iStore Reviews 

644
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 120 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable when assisting with purchases or resolving technical issues. Consumers also appreciate the efficient service and smooth online ordering process, noting that staff members provide thorough guidance and welcoming support during visits. Many people highlight how easy it is to find the right products with the help of attentive store representatives. However, some customers also noted frustrations regarding repair processes, unexpected device wiping, and poor communication about service times. A few reviewers felt that dealing with faulty items or scheduling repairs caused unnecessary travel and disappointment.

What people talk about most

Product

Consumers find product experiences to be mixed, as opinions vary widely regarding purchases and support.... See more

Staff

Clients share ambiguous opinions on staff, with many praising team members for being exceptionally friendly,... See more

Service

Users describe positive interactions with service, highlighting that representatives are extremely helpful,... See more

Customer service

People report ambiguous experiences with customer_service. Reviewers frequently express frustration regarding... See more

Order

Reviewers mention positive feedback about order experiences, highlighting speedy delivery and excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more

Company replied

Rated 5 out of 5 stars

After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more

Company replied

Rated 5 out of 5 stars

Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more

Company replied

Rated 5 out of 5 stars

I visited the Cheltenham istore on saturday 14th Feb with a faulty set of airpod 2 pro's and charging case. After chatting with Joost the store manager he quickly booked them in for a service as the f... See more

Company replied


Company details

  1. Computer Store
  2. Cell Phone Store
  3. Computer Service
  4. Phone Repair Service

Written by the company

At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.


Contact info

4.1

Great

TrustScore 4 out of 5

644 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.1

All reviews

(644)

117 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Mac 4 Mini purchase

Having heard that Mac 4 Mini base model being withdrawn (disappeared from Apple.com) I found Istore still selling online. Placed order, then realised on back order and there’d be none left. Emailed local Cheltenham Istore and they phoned me back within hour. They had sold out but some available at other stores. Guy said he’d sort it with online team and other stores. He did and it was delivered 3 days later. Top service!

May 15, 2026
iStore logo

Reply from iStore

Hi Chris,

We are glad to hear you had a great service from our team. Everyone here works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!

Rated 5 out of 5 stars

Bought a new iPhone yesterday in the…

Bought a new iPhone yesterday in the Colchester store.Mitchell and Lucas were so very helpful. Lucas spent time in transferring old iPhone to new one and gave me some very helpful tips. The whole episode was a credit to them both in terms of efficiency, kindness and customer service. Thank you so much.

May 1, 2026
Unprompted review
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Reply from iStore

Hi Jim,

Thank you for taking the time to share your positive experience with us.
Our team works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you.
We look forward to serving you again soon!

Rated 5 out of 5 stars

Fast and good communication.

Fast and good communication.

April 16, 2026
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Reply from iStore

Hi Ellie,

We're delighted to see that you had a great experience with us. Thank you for your review!

Rated 1 out of 5 stars

Distressing, frightening and disgusting experience

UPDATE - Claiming that security escorted me from the store is a lie and CCTV shows security never even entered the store, you might want to try getting your facts straight before responding!

This was the most distressing and disgusting experience I’ve ever had to endure with a retailer. Multiple mistakes in communicating information to me which led me as the customer to a position where I was unable to make the most informed decisions. This cost me over 6 hours in travelling back and forth, the store manager was a disgrace. Ultimately I had to call the police because of his aggressive physical behaviour towards me where he pushed himself alongside my 8 month old baby in his pushchair to try to get to me. NEVER go to Rushden Lakes iStore. I hope the manager is arrested and sacked!

April 22, 2026
Unprompted review
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Reply from iStore

Hi Laura,

We take allegations of this nature extremely seriously; however, we must firmly clarify the situation.

You initially visited regarding a damaged iPhone repair and were advised of the repair timeframe. To assist you, we provided a loan device and spent considerable time helping with setup and data transfer.

During later interactions, our team experienced repeated aggressive, abusive, and threatening behaviour, including offensive language towards staff. CCTV and internal records show staff attempting to de-escalate the situation while managing highly confrontational behaviour.

