Alliance Financial Ltd Reviews 106

TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

Great customer service start to finish from Hayley. She was really thorough and knowledgeable but also really lovely to deal with and chat to. I have rearranged all of my mortgage protection with he... See more

Rated 5 out of 5 stars

Can’t recommended Andy enough, he went above & beyond his role to help us get our house. We were so unlucky to find ourselves in an unfortunate position with countless closing dates due to the spike i... See more

Rated 5 out of 5 stars

Im so blessed , power alliance has changed my life , due to extreme circumstances very extreme , I rang very embarrassed I owed a lump of money and my car was the only security i have, The absolutel... See more

Rated 5 out of 5 stars

Hayley has been lovely to deal with. Patient, explaining details in simple language, always responding promptly, calling in the evening if needed. Great advice and an efficient experience.

Company details

  1. Life Insurance Agency

Written by the company

Alliance Financial Ltd is a UK-based financial protection and health insurance advisory firm specialising in life insurance, income protection, critical illness cover and private medical insurance. We support individuals, families and business owners across the UK in putting appropriate financial protection in place to safeguard their income, health and loved ones. Our advisers take the time to understand each client’s personal circumstances, financial commitments and future plans before recommending suitable protection options. Whether you are arranging life insurance to protect a mortgage, income protection to secure your earnings if you cannot work, or private health insurance to access faster medical treatment, we aim to provide clear, professional guidance throughout the process. Alliance Financial Ltd works with a wide range of UK insurers, allowing us to compare policies and explain options in straightforward terms. Our goal is to help clients make informed decisions about protection insurance that aligns with their needs and budget. We also work with professional introducers including mortgage brokers, accountants and business advisers, supporting their clients with regulated protection advice while maintaining professional boundaries. Alliance Financial Ltd is authorised and regulated by the Financial Conduct Authority (FCA). All advice is provided by qualified advisers following a full assessment of your needs and circumstances.


Contact info

4.9

Excellent

TrustScore 5 out of 5

106 reviews

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Rated 5 out of 5 stars

Great customer service start to finish…

Great customer service start to finish from Hayley.
She was really thorough and knowledgeable but also really lovely to deal with and chat to.
I have rearranged all of my mortgage protection with her and couldn’t be happier.

March 3, 2026
Unprompted review
Rated 5 out of 5 stars

We were recommended Alliance Financial…

We were recommended Alliance Financial Ltd and cannot speak more highly of the service provided. Hayley went over and above to outline our options and ensured we were able to secure cover for every eventuality. We would strongly recommend Alliance Financial Ltd for anyone looking for knowledgable and comprehensive advice in this space.

January 1, 2026
Unprompted review
Rated 5 out of 5 stars

BEST FINANCE COMPANY HANDS DOWN

Im so blessed , power alliance has changed my life , due to extreme circumstances very extreme , I rang very embarrassed I owed a lump of money and my car was the only security i have, The absolutely AMAZING GOD SENT TEAM and Jacinta , have supported me the whole way through. They understood, had 100 percent compassion empathy, never pested or made me feel anymore embarrassed.

Instead of bankruptcy or selling the only safe place / security i have , On compassionate grounds... I OWN my car . Thank you Amazing team, VERY BLESSED , THE BEST FINANCE COMPANY hands down. THANK YOU.

November 26, 2025
Unprompted review
Rated 5 out of 5 stars

Thank you so very much!

Thank you so very much, Alison S. You kept me up to date throughout the process, and was so helpful. You’re a credit to yourself, and an excellent ambassador for the company.

December 2, 2024
Unprompted review
Rated 5 out of 5 stars

From start to finish I had been…

From start to finish I had been reassured about the options I had doing my insurance with Alison x she is fabulous it’s great to get advice from
Someone who knows what they are talking about 10/10

December 2, 2024
Unprompted review
Rated 5 out of 5 stars

Hayley and Alison

Hayley and Alison were both very helpful and nothing was a bother. They made it so easy for us to pick the best insurance to suit us. Will definitely recommend to other people

August 5, 2024
Unprompted review
Rated 5 out of 5 stars

Highly Recommend!!

Alison was excellent at sorting out our health insurance. We really didn’t know where to start but Alison explained everything to us and was always available to answer how many, many questions with a quick reply. Highly recommend!!

August 4, 2024
Unprompted review
Rated 5 out of 5 stars

First Class Service

Hayley has been really helpful in advising me about health insurance for my family of four and my mum. Explaining all the various options. She has been an absolutely pleasure to deal with and has been extremely helpful.

January 26, 2024
Unprompted review
Rated 5 out of 5 stars

Great service

Hayley was brilliant - explained everything to me really clearly, answered all my many questions and helped me get the right cover within my budget. I was totally clueless on life insurance before this call and I felt in really safe hands. Thanks Hayley!

January 12, 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic service. Effective and efficient.

I highly recommend Alliance Financial Options. I first contacted them after a recommendation from a friend and I have since referred a few friends/family members to them. The process has been very straightforward - Alison and her team always go above and beyond to assist us. They are patient, understanding, approachable and helpful. They communicate effectively and efficiently. They are truly a breath of fresh air.

November 1, 2023
Unprompted review

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