Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Reply from 50PlusLife
Thank you for leaving us such a kind review. We are delighted you found our customer service great. Your Over 50s Life Cover includes an accidental death benefit that applies from day one where the policy definition is met, and you can name the beneficiaries you would like to receive the money. It is worth checking your policy documents to make sure your details and beneficiaries are accurate and that the cover meets your needs; just get in touch if anything needs updating. Should you recommend us to a friend or relative who then takes out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for being a 50 Plus Life customer.
Reply from 50PlusLife
Thank you for your five star review and for mentioning James Holmes by name. We will make sure James hears your feedback. Your cover is designed to last for the whole of your life, and premiums stop at age 90 while the cover carries on. Please take a few minutes to go through your policy documents and confirm everything is accurate and right for you, and contact us if anything needs to be changed. If you refer a friend or family member who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for choosing us.
10 out of 10 fir customer care
February 26, 2026
Reply from 50PlusLife
Theresa, thank you for scoring our customer care ten out of ten. That is wonderful to hear and we are very grateful you took the time to tell us. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and our Claims Promise is there for eligible approved claims. We would encourage you to check your policy documents carefully to make sure all your details are correct and the cover meets your needs, and to let us know if anything needs updating. As a thank you for recommendations, if someone you refer takes out a policy with us, we issue vouchers once the qualifying period has passed. Thank you for your business.
Very helpful gentleman Marcus and his…
Very helpful gentleman Marcus and his colleague.
October 9, 2026
Reply from 50PlusLife
Thank you, Kay, for your kind words about Marcus and his colleague. We will pass your thanks on to them both. One useful feature of your policy is that you can nominate beneficiaries and change them later if your circumstances change, and the cover is whole of life with no fixed end date. When reviewing your policy documents, it is a good time to make sure your nominated beneficiaries and other details are up to date, and to contact us if anything needs amending. If a friend or relative you refer takes out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Hello Ann, thank you for your review. We are so pleased Alpesh explained everything clearly for you, and we will make sure he sees your feedback. Your Over 50s Life Cover means premiums stop at age 90 while the cover continues, and there is an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to check everything is accurate and suits your needs, and let us know if anything needs updating. Our referral scheme means that if someone you refer goes on to take out a policy, you will receive vouchers as a thank you once the qualifying period is complete. Thank you for your business.
Efficient and with care
October 13, 2026
Unprompted review
Reply from 50PlusLife
Thank you, Joe, for taking the time to leave a review. Efficient and caring is exactly how we want every customer to feel. Our Over 50s Life Cover includes our Claims Promise for eligible approved claims, and policyholders can nominate beneficiaries and update them later. If you hold a policy with us, please check your documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If you refer a friend or family member who then takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your support.
Good conversation and communication…
Good conversation and communication with staff, puts you at ease. An felt alot happier now things ae in place
October 8, 2026
Reply from 50PlusLife
Thank you, Pete, for your review. It is great to hear our team put you at ease and that you feel happier now things are in place. Your cover is whole of life cover, so there is no fixed end date, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Do take a moment to go through your policy documents and make sure every detail is correct and right for you; if anything needs updating, please contact us. Should someone you refer go on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
I spoke to Aaron who was patient
I spoke to Aaron who was patient, informed and did not try to sell me a policy that I didn't want nor was suitable for me.
Thank you for your professionalism.
October 15, 2026
Reply from 50PlusLife
Thank you, John, for such a thoughtful review. We are very pleased Aaron was patient and informed and that you felt the conversation focused on what was right for you. Aaron will be glad to hear it. Your Over 50s Life Cover lets you nominate and later update your beneficiaries, and premiums stop at age 90 while the cover continues. Please check your policy documents to make sure everything is accurate and meets your needs, including your beneficiary details, and contact us if anything needs changing. If a friend or relative you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Ms Roberts, for your kind review. Keeping things simple and easy to understand matters a great deal to us. Your policy is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. We would recommend reading through your policy documents to confirm all the details are correct and that the cover still meets your needs, and letting us know if anything needs updating. As a thank you for recommending us, if someone you refer takes out a policy, we issue vouchers once the qualifying period is complete. Thank you for choosing us.
Very helpful and very informative…
Very helpful and very informative consultant and I would certainly recommend you to others mainly because of how good Zak was please thank him top draw.
October 15, 2026
Reply from 50PlusLife
Craig, thank you for recommending us and for your praise of Zak. We will make sure he gets your thanks. Your Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and the product offers guaranteed acceptance within the eligible age range. Please take time to go through your policy documents and check everything is accurate and suits your needs, and get in touch if anything needs updating. Since you mentioned recommending us, if anyone you refer takes out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
50 Plus Life Cover.
Yesterday. I was telephoned by a very polite lady called Georgiana.
