Aaron Terence Hughes Fine Fragrance Reviews 

66
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 30 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional product quality, unique scent profiles, and impressive longevity that make these handmade fragrances truly stand out on the market. Buyers also appreciate the thoughtful availability of smaller trial sizes, which provide a fantastic opportunity to test different options before investing in larger bottles. However, some reviewers were not happy with the delivery and packaging details, specifically mentioning damaged boxes, loose stickers, or amateurish presentation during transit. A few consumers additionally noted that certain scent formulations did not always match expectations or personal preferences regarding specific fragrance notes.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the amazing quality and unique... See more

Quality

Users describe positive interactions with quality, highlighting amazing products that offer great value for... See more

Staff

Reviewers highlight positive aspects of staff, describing them as amazing and quick to respond with any... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been buying fragrances from Aaron’s online store since I discovered him on YouTube back in 2019. I have always been impressed and have thoroughly enjoyed them. They are all very well made,... See more

Rated 5 out of 5 stars

Absolutely great experience with ATH. So many times you click on a Customer Service link and are lucky if you get a response within a couple of days. Their customer service team went back and forth... See more

Rated 5 out of 5 stars

I love all the fragrances that i have bought from this house & i think its because he builds the scent profile differently more eastern & powerhouses. Also Aaron feels like a normal guy on his YT... See more

Rated 5 out of 5 stars

I live in Canada so I use Forward2me to get my Aaron Terence Hughes fragrances.. ATH fragrances are always strong well blended and priced competitive.. the black bottles are sleek and beautiful the at... See more


Company details

  1. Perfume Store
  2. Cosmetics and Perfumes Supplier
  3. Flavours, Fragrances and Aroma Supplier

Written by the company

Aaron Terence Hughes Fine Fragrances is a luxury perfume brand known for bold, high-quality, and artistic scents. Founded by Aaron Terence Hughes, our fragrances are crafted with the finest ingredients, ensuring exceptional longevity, depth, and performance. We are proudly cruelty-free and vegan, ensuring ethical and sustainable practices in our creations. We’re all about celebrating individuality and empowering you to find a scent that feels like home. Join us on this olfactory journey, and discover a fragrance that truly resonates with you.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

66 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(66)

27 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I highly recommend!

I have been buying fragrances from Aaron’s online store since I discovered him on YouTube back in 2019.
I have always been impressed and have thoroughly enjoyed them. They are all very well made, smell fantastic and the presentation is top tier.
The fragrances are well packaged and delivered quickly with no problems.
I highly recommend!

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

10 out of 10!

Amazing Experience, overall very happy.

The products are amazing quality and great value for money, I have been collecting fragrances for some time now and I would say for the quality ATH fragrances and body care products are the best for the price to quality ratio. The packaging, customer service, delivery were all faultless.

I was also sent a free sample of the upcoming release and it was beautiful, will be definetly ordering this too.

If you are thinking about ordering anything from ATH, please do yourself a favour and go fot it.

August 11, 2026
Unprompted review
Rated 5 out of 5 stars

Raw Cherry - You’ll Need to Build This Its Own Bunker! Beautiful

There are two parts to this review, and I'll be brief, don't worry. Firstly, and most importantly, the ATH customer service. It's seriously second to none. I'm a fussy so-and-so, and the collapse of being able to contact actual humans at companies these days - or get a normal reply - just seems part of the shameful decline of "Great Britain". BUT... ATH customer service? You're like a throwback to a golden age; the halcyon days of genuinely great customer service. So, thank you, you good folks at ATH. As for the perfume... it's just a bomb. Awesome. I only ordered the 10ml, and I think I'll need to house it in its own bunker lest it ever leak one day! Great perfumery from this house. Stay true, and best wishes. Thank you.

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended

I can’t recommend Aaron Terence Hughes fragrances enough, I absolutely love this brand and have many fragrances from them, all with unique scent profiles and exceptional performance with a 35% extrait de parfum concentration.

The Unicorn Team are amazing and quick to respond with any queries you have and always willing to go that extra mile.

Aaron is an absolute genius Master Perfumer and his fragrances sell out fast but there are restocks most Fridays at 6pm, its also great they have 10ml options so you can find your perfect scent before upgrading to a larger bottle.

