Allure Bath Fashions Reviews 689

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their durability and luxurious feel, often exceeding expectations for the price. Many consumers highlight the excellent value, finding the pricing competitive for such premium items. The ordering process is frequently described as easy, and the delivery service is consistently commended for its speed and efficiency, with products arriving promptly and well-packaged. However, some customers experienced issues with delivery, including missing orders or parcels left in unusual locations. A few people also mentioned receiving items with colors that differed significantly from the website's depiction, or finding that the packaging was not as robust as in previous orders.

What people talk about most

Product

Customers consistently note positive experiences with product quality. Many reviewers praise the softness,... See more

Quality

People report positive experiences with quality. Customers consistently praise the high quality of products,... See more

Delivery service

Reviewers consistently express satisfaction with the delivery service. Customers frequently highlight the... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Price

Users describe positive interactions with price, consistently finding products to be of good quality and... See more

Based on these reviews

Rated 5 out of 5 stars

We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more

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Rated 5 out of 5 stars

Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more

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Rated 5 out of 5 stars

My first order was in December 2018, and my most recent order was October 2025. Ordering and delivery on all six orders during that time has always been spot on: no delays, no faulty products or incom... See more

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Rated 5 out of 5 stars

Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more

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Rated 5 out of 5 stars

New towel sets Have purchased from Allure on more than one occasion. The two new sets of towels arrived today, lovely quality , looking forward to using them. Delivered quickly. Will never worry a... See more

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Rated 5 out of 5 stars

Easy website , prompt delivery , quick reply to email query and easy returns lovely 100% cotton bath mats one colour wasn’t quite what I needed hence the return of part of the order

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Rated 5 out of 5 stars

I have a larger than normal pedestal toilet and struggle to get a mat that fits properly. I ordered an Allure curved mat and kept my fingers crossed it would fit; and it does. It’s perfect and non sli... See more

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Rated 5 out of 5 stars

I came across this company’s products via Debenhams. I am grateful for the introduction. I purchased a couple of the Spa waffle dressing gowns. My goodness the quality and feel was exceptional. I ord... See more

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Rated 5 out of 5 stars

I always look around locally before browsing websites. Allure products are sold in accessible shops, but unfortunately didn't stock that I was requiring. I ordered off their website for a product I... See more

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Rated 5 out of 5 stars

I was having real problems finding some nice good quality bath mats. These are exactly what I was looking for thick, reversible, and good quality. I am certainly very pleased with my purchase and may... See more

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Rated 5 out of 5 stars

Great product with colour pattern that suits our plain grey highback armchairs. The range of colours allow for throw to blend into many colour schemes hence adaptable for other rooms too. Product as d... See more

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Rated 5 out of 5 stars

The price is better than competive - they undercut by a good margin competitor pricing for similar priducts. They have a large range of goods mist wuth an extensive range of colours. Website accurat... See more

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Rated 5 out of 5 stars

I did a lot of research into neutral coloured bath mats from multiple companies. The quality of this one really stood out! This option from Allure Bath Fashions, appealed because of exception... See more

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Rated 5 out of 5 stars

My second purchase of these Odyssey 100% Recycled Cotton Towels from Allure Bath Fashions on Amazon Market Place. They are fab & wash well with fast, free delivery too!

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Rated 5 out of 5 stars

Came across Allure while shopping for a weighted blanket to give as a gift. Found availability of the weight we needed after quite extensive searching on the Internet. Service was excellent. Dispatch... See more

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Rated 5 out of 5 stars

I ordered 2 sets of towels from this company but sadly I never received the order, even though the courier company (FedEx) said it had been delivered. The photo showed the parcel left under a bush... See more

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Rated 5 out of 5 stars

I like the Allure website how it gives good descriptions and information about the towel construction and quality. I firstly bought bamboo face towels on Amazon they were of a good quality and had a... See more

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Rated 5 out of 5 stars

The quality is exceptional; the product has a weighted, premium feel that punch well above its price point. I was also impressed by the extensive variety of colors and mat finishes available—there’s t... See more

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Rated 5 out of 5 stars

Easy ordering process, speedy delivery by Royal Mail. Bought 2 bath sheets of different colours and 4 hand towels all the same colour. Lovely colours, not heavy but nice for this weather. Very happy... See more

