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See what reviewers are saying

Rated 5 out of 5 stars

Exceptional clothes - really well made and the prints are joyful and pretty. My daughter loves everything she's gotten so far!

Company replied

Rated 4 out of 5 stars

The sizing seems to be on the larger side so the products are still quite big for the little one. But it's not a problem really as I was actually worried they would get small too soon. The delivery wa... See more

Rated 5 out of 5 stars

Småfolk clothing is always comfortable to wear, it stays in shape and colorful no matter how many times you wash it. Children love the prints and will be happy to wear the clothes which always fit... See more

Rated 4 out of 5 stars

I love evrything about your brand and designs - it is just that the shipping to Australia with a courier is so expensive. If you would consider offering a regular recorded post option to save a bit on... See more

Company replied

Company details

  1. Children's Clothing Store

Written by the company

Småfolk is a Danish children's clothing brand. Since 2005, we have created colorful children's clothing with lots of great prints, which inspire children to play and be creative. Our cotton products are made from organic cotton, the wool products from mulesing-free wool and everything is of course Oeko-Tex certified.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

74 reviews

5-star
4-star
3-star
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1-star

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This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Exceptional clothes

Exceptional clothes - really well made and the prints are joyful and pretty. My daughter loves everything she's gotten so far!

January 5, 2026
Småfolk A/S logo

Reply from Småfolk A/S

Hi. Thank you so much for the 5 stars and the kind words. Best, Marianne, Småfolk

Rated 5 out of 5 stars

Just great

Just great! The quality of clothes, nice sale and perfect shipment. Really glad with the products en the webshop!

December 1, 2025
Småfolk A/S logo

Reply from Småfolk A/S

Dear Brattinga. Thank you so much for the 5 stars and the kind words. Best, Marianne, Småfolk

Rated 4 out of 5 stars

I really love the clothes

I really love the clothes; beautiful prints and quality, fast delivery! My only complaint is the that there’s a big differ in sizes. Sometimes a size 3-4 y is too big for my 4 year old and sometimes a size 4-5 y is too small. Difficult to know what it’s gonna be…

November 6, 2025
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Reply from Småfolk A/S

Hi Cornelia. Thank you for the 4 stars and the kind words. Regarding sizes it usually has to do with different styles with different fit. But also sometimes in sales periods we have older styles on sale and some of these might have a little different measurements than we use now. Best, Marianne, Småfolk

Rated 5 out of 5 stars

Always great!

September 30, 2025
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Reply from Småfolk A/S

Dear Gintare. Thank you for the great review of our service. Best, Marianne, Småfolk

Rated 5 out of 5 stars

Top!!

Top! Fast shipping; great coats; very happy with my purchases.

October 7, 2025
Småfolk A/S logo

Reply from Småfolk A/S

Thank you for the great review. Best, Marianne, Småfolk

Rated 5 out of 5 stars

Very beautiful winter suit

Very beautiful winter suit. Very good quality and fast shipping to Belgium.

September 16, 2025
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Reply from Småfolk A/S

Dear Thierry,

Thank you for the 5 stars.

We are very happy to hear that you like our product and service.

Best Regards
Småfolk

Rated 5 out of 5 stars

from Japan and from Sweden

I normally buy your clothes from Japan. Though the freight cost so much. And this time, I was shopping from Sweden.
Very happy about the cost for delivery.

July 28, 2025
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Reply from Småfolk A/S

Dear Rika,

Thank you for the 5 stars.

We are very pleased to hear that you like our service.

Best Regards
Småfolk

Rated 5 out of 5 stars

Soft and comfortable material

Very pretty, creative design on the clothes

July 11, 2025
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Reply from Småfolk A/S

Dear Melissa,

Thank you for the 5 stars.

We are very happy to hear that you like our products and our creative universe💚

Best Regards
Småfolk

Rated 5 out of 5 stars

Colours and prints worthy of a child’s imagination

Great quality and gorgeous colours with fun prints. Småfolk is my absolute favourite brand for children’s clothes, I often find myself wishing they came in adult sizes!
Reasonable shipping time and cost.

June 6, 2025
Småfolk A/S logo

Reply from Småfolk A/S

Dear Danielle,

Thank you very much for the 5 stars.

We are so happy and delighted to hear that you like our colorful and playful universe💚

Best Regards
Småfolk

Rated 5 out of 5 stars

LOVE THIS STORE.

LOVE THIS STORE.
LOVE THE PEOPLE.
THANK YOU FOR BEING SO NICE.

June 4, 2025
Småfolk A/S logo

Reply from Småfolk A/S

Dear Maria,

Thank you very much for the 5 stars.

We are so very happy to hear that you like our products and our service💚

Best Regards
Småfolk

Rated 4 out of 5 stars

Customer service a bit slow

Shipping discount was not calculated at the checkout. It took a while to fix it because customer service was slow, but it got done.

June 4, 2025
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Reply from Småfolk A/S

Dear Dina,

Thank you very much for the 4 stars and your understanding during a busy period.
For any urgent matters you are always more than welcome to call our Customer Service.

Best Regards
Småfolk

Rated 5 out of 5 stars

Great eshop

Great eshop ! Fast delivery and the products are gorgeous in good quality. Would buy again

March 31, 2025
Småfolk A/S logo

Reply from Småfolk A/S

Dear Valentine,

Thank you very much for the 5 stars.

We are so happy to hear that you like our products and our service💚

Best regards
Småfolk

Rated 5 out of 5 stars

Simply fave choice for my kids…

Simply my fave choice for my kids clothing!! Amazing. We love it!

January 10, 2025
Småfolk A/S logo

Reply from Småfolk A/S

Dear Ecaterina,

Thank you very much for the 5 stars.

We are very happy to hear that you love our products.

Best Regards
Småfolk

Rated 5 out of 5 stars

Gorgeous Clothing !:)

November 7, 2024
Småfolk A/S logo

Reply from Småfolk A/S

Hi Dariusz,

Thank you for the 5 stars.

We are very pleased to hear that you like our products.

Best Regards
Småfolk.

Rated 5 out of 5 stars

Every winter I buy winter clothes for…

Every winter I buy winter clothes for my daughter from Smafolk. Highly recommend!

August 27, 2024
Småfolk A/S logo

Reply from Småfolk A/S

Hi Julia,

Thank you very much for the 5 stars.

We are so happy to hear that you like our products, and especially our outerwear.

Best Regards
Småfolk.

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