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Review summary

Created with AI, based on recent reviews

Evaluating 58 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and supportive approach, highlighting their expertise and dedication. Many people found the user experience excellent, noting the well-planned structure of learning and the ease of accessing resources through their app. The customer service is frequently described as exceptional, with individuals appreciating the personalized guidance and quick responses. However, some people were dissatisfied with aspects of the service, mentioning that classroom sessions could be drawn out or that the training didn't always feel tailored to their needs. A few other people also felt that communication was inconsistent, with different information provided by various staff members, and some expressed concerns about the workload and the pressure to complete assessments quickly.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their coaches and tutors for being... See more

User experience

Customers consistently express satisfaction with the user experience, highlighting the smooth operation from... See more

Service

Reviewers highlight ambiguous aspects of service. Many customers praise the excellent service, thorough... See more

Customer service

Users describe positive interactions with customer service. Many customers highlight the exceptional support,... See more

Application

Consumers find ApprentiFy to be a positive experience. Many reviewers highlight the fantastic course... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good classroom sessions, interactive and engaging. Some classroom sessions are drawn out and long-winded - think group work that lasts a whole day, but could be wrapped up in a few hours. The coaches... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant course to be on and both Caroline and Mark ensured we understood the whole syllabus and ensured I understood the why, when, what, how, where on all aspects of the course and espec... See more

Rated 5 out of 5 stars

Thank you, Apprentify, for helping me attain a Distinction grade in my Data Analyst Apprenticeship (Level 4). I want to sincerely thank you for your guidance and support throughout the course. The... See more

Rated 5 out of 5 stars

Apprentify has helped me learn so much about digital marketing, and now I feel confident and well prepared for the industry. I’ve had great support throughout the journey. A big shoutout to Simon for... See more


Company details

  1. Recruitment Service
  2. Business School
  3. College
  4. Institute of Technology
  5. Sixth Form College
  6. Talent Agency

Written by the company

Here at Apprentify, we pride ourselves in offering a unique approach to turn aspiring marketers into business-ready experts. We’ve dedicated time and effort to perfect our specialist apprenticeship programme – so whether you’re looking to develop your career or seeking to advance your team, we can make it happen.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

196 reviews

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This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 month

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Rated 2 out of 5 stars

I wasted a year of my life being trained for a job I don't do, at an employer that doesn't care.

Constant outsourcing for trainers, massive variety in teaching styles. If you have some experience within the creative field i.e. editing, photoshop, you have to turn up to a 8 hour workshop, even if you already know most of what is being taught.

Pointless projects, Off the Job Hours are just padding for the "course", BUD tasks are just adult homework and most of the workshops don't actually teach about a subject as much as they tell you.

At the end of my "Apprenticeship" I learned many things one of which is that I wasted my time to get a qualification, to say I've worked for a year working for below minimum wage. I didn't feel proud once I got my result because of how pointless the assessments were.

Did you know that the EPA doesn't change depending on your job? So you will be tested the same as someone who has a completely different job from yours? "Workplace Observation" did you know that you will be expected to do certain things like video record and create sound effects, even if you are working from home. Oh you can't? Okay I guess you wont be able to get the marks then. Oh you failed because you physically couldn't do something, that's not apart of your job. £500 please! And don't feel guilty about failing again, in case your employer decides to lay you off so you don't cost them more money.

And the cherry on top of it all is that your employer can decide not to give you the job. So even if you work for nearly a year on sub minimum wage, act as a loyal employee. Well kid you just got used for cheap labour. Hopefully you don't see the job application for your old role, before you have even left!

January 31, 2022
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Reply from Apprentify

Further to your review, we have undertaken some research and we would like to address your points in the order you have written them.

Firstly we must admit to being saddened that you feel gaining a qualification is a waste of your time. Our hope is that all apprentices benefit from their learning journey both in terms of materially gaining a qualification as well as valuable work experience.

You mention outsourcing trainers and different styles which leads us to believe you were on the Juice Academy & Apprentify Junior Content Producer apprenticeship. The sessions run by the Juice Academy are hosted by industry professionals and naturally each person has their own style. We can appreciate that some styles might have resonated more with you than others however equally I am sure you can appreciate that this is subjective.

Projects and tasks are designed to embed the learning in the workplace. The apprenticeship model differs to other qualifications or type of study in that learning outcomes must be practiced in the workplace. Apprenticeship training providers commit to complying with the Department of Education regulations and guidance. One such regulation is the 20% off the job you mention. 20% of an apprentice’s time in the workplace is to be spent on their apprenticeship. This is broken down into training days, e-learning, tasks and projects as well as shadowing and coaching in the workplace with the collaboration of the employer. Our coaches are committed to aligning as much as possible the activities and projects to the role hence regular reviews with both the apprentice and line manager to get relevant feedback.

