Ambassador Cruise Line Reviews 

1,253
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 369 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for being friendly, polite, and exceptionally helpful, contributing to a pleasant experience. Many also highlight the high quality of entertainment, with shows described as brilliant, professional, and outstanding. The food receives frequent commendation for its quality, variety, and excellent standard, often exceeding expectations. However, some customers were dissatisfied with significant itinerary changes, particularly cruises advertised for specific destinations like Norway and the Northern Lights that were altered to Baltic city tours. These unexpected changes, sometimes communicated late, led to disappointment and a feeling of a wasted holiday for those who had specific experiences planned. A few other people also felt that the service could be inconsistent, mentioning issues with air conditioning, dirty plates, or repetitive buffet options.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their friendliness, helpfulness, and... See more

Service

Clients share ambiguous opinions on service, with many reviewers praising the excellent and outstanding... See more

Holidays

Customers consistently note ambiguous experiences with holidays, with many expressing satisfaction and... See more

Quality

Customers had positive experiences with quality, particularly praising the food as excellent, superb, and... See more

Location

Users describe ambiguous interactions with location, with many appreciating the convenience of sailing from... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied

Rated 4 out of 5 stars

Staff were all so helpful and pleasant. Loved the greatest hits radio interactions, was the reason I booked. Good food in both main restaurant and buffet area. Excursions were overpriced but think... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.8

Great

TrustScore 4 out of 5

1K reviews

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3.8

All reviews

(1,253)

372 reviews in the last 12 months

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Rated 5 out of 5 stars

The cruise was well organised

The cruise was well organised but unfortunately because of the weather we missed a few stops. The food and drinks were really good and the service all around the ship was excellent. Every night we went to the theatre and watched top class shows.

January 12, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent food choices

Excellent food choices. Excellent caring staff. Excellent value for money. They can't control the weather but promptly arranged diversions to overcome this and port closure @Morocco. Personally appreciate special lunches and meet ups for solo travellers.Entertainment overall not to my taste. Liked the senior crew interview/staff crew entertainmentntertainment and silent disco.Lectures interesting. Overall 9/10

January 20, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Regards your reply to my original…

Regards your reply to my original review below, your customer relations team took 6 weeks to reply and provided nothing substantive whatsoever to almost every issue raised. Very speedy at debiting money, I noted however. It only made a pitiful experience even worse. Absolutely appalling treatment in every way.

February 10, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Thank you for your comments , our Guest Relations Team are happy to respond to any further comments received,

We will you well for the future .

Rated 1 out of 5 stars

Went on Ambience christmas cruise.

Went on Ambience christmas cruise.
I thought the cabin was not nice and had overhead bunk beds. Horrible old striped carpet although bed was comfortable. Spent a lot of time in cabin as often rough sea and found if I came out of my cabin I only had hand rails on right hand side which I couldn't use as that was my walking stick hand. I was a very long way from lifts to restaurants particularly borough market. Out of 18 nights I probably went to evening dinner 4 times and 2 shows. I didn't think the food was very nice at all so if I could get around I preferred borough market apart from getting up and down constantly for food. Often trouble finding somewhere to sit and especially at breakfast.
I went on ambition last April and really enjoyed it so was completely let down on this ship.
Borough Market food was not very good.I tended to live on soup and a roll,
A few chips and some fresh fruit
Only saw 2 shows which did not compare at all to ambition. Just singing songs so gave up bothering to go.
All in all not a good experience and would never wish to repeat.
The best part of all was that all the staff were very nice Indeed. Im not surprised that when we arrived back at Tilbury ambience went away for 2 or 3 weeks much needed refurbishment particularly in the cabins. The communal areas and bars were fine.

December 20, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Sandra Meekings,

I am sorry to hear that you faced some disappointment whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Our family cruise

From embarking cruising the service from all staff food entertainment facilities and itinerary was fantastic could not fault anything
Enjoyed it immensely so glad I booked another Northern lights cruise party of 4 thoroughly enjoyed it will be back in October
Thank you all at ambassador very much appreciated

January 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon in October.

Thank you for your retuning loyalty.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

A great Christmas and New Year cruise.

We very much enjoyed our Christmas and New Year cruise. It was our third cruise on Ambience, and I hope to go again at least once this year.

Casablanca was great; Rick's Café was just like the Hollywood version!
The tender landing at Madeira en New Year's Eve was a bit tricky but the burly seamen took good care of us. There were 9 cruise ships there that day, but being out in the bay meant we had the best view of the fireworks, a ten minute display coordinated along a kilometre of seafront.

One thing I particularly like about Ambassador is that they have bridge sessions on "at sea" days, and I found a good partner.

Tilbury is not the most convenient port for me, but I have enjoyed all my Ambassador cruises far more than those I've taken from Southampton.

December 20, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Mr Jones,

Thank you for the great feedback and your continued loyalty.

We look forward to seeing you this year for your 4th cruise!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great Cruise company

I will be going on my 4th cruise with Ambassador. Fantastic value, great staff, great entertainment, go to great ports, and hope to book many more cruises with them.

December 20, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Beverley Savage,

Thank you for the great feedback and your continued loyalty.
We look forward to seeing you again for your 5th cruise!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

I had an absolutely fab time on board…

I had an absolutely fab time on board Ambassador Ambition. Cruise ship, crew, food and entertainment were A1 ⭐️ couldn't fault them. They get 10/10 from me 👌

January 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good afternoon Dawn Murdoch,

Thank you for the lovely feedback!
We very much look forward in welcoming you back on board again in the near future.

With kindest regards.
Guest Relations Team

Rated 1 out of 5 stars

Don’t book with this cruise line. Greed prevails.

