Excellent service from Adam when taking out my life insurance policy. Adam explained the e2e process concisely while giving the tools I much needed to make an informed decision. Thank you Affinity... See more
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On the whole very good experience and felt affinity advice understood the nuances of working for the NHS. Could have been slightly more prompt with email communication.
Company replied
Big thanks to Brad for all the help getting protection sorted for my family. He made the whole process really straightforward, took the time to explain everything properly, and made sure we had... See more
Company replied
Brilliant business! Adam really helped with joint life insurance, going through every possible detail. This saved so much time searching myself and got the best deal possible! Really happy.
Company replied
Company details
Written by the company
Affinity Advice is a UK specialist in financial protection for doctors, dentists and healthcare professionals. We provide expert advice on income protection insurance, life insurance and critical illness cover, helping healthcare professionals protect their income, their families and their long term financial security. Our core focus is income protection for doctors and dentists, ensuring that if illness or injury prevents you from working, your income and lifestyle remain protected. We understand the unique financial risks faced by healthcare professionals, including NHS benefits, private practice income and locum work, and tailor our advice accordingly. Affinity Advice was built to simplify complex protection decisions. Many healthcare professionals feel unsure whether their existing cover is sufficient or struggle to understand how income protection works. We provide clear, personalised guidance so you can make confident, informed decisions without pressure. Clients trust us because we combine specialist expertise with a straightforward, honest approach. Our goal is not just to arrange cover, but to ensure you fully understand your protection and feel confident it will support you and your family when it matters most.
Contact info
United Kingdom
- affinityadvice.co.uk
friendly advisor who is able to explain…
friendly advisor who is able to explain things well to me and understand my financial situation
March 3, 2026
Reply from Affinity Advice
Hi Richard,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you found the advice around your income protection clear and easy to understand, and that your situation was properly taken into account. That’s exactly how we believe advice should be delivered.
If you ever need anything further, we’re here to help.
Affinity Advice
Reply from Affinity Advice
Hi Luke,
Thank you for your feedback, we really appreciate it.
We’re glad to hear you had a positive experience with your income protection and that everything was communicated clearly and simply. That’s exactly what we aim to provide.
If you ever need anything further, we’re here to help.
Affinity Advice
Diligent service
Professional, clear, tailored advice with excellent communication and support
March 18, 2026
Reply from Affinity Advice
Hi Giovani,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you found the advice professional, clear and tailored to your needs, with strong communication throughout. That’s exactly the standard we aim to deliver.
If you ever need anything further, we’re here to help.
Affinity Advice
Big thanks to Brad for all the help…
Big thanks to Brad for all the help getting protection sorted for my family.
He made the whole process really straightforward, took the time to explain everything properly, and made sure we had the right cover in place without any pressure.
Would definitely recommend having a chat with him if you’re thinking about getting covered.
March 3, 2026
Reply from Affinity Advice
Hi Sie,
Thank you for your kind words, we really appreciate it.
We’re pleased to hear Brad made the process of putting the right protection in place for your family clear and straightforward, without any pressure. That’s exactly how we believe advice should be delivered.
It’s great to know you feel confident in your cover and the decisions you’ve made.
Thank you again for your recommendation.
Affinity Advice
Highly Recommend!
I had a great experience with the service provided by Andrew Cassidy at Affinity Advice. He assisted me with life insurance, critical illness cover, and income protection, and was professional, thorough, and incredibly friendly throughout the entire process. Nothing ever felt like too much trouble, and he made everything clear and straightforward. I’d highly recommend his services to anyone looking for reliable and supportive advice.
May 1, 2025
Reply from Affinity Advice
Hi Chloe,
Thank you for your thoughtful feedback, we really appreciate it.
We’re pleased to hear Andrew made the process of arranging your life insurance, critical illness cover and income protection clear and straightforward. Providing thorough, supportive advice that you can rely on is exactly what we aim for.
