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BOOA Reviews 

1,708
TrustScore 4.5 out of 5

4.4

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Rated 1 out of 5 stars

Very poor experience in every way, would not recommend. Purchased 2 shoes racks from BOOA - firstly it took 6 weeks from purchase until the products arrived. After getting them one of the shoe rac... See more

Company replied

Rated 5 out of 5 stars

The purchase process, the delivery process and the products were positive. We bought a sofa and a sofa table and during the whole period BOAA has been very attentive. The sofa was very easy to assembl... See more

Company replied

Rated 5 out of 5 stars

Herlev The best service we ever never get. We had been in Ilva and Boliga but in Booa in Herlev we got the information very fast and accurate. Very very nice and polite and professional saler with... See more

Company replied

Rated 5 out of 5 stars

Always great customer service special thanks to Jane, nice, polite and very responsive. Got my garden lounge set for great value for money deal here.

Company details

  1. Furniture Store
  2. Bed Shop

Written by the company

Hos BOOA er du mere end en kunde – du er vores gæst. Siden 1978 har vi hjulpet danskerne med at gøre boligdrømme til virkelighed. I dag gør vi det med den samme faglighed, nærvær og passion for møbler og indretning. Vi tror på, at de bedste hjem afspejler dem, der bor i dem. Derfor gør vi os umage for at give dig personlig rådgivning, masser af inspiration og en god oplevelse – både i vores bolighuse og online. Har du handlet hos BOOA? Så håber vi, at du vil dele din oplevelse. Din feedback betyder meget for os og hjælper os med hele tiden at blive bedre.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 84% of negative reviews

Typically replies within 2 weeks

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4.4

All reviews

(1,708)

432 reviews in the last 12 months

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Rated 1 out of 5 stars

Very poor experience in every way

Very poor experience in every way, would not recommend.

Purchased 2 shoes racks from BOOA - firstly it took 6 weeks from purchase until the products arrived. After getting them one of the shoe racks failed in the first few days.. okay no worries support ticket open to try and resolve… takes from there another 8 weeks to get a replacement …. Finally get a replacement only to find out they mislabeled the product and sent the wrong colour.. okay bummer mistakes can happen - ask them to rectify and if they would deliver the shoe racks to avoid the 1 hr bike ride for me, again… there response this is not our fault it is the suppliers… long back and forth they eventually agree to replace the product .. but will not provide deliver ‘as by their own definition this is not their fault’ .. so despite purchasing the product 3 months ago I am still without a working product and I have to go out to their god forsaken delivery place again… it leaves me with why even bother with BOOA you’re better off buying with a competitor or directly from the suppliers. I get mistakes can happen but I am left shocked by their very poor customer service.

July 17, 2026
BOOA logo

Reply from BOOA

Hej Mitchell

Tak fordi du tog dig tid til at dele din oplevelse – også selvom den desværre ikke har levet op til dine forventninger.

Vi er oprigtigt kede af at høre om det lange forløb, du har været igennem. Uanset årsagen er det ikke den oplevelse, vi ønsker, at vores kunder skal have. Vi forstår godt din frustration over både ventetiden, reklamationsforløbet og den forkerte vare, og vi beklager, at sagen har trukket så længe ud.

Vi vil meget gerne kigge sagen igennem endnu en gang og se, om vi kan finde en god afslutning på forløbet. Du er derfor meget velkommen til at kontakte os på kundeservice@booa.dk og skrive dit ordrenummer, så følger vi op på sagen hurtigst muligt.

Vi håber, du vil give os muligheden for at rette op på din oplevelse.

Med venlig hilsen
Lars

BOOA

Rated 2 out of 5 stars

Bad experience

My bed was broken

July 21, 2026
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Reply from BOOA

Hej

Tak for din anmeldelse.

Vi er kede af at høre, at din seng ikke levede op til forventningerne.

Det er naturligvis ikke den oplevelse, vi ønsker at give vores kunder. Vi vil meget gerne se nærmere på sagen og undersøge, hvad der er sket.

Du er derfor meget velkommen til at kontakte os på kundeservice@booa.dk med dit ordrenummer og gerne henvise til denne anmeldelse, så vi kan følge op på sagen og hjælpe dig videre.

Med venlig hilsen
BOOA Kundeservice

Rated 5 out of 5 stars

The purchase process

The purchase process, the delivery process and the products were positive. We bought a sofa and a sofa table and during the whole period BOAA has been very attentive. The sofa was very easy to assemble and seems according to expectations (it's new).

June 26, 2026
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Reply from BOOA

Hej

Tusind tak for den flotte anmeldelse! 😊

Det glæder os virkelig meget at høre, at du har haft en god oplevelse gennem hele forløbet – fra købet og leveringen til produkterne. Det er skønt at høre, at sofaen var nem at samle, og at både sofaen og sofabordet lever op til dine forventninger.

Tak fordi du handlede hos BOOA og tog dig tid til at dele din oplevelse. Vi håber, du får stor glæde af dine nye møbler.

Med venlig hilsen
BOOA Kundeservice

Rated 5 out of 5 stars

We visited BOOA on June 7th on a Sunday…

We visited BOOA on June 7th on a Sunday and ended up buying so many more pieces of furniture than intended because of the great support and help we received from sales assistant Louise, she found solutions and was so patient with us we highly recommend her and will always come back to Booa because of her!

June 7, 2026
Unprompted review
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Reply from BOOA

Hej

Tusind tak for den fantastiske anmeldelse 😊

Det glæder os virkelig meget at høre, at I havde en så god oplevelse hos os, og at I fandt endnu flere møbler end planlagt.

