Your website has made it very easy to get a loan, then to repay it. With the local Advance America closing, it was nice seeing that online I could do the same business from the comfort of my home! Tha... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Hello my name is Charlie Walker II and I want to give a Big Thank you Shout Out to The Ladies at Advance America Especially Elena and Yolanda H.in Santa Cruz, Ca. For their Great Customer Service,Work... See more
Company replied
I always enjoy seeing the faces of both Luz Rocha and Yolanda Huerta when I go in to get a loan or just to say hello to the both of them. Dennis Lopez
Company replied
Advance America is so helpful, friendly and eager to help their customers. I really enjoy doing business with them.
Company replied
Company details
- Loan Agency
- also in
- Financial Institution
- Money Order Service
- Money Transfer Service
- Non-Bank Financial Service
Advance America is a licensed and regulated lender providing convenient loan options online and in store.
Since 1997, we've helped millions of families navigate life's financial moments. We believe borrowing money should be simple, fast, and free from judgment — with clear terms and real human support when it matters most.
Contact info
420 River Street, Ste. B, 95060, Santa Cruz, CA, United States
- 831-459-6727
4.6
Excellent
50 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Money on demand!
Your website has made it very easy to get a loan, then to repay it. With the local Advance America closing, it was nice seeing that online I could do the same business from the comfort of my home! Thank you SO much, if it wasn't for you, so many things would of been unpaid. I'm very grateful!
September 8, 2026
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your response and comments regarding our services. We appreciate your business!
Convenient on line service
No longer on River St but I do my money on line, it's easy and convenient.
July 25, 2026
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day.
My experience with your company has…
My experience with your company has been very good and helpful to me and I have been taken care of very good always on time with loan for along time and I appreciate it very very much!! keep up the good work 👍👍
May 1, 2026
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
We appreciate your positive feedback. At Advance America, we are happy to hear that we could provide the money solutions you needed and that you have had a good experience with our services.
Awesome job Santa Cruz team
Awesome job Santa Cruz team! Thank you for giving me a payday loan!
May 9, 2025
Unprompted review
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review!! At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!!
Perfect customer service
Perfect customer service! It was easy setting up my purpose card with Rossy.
February 15, 2025
Unprompted review
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review!! At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!!
Luz made the entire experience…
Luz made the entire experience completely stress free and easy to understand. She was very kind and helpful
July 2, 2024
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and we are very happy to be able to provide you with the money solutions you needed. Have a nice day
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
Any time money has been tight Advance…
Any time money has been tight Advance America has been there to help me make it to next paycheck! Very grateful for this service!
May 25, 2024
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!!
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day.
The assistant is very helpful and…
The assistant is very helpful and pleasant to talk with. It makes the process more convenient and comfortable.
November 19, 2023
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
Advance America is so helpful
Advance America is so helpful, friendly and eager to help their customers. I really enjoy doing business with them.
July 3, 2023
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day.
The staff is always professional
The staff is always professional, friendly, helpful with a smile
June 23, 2023
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
-Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
Not easy
I have a real need to borrow money like once a month and it was a very convenient thing. But the last 3 times I was there, they told me that they had no cash, and when I get the loan online, I don't get the money for three days, and by that time I don't really need it. So your stores not having cash, is a problem for me.
May 5, 2023
Unprompted review
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Advance America values its customers and would like to learn more about this situation. Please call our customer comment line at 1-888-310-4238. Thank you.
The woman that helped me was so kind
The woman that helped me was so kind, and worked pretty fast to get me the money I needed. It’s hard sometimes to ask for help and she didn’t make me feel less then. Thanks Advance America
April 4, 2023
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day.
Gratitude
Hello my name is Charlie Walker II and I want to give a Big Thank you Shout Out to The Ladies at Advance America Especially Elena and Yolanda H.in Santa Cruz, Ca. For their Great Customer Service,Working Efficiently and Welcoming Attitude.
March 17, 2023
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day.
I always enjoy seeing the faces of both…
I always enjoy seeing the faces of both Luz Rocha and Yolanda Huerta when I go in to get a loan or just to say hello to the both of them.
Dennis Lopez
January 13, 2023
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
Quick friendly professional service
October 17, 2022
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
-Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
NOT HAPPY WITH THE SERVICE NOW
No longer give a good grace period. Not happy about that. They go after to get they money they loan out in less than 2 weeks and they take the money out when I don't have the funds in my bank, putting me more in the minus in my bank when I asked to have a grace period when I get paid.
NOT HAPPY WITH THE SERVICE NOW. I think they have lost me as a recurring customer.
September 1, 2022
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Advance America values its customers and we will have someone personally contact you to discuss further.
Reply from Advance America - Santa Cruz - 420 River Street, Ste. B
Thank you for your positive review. At Advance America we strive to provide the best customer service and are so happy we could provide the money solutions you needed. Have a great day!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.