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Rated 1 out of 5 stars

Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more

Rated 1 out of 5 stars

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more

Company replied

Rated 3 out of 5 stars

Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more

Company replied

Rated 5 out of 5 stars

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more

Company replied

Company details

  1. Fitness and Nutrition Service
  2. Health Food Store
  3. Online Food Ordering Service

About abnormal.®

Written by the company

personalised nutrition

abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.

paper-based packaging

We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.

super convenient

Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!

smart subscription

Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.

Contact info

2.3

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great Company

I really love this companies approach to nutrition shakes. The initial survey is easy to complete and promises a meal that is unique to you. The taste is great. I've tried companies like Huel etc and they've tasted fine but Abnormal is much nicer. It almost tastes like cookie dough! I love the packaging too, everything is recyclable and mostly decomposable by the looks of it which is brilliant. The customer support team are also great, very helpful. I definatly recommend this company, well worth the price.

March 15, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Sophie for the great review. We are over the moon to hear that you are enjoying your abnormal. shakes!

Rated 5 out of 5 stars

A great surprise

I was very impressed with the kindness and speed in solving a problem that I had today on the Abnormal website. Problems all companies have, the way they solve the problem makes all the difference for the customer. Lewis (Customer Assistant)who attended me was very professional and patient. The product presentation is also impeccable. Congratulations on the details that make big differences. I am impressed. Thanks

March 9, 2021
Unprompted review
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Reply from abnormal.®

hi Andrea,

Thank you so much for taking the time out to write this great review. The a. team are so happy that we were able to get the issue resolved. We hope to see you back soon.

Rated 5 out of 5 stars

High quality product and great customer service

Great customer service the live chat was excellent and answered all my questions, although there are cheaper alternatives on the market I was impressed by the quality of the product and will continue my subscription.

P.s the shaker is the best I have ever had would highly recommend.

March 6, 2021
Unprompted review
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Reply from abnormal.®

Thank you Phil for taking the time to write this review. We are so glad to hear that you enjoyed your abnormal. meals.

Rated 5 out of 5 stars

Exceptional

Top quality product, even better customer service

March 5, 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Jordan for the 5* review.

Rated 5 out of 5 stars

Trial box is an absolute bargain for a…

Trial box is an absolute bargain for a fiver, great personalisation, great taste will be carrying this subscription on.

March 5, 2021
Unprompted review
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Reply from abnormal.®

Thank you Cal for the great review.

Rated 5 out of 5 stars

All round great product

Loved this product! I chose the vegan option and all flavours, but the strawberry was definitely my favourite. I was apprehensive about using shakes as I was worried I wouldn’t feel full, but these shakes quashed those concerns and glad I’ve tried them with this company. Placed my subscription on freeze until I need more, and I found this very simple to do, was surprised to see comments saying otherwise! The price does seems a lot however after doing the maths it worked out around £2 a meal, which is cheaper than when I eat out for lunch. Pleased that it was all environmentally friendly packaging as well

March 5, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Roisin,
Thank you so much for taking the time to write this 5* review. We are over the moon to hear that you enjoyed your abnormal. meals.

Rated 1 out of 5 stars

Avoid these scammers

Avoid like the plague. I signed up for a £4.99 trial box. Absolutely nowhere did it say I was signing up to a monthly subscription at £50+ pounds, nor was there any email communication telling me I had. I found out by checking my bank account.

I am now trying to find some way of getting in touch with the company. The WhatsApp number is conveniently not working yet, there is no one answering the phone, no reply over FB. Twitter told me to use the live chat function, but as of now I’ve currently been waiting 9 hours for a reply to their “live chat”
So looks like I’ll be pursuing this through the bank as a fraud claim.

As for personalised, don’t be fooled. They literally ask for allergies or dietary requirements. So many other companies do the same for an awful lot less hastle.

Edit to say:

I bloody hope.a.member of your team had reached out by now. Its been 10 months!!!
Absolutely ridiculous leaving it almost a year before replying. Kinda proves my point.

February 28, 2021
abnormal.® logo

Reply from abnormal.®

hi Angie,

I am so sorry that you didn't have a good experience with abnormal., that is not wait we aim for; we certainly do not want to ever comes across as scammers.

I have checked our system and can see that a member of our team has reached out to you and cancelled and refunded your order. However, If you would like to discuss further, please get in contact with us on anything@abnormal.io and we will be more than happy to help!

Rated 5 out of 5 stars

Good but Expensive compared...

A bit skeptical about Abnormal as there isnt much ion the way of information but decided to give to trial a go for £5. On a dairy-based meal I can say the Chocolate is very nice but for me came out a bit lumpy both with skimmed milk and water though the Vanilla mixes better.

All in all a very well rounded product but hard to justify it costing so much more compared to Huel and TPW's own 360 Meal amongst others. As of 27/02/2021 it costs £3 per Abnormal whereas others can cost around £1.30-£1.50/meal.

February 27, 2021
abnormal.® logo

Reply from abnormal.®

hi Alex, Thank you so much for the 5* review. We really appreciate the feedback.

Rated 5 out of 5 stars

Great product

Got my trial pack and I'm really impressed with packaging and all personalisation that comes with it. I'm long time huel user and I felt in love with the taste of abnormal. I was debating with myself if I should keep the subscription but after all, with sadness I had to cancel the subscription because it's too expensive. I wish you guys luck because the product is great and I think whoever can afford it, should go for it!

February 27, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Joanna, Thank you so much for taking the time out to write this 5* review. We are so happy to hear that you enjoyed your trial box. We hope to see you back soon!

Rated 4 out of 5 stars

probably not a scam

Ordered, unfortunately not keto so couldn't use them, gave them to my partner and cancelled so it wouldn't recur. Came fast, packaging is nice. Price is a bit much for what it is and I can imagine most people will be caught out if they change their minds and forget to cancel.

AFAIK it's legit, just a newer company with all positive same-ey sounding reviews, which always looks shady but everything is and has been fine so far.

February 24, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Molly, Thank you for the great review. We really appreciate the feedback and this is something that we could potentially be looking into in the future.

Rated 5 out of 5 stars

So glad I found this

So glad I found this, really easy questions to get a personalised product that suits my dietary needs. The shakes are a real game changer, guilt free, waste free and delicious.

February 22, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Alex, Thank you so much for the 5* review, we are so pleased to hear that you're enjoying your abnormal. meals.

Rated 5 out of 5 stars

Obsessed with this product.

Obsessed with this product.
I have always been conscious about what I can and can not eat with having a dairy and gluten intolerance so this has been the perfect fit. Especially for those days when you are in a rush and need something quick and easy. The taste is also amazing, taste like a milkshake!! Definitely recommend

February 19, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Jessica for taking the time to write this 5* review.

Rated 5 out of 5 stars

Totally Awesome product

Amazing and innovative product. Designed specifically to suit my nutritional needs, I cant find a better alternative online, the taste is second to none.

February 18, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the 5* review. We are so happy to hear that you have been enjoying your abnormal. meals.

Rated 5 out of 5 stars

Really cool new product!

Really cool new product, really love it. Super impressed by the shakes, had efficient delivery and customer service has been second to none!

February 18, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the great review Hannah, We are so glad to hear that you have been enjoying your whole experience with abnormal.

Rated 5 out of 5 stars

So impressed with this brand

So impressed with this brand. Everything from start to finish has been amazing. The shakes taste unreal and the whole concept is mind blowing. The team called me too to check everything was ok. Now that never happens these days!! Brilliant all around.

February 18, 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the 5* review Debra. It's so great to hear that you loved your abnormal. meals.

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