It’s great to know you felt confident and well supported throughout.
Thank you again for your recommendation.
Affinity Advice
Highly recommend Affinity Advice for peace of mind.
I spoke with Mark about setting up a life insurance policy. He was incredibly knowledgeable and professional, explaining the policy clearly. The whole process was quick and easy, Mark listened and advised on what policy would be suitable for my needs. I highly recommend Affinity Advice for anyone looking for peace of mind.
November 30, 2025
Reply from Affinity Advice
Hi Mindy,
Thank you for your kind words. We really appreciate it.
We’re pleased to hear Mark made the process of setting up your life insurance clear, straightforward, and tailored to your needs. Providing knowledgeable, professional advice that gives real peace of mind is exactly what we aim for.
Thank you again for your recommendation.
Affinity Advice
Reply from Affinity Advice
Hi Michelle,
Thank you for your kind feedback. We really appreciate it.
We’re pleased to hear you found the advice around your life insurance and critical illness cover helpful and straightforward. Providing clear, reliable guidance is always our priority.
If you ever need anything further, we’re here to help.
Affinity Advice
Adam provided us with advice on income…
Adam provided us with advice on income protection and critical illness cover for both myself and my husband. He was highly professional, taking the time to understand our needs and tailoring the recommendations to suit both our requirements and budget.
I wouldn’t hesitate to recommend Adam and Affinity Advice to anyone looking for this type of cover.
March 17, 2025
Reply from Affinity Advice
Hi Lauren,
Thank you for your thoughtful feedback. We really appreciate it.
We’re pleased to hear the advice around your income protection and critical illness cover felt tailored to both your needs and your budget. Taking the time to properly understand your situation is a key part of how we support our clients.
It’s great to know you felt confident in your decisions, that peace of mind is exactly what we aim to provide.
Thank you again for your recommendation.
Affinity Advice
Adam was very informative and helpful…
Adam was very informative and helpful with my critical illness cover. He explained things very clearly and was very supportive of the cover I wished to take up. Highly recommend him for good advice and support.
March 17, 2026
Reply from Affinity Advice
Hi Eve,
Thank you for your kind words. We really appreciate you taking the time to share your experience.
We’re pleased to hear the advice around your critical illness cover felt clear and supportive. Helping you understand your options and make a confident decision is exactly what we aim for.
If you ever need anything in the future, we’re always here to help.
Affinity Advice
Outstanding service.
Outstanding service from Andrew Cassidy, came to my home went through all of my options for life insurance, explained in detail in easy to understand terms. Felt reassured that my cover was exactly what I needed. Highly recommend this company.
March 17, 2025
Reply from Affinity Advice
Hi Angela,
Thank you for your kind feedback. We really appreciate it.
We’re pleased to hear Andrew made the process clear and easy to understand, and that you felt confident your cover was right for your needs. That reassurance is exactly what we aim to provide.
Thank you again for your recommendation.
Affinity Advice
Great service by Brad!
March 13, 2026
Reply from Affinity Advice
Hi there,
Thank you for your feedback. We’re glad to hear you had a great experience with Brad.
We appreciate you taking the time to share it. If you ever need anything further, we’re always here to help.
Affinity Advice
Professional service
Came across their service via online ad, and didn't really know what to expect. I was contacted promptly by a friendly, and knowledgeable staff member who really felt like he was fighting in my corner to find the correct product for me, which took longer than initially imagined, but they were patient, consistent and persistent in ensuring I found the product that was best for me. Really appreciated that. I am very pleased and I would highly recommend.
March 17, 2026
Reply from Affinity Advice
Thank you, Alhaji. We really appreciate you taking the time to share this.
We know income protection insurance can feel unclear at first, so it’s great to hear the process felt supportive and that we were able to help you find the right cover for your situation.
Taking the time to get this right is important to us, and we’re glad you felt supported throughout.
Thank you again for your trust and recommendation. It means a lot to the team.
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