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Review summary

Created with AI, based on recent reviews

Looking at 568 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the staff for being attentive, helpful, and professional, often highlighting specific employees for their excellent service. People appreciate the smooth and efficient process, with many noting the staff's ability to accommodate requests and explain policies clearly. However, some people were dissatisfied with the pricing and payment processes. Many reviewers felt that the advertised prices were misleading, with numerous unexpected and hidden fees added at pickup or checkout, leading to a significantly higher final cost. There are also concerns about charges for pre-existing damages and mandatory insurance waivers that customers felt were unnecessary or deceptive.

What people talk about most

Staff

Reviewers mention positive feedback about staff, with many customers praising several staff members for their... See more

Service

Clients share ambiguous opinions on service. Many reviewers praise the service, highlighting fast, friendly,... See more

Price

Users describe negative interactions with price, frequently reporting unexpected and hidden charges that... See more

Location

Customers consistently note ambiguous experiences with location. Many reviewers report issues with rental... See more

Payment

Reviewers highlight negative aspects of payment. Many customers report being charged unexpected fees, such as... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Ok cars, TERRIBLE customer service experience at Tampa airport (employee goes by Walser15). This person is rude, a liar that kept interrupting , while insisting on pushing extra service. I will pay ex... See more

Company replied

Rated 4 out of 5 stars

Very pleasant experience. They did spring and outside unlimited zone charge which I was not expecting. But Desmond was very attentive and made sure to get me the car I requested. Prices are very reaso... See more

Company replied

Rated 1 out of 5 stars

Terrible customer experience in Gdansk, terrible way to push me to sign a the return of the car even though I've explained that the window just simply cracked alone whilst in the shopping mall car par... See more

Company replied

Rated 1 out of 5 stars

ACE Rental Cars, Cancún / Mexico It is strongly discouraged to do business with this so-called rental agency. On arrival, they will have you waiting for hours at the airport, making repeated phone ca... See more

Company replied


Company details

  1. Car Rental Agency

Written by the company

ACE Rent A Car is an affordable, independent car rental brand that services customers in more than 50 countries around the globe.


Contact info


2.9

Average

TrustScore 3 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 48 hours

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Rated 1 out of 5 stars

Fraud Alert!!!

ACE Rental Cars, Cancún / Mexico
It is strongly discouraged to do business with this so-called rental agency. On arrival, they will have you waiting for hours at the airport, making repeated phone calls until they finally show up and take you to a makeshift office. Then they will try to upsell you an additional liability insurance, even if you present a complete insurance coverage certificate. This will double up your total rental cost and boost their earnings. Then they will make you believe that there are not sufficient funds on your credit card for the deposit, but if you buy another insurance from them, they could lower the amount. Don't fall for their tricks, they are crooks!

January 6, 2026
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello CGV,
Thank you for taking the time to share your experience at our Cancun location. I completely understand how frustrating and inconvenient it can be to encounter unexpected charges at pick up. I would like to open an investigation for you, but I unfortunately do not have any contact information for you. Please reach out to us at customercare@acerentacar.com so we can further review your reservation to investigate what took place. -Emily

Rated 1 out of 5 stars

Ransome for "insurance" already paid in advance

Great start to a vacay. After waiting for an hour and a half at the Cancun airport, the rental company Sixt car rental helped me call ACE. Initially they said would take them another 50 minutes to retrieve me at 2 kilometers away. Eventually, I and another family arrived at the ACE/Movii car rental place.

I had already paid for the car rental upfront on Wisecars for a full 12 days in Cancun MX which included CDW & TP insurance. When I arrived Ace (aka Movii) wanted a $400 USD ransome for what they claimed was insurance on the car in Cancun. This was about identical to the base rate I'd already paid beforehand for the car in the US.

There was an extended "discussion", but of course I needed the car to get to Carmen and it was already dark outside.

ACE/Movii simply wouldn't let me take the car without paying this ransome amount and a $1000 deposit (the family before me paid some amount more than that).

ACE/Movii isn't listed on Googlemaps in the correct location, making it another outrageous event finding the place on the way back. Now, you know why.

To their note: they already have been alerted about all of this and hopefully my credit card will resolve the ransome in my favor.

