Had a fantastic experience at Aariya Diamonds. I was served by Jas, who was polite, knowledgeable, and made the whole process enjoyable and easy. She took the time to explain everything clearly and he... See more
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Had a fantastic experience at Aariya Diamonds. I was served by Jas, who was polite, knowledgeable, and made the whole process enjoyable and easy. She took the time to explain everything clearly and he... See more
Company replied
Me and my fiancé ordered our wedding rings from Aariya and can I just say amazing service was given by Jas. She was so helpful and attentive, and made this experience smooth and hassle free. Definitel... See more
Company replied
I recently collected two bespoke jewellery pieces from Aariya and I couldn’t be happier with them. The quality and craftsmanship are absolutely beautiful — you can really see the care and attentio... See more
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Bought a diamond ring a few years ago. Recently had it revalued for insurance purposes and basically the diamond certificate is misleading , not well trusted in the industry and doesn't add up. The ca... See more
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Here at Aariya, we believe true luxury lies in your personal touch. We take immense pride in being artisans of bespoke jewellery, crafting each piece with meticulous attention to detail. When you choose us you embark on a journey of co-creation, where we work closely with you to bring your vision to life. From selecting the perfect diamonds to designing unique settings, we take every step with utmost care to ensure your jewellery reflects your style and emotions. Our highly skilled & knowledgeable team are always within an arms reach to guide you, whether it's selecting a unique design or caring for your treasured jewellery for the years to come. Aariya, creating lifelong memories with jewellery, lasting for eternity.
Warstone Lane 5, B18 6JE, Birmingham, United Kingdom
Replied to 50% of negative reviews
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Beautiful Jewlery and amazing service. Why paying 3 times more at Tiffany’s when you can have the same diamonds from Aariya Diamonds?
Aman provided a good polite professional service with realistic time expectations on my partners engagement ring, I was kept updated throughout the whole process and am incredibly happy with end result, I would definitely recommend Aariya Dimonds
My whole experience with Aariya Diamonds was utterly disappointing. Aman is brilliant at getting customers through the door but terrible at providing the high level of customer service he claims.
Following a long day of browsing the prestigious Jewellery Quarter and finding cheaper like-for-like diamond prices Aman lured us in by promising that the ring would be ready before the engagement, which was 2 weeks away. I placed an order for 3 rings and I clarified the terms of the sale with Aman. These were that I would pay in full and collect both engagement rings before the engagement and leave a £50 deposit for the £700 wedding band which is to be collected and paid in full a month before the wedding. In addition to this, I explicitly asked if he would offer me the same aftercare which was being offered by Samson Gold (which I presented to him on their quote), to which he replied ‘It’s a standard policy in Jewellery Quarter’.
Fast forward a week and I’m already having trouble getting a response from him via phone or text. When I finally got through to him, he said that unfortunately my fiancé’s ring won’t be ready on time but mine will. Understandably, she was in tears but to be fair he gave us a demo ring to use for the engagement. The actual ring wasn’t ready for collection until a week after this but I accept these things can sometimes happen.
The shock came when he initially refused to provide us with an invoice for the ring which cost £2700. As you can appreciate, this is a requirement of most insurance companies and the right of every customer to receive. Eventually, he emailed this over to me but excluded the aftercare which was agreed during the initial order. Again, after chasing him he revised the invoice to reflect an aftercare policy which was substantially inferior to what we had agreed. Not to mention, the invoice and valuation certificate were grammatically inaccurate, not something you expect from a so-called professional business. Furthermore, he was demanding the full payment for the wedding band (which was to be collected a month before the wedding) for which he had initially asked for a £50 deposit.
On attempting to clarify the matter he responded in an extremely rude manner suggesting I should have ordered from another store and not to contact him again, showing no intention of resolving the matter.
As a customer, I shouldn’t have had to chase Aman repeatedly for him to do his job. Weddings are extremely hectic to organise and amidst all the madness I had to deal with this headache which wasn’t pleasant. Aman prides himself on his customer service and based on this he has failed. He reflected no professionalism and was extremely rude. All I can say is that his initial consultation is a façade to lure customers in and I feel rather embarrassed for him.
There is no such thing as negative criticism and I hope Aman welcomes criticism (as well as praise) and uses this to improve his work ethic and understands that it is unacceptable to treat paying customers with contempt.

Reply from Aariya Diamonds
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