Easy to use online quote calculator that I used so many times it’s wonder they didn’t block me 😊 Dawn has been extremely helpful guiding me through the process of arranging an annuity. Clear, calm gu... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Written by the company
Using our simple chat, we collect the minimum amount of information to offer the best approach depending on your pension amount and lifestyle attitudes. We clearly explain your plan with specific amounts alongside useful content to put you in control. Download your own advice report, then re-join your journey when you're ready.
Once you've completed the basics, our experts will guide you through your plan, answering any questions you have - and all in plain language, to get your retirement income plan up and running in no time.
Our website has some handy tools to help you plan for your retirement. Visit www.pensionpotential.co.uk to try out our retirement lifestyle explorer to see what you may get with your retirement income, or play around with the annuity quick quotes tool, before going through our triage chat which will direct you to the best course of action.
11 Strand, WC2N 5HR, London, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The whole process was very straightforward, everything was dealt with quickly and professionally.
I would recommend pension potential for its
thorough and friendly service.
Excellent telephone meeting with Dawn Toma. Information was clear and concise and and she was very helpful in answering all of my questions.

Reply from Pension Potential
Made a daunting prospect easier to navigate with clear explanations of all options available and always available to contact by email or phone

Reply from Pension Potential
Easy to use online quote calculator that I used so many times it’s wonder they didn’t block me 😊 Dawn has been extremely helpful guiding me through the process of arranging an annuity. Clear, calm guidance at times when I am sure I must have asked the same question several times and tested her patience! Thank you for all your help, Dawn!

Reply from Pension Potential
Dawn was really helpful and patient. She talked me through the process clearly and was a great assistance in completing the paperwork.

Reply from Pension Potential
Great to talk to a real person who can answer questions there and then. Really quick with paperwork etc. A all round good experiece.

Reply from Pension Potential
Pension potential provided an excellent service. The person I spoke to was very helpful and able to answer my questions, regarding my annuity. She always very friendly and professional, and I was able to call her directly if I needed anything else clarifying. Would recommend this service as it takes away any uncertainty you may have and they sort out the application being sent to the annuity provider so its one less thing to worry about.

Reply from Pension Potential
Dawn was extremely helpful, professional and knowledgeable. A pleasure to deal with.

Reply from Pension Potential
Dawn was extremely efficient. She helped me a great deal in getting my annuity together and communicating with XPS to ensure all paperwork was together. A great deal of work provided by them and finding the best provider with the best price.

Reply from Pension Potential
Dawn was clear and precise with the information, giving me good guidance to allow me to make an informed discission with my chose

Reply from Pension Potential
Dawn made a great job of explaining, and then the process was simple.

Reply from Pension Potential
The adviser taking the time to ensure I understood what each option would mean. Therefore allowing me to make better informed decisions.

Reply from Pension Potential

Reply from Pension Potential
I’ve rated 5* for the detailed, comprehensible information I was given and the fact that my understanding was always ensured. Also alerted me to points I hadn’t considered

Reply from Pension Potential
Dealing with a named person and a direct dial telephone number was really helpful.
Dawn was always very helpful.

Reply from Pension Potential

Reply from Pension Potential
I cannot fault the experience I had from Dawn for making my pension application straight forward, easy to understand and available anytime for queries.
I felt very much at ease and the service I received came with a personal and individual experience.

Reply from Pension Potential
Dawn explained annuities easily and answered any questions clearly. It was a simple and quick process to get all of the paperwork completed

Reply from Pension Potential
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.