All apprenticeships are assessed by EPA – End Point Assessment. This is an official assessment as detailed in the approved standard and all End Point Assessment Organisations must adhere to it. Junior Content Producer apprentices must do a range of activities which you can read in detail in the standard. We must refute your comments about the necessity to create sound effects. The criteria simply states that you must “Capture images and content “ and demonstrate how to operate the relevant equipment.

With regard to retake fees, the apprenticeship levy only covers the cost of the End Point Assessment once. Where someone fails and retakes the assessment, the EPAO invoices for the work involved. The training provider does not get any payment for time spent coaching and supporting an apprentice to retake the assessment. At Apprentify we choose to support anyone who fails with additional time, learning and coaching at our cost to ensure they are given the opportunity to succeed. Reading your review, it appears that you failed and subsequently received this support to pass your apprenticeship.

Lastly we come to your employment. Both Apprentify and The Juice Academy always go the extra mile to help apprentices and in fact we were instrumental in finding you your second job to complete your apprenticeship when things with the first organisation did not work out. Employers agree to support apprentices for the duration of their apprenticeship however, there is no obligation on them to offer a permanent role at the end of it. Whilst at Apprentify we currently have a 95% retention rate, there is a small percentage of those who do not stay on in the organisation. This can be due to a number of factors from business need, budgets, performance and indeed the apprentice fit to the culture of the business. We are unable to comment about why your employer chose not to offer you a full time position but would suggest you reach out to them directly for feedback. No employer we collaborate with pays less than minimum wage. Aside from our personal views on the matter there is a legal requirement and you can read the guidance on the following link https://www.gov.uk/become-apprentice/pay-and-conditions

- Apprentify

Rated 5 out of 5 stars

One of the best training courses I've been on

I've just completed the Google Ads Mastery Course with Apprentify. The course was delivered by Charles Booth and I don’t know how I’m going to do him justice on this review.

He took what could've been a dull topic and turned it into an engaging day. He brought an enthusiastic, humorous energy, told real-life stories to make the learning relevant and incorporated interactive activities to consolidate our learning along the way.

Brilliant work by Charles Booth, thank you.

January 28, 2022
Unprompted review
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Reply from Apprentify

Hi Jess!
Thank you for your positive feedback on the Google Ads Mastery course. We are so glad to hear that you enjoyed the day and you’ve been provided with the right training to further your learning. We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

I have just finished up on the google…

I have just finished up on the google paid Ads mastery course with Charles Booth and Wow, the guy knows his stuff! Charles himself is super engaging, enthusiastic and a credit to this company. We wanted to train in this to provide this as an additional service for our clients within our social media agency. I cant believe how much I actually enjoyed learning about google ads! I'll be looking into doing some of the other courses on offer based on my experience with this one. If you need to know more about google ads I would highly recommend. Thanks a bunch from the team at Just Bee Social!

January 27, 2022
Unprompted review
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Reply from Apprentify

Hi Leanne!
Thank you for your positive feedback on the Google Ads Mastery course. We are so glad you enjoyed the course and have been provided with the right training to develop.
- Julia at Apprentify

Rated 5 out of 5 stars

Absolutely brilliant Google Ads mastery…

Absolutely brilliant Google Ads mastery course. Charles Booth is a brilliant tutor who is full of knowledge, energy, and enthusiasm and makes the learning FUN. I have learned a lot of actual actionable which will allow me to finally start running my own google ads for my small business.

January 27, 2022
Unprompted review
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Reply from Apprentify

Hi There!
Thank you for your positive feedback on the Google Ads Mastery course. We are so glad to hear that you enjoyed the training and have been provided with the right tools to develop. We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Google Ads Mastery Course ... BRILLIANT!!

Had an absolutely wonderful session today with Charles Booth. One of the most engaging and interesting sessions I have had. I have left the session feeling pumped and ready to go throw my Google Ads out into the world.

January 27, 2022
Unprompted review
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Reply from Apprentify

Hi Tom!
Thank you for your positive feedback on the Google Ads Mastery course. We are so glad to hear that you enjoyed the training and found them engaging. It's great to hear that you have been provided with the right tools to develop. We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Great place to learn

Really enjoyed my time with Apprentify. The course was good fun and the lessons were really good, dealt well with doing the course online too. All the teachers are good and there's lots of support when you need it. Set me up well for the future thanks everyone :)

January 24, 2022
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Reply from Apprentify

Hi Joe!
Thank you for your positive feedback. We are so glad that you enjoyed our course, and you were provided with the right support to develop. We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Amazing Apprenticeship with Apprentify

I had a great 16 month apprenticeship with Apprentify! The support from both my Development Coach Sharon and also the rest of the team at Apprentify was 2nd to none and achieving a distinction couldn't have been possible without them. Definitely recommend them if you are thinking of doing an apprenticeship wether your a company or a apprentice give them a try!

