Trade In-platform Reviews 223

well hoodwinked comes to mind
i was led to believe that my iphone 11 pro was valued after answering honestly the questions worth £190 so i proceeded to trade in on a iphone 15 pro on a 24 month finance deal so hey hoh happy days. soon to find out the perfectly working but chipped screen iphone 11 pro is worth £0 so take it or leave it never again !

I’m beginning to think this is a scam. I was offered £120 for a iPad Air 3 in excellent condition having screen protector and bumper case from new. Now they’ve had for a while they’re saying £30 !!!! Outrageous! I think a con ! I’ve told them to F off and I’d rather burn the thing than let these crooks rip be off. I will now think twice about Apple products!!

I traded in 3 apple items all in pristine condition ( I use screen protectors and cases) and had two totally different experiences. The first two proceeded as expected and I got the full amount back that was expected. I also got several emails throughout the process explaining what was happening etc. The third time using them I sent in a perfect condition ipad, barely used but an older model that I suspect was on the verge of being aged out of their program. First, the new ipad I bought was randomly delayed and then discounted for no apparent reason (by Apple). When I sent the older ipad in they didn't send me emails like they normally do. They sat on it and crickets for several days. I kept checking the apple store and a button showed up out of the blue one day offering a low ball "revised value", falsely claiming the ipad had "white spots". There was a time limit saying they would automatically send it back if the low ball offer wasn't accepted on a certain date.Again, none of the usual emails.I think they would have resold it at a lower profit margin due to it being 5 years old so this was their way of backtracking on the trade in. Sleazy business. I will go to the apple store for any future trade ins as it is harder to fabricate falsehoods in person and you have a better chance of being treated fairly.

Husband sent in an iPad in excellent condition. Had used a case and screen protector from the day he received it from Apple. Was told £235 trade in value. Got an email saying screen was damaged and now £0 trade in value. Asked for iPad to be returned. Just got it back, with two tiny scratches on screen which were definitely not there when sent in, and dirty marks all over it. Works perfectly. Someone obviously thought they were onto a winner if he’d said they could keep it. We will not use the Apple trade in service again, nor recommend.

Likewize scam merchants
Sent these charlatans a perfect Apple Watch via John Lewis. Had an online quote of £53, received an email a week after they received it to say its value was £16, declined this paltry amount. Asked for it to be returned, it was minus the strap it was sent in with. According to their t&c ‘s the strap is considered an accessory and won’t be returned. ( who reads terms and conditions) So that’s me £49 down on the deal. What a bunch of crooks. Will be contacting John Lewis, The Daily Mail and Observer newspapers regarding these cowboys

Arranged sale via Apple official website for trade ins. only giving 1 star because can’t give 0. Fully functional perfect condition iPhone sent in, they reported screen doesn’t work - but photo they uploaded showed it working. They put their quote offer down to £0 so I rejected it. Phone returned and it works perfectly, as it did before I sent it. Now given original offer by a third party phone recycling site. Likewize is a scam of the highest order, can’t believe they’re still trading and that Apple has reputation association with them!! Avoid at all costs. Do not use Apple official trade in if you’re UK based as it goes to these scammers.

They tell you when you receive your gift voucher but it never come ! Still in processing of getting it. Ridiculous ! Waste of Apple reputation

I wish I’d read the reviews here before I sent off my very good condition iPad. I was quoted £145 but when they received it offered £35. I’m waiting for it to be returned, hopefully in the same condition I sent it. Avoid.

They are not Apple, but they happily give you a quote, via Apple's website, for a trade in. I just heard back that the screen on my iMac was "damaged" and they are now offering me £0. They sent a photo of the "damage" which was not there the day I sent it in the courier box they provided. This also shows a fully functional dock at the bottom of the screen so given other reviews, I'd say these folks are con artists as they now have a fully functional iMac with alleged screen damage, all for the price of a courier. Wish I'd thought of this scam.

Very disappointed to be told trade in value is going to be 40£ instead of 150£. At no point my screen had a damage, it was in perfect condition. Cancelled it told them to return it! Do not trust them anymore.

Avoid at all cost, just bought a new IPhone 15 Pro Max & was offered £150 for my iPhone 11, excellent condition, I even sent off the original box, documentation, headphones (unused) plug & cable.
My phone had a case & screen protector from new.
I was offered £40 for my phone because of display problems, strangely the same amount & excuse the last reviewer left, regarding his trade in!
I rejected the offer & my phone was sent back, less the original box & accessories, I would never trust this trade in service again! Greatly disappointed as I trusted Apple for a fair deal.

My recent experience with Apple's trade-in program has been both eye-opening and deeply disappointing. Initially, I was quoted $450 for my MacBook, which I had meticulously maintained in mint condition. My decision to upgrade was solely for the need of a faster processor to handle Adobe products more efficiently. Encouraged by the quote, I financed a new MacBook, trusting in the value of the trade-in.