Due to the severity of the incident, we had to call centre security to escort you from the store.

We do not tolerate threats or abuse towards our staff, and we remain confident that our team acted professionally throughout.

Rated 5 out of 5 stars

Courteous

Courteous, kind, and very patient. Full explanation given which answered all my questions

April 21, 2026
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Reply from iStore

Hi Sian,

We are so glad iStore was a 5-star experience for you. Many thanks for your review.

Rated 4 out of 5 stars

Tunbridge Wells 👎 Albion 👍

This is following on with my last review. After contacting the Albion ( parent company) management I got a reply in 5 days saying that after reviewing the details they are happy to refund me due to the Mis practice of the Tunbridge Wells store and that they will implement new policies on minors at all Istore including new training and service contracts. This is good news to hear that they are taking feedback well. While I am still not happy with how my daughter and my self were treated at the Tunbridge Wells store I am happy to hear that new training will help to improve customer experience. While my trust for Istore Tunbridge Wells is still very shaky I am very impressed with the management especially Liam Jones who handled the situation well and replied to emails in a day. So while Albion Management has surpassed my expectations Istore Tunbridge wells i don’t feel happy but with all new actions I may be coming back

Well done for the hasty response Albion/Istore

April 14, 2026
Unprompted review
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Reply from iStore

Hi Fran,

Thank you for taking the time to update your review—we really appreciate it.

We’re pleased to hear that our management team, especially Liam, was able to resolve the situation promptly and provide a positive outcome. It’s also encouraging to know you feel the steps being taken around training and processes are a move in the right direction.

That said, we fully understand your concerns regarding your experience in-store, and we’re genuinely sorry for how this impacted both you and your daughter. Your feedback has been taken seriously, and we’re committed to ensuring improvements are made.

Thank you again for your honesty—we hope we’ll have the opportunity to rebuild your trust in the future. ~ Irene

Rated 5 out of 5 stars

Prompt delivery

Prompt delivery. Item in excellent condition

March 26, 2026
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Reply from iStore

Hi Daniel,
We are so glad iStore was a 5-star experience for you. Many thanks for your review.

Rated 5 out of 5 stars

Easy online ordering and fast delivery…

Easy online ordering and fast delivery - highly recommended!

March 31, 2026
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Reply from iStore

Hi Kay,
Thank you for your kind words and recommendation! We're grateful for your 5-star rating and the opportunity to serve you.

Rated 5 out of 5 stars

I purchased an iPhone 16 in the iStore…

I purchased an iPhone 16 in the iStore Crawley yesterday and would just like to commend the technical support assistant who served me. His name was Daniel Barr and his patience was endless. I paid the additional fee to have my data transferred from my old phone to my new one and, after this process was complete, Dan stuck with me until I had ensured that I could access everything I needed. I mentioned that my hearing aids were controlled by an app and Dan spent ages linking them to my new phone and pairing them with Bluetooth. I also observed him interacting with other (quite difficult) customers and he always remained calm, patient and professional. It was so refreshing to encounter this level of customer service and I just wanted to extend my grateful thanks to Dan for a job really well done. I would recommend the IStore in County Mall to anyone looking to purchase a new Apple device or get guidance on a previous purchase.

March 24, 2026
Unprompted review
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Reply from iStore

Hi Sharon,

Thank you so much for your wonderful feedback! We’re delighted to hear about your experience at our Crawley store and that Daniel provided such patient and thorough support during your visit.

Your kind words about his professionalism and care, even in a busy environment, really mean a lot, and we’ll be sure to pass them on to him.

Thank you again for your recommendation—we truly appreciate it and look forward to welcoming you back soon!

