Able to speak to someone very quickly. As in previous years everything was explained clearly which made it easy to purchase the 'back to invoice' cover at a competitive price. Everything was confirm... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I have used ALA on many occasions for GAP insurance and had no hesitation in using them again when I changed my car. The quote was extremely competitive and they were able to use the balance of my ex... See more
Company replied
Easiest phone call I have made, friendly staff all details to hand changed vehicle cover over, Confirmed details of the policy, payment made no fuss no hanging around. This is why I have used this com... See more
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I would personally like to thank Amy, for all her help. She was super helpful, polite and clear in explaining what GAP Insurance would be a better fit. I can no thank her enough for going above and... See more
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Company details
- Insurance Company
- also in
- Auto Insurance Agency
- Cycle Insurance Company
- Insurance Agency
- Insurance Broker
- Non-Bank Financial Service
About ALA Insurance
Written by the company
ALA Insurance is an independent, family-run insurance broker based in Malton, North Yorkshire. We specialise in GAP Insurance, Vehicle Warranties, Car Warranties, Excess Insurance, Short Term Car Insurance, Scratch & Dent Insurance, Tyre & Alloy Wheel Insurance, Keycare, Cycle Insurance and Pothole Insurance. Whether you’re buying a new or used car, financing a vehicle, leasing, or protecting your bike, our range of policies is designed to give you extra financial protection when you need it most.
Since 2005, we’ve helped customers across the UK protect their vehicles and finances with specialist insurance products, award-winning customer service and straightforward support.
As an FCA authorised and regulated insurance broker, we combine specialist knowledge with competitive pricing and a Best Price Guarantee on like-for-like online GAP Insurance quotes. Many of our products are rated 5 Star by Defaqto, giving customers added confidence in the quality of their cover.
People-first support, without the pushy sales.
At ALA, we’re proud of our people-first culture. We don’t believe in pushy sales or commission-driven support. Our friendly customer support team takes the time to explain your options, answer questions and help you choose the right insurance policy for your circumstances. Whether you’re arranging cover, transferring a policy to a new vehicle or making a claim, we’re here to help every step of the way.
Award-winning customer service.
Our commitment to customer service has been recognised with Gold awards for Best Customer Service (Financial Services) and Best Employee Experience at the UK Customer Experience Awards 2024, followed by a Bronze Customer Service award in 2025. We’re also proud to be one of the UK’s highest-rated insurance providers on Trustpilot, with an Excellent 4.9-star rating based on thousands of verified customer reviews.
Support when you need it most.
Supporting our customers doesn’t stop when they buy a policy. As part of ALA’s people-first approach, customers making a valid GAP Insurance or Cycle Insurance claim can access a free therapy session through our wellbeing partner, Spill, providing additional support during what can often be a stressful time.
Helpful advice, before and after you buy.
Alongside our insurance products, we regularly publish helpful guides, blogs and videos covering topics such as GAP Insurance, Vehicle Warranties, car ownership, vehicle finance, electric vehicles, cycling and everyday motoring, helping customers make informed decisions before and after they buy.
Whether you’re looking for GAP Insurance, a Vehicle Warranty, Excess Insurance, Cycle Insurance or simply trusted support from an experienced UK insurance broker, ALA Insurance is here to help protect what matters most, giving you complete peace of mind for the just in case.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
Get a Pothole Insurance Quote
Since 2005, we’ve helped customers across the UK protect their vehicles and finances with specialist insurance products, award-winning customer service and straightforward support.
As an FCA authorised and regulated insurance broker, we combine specialist knowledge with competitive pricing and a Best Price Guarantee on like-for-like online GAP Insurance quotes. Many of our products are rated 5 Star by Defaqto, giving customers added confidence in the quality of their cover.
People-first support, without the pushy sales.
At ALA, we’re proud of our people-first culture. We don’t believe in pushy sales or commission-driven support. Our friendly customer support team takes the time to explain your options, answer questions and help you choose the right insurance policy for your circumstances. Whether you’re arranging cover, transferring a policy to a new vehicle or making a claim, we’re here to help every step of the way.
Award-winning customer service.
Our commitment to customer service has been recognised with Gold awards for Best Customer Service (Financial Services) and Best Employee Experience at the UK Customer Experience Awards 2024, followed by a Bronze Customer Service award in 2025. We’re also proud to be one of the UK’s highest-rated insurance providers on Trustpilot, with an Excellent 4.9-star rating based on thousands of verified customer reviews.
Support when you need it most.
Supporting our customers doesn’t stop when they buy a policy. As part of ALA’s people-first approach, customers making a valid GAP Insurance or Cycle Insurance claim can access a free therapy session through our wellbeing partner, Spill, providing additional support during what can often be a stressful time.
Helpful advice, before and after you buy.
Alongside our insurance products, we regularly publish helpful guides, blogs and videos covering topics such as GAP Insurance, Vehicle Warranties, car ownership, vehicle finance, electric vehicles, cycling and everyday motoring, helping customers make informed decisions before and after they buy.