However, the situation took a turn for the worse when Apple revised my trade-in value to $0 after receiving my device. This drastic change was communicated without any satisfactory explanation, ignoring the mint condition of my MacBook. What's more troubling is the design of the user interface presented to me when reviewing the new offer. The "accept" button for the $0 trade-in offer was prominently large, making it easy to accidentally select, while the option to decline the offer and request my device to be sent back was disproportionately small and easy to overlook.

This design choice felt like a deliberate attempt to trick customers into accepting unfavorable terms, trapping them in a decision without a clear or easy way to revert. Upon accidentally accepting the $0 offer, I discovered there was no option to undo this action, further compounding my frustration and sense of betrayal by a company I once trusted.

This experience has significantly eroded my confidence in Apple. Not only did they fail to honor their initial trade-in estimate, but the design of their response interface seemed engineered to disadvantage the customer, making it easy to fall into a trap with no recourse. It's a stark reminder of the need for vigilance and the potential for manipulative practices even from reputed brands.

I urge others to approach Apple's trade-in program with caution and be aware of these misleading tactics. It's disheartening to see such practices from a brand that prides itself on customer satisfaction and loyalty. This incident has highlighted the importance of transparency, fairness, and respect in customer interactions, which were notably absent in my experience.

The company Apple have affiliated with for these trade in programs is called Likewize and are a scam company that will try to convince you your device is not up to the standard it was valued on the Apple web site.
Sent two mint condition iPhones with £100 valuation and they knocked them down to £40 claiming display problem. I cancelled the trade in and requested phones back and took them to an Apple shop where they did a full diagnosis and they came back in perfect condition and gave the full price. Many people won’t do this and accept the reduced offer meaning Likewize are paying less but will still sell on for higher price. Total scam company if you can avoid them!

Bait and switch.

Sent my old iPad in perfect working order in, and got offered half what the quote was on the basis of some b/s excuse. Avoid like the plague, compete rip off.

I recently traded in my iPhone 13 and received a generous discount of up to £300 towards my new iPhone 15 Pro Max. I sent in my device the week after receiving the trade-in kit. Not a single scratch/damage. Despite my phone being in mint condition with only minor charging difficulties and 89% battery performance, I became concerned about its trade-in value after reading some negative comments online. However, I was pleasantly surprised when I received the full £300 as initially offered. I believe some people may exaggerate their experiences, as I took good care of my device and received fair compensation. I have also sent a phone in phone case just in case. I would recommend trade in based on my own experience.

Scammers! they gave me an evaluation of £155 for my iPhone XS MAX, I confirmed in the same website where I was seeing the £155 amount. After a few hours, 23:56 to be more precise, I received an email saying that my evaluation changed to £0 and they would recycle my mobile! They stole my phone, literally.
Not sure, if this is a practice the third company does to get their phones or something, but I want my phone back!

Traded in 2 Apple products APPLE WATCH SE in as new condition always in protective case and IPHONE XS MAX 256GB they never received in the own packaging but ROYAL MAIL website says it was signed for told watch wasn’t worth anything so now £270 out of pocket.

Awful LIKEWIZE are beyond a joke. Why have Apple contracted with this shambolic organisation?
There is no zero stars, otherwise they would get that.
Communication appalling, customer service appalling, speed appalling. When I asked them why they are chasing me when they received my computer several days before and they had signed for it, they asked ME for the receiving details so they could check with their own warehouse? I don’t work in your warehouse LIKEWIZE do your job! 9 days on, still waiting.

AWFUL EXPERIENCE SO FAR, EVEN 1 STAR FEELS TOO GENEROUS.
£110 TRADE-IN OFFER REDUCD TO £25 WHICH, WHEN REJECTED IPAD WAS RETURNED TO "SOME HOUSE NEAR MINE" CHRIST KNOWS WHERE IT IS NOW BUT CERTAINLY NOT WITH ME!!!

** I never leave reviews but am raging so please bare with me **

I was offered £110 trade-in for a £1,200 iPad when I decided to upgrade via Apple, the offer was reduced to £25 because of a screen issue I'd certainly never seen before and when I rejected the offer I was told it would be returned. I've queried this recently as no iPad arrived back and I received a photo of someone else's front door, a strangers leg and 1 slipper and the only help I've been offered so far is a screenshot to say that the couriers GPS was close to my house when he delivered and advise that if I try knocking on doors I might be able to identify the house, the leg or the slipper of the alleged thief. No communication to say item had been shipped back, no tracking information or notification of failed delivery or alternative delivery address and no sense that anyone cares I've now got no money and no iPad either... BEWARE!

Do not use this service, absolute rip off. poor on Apple to promote this company, will never use sgain