Unfortunately we had to cancel our Caribbean cruise last week. My husband was blue lighted into hospital. We weren’t expecting the cruise company to refund the whole of our money, but they have refused to refund us the pre paid gratuities and drinks package. After all it isn’t compulsory to pay any gratuities at all. I bet the staff haven’t received that money. The greedy fat cats will have pocketed it no doubt. Totally unethical and immoral. Many other cruise companies don’t keep money for services totally unused. I think this company are to be avoided at all costs.

January 22, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

We are sorry to learn your husband was admitted to hospital and you were unable to go on your cruise.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Was on Ambution Christm 2025-2026

Was on Ambution Christmas 2025-2026
It is a wonderful ship
The staff are absolutely brilliant
The food is incredible
And will be going again this year 3 years now

December 21, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Julie Bell,

Thank you for the wonderful feedback and your continued loyalty with Ambassador Cruise Line.

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Best cruise line on the planet.

Fantastic cruise. Fantastic food & entertainment!!! Wonderful crew!!! Wonderful everything!!!!!!

January 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Anthony,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Good value cruise line - good service

We have now done 9 cruises with Ambassador and spent 130 nights on board their ships. We have been on many other lines. Some are better; some are worse. We think Ambassador are the best value of any line we have tried so far. We have three more cruises booked with them.

January 12, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback and your continued loyalty.

We look forward to seeing you again very soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Friendly

Friendly, great food, warm welcolme.
Great value for money

January 11, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We very much look forward in welcoming you back on board again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Sailed on canaries cruise December 2025…

Sailed on canaries cruise December 2025 what a disappointment we booked this as there was a money back guarantee if you are not happy with the cruise this does not work because the t/a says you have to complain within 24hours if you are not happy how can any one complain if you have only one day on the ship you have to explore everything on the ship this guarantee is not worth the paper it is printed on
We missed to ports when we tried to get confirmation with our names on the declaration the company would not give us this so we are not able to claim on our insurance
The food is terrible
The entertainment is worse the Britains got talent
Décor worn out
Lots of noise in the room
Cabin to hot unable control
Crew giving free drinks to some passengers
Staff not happy
No food after 9pm
Bathroom poorly cleaned
Customer service when we got back are useless never able to get them on the phone

December 20, 2025
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 1 out of 5 stars

Poor customer service

Three emails to customer service before a response. Poor. Asked as a large family group to be sat together, in reality we were allocated between both dining rooms and both sittings. The remedy on board was marginally better but not good. The response from customer services afterwards was sloppy and pointless. We are cancelling the summer cruise booked. We have not experienced this with any other cruise line, nor felt the need to complain about a trip before.

December 19, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Mrs Hill,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We are sorry to hear that you will not be sailing with us again, however we do wish you well for the future.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

5 wonderful trips in 2 years…

We have travelled 5 times in 2 years with Ambassador on Ambition, with a 6th holiday booked for June.

We feel at home onboard, the staff and setting make you instantly feel relaxed and cared for. In our view, the staff are particularly the Stars of the Ship, and we are always thrilled to meet them again and again. Hopefully for the right reasons, they remember us and this makes our holiday special. They deserve courtesy and kindness from all passengers.

The shows are incredibly slick and professional, and the activities provided by the crew are great fun. They also work hard to make them accessible for those who may have mobility difficulties.

Food - excellent!
Rooms - perfect for the length of time you are in your cabin.

We are stalwart Ambassador Ambition fanatics and would not contemplate any other cruise company.

Long may the Good Lady Ambition sail!

December 21, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again in June for your 6th cruise, thank you for your continued loyalty.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

This was our third cruise with…

This was our third cruise with Ambassador but our first on Ambition. Overall we really enjoyed our cruise. The entertainment team who did the game shows and quizzes( Jason, Oli, Charlotte and Matilda) were very good. They were far better than the equivalent team on the Ambience cruise that we went on in May/June2024 . The food in all restaurants was good and the service at the bars and in the entertainment areas was prompt.
The only negatives which prevented a five star ratings were :- The WIFI cost. I have never been on a cruise where we were in a suite but we have had to pay additional costs for WIFI. We got basic WIFI which was poor. The cost to upgrade was in our opinion very expensive. The other negative was the organisation involved with getting ashore by tender. Only two tender boats were in operation going ashore. We waited until after 1100 to avoid the rush as advised by the ships staff but it took 90 minutes to get on a tender. I saw one instance when the tender boat tried to leave the ship but one of the ropes was still attached. The rope broke free and flew back towards the ship. Fortunately none of the ship's crew were injured Coming back to the ship there were three tender boats so the return journey wait was only around 20 minutes which we thought was acceptable.

December 21, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Laurence Bryant,

Thank you for the feedback , we do value all our guests opinion, this helps us ensure all our guests have the very best experience while at sea.

Thank you for your loyalty
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Christmas and New Year cruise

The staff are very friendly, polite, and do all they can to help the passengers.
Can't fault the food, the quality in the buffet is the same as the restaurant.
Would recommend Ambassador cruises to family and friends.

December 21, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Carol Levitt,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fantastic cruise from start to finish

Fantastic cruise from start to finish. All the staff are brilliant, food oh yes i ate too much of it was absolutely delicious and very well presented. I cannot fault the service we experienced!

December 20, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Mark Widgery,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Christmas

We had a lovely time. All staff were amazing, friendly and welcoming. The cabin was clean and comfortable. The food was excellent and always served with a great atmosphere. Our MDR waiters were professional and went out of their way to make our experience as wonderful as possible. The show team were amazing and all worked really hard. The Ambience is our preferred choice but have had a brilliant time on the Ambition as well.

December 20, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon Ann Gore,

Thank you for the wonderful feedback!
We look forward to seeing you again soon on any of our fleet.

Kind Regards
Guest Relations Team

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