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Rated 5 out of 5 stars

I'm new to Holiday lets and I asked holiday.cottages.co.uk where to buy bathrobes. They recommended Allure Bath Fashions so I duly ordered. The robes arrived promptly and were good quality at an exc... See more

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Rated 5 out of 5 stars

Easy to order. Order arrived on time. Quality of product seems good but not washed yet. Should have measured space as mat quite large but luckily fits ! Considering ordering in a different colour s... See more

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Rated 5 out of 5 stars

I ordered two different colour towelling bath wraps for Christmas presents and was pleasantly surprised with the great quality for the price. I had scoured many websites and most cost double so was... See more

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Rated 5 out of 5 stars

I ordered a pack of 2 microfibre bath mats which were to replace some mats that I purchased sometime in the last 3 years. Having received them and being very pleased with my purchase, I left it a few... See more

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Rated 5 out of 5 stars

I loved the throws so much from Allure Bath Fashions, I returned to purchase some more !... So super soft and beautiful colours. Aisling Faux Mohair Throw Blanket in Chateau Grey and Graphite. Beautif... See more

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Rated 5 out of 5 stars

A first class all round service. Fast delivery. The received shower mats are of a much improved quality, particularly the non-slip backing. I now know where to come for our bathroom fashions.Well done... See more

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Rated 5 out of 5 stars

Great products, I bought 6 hand towels and 6 Bath Sheets from the recycled cotton range, they are brilliant and bright. Ordered direct with free quick postage. Will definitely be using them again.

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Rated 5 out of 5 stars

Quick delivery, beautiful towels, they wash lovely very absorbent and soft. Lightweight towels I bought 2 x hand towels & 2 x bath towels. I am going to buy 2 bath sheets. Very reasonable price t... See more

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Rated 5 out of 5 stars

I ordered a bath mat via Amazon & was really pleased with the quality & thickness & also the colour is perfect for my bathroom. I'm now looking to ordering some hand & bath towels after reading the... See more

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Rated 5 out of 5 stars

Looking for hotel quality towels at a reasonable price then I would recommend Allure. Everything came well packaged but one towel had a flaw but after contacting the company I had a very quick respons... See more

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Rated 5 out of 5 stars

Purchased hotel style towels and bath mat set. Towels have stayed lovely and soft after numerous washes.Good thickness Bath mats soft under feet also good after washing. Will definitely buy more t... See more

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Rated 5 out of 5 stars

After considerable searches for bath mats/a pedestal mat of good quality, in a great range of colours and without latex or polyester backs to them, I was delighted and relieved to find Allure Bath Fas... See more

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Rated 5 out of 5 stars

Easy to order and view mats. Excellent colour selection. Allure bathmats are superior to most others at an excellent price point. Heavy all cotton and reversible. Would have no other - buy with confi... See more

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Rated 5 out of 5 stars

I have bought 3 Elegance Cotton Reversible Bath Mats in mocha. I am very impressed with their quality and thickness. Our en suite is above our garage and the laminate flooring is very cold at this t... See more

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Rated 5 out of 5 stars

Excellent quality bath mat in the colour l was looking for I now want to purchase some bath towels in the same colour Just adding a thank you to the reply from Allure Bath Fashions and to say... See more

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Rated 5 out of 5 stars

THE BATH MATS ARE REALLY SOFT AND COMFORTABLE ON FEET.THEY LOOK LOVELY ON MY BATHROOM FLOOR.EXACTLY AS DESCRIBED AND ARRIVED SOONER THAN EXPECTED.

Company replied

Rated 5 out of 5 stars

Ordered a toilet pedastal mat, the multicoloured striped one. I was really surprised it arrived the day after and I am really happy with the quality, I’m going to order a bath May to match. Definite... See more

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Rated 5 out of 5 stars

I was very impressed with how the company handled my buying the wrong size product. Very efficient and friendly help via email. You get the feeling this is a company that cares about its customers e... See more

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Rated 2 out of 5 stars

The order was quite slow to arrive and was not as well packed as my first order. The colour was way off the photograph and the parcel had different shades of the wrong blue. I need to return them bu... See more

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Rated 5 out of 5 stars

Been looking for some quality bath mats for a while now, so very pleased we managed to find AllureBathfashions. The mats are great quality and really thick so lovely in the bare feet. Will probabl... See more

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Rated 5 out of 5 stars

The ordering process was simple. The delivery speedy. The towels of very good quality when matched to price. I read other reviews and appreciated these. The towels are multicoloured and this means tha... See more

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Rated 5 out of 5 stars

These towels and bath mats are good quality and reasonably priced. The colours were what I was looking for. Best of all, they are made from sustainable fabrics. Delivery was swift and smooth.

