Amory London Reviews 

1,287
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 340 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their engaging demonstrations and extensive product knowledge, often transforming hair beautifully. Many also highlight the products' amazing quality, transforming hair to be smooth, silky, and glamorous with lasting curls. The overall service, including after-sales support, is frequently described as excellent and highly recommended by consumers. However, some customers also noted concerns regarding high-pressure sales tactics and misleading practices during demonstrations. A few other people also felt that the product received was not the same as the one demonstrated, with some reporting cheaper or different items in the box.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their professionalism, kindness, and... See more

Product

Customers consistently note positive experiences with product, with many reviewers praising the hair... See more

Quality

Clients share positive opinions on quality, with many reviewers describing the products as fantastic,... See more

Service

People report positive experiences with service, often highlighting the professionalism, kindness, and... See more

User experience

Customers had positive experiences with user experience, often praising the helpfulness and expertise of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more

Rated 5 out of 5 stars

Lovely customer service from Jasmine & her colleague in Lakeside. Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift. Did purc... See more

Rated 5 out of 5 stars

We brought straightners from a show just under a year ago have been turning off so rang Amory customer service spoke to a guy called Ben was so lovely told me to send over a photo of the cord cut and... See more

Company replied

Rated 5 out of 5 stars

Miri thank you so much for fully explaining and demonstrating Amory London! The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier
  3. Beauty Products Wholesaler
  4. Cosmetic Products Manufacturer
  5. Health and Beauty Shop

Written by the company

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 7% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,287)

244 reviews in the last 12 months

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Rated 5 out of 5 stars

Lovely lady in the metrocentre…

Lovely lady in the metrocentre (surenika, polite and friendly..
NOW ADDING
Nobody should stand over you as you submit your review there and then before you receive your purchase take a photo of it, then they will give you the discount on offer. Not the way it should be done.

September 24, 2025
Unprompted review
Rated 5 out of 5 stars

Met a lovely guy called cosmin in the…

Met a lovely guy called cosmin in the Metrocentre who styled my hair. The hairdryer and straightens are brilliant. Better than my GHDs bought the pair on the spot. Would highly recommend the straighteners and hairdryer. Cosmin was really friendly, informative. He knows what he’s talking about. Would be getting more products.

September 23, 2025
Unprompted review
Rated 3 out of 5 stars

Be careful when buying at Bluewater

I purchased a pair of straighteners when I was at Bluewater at the weekend following a demonstration. The straighteners I purchased (soho edition) are brilliant and give great results, however on getting home I realised they aren’t the ones used for the demonstration (Marlebone). Don’t get me wrong the straighteners I purchased give great results and I am pleased with them however the sales tactics employed were deceptive because ultimately, I didn’t get what I thought I way paying for. I would advise anyone purchasing to take their time to ensure they are buying what is being demonstrated. Ivan the stylist/salesperson was very charismatic, but he will bombard you quickly with lots of compliments and information, it’s all very fast playing on impulse and not allowing time to make sure you’re getting what you think. So, all in a mixed bag- I got great product but shady sales tactics when you boil it down.

September 20, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all cost!!

As per many other reviews, we got roped into buying a pair of hair straighteners at Olympia, demonstrated on mine and my daughters hair with the steam , gave us a box, paid £140 only to find out when we got home they are the same as any other straightener and are actually terrible and pull my hair! They are not sold as advertised, I got sold a totally different pair of straighteners! Disgusting! Have been trying to contact AMORY with no luck at all at present. I will be taking this further and contacting trading standards and reporting your company. Avoid this company at all costs!

September 21, 2025
Unprompted review
Rated 3 out of 5 stars

Great sales people, meh straighteners

I was at bluewater and was essentially dragged to the pop up shop where my hair was styled. I tried to say no many times but eventually caved and bought some straighteners as I was very impressed with the ease of styling in the store. However I’ve got the straighteners home and they are completely different to the demo ones in the shop, I wasn’t even given the option of which model I wanted, I just picked the colour. The heat plates are completely different and the straighteners are a lot harder to use. I tried to curl my hair and I had to really clamp the straighteners down using both hands to ensure that the ends of my hair did not just slip out of the straighteners and it did not work as well as it did in store, even when using the same technique. When I look at the straighteners the plates do not meet properly and do not run parallel to each other, they’re more diagonal. I have seen so many people have issues refunding these or getting help so I’m apprehensive to even return to the store to ask about this.

September 19, 2025
Unprompted review
Rated 5 out of 5 stars

Great saleswoman Lily from the Metrocentre

Lovely Lily had asked me to write a review and I’m more than happy to do so. I bought a pair of hair straighteners from one of the sales girls called Lily from the Metrocentre, wow. She explained everything in detail, the steam
The smells the shine. She stopped me from using my ceramic ghds and had moved me to these amory ones. What a sweet girl. A real credit to your brand and an asset to the team. She is fantastic at styling hair. Anyone who is wondering if they should impulse buy DO IT! you won’t regret it ❤️🥰

September 20, 2025
Unprompted review

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