Apex Accountants & Tax Advisors LTD Reviews 9

TrustScore 3.5 out of 5

3.3

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Company details

  1. Accountant
  2. Chartered Accountant
  3. Consultant
  4. Tax Advisor

Written by the company

Since 2006, Apex Accountants & Tax Advisors LTD has been a trusted leader in accounting, tax planning, and financial consulting services for businesses and individuals across the UK. Founded by Chartered Certified Accountant and Tax Adviser Rana Zubair, Apex serves SMEs, startups, high-net-worth individuals (HNWIs), and large companies with a client-centric approach. With a proven track record and numerous positive online reviews, we are recognised for excellence and client satisfaction. Our tailored tax planning and tax advisory services include corporation tax, personal tax, capital gains tax, VAT, R&D tax credits, and support for HMRC investigations. We craft strategies to minimise liabilities, optimise cash flow, and ensure compliance with UK tax laws. Our outsourced accounting services streamline financial operations with expert bookkeeping, payroll management, management reporting, and virtual CFO solutions. These services enable businesses to reduce overheads and focus on growth. Our digital advisory solutions, including cloud accounting, Making Tax Digital (MTD) compliance, and financial process automation, empower clients with real-time insights for better decision-making. Certified by ACCA, ICAEW, and ATT staff, Apex combines industry authority with innovation and a commitment to sustainability, proudly achieving carbon-neutral status in 2023. Choose Apex Accountants & Tax Advisors LTD for expert accounting services, tax strategies, and business consulting to secure financial success. Contact us today to take your business to


Contact info

3.3

Average

TrustScore 3.5 out of 5

9 reviews

5-star
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1-star

No history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Massively let down by them

I contacted this company while desperately seeking a solution to a hmrc appeal - they took all my email and accounts information and during a phone call with Rana Zubair I have a recording where I confirmed I need do nothing but wait to hear from them and they would take over my case and deal with hmrc.

On the day of the deadline given by hmrc I emailed them just to confirm everything was ok and I need do nothing on that day, only to be told they had decided not to take my case and wishing me all the best. I had only hours to go to create a response to the hmrc and decide whether to go to tribunal or not. I do not appreciate the lack of communication or that I would have breached the hmrc deadline had I not thought to check in with them. Nowhere had they said we are not taking the case after they told me to leave it with them. It’s so unprofessional and caused me stress and upset. I can’t recommend them.

February 15, 2026
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Hello Joanna,

Thank you for your feedback. We always review enquiries carefully and work within our professional obligations.

After assessing the information provided, we concluded that we were unable to take on your case. Our priority is to provide guidance where we can fully support clients in compliance with regulatory requirements. In situations where we cannot reasonably defend a position, we are unable to act.

At no point was a formal engagement agreed or confirmed in writing. Until a signed engagement letter is issued and accepted, we are not formally instructed or authorised to act on a client’s behalf or correspond with HMRC.

We understand this was a stressful situation, and we encourage clients in similar circumstances to seek support from firms best placed to assist with their specific needs.

Rated 1 out of 5 stars

Sent my company spam email TWICE…

Sent my company spam email TWICE despite me asking to be removed from their database.

Daniel Chen - how many times do I have to spell this out to your - 1) I NEVER signed up to this emails and 2) you told me our address has been removed.

I think it's about time I take further action on this.

January 29, 2026
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Thank you for raising your concern. We take data protection seriously and are fully GDPR compliant. We previously requested further information via Trustpilot; however, we did not receive a response.

To help us investigate this properly, we kindly ask that you share any evidence showing where you requested to stop receiving emails and any subsequent emails received from us after that request. Please forward this information to info@apexaccountants.tax so we can review the matter thoroughly. We remain committed to resolving this fairly and look forward to your response.

Rated 5 out of 5 stars

I have been using Apex Services for a…

I have been using Apex Services for a few years, and their approach is consistently professional and accurate. They manage both my personal and business finances, allowing me to feel completely at ease knowing that deadlines will be met and tax returns will always be accurately calculated. I highly recommend them to anyone in need of a trusted accountant.

December 15, 2025
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Thank you for your kind review, Luca! It's lovely to hear that you've had a great experience with us. Your trust is truly appreciated, and we look forward to supporting your financial needs.

Rated 5 out of 5 stars

Been using Apex Accountants for VAT…

Been using Apex Accountants for VAT support for our small business setup, brilliant service! They’re reliable, organized and always one step ahead of HMRC deadlines.

October 31, 2025
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Thank you for sharing your experience! We're happy to hear that our VAT support has been valuable to your business. Staying ahead of deadlines is our top priority, and we look forward to continuing to assist you.

Rated 5 out of 5 stars

Excellent service from Apex Accountants…

Excellent service from Apex Accountants for my tax return. Everything was handled efficiently, and they made the process so much easier. Couldn’t have asked for a smoother experience.

October 24, 2025
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Thank you for your feedback! We are pleased to hear that you had an amazing experience with us. We look forward to supporting your needs in the future.

Rated 5 out of 5 stars

It’s absolutely clear and trustworthy…

It’s absolutely clear and trustworthy accounting company. I m with them last 1 and half years.

September 5, 2025
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Thank you, Ishwor, for your kind words and for trusting us over the past year and a half. We’re delighted to hear that you find our services clear and trustworthy. It’s always a pleasure supporting your business, and we look forward to continuing our journey together.

Rated 1 out of 5 stars

This company keep sending me spam…

This company keep sending me spam emails. I have asked them to stop, but the emails keep coming. It's very annoying as I never signed up to their mailing list, so I felt I had no other option to report the emails to the Information Complaints Commissioner to take further action.

August 18, 2025
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Dear Gary,
Thank you for expressing your concern. Apex Accountants is GDPR compliant and takes data protection seriously. We would appreciate it if you could submit a copy of the email(s) you sent requesting the removal of your contact information to info@apexaccountants.tax. This will allow us to thoroughly investigate the situation and ensure a timely resolution.

Rated 5 out of 5 stars

Excellent services

Good services!

October 24, 2024
Unprompted review
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Mariana, we are happy to hear you were pleased with our services. We're always here to support you whenever you need us!

Rated 5 out of 5 stars

Apex accountants transformed our…

Apex accountants transformed our approach to operations with their tailored strategies. Their insights into process improvement and operational efficiency services helped us streamline our workflows and significantly reduce costs

September 1, 2024
Apex Accountants & Tax Advisors LTD logo

Reply from Apex Accountants & Tax Advisors LTD

Great to hear this, Josue! We're glad our tailored strategies helped streamline your operations and reduce costs. It’s always rewarding to see real impact.

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