Ambassador Cruise Line Reviews 1,201

TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 334 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the staff for being friendly, helpful, and attentive, often highlighting their exceptional service and willingness to go the extra mile. Many also appreciate the high quality of the food, with a good variety of choices and excellent presentation, along with enjoyable entertainment options. The embarkation and disembarkation processes are often described as smooth and well-organized, contributing to a positive start and end to their holidays. However, some people were dissatisfied with significant itinerary changes, particularly when planned destinations for special occasions were replaced with less desirable alternatives, leading to disappointment. A few other people also felt that the food variety in the buffet could be improved, and some experienced issues with service speed or food temperature. Additionally, some customers noted concerns about cabin comfort, such as uncomfortable temperatures or inconvenient locations.

What people talk about most

Staff

Clients share positive opinions on staff, with many reviewers describing them as extremely helpful, friendly,... See more

Service

Users describe ambiguous interactions with service, with some customers reporting smooth embarkation and... See more

Holidays

People report ambiguous experiences with holidays, with some customers expressing delight and satisfaction... See more

Quality

Customers consistently note positive experiences with quality, particularly regarding the food, which many... See more

Location

Customers had ambiguous experiences with location, with some finding certain aspects convenient, such as... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The friendliness of the crew. The variety and quality of activities on board. The quality and presentation of the food was exceptional as were the specialty dining options. The swimming pool is no... See more

Company replied

Rated 4 out of 5 stars

First time cruiser with ambassador and it exceeded my expectations. 1) delighted to have a formal night on a 3 day cruise. 2) Bar and wine prices very reasonable (and no service charge added!), 3) Som... See more

Company replied

Rated 4 out of 5 stars

Staff were all so helpful and pleasant. Loved the greatest hits radio interactions, was the reason I booked. Good food in both main restaurant and buffet area. Excursions were overpriced but think... See more

Company replied

Rated 5 out of 5 stars

First time cruising with Ambassador and it certainly won't be our last. Embarkation and disembarkation ran very smoothly. Ship immaculate. All staff extremely helpful and friendly. The only grumble I... See more


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.7

Average

TrustScore 3.5 out of 5

1K reviews

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Replied to 97% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

We had an enjoyable time,made special…

We had an enjoyable time,made special by having our daughters and their husbands along with us.

April 22, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

From start to finish

From the embarkation until the disembarkation you did a fine job! We were very pleased with the -smaller- vessel, Ambition, with the helpfull crew and staff, with the excursions and the shows. Especially the Tour behind the scenes was very instructive and we enjoyed it very much. We had a very good time on board!

April 12, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

My only gripe is that there is nor…

My only gripe is that there is nor enough to do on sea days. They are very.boring every cruise is the same including the shows. Made for old people sadly .

December 4, 2025
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the feedback!


Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

You don't always get to where you book.

As with others on the March sailing to Alta for the Northern lights, I too was scammed by their change of destination 24 hours after leaving port.
The captain said that there would be 12 to 14m seas so we had to head to the Baltic.
A check of a number of different sea state sites showed 2 to 3m seas with medium winds. In addition P&O and Fred Olson managed to get their ships there with no problem at the same time according to ship tracker.
There was no acknowledgement of the complaint form I put in in and an email to guest services went unanswered.

Ambassador don't really seem to care about keeping customers.

Obviously, I will never sail with them again as I'd never be sure of getting to the destination I booked.

I received a reply from Ambassador on Trust pilot asking to put my complaint in writing.
I'd done that 5 weeks ago, while on board followed by 2 emails - none of which were even acknowledged.
They're trying to make out that I didn't follow their procedure.

March 14, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Great impressions

We were impressed with the cleanliness and appearance of the ship generally. Entertainment was good and food in the main restaurant was excellent

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great holiday to Norwegian fjords

Lovely staff , amazing theatre shows just like London westend. Food excellent with great choices and well presented my daughter is vegetarian and she had so many options, beautiful bars with entertainment and quizzes. Lots of trips to choose from. Only had one issue, some of the chair covers on the top deck were a little dirty and should be checked and cleaned more often. But we will definitely be booking again. Thanks for a great holiday to the Norwegian fjords.