December 23, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello,
Thank you for taking the time to share your experience at our Cancun location. It is very disappointing to hear about all of the issues you experienced from the shuttle wait to the insurance. I would like the opportunity to review your reservation but am not able to find it with the information provided. If you are willing, please reach out to us at customercare@acerentacar.com with the details of your reservation so we can investigate this further for you. -Emily

Rated 1 out of 5 stars

Below 1 exactly 0 would be the score-…

Below 1 exactly 0 would be the score- absolute charlatans and lied about charges being refundable and had just been put in there- a first time car hirer and now going legal on this lot of absolute rogues, going to Florida state for unfair acts now

December 28, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Steven,
Thank you for taking the time to share your experience at our Orlando location. It is disappointing to hear that you that you did not have a great experience renting with us. I do see that you already have a case opened with our customer care team. Please do not hesitate to reach out to us again if you have any questions. -Emily

Rated 1 out of 5 stars

Ace Rental are Scamming Bullies

PLEASE PLEASE PLEASE DO NOT ever in your life rent a car from Ace Rental especially at the Atlanta airport. The company has poor customer service hidden fees and most of all running a complete scam.
I was charge $1243.32 for traveling out of the region in which I knew nothing of or was informed of a regional travel policy during my booking at the rental counter.
Customer Care and the Rental agents are a total joke. I have reasoned with them explaining I was never informed or aware of the travel policy. Customer Care and the Rental agent at the Atlanta Airport states their policy No Refund No Waiver.
It appears customer care and the rental agents are receiving bonus incentives on those customers who was excessively penalized.
Not only was I penalized for $1000.00 the greedy scammers had the nerve to tax me on the penalty which increases the fine. I had asked if I can get the additional tax refunded and was told by Gina a big NO..
Customer Care and the Rental agents identical telemarketing scripts responses are nonchalant, unconcerned most of all unbothered. Both Customer Care and The Rental agents are heavy on the policy No REFUND NO WAIVER end of discussion.
As logical or reasonable I'd attempted to explain at no time customer care not even pretend to resolve the situation.
Why would I even attempt to take the risk traveling outside the region when every rental car has a tracker. This scamming company is not trying to compromise or refund my money therefore I have to get legal representation to fight against these scamming Bullies.
The more poor reviews will definitely help the customer in court. Even AI gives a low grade horrible report against this scamming company.

January 4, 2026
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Harry,
Thank you for taking the time to share your experience at our Atlanta location. I understand how frustrating it can be to encounter unexpected charges. We strive to make sure our policies are clear by providing them at the time of booking, on our website, and on the rental agreement provided to you at pick up. Unfortunately, our vehicles from this location cannot travel to Louisiana. Our vehicles can travel only within the states of Georgia, Tennessee, Alabama, North and South Carolina and Florida. As this is information is provided multiple times, management was not able to provide a refund for this. If you have any further questions on this policy, please reach out to us at customercare@acerentacar.com. -Emily

Rated 1 out of 5 stars

I agreed to an upgrade and shouldn’t…

I agreed to an upgrade and shouldn’t have. I rented a compact SUV their website shows Nissan Kick or similar. The agent told me I’d upgrade to something larger. I was tired from my flight and didn’t register that my upgrade was to a Nissan Kick. Upon return I requested a refund for an upgrade I didn’t get. I was told that the 2026 Kick they gave me was an upgrade. WHAT??? The body style is slightly different, but definitely not an upgrade. $154 extra for the same car. I told the agent this was dishonest and shameful! The staff is friendly, but the business practices are dishonest!

January 6, 2026
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Karen,
Thank you for taking the time to leave a review for our Orlando location. I completely understand how frustrating it can be to encounter unexpected charges. The new 2025 Nissan Kicks is larger than the previous version, putting it into a higher class. Due to the misunderstanding and inconvenience, management has refunded the upgrade charge to you. If I can assist you with anything else, please reach out to us at customercare@acerentacar.com. -Emily

Rated 1 out of 5 stars

Poor customer service

Poor customer service. Vehicles old and in need of maintenance. Hidden charges upon return of vehicle.

January 5, 2026
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Martha,
Thank you for taking the time to share your experience at our Orlando location. It is very disappointing to hear that you received poor customer service from our agents and encountered unexpected charges. After reviewing your reservation, I only see an additional driver fee and the tollpass that was added. IF you have questions about your charges, please contact us at customercare@acerentacar.com so we may further assist you. -Emily

Rated 2 out of 5 stars

not worth the supposed savings over well-known company like Hertz

2.5 stars because car was good and reliable. But otherwise a very poor customer experience. First, they needed proof of my auto insurance when I arrived to pick up, but hadn't said so ahead of time. I didn't happen to have the latest with me and had to get on line to my co. to show the proof. (I later rented from Hertz in same place and was never asked this.) The clerk I was dealing with --at a screen in their pick-up office, not in-person-- was very machinistic, unhelpful and impersonal. Clerks in the room were probably overworked, but they were also very impersonal. (Very poor customer service.) The customers after me had the same difficulties and went elsewhere rather than resolving it there.
When I needed to extend the rental due to illness that made me unable to fly, they charged an extra $20/day for each day it was extended - thus doubling the original price. A one-time fee would be understandable, but each day?! When I later rented from Hertz for a few days, and then also had to extend that car, there was no fee for extending; in fact, the price went down because they automatically changed me to the better weekly rate... and Hertz' customer service was very pleasant and helpful.
However, the car at Ace was new, good, clean and reliable. I was completely happy with the car. But I would never do business with this company again if I could in any way avoid it.