Whether you’re looking for GAP Insurance, a Vehicle Warranty, Excess Insurance, Cycle Insurance or simply trusted support from an experienced UK insurance broker, ALA Insurance is here to help protect what matters most, giving you complete peace of mind for the just in case.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
Get a Pothole Insurance Quote
10% off GAP with code TRUST10
Written by the company
- Get 10% off your GAP insurance policy with us!
- Using code TRUST10, you can get 10% off your GAP insurance policy and 10% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information, visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
With ALA’s Best Price Guarantee, if you find a valid, comparable GAP Insurance quote for less, we’ll match the price. Our Best Price Guarantee is available on eligible GAP Insurance policies and is subject to provider and policy eligibility criteria. Terms and conditions apply.
Best Price Guarantee
Found a valid, comparable GAP Insurance quote for less? We’ll match the price.
With ALA’s Best Price Guarantee, if you find a valid, comparable GAP Insurance quote for less, we’ll match the price.
Our Best Price Guarantee is available on eligible GAP Insurance policies and is subject to provider and policy eligibility criteria. Terms and conditions apply.
Found a valid, comparable GAP Insurance quote for less? We’ll match the price.
With ALA’s Best Price Guarantee, if you find a valid, comparable GAP Insurance quote for less, we’ll match the price.
Our Best Price Guarantee is available on eligible GAP Insurance policies and is subject to provider and policy eligibility criteria. Terms and conditions apply.
Contact info
Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, United Kingdom
- 01653916304
- info@ala.co.uk
- ala.co.uk
4.9
Excellent
23K reviews
Asks customers to review
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Its was easy to do and tje oeice was…
Its was easy to do and the price was very fair. You were recommended By Gemini.
October 17, 2026
Reply from ALA Insurance
Hi Jason, We’re so pleased you found everything easy to arrange and were happy with our pricing 😊. It’s wonderful to hear Gemini pointed you in our direction. Best wishes, Mel
Very helpful and courteous agent (Megan)
October 23, 2026
Reply from ALA Insurance
Hi John, Thank you so much for your lovely review 😊 It was a pleasure helping you, and I really appreciate you taking the time to leave such kind feedback. I’m so pleased I could help and make your experience a positive one. Thanks, Megan
Don't waste your money
Don't waste your money. The policy states it covers a comprehensive list parts, but then when you try make a claim, the parts aren't covered as they repeatedly refer to "wear and tear" and refuse to honour the warranty.
October 23, 2026
Unprompted review
Reply from ALA Insurance
Hi Rob,
I am sorry to hear you’re disappointed with your experience, and I understand how frustrating it can be when a claim doesn’t have the outcome you expected.
I have requested some further information here so I can look into your concerns, and I would really appreciate the opportunity to investigate this further. In the meantime, if you’d prefer to speak to us directly, please contact our team on 01653 916 304 or email me at Melissa@ala.co.uk. I would be more than happy to help and look into this for you.
Best wishes Mel
So easy to do online excellent company…
So easy to do online excellent company to deal with very very professional when you call them
October 23, 2026
Reply from ALA Insurance
Hi Peter, We’re delighted you found everything so easy to do online and that our team provided such a professional service when you called 💕. It’s lovely to know we’ve made things straightforward from start to finish✨. Best wishes, Mel
Excellent Customer Service and Great…
Excellent Customer Service and Great Cover!
I’m really impressed with the GAP insurance policy and the level of customer service I’ve received. The advisors are extremely helpful, friendly and knowledgeable, taking the time to explain everything clearly and answer any questions I had.
What really stands out is the quality of the cover offered by the policy. It provides great peace of mind and excellent protection, making it feel like really good value for money.
Overall, I’m very happy with my experience and would definitely recommend them to anyone looking for GAP insurance. Excellent customer service, helpful advisors and a policy with fantastic cover — what more could you ask for!
October 22, 2026
Unprompted review
Reply from ALA Insurance
Hi Paul, Wow, thank you so much for such a wonderful review 🩷. We’re absolutely delighted to hear you’ve been impressed with both our GAP insurance cover and the service from our team 😊. We believe having the right cover should come with confidence, peace of mind and friendly faces (or voices!) along the way. It’s lovely to know we took the time to explain everything clearly and help you feel confident in your choice. Thank you for your kind recommendation and for choosing ALA 💗✨. Best wishes, Mel
Reply from ALA Insurance
Hi Judith, We’re so pleased you found purchasing your cover nice and easy, and were happy with the price too 💗. We love keeping things simple and great value. Best wishes, Mel
Excellent
Have been using ALA for years. Consistent courteous and friendly service at competitive prices. Highly recommend.