~ Irene

Rated 1 out of 5 stars

Reply to Istore , just to clarify one important point: my iPad was presented in first class condition with not singles line whatsoever and 100% cent secure of the agreed valuation

I went to Apple istore in Woking center after been advised by Apple support on line regarding buying a new IPad and trade the old one ; my IPad is Generation9 capacity 256GB ,10 inches, in immaculate conditions,not a single scratch, once we arrived at the shop one of the workers tried to help us …so we spoken and explained what we were looking, trade the IPad and buy a new one, so we were told to wait until the iPad will be inspect and confirmed the actual trade value; after few minutes he came back saying sorry but we can’t take this iPad as it’s damaged????? As shock me and my wife we were absolutely surprised and speechless! The iPad was immaculate condition 100% always looked after properly very carefully….now it’s only question to be fair and honest….certainly we do not expect to trade a IPad that is damaged the screen for £120 Apple valuation, but our words against their words at the end who’s to trust ? The end of the story was that we bought another new IPad from £329 and regarding the trade of the old one after spoken with the manager called Freddie we had been offer the option to wait around 15/20 minutes to locate the recording and see exactly what’s happened during that time they took the iPad at the back of the shop for inspect the condition, I said I had to go I couldn’t wait any longer, so was not necessary in that moment….but once back home I cannot stop thinking about all this happened and every time me and my wife starting talk over and over again we realised that the worker who took the iPad for inspection must have had some kind of accident in some way during taking out the iPad from the tight cover case…and accidentally had a scratch line expanded all throughout the top and consequently was cracking in different parts!!! Today I called the shop and asking to speak with manager, a lady called Sam ( second manager) answered and said the Freddie was off , explained all the story to her and she’s promised to get in touch later after viewing the recording and let me have the update of what happened; we will see…..we will wait to have a answer about it and surprisingly a Company like Apple we expect a proper respectful reply …but sometimes not everyone use it, G.S.&C.H.

March 20, 2026
Unprompted review
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Reply from iStore

Hi Pino,

We’re sorry about your experience; however, we would like to clarify the situation.

When your iPad was presented for trade-in, our team carried out a standard inspection and identified a scratch on the screen/bezel, which would affect the valuation. At no point was the device taken off the shop floor, and this has been verified through our CCTV.

Following your visit, we reviewed the footage in detail. This clearly shows that no damage was caused by our staff. The device remained with you during the time in question, and the footage shows pressure being applied by yourself to the affected area of the screen prior to the damage worsening, which was also confirmed by you.

We understand how frustrating this situation must have been, which is why we took the time to review the matter thoroughly and discuss the findings with you. We’re pleased that, following this review, the situation was clarified.

We always aim to provide a fair and transparent service, and we remain confident that our team acted appropriately throughout.

~ Irene

Rated 1 out of 5 stars

Complete crap!

Complete crap!! My husband took a day off work to drive to nearest repair centre - 45 minutes away - take my iPad in and was told to wait in the town & they’ll ring him when ready. They didn’t. Brought home several hours later. That was Friday. Just over a week later yesterday (Monday) afternoon it had stopped again and wouldn’t accept my password!!! It had worked for less than 10 days!!

They’re suggestion was that I ask my husband to take another day off work to bring it in again!!!!

On the positive, polite staff…. And gave me the Apple helpline number

March 17, 2026
Unprompted review
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Reply from iStore

Hi Angelina,

We’re sorry to hear that you were disappointed with your experience. However, describing our service as terrible does not reflect what actually occurred during your visit.

Your iPad was inspected and repaired by our technicians and left the store working correctly. Unfortunately, with electronic devices it is sometimes possible for issues to reoccur, particularly when faults are intermittent.

In situations like this, it is important for our technicians to see the device again in person so it can be reassessed and the underlying cause identified. As an additional way to assist, our team also provided Apple Support’s contact details so you could receive help remotely if returning to the store was inconvenient.

We understand that travelling to the store takes time and we appreciate your feedback. We’re also pleased to hear that our staff were polite during your visit. If you would like us to re-examine the device, our team would be happy to assist.

~ Irene

Rated 5 out of 5 stars

Very helpful team

Very helpful team assisted me in making the right choice of MacBook for me.

March 12, 2026
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Reply from iStore

Hi Paul,

We're glad to have met your expectations. Thanks for the 5-star review! Enjoy your new MacBook!

~ Irene

Rated 5 out of 5 stars

Great service would recommend.