En særlig tak for de flotte ord om Louise. Det betyder meget for os, når vores medarbejdere bliver fremhævet for deres engagement, tålmodighed og evne til at finde de rette løsninger for vores kunder.

Vi sørger selvfølgelig for at give rosen videre til Louise 😊

Tak fordi I handlede hos BOOA, og fordi I tog jer tid til at dele jeres oplevelse. Vi glæder os til at byde jer velkommen igen.

Med venlig hilsen
BOOA Kundeservice

Rated 5 out of 5 stars

Thomas and Tobias helped us in a…

Thomas and Tobias helped us in a professional way and gave us good support

April 18, 2026
Unprompted review
BOOA logo

Reply from BOOA

Hej Nader

Tak for din anmeldelse 😊

Det glæder os meget at høre, at Thomas og Tobias kunne hjælpe jer på en professionel måde og give god støtte gennem forløbet.

Vi sætter stor pris på, at du tog dig tid til at dele din oplevelse.

Med venlig hilsen
BOOA Kundeservice

Rated 5 out of 5 stars

It was a wonderful experience

It was a wonderful experience. They have modern designs and good quality furniture

December 19, 2025
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Reply from BOOA

Tusind tak for de 5 stjerner ⭐⭐⭐⭐⭐

Vi er rigtig glade for at høre, at du har haft en god oplevelse med BOOA. Det betyder meget for os, at vores kunder er tilfredse, og din feedback motiverer hele teamet.

Tak fordi du tog dig tid til at dele din oplevelse – vi håber at byde dig velkommen igen.

Rated 5 out of 5 stars

Great shop

Great shop. Good service and good products

December 1, 2025
BOOA logo

Reply from BOOA

Tusind tak for de 5 stjerner ⭐⭐⭐⭐⭐

Vi er rigtig glade for at høre, at du har haft en god oplevelse med BOOA. Det betyder meget for os, at vores kunder er tilfredse, og din feedback motiverer hele teamet.

Tak fordi du tog dig tid til at dele din oplevelse – vi håber at byde dig velkommen igen.

Rated 5 out of 5 stars

Booa in Herlev

Herlev
The best service we ever never get.
We had been in Ilva and Boliga but in Booa in Herlev we got the information very fast and accurate.
Very very nice and polite and professional saler with high quality of service

November 1, 2025
Unprompted review
BOOA logo

Reply from BOOA

Hello Ferial,
That you for the very kinds words that I have passed on to our team i Herlev. It is great to hear that you had such a good experience.

Rated 1 out of 5 stars

What a terrible experience

What a terrible experience! This company is so disorganised. First, they delivered my dining chairs wrong, and it took them two weeks to swap them out after I made multiple calls. Then, I was supposed to have my sofa delivered to the sit's and Sleep's warehouse by week 21, but they still have no idea when it will arrive at Sit's Sleep. So, there's no clear date when I'll have it at home. Their response is, 'I don't know when we might be able to get this to you,' which is insane and frustrating.

Sikke en forfærdelig oplevelse! Dette firma er så uorganiseret. Først leverede de mine spisestuestole forkert, og det tog dem to uger at bytte dem efter jeg havde foretaget flere opkald. Derefter skulle jeg have fået min sofa leveret i uge 21, men de har stadig ingen idé om, hvornår den ankommer til Sit's Sleep. Så der er ingen klar dato for, hvornår jeg får den hjem. Deres svar er: "Jeg ved ikke, hvornår vi kan levere den til dig," hvilket er vanvittigt og frustrerende.

May 26, 2025
Unprompted review
Rated 2 out of 5 stars

Worst delivery, helpful customer service

I recently bought a sofa from sit and sleep and paid for delivery. When the delivery team arrived, they couldn't fit the sofa through the entrance and only brought in the smaller half, leaving the larger part on the street. They told me I was "lucky" they even tried to bring in the smaller piece. They mentioned that the delivery paperwork required "easy access," but no one asked us about our entrance or measurements beforehand.

To make matters worse, they said if the sofa didn't fit, we'd have to pay for the return delivery too. In the end, my boyfriend and a friend managed to bring the entire sofa inside in just five minutes.

When we called the company to complain, they were very understanding and offered to refund half of the delivery fee, which seemed fair since only half the job was done by their team.

While the customer service was helpful in resolving the issue, the delivery experience was disappointing and stressful.

June 13, 2024
Unprompted review
Rated 5 out of 5 stars

I purchased a beautiful sideboard on…

I purchased a beautiful sideboard on sale.
I was contacted immediately by the custumer service to agree on the delivery date.
The delivery was punctual and directly in my apartment.
I am very happy about the service and the product.
I really reccommend purchasing here!

February 6, 2024
Rated 5 out of 5 stars

BEDST SERVICE

The service was perfect. They called me the day I ordered to make sure that the shelf was going to be delivered in a certain day, to hear whether that would suit me. I was very thankful because I forgot I was going in vacations the day after. After that I had to change my chosen delivery method from one person to two. They checked if it was possible. Called me two minutes later. We arranged the payment. Very polite and helpful assistant. I was still a little bit nervous. If they wouldn’t deliverer that day I would not have anyone to receive an extremely heavy shelf and I would only be back a week later… on the day, at 09:30. There was a very polite delivery man and the very heavy shelf in my living room. I was able to go on vacation without thinking about the shelf. I could not have asked for a better service. Great experience.

July 5, 2023
Rated 1 out of 5 stars

Worst customer service experienced…

Worst customer service experienced since I moved to Danmark. They are just not ready to admit that there are issues with their products and as a customer, you can't do anything. I tried to reach out to some other representative from the company, they are even not ready to listen the issue, they just said that you have to reach out to the store from which you have purchased it (which is not ready to listen).

November 27, 2022
Unprompted review

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