My wife and I took a 28 day trip across our great country. Our daily travel plans were to drive equal to a days work. This meant sitting in a car anywhere from 5-14 hours depending on the dest... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Great customer service, bought a 270 lb bumper plate pro set and change plates and 700 lb bushing barbell and training bar for my garage gym. All are very good quality and very well priced Black Frida... See more
Retail staff at Valor are very knowledgeable about the equipment they sell. Most recently, I was considering two products, and the sales rep was readily able to explain the advantages and trade-offs b... See more
Company replied
Valor Fitness is my one stop shop for my equipment needs. Whether I go to the outlet store on I four, or the retail store in Panellus Park the team is always extremely helpful, and they get me everyth... See more
Company details
Written by the company
We are Valor Fitness, providing strength and conditioning equipment nationwide to beginner and professional athletes of all kinds! Our goal is to deliver quality fitness products at an affordable price, while building stronger communities and inspiring others to live a healthier lifestyle.
Contact info
5015 Frontage Road North, 33810, Lakeland, Florida, United States
- 863-732-7999
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Always greeted by friendly
Always greeted by friendly, professional personnel. Whether I’m buying a cable system or a single 2 1/2 plate.
Excellent selection and the Staff has…
Excellent selection and the Staff has been AWESOME and knowledgeable about everything I've needed!
Great product
I seen a few small scratches but no big deal. After all, it is coming from overseas. Great machine though and instructions were easy to read. All the bolts, nuts and washers were vacuum packed which made it nice. Very satisfied with my purchase. The wife just ordered a Smith Machine for us mainly because of the packing and quality of the Lat Machine. I recommend Valor for the quality products they sell. The shipping was fast also.
Valor Fitness is my one stop shop for…
Valor Fitness is my one stop shop for my equipment needs. Whether I go to the outlet store on I four, or the retail store in Panellus Park the team is always extremely helpful, and they get me everything I need quickly and courteously.
Great experience!
Had everything in stock and when I called back about something they had forgotten, it shipped overnight! Thank you!
Great service
Let's make America great again
Really cool stuff in there prices were good and the 2 gentlemen that you had work in there we're very professional and polite
Great customer service
Great customer service, bought a 270 lb bumper plate pro set and change plates and 700 lb bushing barbell and training bar for my garage gym. All are very good quality and very well priced Black Friday Deal!
Great prices, even better customer service.
Ryan the sales man was so great, he had all the info we needed and helped us throughout the process. The prices are great and the customer service was awesome! Valor customers for life!
Great service
the sit up bench is the most…
the sit up bench is the most uncomfortable thing, it is literally unusable!

Reply from Valor Fitness - Outlet Store
Bought a garage gym setup
Bought a garage gym setup. Happy with it. Price was good. Not too tough of an assembly.
Excellent experience
I can’t remember they guy’s name who helped me but Marli sent me to get a box and he rocked. It was sometime in august so I’m just putting 8/1 below.
Showroom is impressive
Showroom is impressive! Great variety of equipment and tons of it. Stock is heavy-duty, high quality equipment.
Love the product
Love the product, price and fast shipping. Just wish there was a better instructions on putting it together for our wall rig.
Fantastic
Fantastic! The salesman who helped me was awesome! Great products and prices. I bought more than I expected because of the prices.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