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Rated 5 out of 5 stars

I was searching online for a really high quality white bath mat and found one at Allure. It was delivered swiftly and I'm happily impressed. Going to buy another!

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Rated 5 out of 5 stars

This was my third purchase from Allure and another great experience. High quality products that wash and wear well, and amazingly fast delivery too, thank you!

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Rated 5 out of 5 stars

Great towels at average prices. Sad to say it's difficult to get what you're looking for as a lot of the stock choices are unavailable. It looks like the website only stocks end of line ranges

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Rated 5 out of 5 stars

Towels arrived boxed next day. As I intimated on an earlier post that I would change all my towels & bath mats to this brand they are that good. Job done. Bath sheet has a loop centrally at one end ma... See more

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Rated 5 out of 5 stars

Excellent stone bath diatomite mat. Best I've ever used. No smell and absorbs water like a hungry camel. Gonna stock up on more too. Wonderful product!

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Rated 5 out of 5 stars

Product is what is says, premium, fantastic product so much so I’ve bought more. Delivery time was brilliant as well, and packaging fantastic, no excessive packaging

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Rated 5 out of 5 stars

I purchased a bath and pedestal matt. However, when it arrived, it was the wrong item. I emailed straight away, and the issue was dealt with quickly. Very impressed with the customer service.

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Rated 5 out of 5 stars

I have finally found top quality towels which I love .. I bought the sage green marakesh pattern accompanied with 2 sage green bath mats and 2 stone colour bathmats . I have washed them ready for... See more

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Rated 5 out of 5 stars

The best towels i have ever used. Super soft bamboo cotton mix. Would never buy anything else . The luxury towel of choice.

Company replied


Company details

  1. Linens Store
  2. Bathroom Remodeler
  3. Bathroom Supply Store
  4. Decoration and Interior Design Store
  5. Furniture Store
  6. Home Improvement Store

Written by the company

Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.


Contact info

4.9

Excellent

TrustScore 5 out of 5

689 reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Lovely items

Lovely items - just as described - sent quickly and efficiently.

April 15, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to share your lovely review! We're glad to see that you've been pleased with the items, and that they arrived with you quickly. 😊

Rated 5 out of 5 stars

Absolutely love the towels just got a…

Absolutely love the towels just got a new bathroom in brown and cream and these just accentuate the bathroom really nice

April 12, 2026
Unprompted review
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Reply from Allure Bath Fashions

Thank you for taking the time to leave your lovely review Carole! We're delighted to hear that you have been pleased with your new towels.

Rated 4 out of 5 stars

Great quality products

Fantastic products but Fed ex delivery needed three attempts to deliver despite house being occupied each attempt.

April 9, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to share your honest feedback Alison. We apologise for any issues caused by the courier! We're glad that your parcel could finally be delivered and that you have been pleased with the products.

Rated 5 out of 5 stars

Easy website

Easy website , prompt delivery , quick reply to email query and easy returns
lovely 100% cotton bath mats one colour wasn’t quite what I needed hence the return of part of the order

March 20, 2026
Unprompted review
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Reply from Allure Bath Fashions

Thank you for taking the time to leave your kind and honest feedback Sarah! We're glad to see that you have been pleased with the service provided as a whole. If you wish to shop with us again, feel welcome to get back in touch and we'll be happy to help. 😊

Rated 5 out of 5 stars

good quality product

A good quality product with delivery as stated

April 9, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to write this lovely review! If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.

Rated 5 out of 5 stars

I have a larger than normal pedestal…

I have a larger than normal pedestal toilet and struggle to get a mat that fits properly. I ordered an Allure curved mat and kept my fingers crossed it would fit; and it does. It’s perfect and non slip unlike my last ones. Looking to buy another.

April 9, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to write this lovely review! We're pleased to hear that the curved mat has been a great fit in your bathroom. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.

Rated 5 out of 5 stars

Good quality and great value for money

I bought the allure lisa two piece bath mat set.
Lovely colour and it fits perfectly in the space I have.
It feels lovely and soft on your feet.
Its good quality and great value for money.
Its the second one I've bought and would buy again.

