Alliance GroupReviews 

485
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their dedication, professionalism, and commitment to helping agents and the community. Many highlight the exceptional service, noting the comprehensive training, valuable resources, and outstanding support provided. The user experience is frequently described as smooth, easy, and enriching, with people appreciating the clear communication and educational content. Reviewers also commend the customer service for being responsive, helpful, and always available, making them feel valued and supported. The value for money is considered high, with many noting the beneficial training and information that adds significant value to their journey. However, a few people mentioned that one specific presentation was disappointing, though this was an isolated comment.

What people talk about most

Staff

Reviewers consistently express appreciation for the staff, highlighting their supportive, friendly, and... See more

Service

Users describe positive interactions with service, highlighting the company's commitment to providing... See more

User experience

Consumers find the user experience to be positive, with many describing it as enriching and a great use of... See more

Customer service

Customers had positive experiences with customer service, highlighting the helpfulness and availability of... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently praising the valuable training... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Train... See more

Company replied

Rated 5 out of 5 stars

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out.... See more

Company replied

Rated 5 out of 5 stars

I've been working with Alliance group for more than 3 years now and since the beggining they have done a great job as IMO and helping our Brazilian community a lot. They are also very professional and... See more

Company replied

Rated 5 out of 5 stars

Everything that Alliance does is top notch. From the carriers they had speaking. To their home office experts who presented on the marketing opportunities they provide. The quality of the entire acade... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Marketing Agency
  3. Non-Bank Financial Service

About Alliance Group

Written by the company

As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.

Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.

We're the leader in Life Insurance with Living Benefits.

Contact info

4.9

Excellent

TrustScore 5 out of 5

485 reviews

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4.9

All reviews

(485)

82 reviews in the last 12 months

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Rated 5 out of 5 stars

As an agent looking to transfer to Alliance Group/Synergy Financial

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out. And not just helping the agents but making sure they have the proper education to assist their clients and their families. I took as many notes as possible just like if I were a new agent myself and I was able to get educated on a few topics that I hadn't even heard of yet.

February 18, 2026
Alliance Group logo

Reply from Alliance Group

So great to hear you had a good experience - thank you for sharing, Miata! You're going to love it at SFP!

Rated 5 out of 5 stars

Newly Licensed Agents Training Feb 17-18 2026

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Training as well as the campaign training. I know where to find various training resources now with the carriers I also made video of some key portions as well although the zoom meeting will be available by weeks end. Great Job. Lee Green

February 18, 2026
Unprompted review
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Reply from Alliance Group

Thanks, Lee! Glad you enjoyed your experience!

Rated 5 out of 5 stars

My experience with Alliance Group has…

My experience with Alliance Group has been outstanding. The leadership team is supportive, encouraging, and truly invested in helping agents grow. there are plenty of resource, mentorship, and training opportunities that make a real difference.
I especially appreciate the positive work environment and open communication. It fells good to be part of the team where you are valued, heard, and supported. I'm grateful to be growing both personally and professionally here.

February 18, 2026
Alliance Group logo

Reply from Alliance Group

We are SO happy that you have had an outstanding experience thus far - thank you for the thoughtful feedback!

Rated 5 out of 5 stars

Awesome Training

Great training, great information from the carrier representatives

February 18, 2026
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Reply from Alliance Group

Our carriers are the best in the industry, for sure! Thanks Randy!

Rated 5 out of 5 stars

Alliance's training is outstanding.

Alliance's training is outstanding.
The entire training was excellent. Filled with vasts amount of information. There is so much information, I would have liked to obtain a summary of the sections discussed, carrier contact information, and more specific policy type details that explained the different products offered.

February 18, 2026
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Reply from Alliance Group

We appreciate the kind words and are stoked that you had an outstanding experience, Steve! You should have received a followup email with all of the presentations, and carrier contact info can be found on the Alliance Agent Portal.

Rated 5 out of 5 stars

Alliances Group is a great company

Alliance Group is a great company with a professional team of agents who truly care about families. They provide excellent guidance on life insurance and annuities, while also leading with strong marketing and financial education. Highly recommend!

September 17, 2025
Alliance Group logo

Reply from Alliance Group

Thanks, Eli! Glad you had a great experience.

Rated 5 out of 5 stars

Campaigns and Website

Mark Powell has been "Johnny on the spot". Mark always calls me or we jump on a zoom so that he knows exactly what I am looking for and has been helpful with suggestions.

September 18, 2025
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Reply from Alliance Group

Mark is awesome, indeed! Thanks, Scotty!

Rated 5 out of 5 stars

Alliance is a great company

Alliance is a great company. They have helped me to build and learn about the business and industry since day one.
Their platform and system adapted for what I was looking for.
If you are thinking what if. alliance is the right company to have by your side.

August 21, 2024
Alliance Group logo

Reply from Alliance Group

Awesome, Larissa! Thank you for the kind words!

Rated 5 out of 5 stars

Incredible kindness

I love the willingness to help and protect others. In addition to the incredible kindness

February 27, 2025
Alliance Group logo

Reply from Alliance Group

Thanks so much - we are glad you feel the love!

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