here again in the future : )
We had an outstanding experience with The Luxury Peru Travel Company
We had an outstanding experience with Luxury Peru Travel. From the initial planning process through the final days of our trip, everything was handled professionally and with great attention to detail.
The itinerary was exceptionally well organized, the hotels and experiences were excellent, and every transfer went smoothly. Their team was responsive, thoughtful, and made the entire trip feel effortless.
We especially appreciated how quickly they helped adjust our Rainbow Mountain excursion to a South Valley tour when one member of our group was dealing with altitude sickness. Their flexibility and fast support turned a potential problem into a wonderful day.
The guides and drivers throughout the trip were excellent—friendly, punctual, knowledgeable, and genuinely caring. A special thank you to our guide Romy, who was fantastic and made our time in Peru even more memorable.
If you are looking for a high-quality, personalized Peru travel company that truly takes care of its guests, we would highly recommend Luxury Peru Travel.
April 9, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Dear Chris,
Thank you very much for your thoughtful and generous review.
It was an absolute pleasure to plan and deliver your journey through Peru, and we are delighted to hear that every aspect of your trip, from the initial planning stages through to your final days, met your expectations. Creating a seamless and effortless experience is exactly what we strive for, so your comments are especially appreciated.
We are particularly pleased that we were able to quickly adapt your itinerary when plans needed to change. Flexibility is an essential part of travel in Peru, and we’re glad the South Valley experience became such a highlight for your group.
Your kind words about our team mean a great deal. I will be sure to pass on your special thanks to Romy, who will be thrilled to know she helped make your trip even more memorable.
Thank you again for trusting us with your journey. We very much hope to welcome you back to Peru in the future.
Great vacation
Great vacation. everything was first class and wonderful service from everyone. tour guides were amazing.
March 14, 2026
Unprompted review
Reply from The Luxury Peru Travel Company
Dear Shahin,
Thank you very much for your kind words — we are delighted to hear that you had such a great vacation with us.
It’s especially rewarding to know that you found everything to be first class and that the service throughout your journey met your expectations. Our guides are a real point of pride for us, so I’m particularly pleased to hear how much you enjoyed their expertise and care.
I will be sure to share your feedback with the entire team — they will be thrilled to hear it.
Thank you again for choosing to travel with us. It was a pleasure to assist you, and we hope to welcome you back to Peru in the future.
The Luxury Peru Travel did sn excellent…
The Luxury Peru Travel did sn excellent job in booking our trip to Peru. From the start Diana with the travel agency listened to what we were looking for in a trip to Peru and arranged an amazing trip for us. A five star experience from beginning to end. All the tours and guides were exceptional another 5 star. The transfers and guides were always punctual and very courteous and knowledgeable. I am recommending this agency to all my family and friends who are planning a trip to Peru this year. The trip was a wonderful experience.
March 19, 2026
Reply from The Luxury Peru Travel Company
We are delighted to hear that Diana took the time to listen carefully to what you were hoping for and helped create such an enjoyable trip to Peru. It is especially rewarding to know that the experience felt five-star from beginning to end, and that the tours, guides, and transfers all met your expectations so well.
We greatly appreciate your kind words about our team’s punctuality, courtesy, and knowledge. Providing a seamless and memorable journey is always our aim, so it means a great deal to know that your trip was such a success.
Thank you as well for recommending us to your family and friends. That is one of the greatest compliments we could receive.
Reply from The Luxury Peru Travel Company
Thank you for your wonderful feedback — we are thrilled that your experience with us was seamless and enjoyable throughout.
It was a pleasure to curate your journey, and we are grateful for your trust in us. We very much hope to have the opportunity to welcome you back to Peru for another unforgettable adventure.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.