March 30, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to share your lovely review! We're very pleased to hear that you've been pleased with your last few purchases, as you've been happy with the quality of the mats. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk

Rated 5 out of 5 stars

Great quality towels

I was looking for towels with hanging loops when I came across Allure. I was amazed how lovely the towels were when they arrived because they weren’t expensive. I ordered more when I realised the quality. If you haven’t tried Allure Towels give them ago you won’t be disappointed. They also arrived very quickly

April 3, 2026
Unprompted review
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Reply from Allure Bath Fashions

Thank you for sharing your kind feedback - we really appreciate it! We're glad to see that you've been pleased with the style and quality of your towels. If you wish to shop with us again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.

Rated 5 out of 5 stars

Purchased some gorgeous towels on…

Purchased some gorgeous towels on Amazon, very happy with purchase and waiting to order more.

April 2, 2026
Unprompted review
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Reply from Allure Bath Fashions

Thank you for taking the time to share your kind feedback! We're really glad to see that you've been happy with your towels. 😊

Rated 4 out of 5 stars

Allure bath mats great quality soft…

Allure bath mats great quality soft touch very happy with my purchase only reason I gave 4 star is got colour mixed up

March 20, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for sharing your kind feedback Richard! We're pleased to see that you've been pleased with the quality of your mats. Following our conversation today, the replacements will be sent to you as soon as possible.😊

Rated 5 out of 5 stars

Great quality, safety and price

We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals OEKO-TEX product availability is very important to me.
We use the runner under our dining room table and its thick enough to keep our feet warmer in colder weather. It came with an anti slip mat which is excellent with it being layed over laminate flooring. I would highly recommend.

January 12, 2026
Unprompted review
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Reply from Allure Bath Fashions

Thank you for taking the time to write this lovely feedback Avril! We're very glad to see that you've been happy with your purchase. 😊

Rated 5 out of 5 stars

Lovely soft striped towels

Lovely soft striped towels
Fast delivery

March 19, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for sharing your lovely feedback! We're glad to hear that they arrived with you quickly. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk

Rated 5 out of 5 stars

THE BATH MATS ARE REALLY SOFT AND…

THE BATH MATS ARE REALLY SOFT AND COMFORTABLE ON FEET.THEY LOOK LOVELY ON MY BATHROOM FLOOR.EXACTLY AS DESCRIBED AND ARRIVED SOONER THAN EXPECTED.

March 3, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to share your lovely feedback Patricia! We're so pleased to hear that you've been happy with your bathroom mats. If you wish to shop with us again, please feel welcome to get in touch and we'll be happy to help.

Rated 5 out of 5 stars

Looking for curved bath mats on line…

Looking for curved bath mats on line and found this company, got a duo package of two. I was very pleased with these good quality and very good price.

March 12, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for sharing your kind feedback Carol! We're very pleased to hear that you found us online, and that our curved mats were a great fit for your bathroom. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.

Rated 5 out of 5 stars

Really good customer service & care

Really good customer service & care. Bought the luxury zero twist Egyptian cotton towel bale & they really are thick and luxuriously soft. Can’t wait to use them and they look lovely.

March 18, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for sharing your lovely feedback Deborah! We're glad to see that you've been pleased with the quality of your towel bale.

Rated 5 out of 5 stars

Great products

Great products, I bought 6 hand towels and 6 Bath Sheets from the recycled cotton range, they are brilliant and bright. Ordered direct with free quick postage. Will definitely be using them again.

March 24, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to share your lovely feedback Zimmers! We're delighted to hear that you have been pleased with the recycled cotton towels you purchased, and that they arrived with you quickly.

Rated 5 out of 5 stars

Multicoloured Recycled cotton striped Towels

Quick delivery, beautiful towels, they wash lovely very absorbent and soft. Lightweight towels
I bought 2 x hand towels & 2 x bath towels.
I am going to buy 2 bath sheets.
Very reasonable price too

March 3, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for your lovely review, please do reach out to store@allurebathfashions.co.uk and we can assist with your next purchase!

Rated 5 out of 5 stars

Excellent quality products

Excellent quality products, good delivery

March 15, 2026
Unprompted review
Allure Bath Fashions logo

Reply from Allure Bath Fashions

Thank you for taking the time to share your kind feedback Jacqui! We're delighted to see that your products arrived safely, and that you were happy with the quality with the items. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk

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