If you want one brand for every occasion then ATH is the go to brand, great prices for the quality, fast delivery and amazing staff, what more can I say 10/10 🙌

August 11, 2026
Unprompted review
Rated 2 out of 5 stars

Amateurish backroom

I recieved my orders this morning I have not tried the fragrances yet which I am looking forward to and will review in good time.
But so far my impression is not good, The box was too small for the fragrance, the packaging was amateurish, the box taping was childish and both post labels were almost illegible, as if the ink was running out on the printer, (no idea how the royal mail delivered to me) The attention to detail is poor which I hope is not reflected in the fragrance.
The cost for these fragrances is high. I suggest a little of that £ is spent on presentation.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

60025, 60083

Wow sex in a bottle! Customer service has been perfect also, I will be returning 100%

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

just to say thanks for a great service…

just to say thanks for a great service love the scents including the unexpected sample.
Updated regularly on my order
Tabac amazing tobacco scent now replaces TF tobacco oud as my autumn winter go to. will be on repeat.
Supernova absolute freshie for now.
rinse-reorder-repeat my new daily for those warm sunny days.
Will be ordering from you again.

June 17, 2026
Unprompted review
Rated 5 out of 5 stars

Received legend noir today.

Received legend noir today having read a review it's very similar to legend +. Not true...on skin less sweet, drier and a smokey note. It reminds me of a fresher version of Hugo boss absolute which is an absolute banger. Great job Aaron!

June 12, 2026
Unprompted review
Rated 5 out of 5 stars

Gorgeous range of artisan created fine fragrances!

If you enjoy fragrance and you're looking for a range of good quality, kind of niche, hand-crafted/artisan and compliant products to further your fragrance journey...then this UK-based company is a hidden gem that you really ought to try.
I like the fact that I can basically have a different fragrance for every day of the month if I choose, I get bored quickly so never wear the same for two days... ATH gives me this and more. There's also a range of body washes, moisturisers, beard oil/balm and even a delicious scented candle.
And that's not all, the website/storefront is well laid out and easy to checkout with the usual payment methods...everything is sent out very well packed, in the UK you'll get it in 2 or 3 working days.
Another thing I really like is for most fragrances there is a choice of 10ml or 50ml so a good opportunity to get a trial/travel size and invest in the larger size as if and when if you discover a favourite! Presentation is very nice with excellent atomizers and bottle outer boxes actually protect the larger bottles.
The company proprietor and perfumer is Aaron Terence Hughes and his knowledge of perfumery/ingredients is second to none and he gives a fascinating insight into the breakdown of fragrances when he reviews other brands on his YouTube channel, I trust his opinions so therefore I happily blind buy any new releases he has been working on as I know if he is happy with it then I know it will be good!
All in all, great unique products, great company, awesome customer service/buying experience and the prices are reasonable too...reflective of the quality of ingredients, many at 35% concentration extrait de parfum...so you don't need to drown yourself in them for you and others around you to enjoy!

May 8, 2026
Unprompted review
Rated 5 out of 5 stars

i always smell amazing

hello , i have quite a few Aaron terrance hughes fragrances now and none of them disappoint.
personally i can blind buy any of them and smell amazing
i will say that the one that really gets compliments like nothing i’ve ever worn is tabac , i’ve been wearing it the past couple days and got 3 compliments which before i wasn’t getting, so if you want compliments then tabac is the one
great stuff Aaron
look forward to getting my hands on gin sling i’ve had a couple testers now and i really like it , Aaron seems to be moving in a new direction, and personally i would say it seems more complex and feels like aaron has just started to raise the bar
this is all my personal opinion
but i haven’t got anything i don’t like
i’ll just list a few i’ve got
tabac , tabac extreme , hard candy , hard candy elixir, notorious, haze , supernova ( very nice) kayos , hombre ( clint Eastwood , man with no name for those who know what that is) and i recently got forbidden which is a chocolate fragrance and i really like chocolate fragrances and this is a nice one , to me like a chocolate cherry pie
anyway hope this helps
stay safe , take care 🙂