From 50 Plus Life Cover. Georgina asked me various questions like??
"Where did i see? Or read about 50 plus life cover. I told Georgina that i had seen the companies add- on the i-net. Georgiana olso asked my many other polite questions. And to all georgianas questions? I gave many polite replies to the relivant qustions.
I also dueing the conversation with Georgiana, told her about little parts of my life. To which Georgiana listend & responded politley.
Seeing this was my "Very First Time" to contact a Life Cover company. I will Honestly say? Georgiana who is a representitive for " 50 Plus Cover".
I would Recomend 50 Plus Life Cover to any person who asks me!!
October 14, 2026
Reply from 50PlusLife
Thank you, Mark, for such a detailed and warm review. We are delighted Georgiana listened carefully and made your first experience of arranging life cover a positive one, and we will share your kind words with her. Your policy allows you to nominate beneficiaries and update them later, and our Claims Promise applies to eligible approved claims. Please read your policy documents carefully to make sure everything is accurate and meets your needs, and let us know if anything needs amending. As you would recommend us, if someone you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Polite and funny made it enjoyable to…
Polite and funny made it enjoyable to talk with and listen
October 7, 2026
Reply from 50PlusLife
Thank you, Floyd, for your review. We are glad you found the conversation polite and enjoyable. Your cover is whole of life cover with no fixed end date, and premiums stop at age 90 while the cover continues. Please take a few minutes to read through your policy documents and check that everything is accurate and suits your needs, and contact us if anything needs updating. If you refer a friend or family member who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
I spoke to CSA Amechi who talked me…
I spoke to CSA Amechi who talked me through the application. i am happy that i took it on because it was something I had been meaning to do for so long.
October 8, 2026
Reply from 50PlusLife
Thank you for your review, and for mentioning Amechi. It is lovely to hear you are happy to have finally arranged something you had been meaning to do for a long time. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and you can nominate beneficiaries and change them later. When you go through your policy documents, please check your beneficiary details and other information are accurate and meet your needs, and let us know if anything needs updating. Should someone you refer take out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Agnes, for your review. Trust is at the heart of what we do, so it means a lot to hear you found people you can trust. Your policy includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please check your policy documents to make sure all the details are correct and that the cover meets your needs, and contact us if anything needs updating. If a friend or relative you refer goes on to take out a policy, we issue vouchers as a thank you after the qualifying period. Thank you for your business.
With some help from the customer…
With some help from the customer service to explain a difficult document to fill in, very friendly
October 7, 2026
Reply from 50PlusLife
Thank you, Christophe, for your kind feedback. We are glad our customer service team helped you with the document and that you found them friendly. Your Over 50s Life Cover lets you nominate beneficiaries and update them later, and premiums stop at age 90 while the cover continues. Please take a look through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs changing or if you would like any further help. If you refer someone who goes on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Keep going as you are glad got you on…
Keep going as you are glad got you on my insurance
September 25, 2026
Reply from 50PlusLife
Thank you, William, for your encouraging review. We are very glad to have you with us. Your cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please go through your policy documents to confirm everything is accurate and still suits your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business, and we will certainly keep going as we are.
Reply from 50PlusLife
Thank you, Robin, for your review. A seamless experience with everything fully explained is exactly what we aim for. Your Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and you can nominate beneficiaries and update them later. Please check your policy documents to make sure all the details, including your beneficiaries, are accurate and meet your needs, and let us know if anything needs amending. Should someone you refer go on to take out a policy, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Excellent service
Excellent service, loads of information and exactly what you are looking for, very experienced staff, thankyou 50 plus life.
October 13, 2026
Reply from 50PlusLife
Thank you, Maz, for such a positive review. We are delighted you found our team experienced and informative. Your policy means premiums stop at age 90 while the cover continues, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take a moment to read through your policy documents and check that everything is accurate and suits your needs, and contact us if anything needs updating. If a friend or relative you refer takes out a policy with us, we will thank you with vouchers after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Maria, for taking the time to leave us a review. We are very pleased you were happy with our service. Your Over 50s Life Cover is whole of life cover, and our Claims Promise applies to eligible approved claims. Please check your policy documents carefully to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If you refer someone who goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Craig Tweed was very polite and…
Craig Tweed was very polite and explained everything I needed to know , also has sent me email confirming certain points
October 13, 2026
Reply from 50PlusLife
Thank you, Edward, for your review and for your kind words about Craig Tweed. We are pleased he explained everything clearly and followed up by email, and we will pass your feedback on. Your policy allows you to nominate beneficiaries and update them later, and includes an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to make sure all the details are accurate and meet your needs, and let us know if anything needs changing. If a friend or family member you refer takes out a policy, we issue vouchers as a thank you after the qualifying period. Thank you for your business.
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