Ambassador Cruise Line Reviews 

1,253
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 369 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for being friendly, polite, and exceptionally helpful, contributing to a pleasant experience. Many also highlight the high quality of entertainment, with shows described as brilliant, professional, and outstanding. The food receives frequent commendation for its quality, variety, and excellent standard, often exceeding expectations. However, some customers were dissatisfied with significant itinerary changes, particularly cruises advertised for specific destinations like Norway and the Northern Lights that were altered to Baltic city tours. These unexpected changes, sometimes communicated late, led to disappointment and a feeling of a wasted holiday for those who had specific experiences planned. A few other people also felt that the service could be inconsistent, mentioning issues with air conditioning, dirty plates, or repetitive buffet options.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their friendliness, helpfulness, and... See more

Service

Clients share ambiguous opinions on service, with many reviewers praising the excellent and outstanding... See more

Holidays

Customers consistently note ambiguous experiences with holidays, with many expressing satisfaction and... See more

Quality

Customers had positive experiences with quality, particularly praising the food as excellent, superb, and... See more

Location

Users describe ambiguous interactions with location, with many appreciating the convenience of sailing from... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied

Rated 4 out of 5 stars

Staff were all so helpful and pleasant. Loved the greatest hits radio interactions, was the reason I booked. Good food in both main restaurant and buffet area. Excursions were overpriced but think... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.8

Great

TrustScore 4 out of 5

1K reviews

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3.8

All reviews

(1,253)

372 reviews in the last 12 months

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Rated 5 out of 5 stars

Ambience Delight

We thoroughly enjoyed our time onboard Ambience. The staff were faultless, so friendly and helpful.

The food was plentiful and such a wide variety in Borough Market, Buckingham Restaurant was very nice, felt very luxurious

Thank you to the Captain for keeping us safe during Storm Dave, and diverting to Oslo for 2 days even though everything was shut for the Easter break, we still had a good time.

We booked through a 3rd party , the Ambassador app was easy to navigate as was the boarding process which was very smooth.

Looking forward to another Ambassador cruise in the not too distant future.

April 3, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

In January we took a 40 day cruise from…

In January we took a 40 day cruise from Tilbury onboard the Ambience to the Caribbean. It was our first time with Ambassador. However, we probably won’t use them again.
First the good things.
Overall, the itinerary was very good, even though two ports were cancelled, but one was added.
The food, both in the main dining room and the buffet, was good, excellent variety and standard.
Staff were very good, helpful and courteous. However, one major drawback was lack of interaction with senior management. On other cruise lines, they have always been far more visible.
Entertainment generally was very good, especially the in-house singers and dancers.
The enrichment lectures were very interesting and popular.
Not so good is that the ship is old and has some major problems, especially the air conditioning. For the first three weeks our inside cabin was uncomfortably hot and despite many complaints, nothing could be done. Eventually we were moved to another cabin which had working A/C. Other parts of the ship were very cold.
Unfortunately we also had a couple of serious incidents, which we reported to management. No action was taken whilst onboard and even though we have contacted customer services since our return, we are still waiting for a response, six weeks later.
If this is the way customers are treated we would not be confident in booking with Ambassador again.

January 23, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

Thank you for the feedback.

We are sorry to hear that you will not be sailing with us again, however we do wish you well for the future.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

**Very Disappointing and Distressing…

**Very Disappointing and Distressing Experience**

My recent cruise with Ambassador Cruise Line fell far below reasonable expectations and was an extremely distressing experience.

Before booking, I clearly informed the company that I have a mobility disability and that I would be travelling alone. Despite this, I was allocated a cabin that was not suitable for my needs. This placed me at a significant disadvantage throughout the cruise and, in my view, represents a failure to make reasonable adjustments and amounts to disability discrimination.

During the cruise I became ill with food poisoning after being served undercooked chicken that was visibly pink. This was a serious food safety failure and it affected my health for the remainder of the trip. The vegetarian and vegan options were also very limited and of poor quality, particularly at lunchtime.

There were ongoing maintenance problems in my cabin, including a leaking toilet that was repeatedly said to be fixed but continued to cause issues. I also paid for a walking excursion in Bruges that was not delivered as advertised due to a delayed departure which rushed the tour. As someone with a mobility disability, the pace made participation particularly difficult.

In addition, the Wi-Fi package I purchased barely worked for most of the cruise, meaning I did not receive the service I paid for. I was also charged twice for onboard services and had to involve my credit card provider to resolve the duplicate charge.

My health has suffered significantly since the trip, and the stress of trying to obtain a refund or fair resolution has only made the situation worse.

Despite raising these issues through the complaints process, Ambassador Cruise Line denied that their service fell below acceptable standards. I also have serious concerns about discriminatory treatment during this experience. In addition to disability discrimination, aspects of the way I was treated raise concerns about racial discrimination.

Overall, this experience was deeply upsetting and I would strongly advise others—particularly travellers with accessibility needs—to think very carefully before booking with this company.