Great service, the representative was extremely helpful and knowledgeable and helped me in choosing the best product. It wasn’t in stock but ordered it for me and true to his word was ready for collection on Wednesday.

March 12, 2026
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Reply from iStore

Hi,
Your feedback is what we aim for! We're delighted to hear that you had a wonderful experience with us. We look forward to serving you again soon! ~ Irene

Rated 5 out of 5 stars

Excellent Service from iStore Ipswich

A big THANKYOU to Ross, Sam, Barrie and Leyland for helping me through the process of replacing and setting up my new iPhone. My previous iphone was “swiped” when I was shopping, a horrid experience and the guys in the iPhone shop were so helpful, patient and supportive. I’m in my 70’s and do my best to keep up with technology but I do sometimes need things explained more than once! It’s great to have a phone again and to know that I can call into the shop if I need anymore help is very reassuring.

March 12, 2026
Unprompted review
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Reply from iStore

Hi Stephanie,
Thank you for your feedback! We're pleased to hear that you found our team of experts to be very helpful. We take pride in providing top-notch assistance to our customers. If you ever require further assistance or have more questions, don't hesitate to reach out. We're here to help! ~ Irene

Rated 5 out of 5 stars

Friendly exceptional sevice

We had exceptional service for what was a very stressful time with a broken /smashed phone. All options seemed impossible to recover but with help from Tech team we were able to recover. No force to buy replacement, however we bought a new phone .

March 7, 2026
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Reply from iStore

Hi angela,
We're delighted to hear that our team provided you with excellent service! Thank you for taking the time to share your positive experience. If you have any more feedback or if there's anything else we can assist you with, feel free to let us know. We appreciate your 5-star rating!
~ Irene

Rated 5 out of 5 stars

Helpful, experienced staff

Before purchase I rang the shop- the call was answered straight away and all questions answered.
I ordered online - the phone arrived in a week and the staff in the shop were extremely helpful, transferred all the data and handed back my fully functioning new phone. Couldn’t have been easier.

March 12, 2026
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Reply from iStore

Hi Doreen,
Thank you for sharing your feedback with us! We're delighted to hear about your positive experience with us. We can't wait to have you again as a customer and deliver another outstanding service. Enjoy your new iPhone! ~ Irene

Rated 5 out of 5 stars

I came into the Ipswich store in town…

I came into the Ipswich store in town today, I was served by a fantastic guy called Dan I explained what I was looking for he told me all the different options available. I chose the one I wanted, when I said I wanted screen protector he put that on and also transferred everything over to my new iPhone. Excellent service thank you

March 8, 2026
Unprompted review
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Reply from iStore

Hi Emma,
It’s lovely to hear that your experience with iStore has been 5-stars. Thank you so much for highlighting the excellent customer service of our team. Many thanks for your review. Enjoy your new iPhone! ~ Irene

Rated 1 out of 5 stars

Very disappointing

Ipswich IStore

Very disappointing. Booked an appointment a week in advance. Got three reminders including the day before. Got there for my 9am appointment after driving 45 minutes and was told my battery was out of stock. They had used the last one the day before. No communication, no cancellation even though they knew I was coming for a iPhone 13 Pro battery replacement. Not only did I waste 2 hours of my Saturday, I wasted fuel and parking money. Would not recommend, completely incompetent. Avoid!

March 7, 2026
Unprompted review
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Reply from iStore

Hi Marlon,

We understand how frustrating it must have been to travel for your appointment and find that the battery was no longer available.

While we always aim to complete battery replacements on the same day, repairs are subject to stock availability and an in-person assessment by one of our certified technicians. This is clearly outlined in the booking confirmation email. Unfortunately, in this instance the battery for your device model was out of stock, which meant we were unable to provide a same-day replacement.

In such cases, the standard process is to quote up to two working days for the repair and offer a loaner phone for use during this time. This process is also explained in the booking confirmation email. We’re sorry that this alternative option did not meet your needs on this occasion.

We regret that your experience fell short and we hope you'll give us the opportunity to serve you again.

~ Irene

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