1st CENTRAL Insurance Reviews 184,133

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,958 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and the straightforward, user-friendly online experience. Many people found the website easy to navigate and appreciated the clear layout, making it simple to obtain quotes and manage policies. The overall service is often described as efficient and reliable, with many consumers highlighting the ease of renewing their insurance. However, some customers also noted issues with customer service, describing experiences where interactions were not always helpful or efficient, and some found the fees for minor changes to be excessive.

What people talk about most

Price

Reviewers highlight positive aspects of price, with many finding the quotes competitive and the overall cost... See more

User experience

Customers generally report positive experiences with the user experience. Many found the process... See more

Service

Clients share positive opinions on service, often highlighting the ease and speed of renewing insurance and... See more

Website

Customers consistently note positive experiences with the website, finding it easy to navigate, access, and... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers report positive experiences,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The process of obtaining insurance online was very easy. I’m unable to comment on any other aspects of their services as I’ve only just taken out the policy.

Company replied

Rated 5 out of 5 stars

recently got my car insurance with 1st Central and found the whole process really easy and straightforward. The quote was very competitive, and adding breakdown cover for extra peace of mind was simpl... See more

Company replied

Rated 5 out of 5 stars

Easily bought my car insurance online. Very easy process. Good email communication after. When the policy began I received a text message with my policy number and numbers to call if I break down or h... See more

Company replied

Rated 5 out of 5 stars

Generally the online experience was Generally good your insurence rates are good at this time we have been with you for some years now . Unfortunately your renewal rates are not as good as your onlin... See more

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

184K reviews

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Asks customers to review

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Rated 5 out of 5 stars
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 5 out of 5 stars

Got a answer on the phone very quick

Got a answer on the phone very quick. Spoke to lady sorted me
Out with my inquirey .

May 20, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're glad we could assist you quickly and resolve your inquiry. Thank you for your kind feedback!

Emily

Rated 5 out of 5 stars

Fuss free and straightforward

Fuss free and straightforward. Easy to follow all the required questions with absolutely no hassle or hard sell, just valid options.

May 20, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your positive feedback! We're so glad our process was fuss-free, straightforward, and easy to follow.

Emily

Rated 5 out of 5 stars

Great service

Quick service. Great quote

May 20, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 4 out of 5 stars

Easy to set up

May 13, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to make things easy and straightforward for our customers 😊.

Emily

Rated 5 out of 5 stars

Excellent service

Excellent service

May 20, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy to set up

May 20, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy to talk to

Easy to talk to

May 19, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're so glad you found us easy to communicate with. Thank you for your kind words!

Emily

Rated 1 out of 5 stars

Cancelled on my daughter due toner …

Cancelled on my daughter due toner getting a phone call or any email about having to connect the named driver tto the device even though the named driver was not present to connect to device, surely a phone call would of been suffice and now she has to pay £150 of charges. Would never recommend

May 20, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're truly sorry to hear about the issues your daughter experienced, leading to the cancellation and charges. We understand your frustration regarding the communication and the named driver requirement. We are reviewing our procedures to prevent similar situations.

Emily

Rated 1 out of 5 stars

Incredibly frustrating and annoying…

Incredibly frustrating and annoying trying to communicate on the phone. Been with them for over 2 years having insured 3 vehicles. High increase in insuring latest vehicle and when cancelling after 18 days charging exorbitant fees with no refund for remaining days of insurance prepaid.

May 20, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate you sharing your experience. We are sorry to hear about the difficulties you faced with communication and the fees. We are reviewing your feedback to improve our services.

Emily

Rated 5 out of 5 stars

Good Insurance

Good Insurance

May 20, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 1 out of 5 stars

Infuriating customer service

Infuriating customer service

For the privilege of having some dopey scooter driver hit my stationary car, my insurance policy is going up. Fine, I'll take the hit again. 1st Central says it will expire, so I need to pay the extra amount. Nowhere on their website does it say where I can input those payment details.

So I use the web chat. But they can't access my account.

So I call, waiting in line for 30 minutes. And the person on the end of the phone cannot help. I watch this particular call time tick past 1 hour and now I'm just bored. It won't take my card for payment over the phone. They can't let me pay via the web. What is the point? What an archaic, annoying, incompetent service.

THEN they email me to tell me that my payment hasn't gone through.

A massive waste of time, all for the privilege of paying the company more. Unbelievably poor customer service and user experience.

May 20, 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate you sharing your experience with our customer service and payment process. We are truly sorry for the frustration and inconvenience you encountered when trying to update your policy. We are reviewing your feedback to improve our systems and ensure a smoother experience for our customers.

Emily

Rated 5 out of 5 stars

Very economical

Very economical

May 20, 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

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