Easy to use online quote calculator that I used so many times it’s wonder they didn’t block me 😊 Dawn has been extremely helpful guiding me through the process of arranging an annuity. Clear, calm gu... See more
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Review summary
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Reviews shaping this summary
The initial contact and process has been superb. The website and then follow up call has been well organised. The process to complete the applications is well done and easy to follow. I am a curre... See more
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Pension potential provided an excellent service. The person I spoke to was very helpful and able to answer my questions, regarding my annuity. She always very friendly and professional, and I was ab... See more
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Dawn Toma has been so helpful and patient and understanding in my lack of knowledge of pensions. It has never been any trouble for Dawn to help and explain. She has helped me through the whole process... See more
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Company details
About Pension Potential
Written by the company
Pension Potential's purpose is to help everyone achieve their best retirement, by providing a digital solution to access pre and at retirement guidance and advice supported by pension specialists throughout the journey.
Using our simple chat, we collect the minimum amount of information to offer the best approach depending on your pension amount and lifestyle attitudes. We clearly explain your plan with specific amounts alongside useful content to put you in control. Download your own advice report, then re-join your journey when you're ready.
Once you've completed the basics, our experts will guide you through your plan, answering any questions you have - and all in plain language, to get your retirement income plan up and running in no time.
Our website has some handy tools to help you plan for your retirement. Visit www.pensionpotential.co.uk to try out our retirement lifestyle explorer to see what you may get with your retirement income, or play around with the annuity quick quotes tool, before going through our triage chat which will direct you to the best course of action.
Contact info
11 Strand, WC2N 5HR, London, United Kingdom
- 03330 705605
- hello@pensionpotential.co.uk
- pensionpotential.co.uk
4.9
Excellent
107 reviews
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Great assistance
Dawn was very helpful, clearly explained the options and gave me plenty of time to come to a decision regarding the purchase of an annuity.
February 17, 2026
Reply from Pension Potential
Many thanks for your review
Great service from Dawn and the team at…
Great service from Dawn and the team at Pension Potential when setting up my pension annuity. They made the whole process easy, with excellent and regular communication.
Thanks guys!
January 13, 2026
Unprompted review
Reply from Pension Potential
Thank you for your review
Reply from Pension Potential
Thank you for your review, I shall pass your comments onto the team.
Reply from Pension Potential
Thank you for your review.
Great Advice!
Dawn Toma of Pension Potential took the time and patience to explain every option so that I understood exactly which Pension Annuity option was best and most suitable for me. By far the best and easiest Pension consultant I have encountered!
January 23, 2026
Reply from Pension Potential
Thank you for your kind review. I shall pass your comments onto Dawn and the team.
A very competent and very professional…
A very competent and very professional staff. She is a very good listener and very confident in this profession. She knows the stuff absolutely. Thanks for your help.
January 15, 2026
Reply from Pension Potential
Many thanks for your review, I shall pass your comments onto the team.
First class service.
After a slight glitch due to a mis-communication by the pension provider, Pension Potential telephoned me and dealt with my case immediately, keeping me informed with every update by phone and email. Pension Potential were so friendly and explained everything clearly. Exceptionally professional customer service and a highly recommendable company.
December 18, 2025
Reply from Pension Potential
Thank you for taking the time to give us a review, I shall pass your comments onto the team.
Dawn was extremely professional …
Dawn was extremely professional and friendly she explained the process from start to end thank you.
January 7, 2026
Reply from Pension Potential
Thank you for taking the time to give us a review, I shall pass your comments onto the team.
My experience using pension potential…
My experience using pension potential was really useful from the offset from phoning and booking telephone appointments to the final steps the phone calls I was told I’d be getting were exactly to the times and days specified with no delays whatsoever the information given to me was really useful and accurate for what I needed thanks to Dawn I would recommend you to anyone that was in the same position as me thank you
November 19, 2025
Reply from Pension Potential
Thank you for taking the time to give us a review, I shall pass your comments onto the team.
Great staff from Pension Potential
The two members of staff Dawn & Chris who I have corresponded with from Pension Potential have been so helpful. They were professional at all times as well as patient & explained things calmly & had a good sense of humour too.
December 15, 2025
Reply from Pension Potential
Thank you for taking the time to give us a review, I shall pass your comments onto Dawn and Chris.
Reply from Pension Potential
Thank you for your review
Pension Annuity
Good communications all in a timely manner. Process made very easy enabling me to make an informed decision. All questions i had were answered which was helpful.
December 5, 2025
Reply from Pension Potential
Many thanks for your review
Reply from Pension Potential
Many thanks for your review
The initial contact and process has been superb!
The initial contact and process has been superb. The website and then follow up call has been well organised. The process to complete the applications is well done and easy to follow.
I am a current Financial Adviser although about to retire, so I already understand what I want and the terms however Dawn went through the different options very well and reiterated areas so that I didn't miss anything.
I can't comment on the whole process as I haven't yet actually set up the annuity however I don't expect any issues. Very impressed.
November 21, 2025
Reply from Pension Potential
Thank you very much for your review
Great and friendly advice from Dawn
Great and friendly advice from Dawn. Helped me through all the steps to complete my pension
November 21, 2025
Reply from Pension Potential
Thank you for taking the time to give us a review.
Guidance Consultant was very helpful…
Guidance Consultant was very helpful and provided all the guidance we required.
November 19, 2025
Reply from Pension Potential
Hi Gary, Thank you very much for your review.
Pension Annuity
A pleasure to deal with, they found the best annuity deal for my pension pot, they did the legwork to find the best deal as opposed to myself spending endless hours researching the market. As the annuity market can be a minefield to negotiate to get a good deal and unless you know what your doing it is best left to the professionals.
September 2, 2025
Reply from Pension Potential
Thank you very much for your kind review, we are thrilled you had such a good experience with us.
Reply from Pension Potential
Thank you so much for your lovely review. I will be sure to pass the comments onto Dawn!
Employment Pension - Annuity
Dawn Toma of Pension Potential was able to sort out the Annuity for me in a timing fashion without getting me involved in this complex legal area of employment retirement pensions.
January 21, 2025
Reply from Pension Potential
Thank you for taking the time to give us a positive review. We are so pleased you had a great experience with us and we'll pass the comments onto Dawn.
Excellent Service from Dawn
Dawn was absolutely amazing giving us advise and talking through the stages and options available to us . I would most definitely recommend her to anyone. Thank you Dawn
October 9, 2025
Reply from Pension Potential
Many thanks for your kind review, I will pass your comments onto Dawn.
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