April 20, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards

Guest Services Team

Rated 5 out of 5 stars

A warm welcome and a beautiful ship.

The service in the bars was exemplary. The waiters in the restaurant were efficient and friendly. The overall ambiance of the ship was very pleasant and welcoming. Our room was comfortable and beautifully kept, very clean and spacious. We would travel with Ambassador again.

April 4, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

I feel at home when on Ambassador cruises.

It is always a pleasure to be back on board Ambition or Ambience, the staff and crew and entertainers are all super and they all seem to love their jobs. I am elderly and I really do love the help, respect, laughter and the food!There is a big (very big) problem... I may not be able to ever go on board again as there are never any solo cabins available, at the age of 86 I really do not want to put a deposit on a cruise 4 or 5 years ahead from now. I have a couple of mini cruises booked but after that I dont think there will be any solo cabins left on any future cruises.If I could win the lottery I could probably grab a double cabin or a small balcony cabin but I doubt it is going to happen. The recent trip on both Ambience (The greatest hits etc (from 27thMarch and the 2 nighter on ambition (3rd April) were amazing, all from my era.... marvelous! Thank you all at Ambassador for the best times of my life.

March 27, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!

I will forward your comment's and feedback's onto our head office.

Thank you for your loyalty, here at Ambassador Cruise Line we love hearing such positive's reviews from our guests.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

My first cruise and cannot fault the…

My first cruise and cannot fault the service and efficiency of all the staff on board.
Food was excellent and entertainment was very good

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Best cruise company for us

We’ve been on this ship three times before, and her sister ship three times. The cruises are always great and the company is generous if weather conditions or other operational concerns mean that itineraries have to be changed. We had a lovely cruise to Holland, Belgium and France.

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the amazing feedback.

We look forward to seeing you again soon!!

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Wonderful Portsmouth

We had a lovely cruise and found Portsmouth to be one of the most efficient and friendly ports to embark from.

April 6, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fantastic staff

Fantastic staff, friendly, cheerful and helpful.

Excellent Food.

Lovely cabin.

April 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

comfortable cabin

comfortable cabin, friendly staff, great food, lovely entertainment, kept informed about cruise, time weather etc, every day.

April 4, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 2 out of 5 stars

7 working days for a response !

Actually like the staff and ships but trying to contact guest services is hard work. Auto response to an email is "wait 7 working days for a reply", that's pretty poor. They need to invest in more staff.

April 10, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Really was the friendliest welcome at sea

Returned from an Ambassador mini cruise and the only regret is that it was for longer. Had the best time, all staff amazing, happy & very friendly. Cabin was perfect (free upgrade thank you very much Ambassador) the food was delicious 10/10

April 4, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fantastic cruise

Fantastic cruise. Great atmosphere, entertainment and memories. The very high standards, customer service and facilities maintained as usual.

April 4, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the amazing feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Service,food was exceptional and rooms…

Service,food was exceptional and rooms are done twice daily proper daily programme no apps which is a blessing to get away from technology .

April 4, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Absolutely first class service from…

Absolutely first class service from start to finish. There was absolutely nothing to complain about. It was our first cruise and it was so good that we booked our next cruise for next year whilst on the ship.

March 22, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback.

We look forward to seeing you again soon next year, thank you for your returning loyalty !

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Really impressed with Ambassador…

Really impressed with Ambassador Ambience. Ship is old but in great shape and spotlessly clean. Food, service and entertainment all high quality. Will definitely use them again.

March 27, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the lovely feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First experience of cruising - loved it

First experience of cruising, and I can see why people love it. So well organised. You want for nothing. Loads to do on board. Plenty of options to eat, either posh or not so posh. The ship is spotlessly clean .Opportunity to dress up should you choose to. Friendly and very helpful staff with one goal - to ensure you have a fantastic experience on board.

March 27, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent

Everything, no complaints!

March 27, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent cruise

There literally wasn’t anything to criticize. This was our first cruise and right from embarking to disembarking, everything was run smoothly. The food was delicious and the staff very courteous and welcoming.

March 22, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First time sailing with Ambassador

Our first time sailing with Ambassador, and we had the best time. We were on Ambience for the Greatest Hits Radio Escape 2.
The ships entertainment team and special guests from the radio were excellent throughout the week. The food and service were all of a very high standard. We loved the fact that the theatre had small tables and a waiter service. We travelled as a couple and chose to sit on a shared table of 8. We were seated with 3 other couples who were all great fun and we all became firm friends.
We had an ocean view room on the 9th floor and it was very comfortable with plenty of storage. My only slight negative, is that the shower room could do with a refresh, but having said that, the shower was a decent size and worked well and it was kept spotlessly clean. We wouldn’t hesitate to sail with Ambassador again.

March 27, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback.
We look forward to seeing you again soon, for your second cruise!

Kind Regards
Guest Relations Team

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