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

Top class fragrances

I love really nice fragrances and wear them for me to enjoy in the evenings . I'm a long time 31 years practitioner and teacher in martial arts so not really appropriate to spray at least with a good number of my scents for class.
I have approximately 65 in my very selective collection . My most favourite theme is tobacco. To my taste and opinion I own and number of the very best available most are niche and several high end designers, the best in the game from Amouage to Dior to Arabian blends. I like beautiful strong long lasting interesting to controversial polarising to some particularly the freshies and sweeties. I like to be captivated. I have an eclectic mix in my cabinet of pleasure ouds incense vetiver leather rch mostly dark vanilla and a few patchoulis and others from the best perfumers noses in this field . Recently my daughter treated me to ATH Kunt and Tabac. The first one is very interesting powerful punch in the face (yeah bring it on!) complex rich dark. Lasted for aprox 24 hours til it faded, and then I still literally had to scrub it off. BEAST you would really need to consider for what environment you would rock this one. Tabac attention grabbed immediately love at first sniff. Punchy again interesting beautiful as it went into the drydown I was fascinated how the tobacco and oud danced together, almost competing to take the lead then harmonising .settled a nice steady tobacco, again lasted for many hours and the very last of all skin scent left was oud. Love it going to get a bigger bottle. It inspired me to go straight for the Tabac Extreme. Again gorgeous less punchy smoother wonderful lasted 18 hours mark and probably still getting last bits of skin scent after that.
Aaron is one of my go to YouTube reviewers ( I heavily research before buying) well he has to be, a qualified chemist and perfumer,a rarity . Tho we share a lot of similar likes on the whole some we would disagree on. Each to there own tastes, we are not robots!
One thing we do share is a love a passion a authentic genuine caring about our respective arts and and the people they reach. A recognition of your mastery Aaron abide in your higher self keep your creativity peaking those 'flow states'. Many thanks and blessings to you and your lovely team. Paul Florkowski Lancaster school of Tai Chi Chuan

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

I live in Canada so I use Forward2me to…

I live in Canada so I use Forward2me to get my Aaron Terence Hughes fragrances.. ATH fragrances are always strong well blended and priced competitive.. the black bottles are sleek and beautiful the atomizers are really good … some of my favorite fragrances are Ozone, oxytocin, Zeus and Hombre but I can go on.. if you need to get ahold of someone at ATH they get back to you immediately and go out of their way to help.. I love the service products and the effort Aaron puts into his creations. Everyone needs at least one ATH fragrances

March 9, 2026
Unprompted review
Rated 5 out of 5 stars

I am such a huge fan of Aaron Terence…

I am such a huge fan of Aaron Terence Hughes. The guy is a genius perfumer.
After owning close to the whole collection. 40+ Fragrances. I can honestly say I enjoy the vast majority that he creates.
I love the fact that he offers a 10ml Bottle which comes inside a beautifully black embossed package. This gives you time to enjoy the fragrance and see if you would like a larger bottle. There are also 30ml bottles. Aaron’s personal collection and 50ml bottles. The atomisers are incredible. The fragrances are unbelievably addictive.

My top 5 in no particular order are

Ozone
Censored Elixr
Oud
Unicorn
Addicted Plus

March 1, 2026
Unprompted review
Rated 1 out of 5 stars

Beyond useless

Beyond useless! The new bottles are obviously a massive downgraded, the fragrancea have been butchered. Hard candy is not the same anymore! On top of that it seems the website is only open a few days a month to order? What happened? Shambles

February 26, 2026
Unprompted review
Rated 1 out of 5 stars

Obtained 3 10ml bottles

Obtained 3 10ml bottles, censored, censored elixir and supanova. Stickers were hanging off all 3 bottles, none of them smelt like the notes and reviews say. Feels like I got the right stickers but wrong bottles. Supanova, absolutely no smell of pineapple and furthest thing from creed. Censored just smells of insence/ woody, absolutely no sweet smell! Was looking forward to them, but will not wear them and would not recommend to anyone.

February 17, 2026
Unprompted review
Rated 5 out of 5 stars

5 star fragrance company and British…

5 star fragrance company and British too!!
I’m not sure what makes Aaron more of a genius, his amazing perfumery skills, or his ability to recruit amazing customer services people! just Like the fragrances, the service is unrivalled!
James Oliver

February 18, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look