April 3, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the wonderful feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Cruise Springtime Fjords (A12605) from 3rd to 10th April 2026

Springtime Fjords Cruise(A12605) on Ambience: Even though the captian had to divert the ship to Oslo due to Storm Dave (98mph gusts being recorderd on the Norwegian SW coast), everything went very well. Unfortunately we were not able to visit Stavanger or Eidfjord due to the storm, however the Amassador staff quickly arranged a variety of tours/excursions for Oslo. The catering was excellent, the ship was immaculately clean and the ship's staff were friendly, helpul and always seemed to be happy. We were also very happy and booked another Norwegian cruise for April 2028 on Ambition (A22706PO). Well done to all and thanks for a safe but interesting cruise.

April 25, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the great feedback.

We look forward to seeing you again in April 2028!

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Arctic explorer & northern lights

Planned a holiday of a lifetime for my 50th Birthday with my partner with Ambassador. Arctic explorer & northern lights (A22604) we had saved up for this very special holiday. We sailed from Tilbury and the capitan knew it was going to be bad weather but he still set sail in to the north sea. On the evening of day 2 after he had just got up on stage and introduced all the senior crew and said how he was looking forward to taking us to Norway, a couple of hours later he came over the tanoy saying that due to bad weather we would be going to Oslo instead of Bodo to shelter. Thinking we would then carry on with our Planned itinerary BUT oh no they changed the FULL ITINERARY and we just had to accept it!
We were and still are absolutely gutted we didn't get to see Norway. We felt like we were held hostage on a ship going to cities which we didn't want to go to, after all we paid for an Arctic explorer and northern lights NOT cities in Sweden, Denmark and Germany. Ambassador only offered 50% off a couple of future cruises on selected dates. We haven't got the money or holidays left to book another and we wouldn't want to go on another one of there cruises.
Shocking customer service,
would NOT RECOMMEND.

March 22, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good morning ,

Thank you for your email. I do note your comments has been shared with our Guest Relations team. They will respond to the issues you have raised shortly.

Kind Regards

Guest Services Team

Rated 5 out of 5 stars

Excellent cruise

Excellent cruise. Great captain of the cruise with safety first and foremost as the theme. Nice food and excellent staff, nothing was too much for them.

April 3, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Ambience Delight

We thoroughly enjoyed our time onboard Ambience. The staff were faultless, so friendly and helpful.

The food was plentiful and such a wide variety in Borough Market, Buckingham Restaurant was very nice, felt very luxurious

Thank you to the Captain for keeping us safe during Storm Dave, and diverting to Oslo for 2 days even though everything was shut for the Easter break, we still had a good time.

We booked through a 3rd party , the Ambassador app was easy to navigate as was the boarding process which was very smooth.

Looking forward to another Ambassador cruise in the not too distant future.

April 3, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

In January we took a 40 day cruise from…

In January we took a 40 day cruise from Tilbury onboard the Ambience to the Caribbean. It was our first time with Ambassador. However, we probably won’t use them again.
First the good things.
Overall, the itinerary was very good, even though two ports were cancelled, but one was added.
The food, both in the main dining room and the buffet, was good, excellent variety and standard.
Staff were very good, helpful and courteous. However, one major drawback was lack of interaction with senior management. On other cruise lines, they have always been far more visible.
Entertainment generally was very good, especially the in-house singers and dancers.
The enrichment lectures were very interesting and popular.
Not so good is that the ship is old and has some major problems, especially the air conditioning. For the first three weeks our inside cabin was uncomfortably hot and despite many complaints, nothing could be done. Eventually we were moved to another cabin which had working A/C. Other parts of the ship were very cold.
Unfortunately we also had a couple of serious incidents, which we reported to management. No action was taken whilst onboard and even though we have contacted customer services since our return, we are still waiting for a response, six weeks later.
If this is the way customers are treated we would not be confident in booking with Ambassador again.

January 23, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the feedback.