September 6, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Yvonne,
Thank you for taking the time to shar your experience at our Maui location. It is disappointing to hear you received poor customer service and that the agent did not clarify the policies. I understand not all rental companies require proof of insurance, but ACE does require this to verify coverage. We understand that insurance requirements can be frustrating, and we strive to make these policies as clear as possible. All insurance requirements are outlined in our terms and conditions, both on our website and at the time of booking.
I know how frustrating and inconvenient an extension fee can be, and I am sorry to hear about your illness. Unfortunately, this fee is standard and cannot be waived. I appreciate you sharing your feedback and these concerns. Your comments have been shared with the location manager to be reviewed and addressed. If there is anything else you would like reviewed, please don't hesitate to reach out to us at customercare@acerentacar.com. -Emily

Rated 1 out of 5 stars
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Linnay,
Thank you for taking the time to share your experience at our Atlanta location. The additional fee for picking up early is also based on the drop off time as we operate on a 24-hour system. If you picked up at noon and dropped off after noon, then there would be an additional fee. However, looking at your reservation, it appears you were not charged anything extra due to your drop off time. Unfortunately, it looks like your review may have gotten cut short. If you would like to share the rest of your feedback, please reach out to us at customercare@acerentacar.com. -Emily

Rated 1 out of 5 stars

Worst service by ace rent a car

Worst service by ace rent a car, they showed on the website caddilac or similar, went to pick car gave Nissan, like Toyota 4 runner never renting car from ace Dubai location

January 2, 2026
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Aslam,
Thank you for taking the time to share your experience at our Dubai location. I completely understand how frustrating it must have been to not be provided the car you were expecting. Your feedback has been shared with management to be investigated and addressed. IF there is anything you would like reviewed further, please reach out to us at customercare@acerentacar.com. -Emily

Rated 1 out of 5 stars

They took 3 hours to give us our car…

They took 3 hours to give us our car after we checked in and the car sucks broke down within 5 minutes never renting from them ever again

January 1, 2026
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Billy, Thank you for taking the time to share your experience at our Denver location. I completely understand how frustrating and inconvenient wait times can be, and this is something we are actively working on improving. It is very disappointing to hear that the car provided broke down right as you got it. Your comments have been shared directly with the location manager so it can be addressed. If there is anything you would like us to review further, please reach out to us at customercare@acerentacar.com. -Emily

Rated 1 out of 5 stars

Watch out with these guys!

I chose Ace for a week-long rental because they had the cheapest rates in Manchester. When I returned the car I found out why. After seven days' incident-free driving, they spotted three tiny dents to the bodywork and a scratch to the rear bumper. By 'tiny', I mean barely visible (at least not to me when I took the car out!). When they forwarded me the photos, they added a helpful 'zebra' effect to make things clearer - along with an invoice for just south of £1,000. Luckily my insurers picked up the tab, but it was a lesson learnt. I'm not saying don't hire from these guys - just be aware of their business model, inspect every inch of the car and have your insurer on speed dial.

September 17, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello JM,
Thank you for taking the time to share your experience at our Manchester location. I understand how unsettling it can be to be contacted about damage after what felt like an incident-free rental. All vehicles are inspected at both pickup and return, and any new damage identified at return is documented and photographed so it can be reviewed fairly. Photo enhancements, such as contrast overlays, are sometimes used to help clearly show damage that may be difficult to see under certain lighting conditions. I understand how surprising this can feel, especially when the damage was not noticeable during your rental. Thank you again for sharing your experience. If you would like us to review the damage documentation further or discuss this in more detail, please don’t hesitate to reach out to us at customercare@acerentacar.com. -Emily

Rated 5 out of 5 stars

Excellent attention by Matthew

Excellent attention by Matthew. Very fast and clear all instructions

December 30, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Monica, Thank you for your review of our Denver location. I am delighted to hear you received great customer service from Matthew. I appreciate the positive feedback and hope to see you again soon at one of our many ACE locations. If you’re not an ACE member already, I recommend signing up for free at https://acerentacar.com/Member/Rewards to earn points on rentals that you can use toward future trips. -Emily

Rated 1 out of 5 stars

I highly recommend you do not recommend…

I highly recommend you do not rent a car from these people now I understand why people don’t choose this I literally spent over $2000 for a van that has scratches and the car doesn’t even come with a spare tire..I was literally on the side of the road for over 5 hours waiting for assistance

December 26, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Davante,
Thank you for sharing your experience renting with us. It is disappointing to hear about the condition of the vehicle provided and I would like to investigate this for you. Unfortunately, I could not find a reservation under your name. Please reach out to us at customercare@acerentacar.com with the details of your reservation so we may look into this further for you. -Emily

Rated 1 out of 5 stars

Horrible car rental in Firenze

An absolute rip off - very rude and horrible service and deliberately trying to overcharge. . Both to us and to another couple renting a car, not to mention an elderly gentleman who got abused. Do not use for any reason. (Apparently changed name from “Target” to “Ace”)

December 27, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Bonevox,
Thank you for taking the time to share your experience at our Firenze location. It is very disappointing to hear about the level of service you received from the counter agent. Unfortunately, I am not able to find your reservation with the information provided and would like the opportunity to investigate this further for you. Please reach out to us at customercare@acerentacar.com so we may further assist you. -Emily

Rated 1 out of 5 stars

BEWARE!!!