October 21, 2026
Reply from ALA Insurance
Hi LD, thank you so much for your kind review 😊. It means a lot to know you’ve been with ALA for years and continue to enjoy our friendly, courteous service and competitive prices 💗. Your recommendation really does make our day, and we look forward to looking after you for many more years to come 💗✨Best wishes, Mel
Excellent and reliable company.
Needed to renew gap insurance for new car. As an existing customer , very easy through " my account" on the system. I've used ALA for my GAP insurance many years and I will continue to use them, extremely competitive, very helpful.
October 22, 2026
Reply from ALA Insurance
Hi Janis, Thank you so much for your lovely review and continued loyalty🩷. We’re delighted to hear renewing your GAP insurance for your new car was nice and easy through your online account🚗. It means so much to know you’ve trusted ALA for so many years and continue to find our cover competitive and our team helpful. Here’s to many more years of keeping things simple and giving you peace of mind💗✨Best wishes, Mel
Reply from ALA Insurance
Hi brian, We’re so pleased you found our cover good value for money. We love offering great cover at a good price 😊. Best wishes, Mel
Excellent service It was so quick and easy to do on the…
It was so quick and easy to do on the phone
October 22, 2026
Reply from ALA Insurance
Hi Diane, We’re so pleased you found everything quick and easy over the phone. A friendly voice and a few minutes is all it should take to get things sorted 😊Best wishes, Mel
Reply from ALA Insurance
Hi Paul, We’re delighted you found the information clear, our team friendly and the whole process efficient from start to finish 😊. We like to keep everything straightforward and fuss free✨ .Best wishes, Mel
Great communication
Great communication, perfect product knowledge and customer care.
October 15, 2026
Reply from ALA Insurance
Hi Dennis, We’re delighted you experienced great communication, knowledgeable advice and excellent customer care 💗. We believe a little kindness and the right information go a long way😊💖. Best wishes, Mel x
Reply from ALA Insurance
Hi John, Thank you so much for your lovely review🩷. It was a pleasure speaking with you too, and I’m so pleased you had such a positive experience from start to finish. Thank you for taking the time to share your feedback it really means a lot! 😊💕✨. Best wishes, Mel
Quick and easy renewal
Quick and easy renewal. Thank you Amy for your assistance. Very good.
October 22, 2026
Reply from ALA Insurance
Hi Julie, We’re delighted to hear your renewal was quick and easy, and that Aimee looked after you so well. 😊 We’ll be sure to pass your kind words on to her, she’ll be chuffed ✨. Best wishes, Mel
After issues online
After issues online, called customer service and the problem was quickly resolved
October 15, 2026
Reply from ALA Insurance
Hi Valerie, We’re sorry you had a few hiccups online, but we’re glad our customer service team was able to get everything sorted quickly when you called. 😊 Sometimes a friendly voice is all it takes. Best wishes, Mel
Pretty straightforward and price over…
Pretty straightforward and price over two years is worth it for the peace of mind.
October 12, 2026
Reply from ALA Insurance
Hi Andrew, We’re pleased you found everything straightforward and felt the price was worth it for that extra peace of mind over the next two years 😊. Knowing you can enjoy the road ahead with a little less worry is exactly what we like to hear 🚗✨ Best wishes, Mel
Excellent service and price
I was looking for Gap insurance for my new car and I was pleasantly impressed that I found Ala on Google and it was so easy to purchase a policy with them Excellent service and Highly recommended
October 21, 2026
Reply from ALA Insurance
Hi Charles, thank you so much for your lovely review. Its great to hear you found us on Google and were impressed with both our service and our prices 😊🚗. We believe getting the right GAP cover should be nice and easy, so it’s wonderful to hear everything went smoothly. Thank you for recommending ALA, and enjoy your new car💗✨Best wishes, Mel
Thank you Megan.
Great service. A very efficient, curtious and polite lady called Megan dealt with my enquiry. She explained the options available to me to arrange GAP insurance on my new EV car. Thank you Megan. Kind regards Peter. 21.10.2026.
October 21, 2026
Reply from ALA Insurance
Thank you so much, Peter, for your lovely review🧡. It was a pleasure helping you with your GAP insurance options for your new EV. I’m really pleased I could make everything clear and straightforward for you. I hope you enjoy your new car 😁Best wishes,Megan 💕
Uncomplicated application
Uncomplicated. Easy to understand and complete in maybe 5 minutes. Price was fair aswell. What's not too like!
October 14, 2026
Reply from ALA Insurance
Hi Mr Powell, We’re so pleased you found the application quick, simple and easy to follow, and that you were happy with the price too 😊. We believe sorting your GAP insurance should be fuss free, so it’s great to hear we got it right for you. 😊✨Best wishes, Mel
I received a competitive quote for my…
I received a competitive quote for my vehicle GAP insurance together with a simple process of completing the required details
October 13, 2026
Reply from ALA Insurance
Hi Steve, we're pleased you found the application quick, straightforward and easy to understand, and that you were happy with the price too. We believe getting GAP insurance should be simple and hassle free. 😊✨Best wishes, Mel
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