We are sorry to hear that you will not be sailing with us again, however we do wish you well for the future.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

**Very Disappointing and Distressing…

**Very Disappointing and Distressing Experience**

My recent cruise with Ambassador Cruise Line fell far below reasonable expectations and was an extremely distressing experience.

Before booking, I clearly informed the company that I have a mobility disability and that I would be travelling alone. Despite this, I was allocated a cabin that was not suitable for my needs. This placed me at a significant disadvantage throughout the cruise and, in my view, represents a failure to make reasonable adjustments and amounts to disability discrimination.

During the cruise I became ill with food poisoning after being served undercooked chicken that was visibly pink. This was a serious food safety failure and it affected my health for the remainder of the trip. The vegetarian and vegan options were also very limited and of poor quality, particularly at lunchtime.

There were ongoing maintenance problems in my cabin, including a leaking toilet that was repeatedly said to be fixed but continued to cause issues. I also paid for a walking excursion in Bruges that was not delivered as advertised due to a delayed departure which rushed the tour. As someone with a mobility disability, the pace made participation particularly difficult.

In addition, the Wi-Fi package I purchased barely worked for most of the cruise, meaning I did not receive the service I paid for. I was also charged twice for onboard services and had to involve my credit card provider to resolve the duplicate charge.

My health has suffered significantly since the trip, and the stress of trying to obtain a refund or fair resolution has only made the situation worse.

Despite raising these issues through the complaints process, Ambassador Cruise Line denied that their service fell below acceptable standards. I also have serious concerns about discriminatory treatment during this experience. In addition to disability discrimination, aspects of the way I was treated raise concerns about racial discrimination.

Overall, this experience was deeply upsetting and I would strongly advise others—particularly travellers with accessibility needs—to think very carefully before booking with this company.

April 20, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards

Guest Services Team

Rated 5 out of 5 stars

A warm welcome and a beautiful ship.

The service in the bars was exemplary. The waiters in the restaurant were efficient and friendly. The overall ambiance of the ship was very pleasant and welcoming. Our room was comfortable and beautifully kept, very clean and spacious. We would travel with Ambassador again.

April 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

I feel at home when on Ambassador cruises.

It is always a pleasure to be back on board Ambition or Ambience, the staff and crew and entertainers are all super and they all seem to love their jobs. I am elderly and I really do love the help, respect, laughter and the food!There is a big (very big) problem... I may not be able to ever go on board again as there are never any solo cabins available, at the age of 86 I really do not want to put a deposit on a cruise 4 or 5 years ahead from now. I have a couple of mini cruises booked but after that I dont think there will be any solo cabins left on any future cruises.If I could win the lottery I could probably grab a double cabin or a small balcony cabin but I doubt it is going to happen. The recent trip on both Ambience (The greatest hits etc (from 27thMarch and the 2 nighter on ambition (3rd April) were amazing, all from my era.... marvelous! Thank you all at Ambassador for the best times of my life.

March 27, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!

I will forward your comment's and feedback's onto our head office.

Thank you for your loyalty, here at Ambassador Cruise Line we love hearing such positive's reviews from our guests.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

My first cruise and cannot fault the…

My first cruise and cannot fault the service and efficiency of all the staff on board.
Food was excellent and entertainment was very good

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Best cruise company for us

We’ve been on this ship three times before, and her sister ship three times. The cruises are always great and the company is generous if weather conditions or other operational concerns mean that itineraries have to be changed. We had a lovely cruise to Holland, Belgium and France.

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the amazing feedback.

We look forward to seeing you again soon!!

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Wonderful Portsmouth

We had a lovely cruise and found Portsmouth to be one of the most efficient and friendly ports to embark from.

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fantastic staff

Fantastic staff, friendly, cheerful and helpful.

Excellent Food.

Lovely cabin.

April 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

comfortable cabin

comfortable cabin, friendly staff, great food, lovely entertainment, kept informed about cruise, time weather etc, every day.

April 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 2 out of 5 stars

7 working days for a response !

Actually like the staff and ships but trying to contact guest services is hard work. Auto response to an email is "wait 7 working days for a reply", that's pretty poor. They need to invest in more staff.

April 10, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

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