I rented a car from October 29 - November 5.
It is December 26 today, and I just received an email from them that they charged my card for $77 USD for parking violation. $50 of the $77 is admin fee!
This is unacceptable.
I expect a full refund!

December 26, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello MF,
Thank you for taking the time to share your experience at our Orlando location. I understand how frustrating administrative fees can be, and I appreciate the opportunity to clarify this for you.
The administrative fee you’re referencing is outlined in the rental agreement under unpaid tickets, traffic violations, and toll violations. Unfortunately, this fee is not refundable, as it covers the processing required when these matters are received and handled.
If you would like any additional clarification on this policy or have further questions, please don’t hesitate to reach out to us at customercare@acerentacar.com. We appreciate the opportunity to assist you.

Rated 1 out of 5 stars

***DO NOT USE ACE RENTAL CARS***

DO NOT USE ACE RENTAL CARS

Formal complaint ACE RENTAL CARS

Subject: Complaint – Unsafe Vehicle & Unauthorized SLI Charge – ACE Rental Car at FLL

Issues with the vehicle:

I was given a car with a non‑functional horn.(safety issue)

The Bluetooth in the vehicle did not work.

These issues affected both safety (no horn) and basic functionality (no Bluetooth), and the car should not have been on the road in that condition.

Unauthorized SLI charge:

At the counter, I was offered Supplemental Liability Insurance (SLI).

I clearly refused SLI multiple times (at least five times).I was bullied by the agent how i needed it even after refusal (i'm sure they get commision for all add ons)

Despite this, SLI was added to my rental and I was charged for it.

I am disputing this SLI charge as unauthorized and contrary to my explicit refusal.

Customer care experience:

I called customer care to resolve the issue and was told more time was needed to “refute” the charge. that he had to contact that location and wait for an unspecified time for their response and or refusal.

I had already waited two days just to reach someone by phone.

chat service and phone service gave two different Reponses for why the charge was there and unable to be disputed. Shady practice.

When I asked to speak with a manager/supervisor, my request for escalation was refused. and they hung up and had the audacity to ask for a review of the service call.

This is unacceptable, especially given that the underlying issue is an unsafe vehicle and an insurance product I did not consent to purchase.

November 25, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Carol,
Thank you for taking the time to share your experience at our Fort Lauderdale location. I understand how concerning it must have been to receive a vehicle that did not meet expectations, especially when those features are important to your rental experience. I also understand how frustrating insurance requirements can be. To release a vehicle, we do require full coverage insurance to be in place. At this time, I do see that your case remains open and is still under review by management. They are actively investigating the concerns you raised, and once the review is complete, an agent will reach out to you directly with an update. If there is anything else you may need assistance with in the meantime, please don’t hesitate to reach out to us at customercare@acerentacar.com. We appreciate the opportunity to assist you. -Emily

Rated 5 out of 5 stars

Matt was great and helped make our…

Matt was great and helped make our experience better. He had a great attitude and listened throughout the whole process. Only feedback, I wish the pickup shuttles ran more frequently.

December 14, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello RT, Thank you for your review of our Denver location. I am delighted to hear you received great customer service from Matt. I appreciate the positive feedback and hope to see you again soon at one of our many ACE locations. If you’re not an ACE member already, I recommend signing up for free at https://acerentacar.com/Member/Rewards to earn points on rentals that you can use toward future trips. -Emily

Rated 1 out of 5 stars

I will not rent from this company again…

I will not rent from this company again and would not recommend it to family or friends. Employee strongly recommended an AWD vehicle due to “heavy snow” and a toll pass due to “heavy traffic.” Neither condition occurred during my trip. Additionally, he failed to disclose the cost of these add-ons unless I specifically asked. This was a deceptive and unprofessional experience.

December 16, 2025
Unprompted review
ACE Rent A Car logo

Reply from ACE Rent A Car

Hello Jason,
Thank you for your review of our Denver location. It is disappointing to hear that you did not have a good experience renting with us and encountered unexpected charges. Your comments and concerns have been shared directly with management so this can be addressed. If there is anything you would like reviewed further, please contact us at customercare@acerentacar.com so we may further assist. -Emily

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