First time ordering from 50ml and I am so impressed. Great value, amazing customer service, flawless delivery and 100% top quality product. Thank you so much for my samples as well, this was a lovely... See more
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Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more
Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more
Company replied
An excellent online store for those fragrances and products that do not fit the norm. Very reliable and efficient with good pricing and availability. I have made 3 purchases from 50 ml UK without a... See more
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Company details
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
4.6
Excellent
748 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 64% of negative reviews
Typically replies within 1 week
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Not happy
UK website, prices shown in pounds, so customers do not expect to pay you in euros. We were charged in euros, so had to pay much more than advertised on the website.
May 5, 2026
Reply from 50 ml UK
Dear customer,
Our headquarter is based in Milan, Italy. This information is available on our website and, given that our currency is euros, Paypal applied their conversion rate on your transaction. The conversion tax you've paid is outside of our direct action.
We are sorry this wasn't clear.
Kind regards from the 50 ml team
good service
April 23, 2026
Can recommend
I have ordered 3 times from 50ml now and have been really pleased. I can wholeheartedly recommend. If you are ordering from the UK delivery takes a little longer as 50ml are based in Europe but they dispatch very quickly. My one gripe is that on my recent purchase using PayPal I got charged currency conversion fees of about £5 by PayPal. I did write to 50ml about it saying I wish that had been made clear. The prices are listed in £'s so I wasn't exactly on the look out for any issues with currency. They said it is mentioned on their website. It's nowhere prominent else I'd have seen it. It does make a difference though if you are comparing prices between companies for the same product. I don't believe that happened on my two previous purchases where I didn't use PayPal.
April 24, 2026
Great experience and authentic perfumes
I’ve had only positive experiences with this company. The perfumes are 100% authentic, beautifully packaged, and always arrive in perfect condition. Communication and service have been very good as well.
The only downside is the delivery time to the UK, which is a little longer than local stores. My orders usually arrive in around 6 days, probably because they are shipped from abroad. But honestly, it’s still worth the wait because the prices and products are excellent.
I will definitely continue buying from them and highly recommend this company
April 29, 2026
Happy
Successfully Delivered, although I had to send an email across to prompt them as I didn’t get any message days after payment. The product is just exceptional. I love it.
April 28, 2026
Amazing service and so fast to the UK
Amazing service and so fast to the UK. Thank you.
April 21, 2026
Authentic items (Bois Imperial 100ml)…
Authentic items (Bois Imperial 100ml) and quick service.
April 28, 2026
Good knowledge and descriptions wide array of products
Informative descriptions which provides good insight on the products.
April 27, 2026
Great service
They very easily to communicate. My item was broken upon arrival and they sent another one to me with nice extra. I will definitely buy with them again. I love their customer service and they look after to their customers very well.
April 21, 2026
customer service
I recently purchased a fragrance online from "50 ml UK" and am highly disappointed with the experience. The delivery taking long time, and their customer service is exceptionally poor. Furthermore, they refused to issue a refund simply because the packaging had been opened—an illogical policy, as it is completely impossible to evaluate a fragrance without opening it. If their expectation is that customers test scents at physical retail stores first, there is no incentive to use their substandard online service. I strongly advise against purchasing from this vendor.
April 21, 2026
The perfume smelled amazing
The perfume smelled amazing. Tokyo tranquil my mango scent and the delivery was quick also . Highly recommend
March 3, 2026
Reply from 50 ml UK
Dear Customer,
We're sorry for what happened, but I'd like to point out that you didn't respond to our last email, where we offered to resend your order at our expense.
Please reply to the email so we can assist you properly.
Best regards, the 50 ml team ✨
I registered with your company because…
I registered with your company because I was promised a welcome pack gift code shortly via email. After waiting two days, it still did not arrive. I needed the item for a gift that week, so I purchased it anyway. When I called your support line, I was told I had to wait for it, and they refused to add the code to my current order even though it was not dispatched then. The support was extremely unhelpful, and the staff were rude. This was a very disappointing experience, especially since the process seemed so simple.
April 17, 2026
Reply from 50 ml UK
Dear customer,
We're sorry to hear about your experience with the code you mentioned. These codes are managed by the system, not by customer support, as they are created automatically, not manually.
Customer support cannot enter codes posted in comments or communicated later; they must be entered in the appropriate box when the customer places the order.
Best regards, from the 50 ml team ✨
Recommend! Would use again!
I ordered a perfume from 50ml and had been reassured by the positive reviews I read. The perfume I bought was the best price I could find online. Perfume was as described, with some free samples, packaged well and arrived within a week to my address in Scotland. Would definitely have no hesitation in ordering from this company again.
April 17, 2026
I love the perfume collections…
I love the perfume collections especially the extrait de perfume. They are affordable and very fast tracked delivery. Highly recommended!
April 24, 2026
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