January 24, 2022
Unprompted review
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Reply from Apprentify

Thank you for the review! Congratulations on the distinction and good luck in your future career.

Rated 5 out of 5 stars

A New Career Path at 26 Years Old

I joined Apprentify to study their Digital Marketing apprenticeship and ever since, I have not stopped recommending them to others! I had Sharon as my development coach and couldn't have asked for a more supportive and motivating coach. Without her guidance, I'm not sure I would've got the distinction grade that I did! I'm now in a social media role with a company that I absolutely adore and couldn't have done it without Apprentify. I never thought I'd be able to do an apprenticeship as a 26 year old but Apprentify have given me the skills and experience I was lacking and have given me a new career path

January 6, 2022
Unprompted review
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Reply from Apprentify

Hi Hayley!
Thank you for your positive feedback on the Digital Marketing course. Congratulations on your distinction! We are so glad you were provided with the right support to develop and start a new career path. We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Looking for a Digital Marketing and tech apprenticeship? Look no further.

The incredible support Apprentify gave me was outstanding, their industry knowledge and constant support during my apprenticeship are some of the reasons I achieved the highest grades possible.

Thank you Apprentify.

December 29, 2021
Unprompted review
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Reply from Apprentify

Hi Kris!
Thank you for your positive feedback. We are so glad to hear that you enjoyed the supportive and knowledgeable environment. Congratulations on your grade, it's such an amazing achievement! We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Best team of people

Apprentify have been nothing but supportive throughout my apprenticeship. They are genuinely the best team of people and I can't thank them enough for all their help in getting me a distinction in my Junior Content Producer Apprenticeship. A massive shoutout to Sharon for being the best Development Coach!

December 24, 2021
Unprompted review
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Reply from Apprentify

Hi Amy!
Thank you for your positive feedback. We are so glad to hear that you enjoyed the supportive environment. Congratulations on your distinction grade, the Apprentify Team are very proud of you! We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Thank you from Schudio!

HUGE thanks to the team at Apprentify, particularly Sharon, who helped our company's first apprentice to achieve a distinction in his Digital Marketing Apprenticeship. We are extremely grateful for the exceptional support we have received throughout the duration of this course.

December 15, 2021
Unprompted review
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Reply from Apprentify

Hi China!
Thank you for your positive feedback. We are so glad to hear that you enjoyed the supportive environment. Congratulations on the distinction grade! We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

IT Technical Sales Apprenticeship - loving it!

Currently 2 months into my IT Technical Sales Apprenticeship and thoroughly enjoying it so far. Dale, my Development Coach has been really supportive and an awesome Teacher - I already feel like i've learnt so much and i've still got another 13 months of my Apprenticeship to go - I can't wait to see what it brings. Apprentify's team have been really attentive - in particular, Sammie and Lucy, they call me often for check ups and it's clear to see their support is there and easy to access if I needed it! :)

December 7, 2021
Unprompted review
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Reply from Apprentify

Hi Phoebe!
Thank you for your positive feedback on the IT Technical Sales course. We are so glad to hear that you're enjoying the supportive environment and you are learning so much. We hope to see you develop and grow with our support!
- Julia at Apprentify

Rated 5 out of 5 stars

Team Seel!

I’m over the moon to announce I achieved a Distinction in my apprenticeship at lipstick - Social Media Performance Agency!

A big shout out to Sharon Seel, a real credit to Apprentify, who mentored me every step of the way! You truly go above & beyond to support your apprentices 💗🚀

December 6, 2021
Unprompted review
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Reply from Apprentify

Hi Hannah!
Thank you for your positive feedback. We are so glad to hear that you enjoyed the supportive environment and have been provided with the right tools to develop. Congratulations on your distinction, the Apprentify Team are so proud of you! We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Great training and support

I finished my Junior Content Producer apprenticeship a few weeks ago and I couldn't be happier with the whole experience.

I had loads of support from Apprentify, especially from my development coach Sharon who made sure that I was totally prepared for my assessments and that I was always able to ask any questions I needed to ask.

December 3, 2021
Unprompted review
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Reply from Apprentify

Hi Olivia!
Thank you for your positive feedback on the Junior Content Producer course. We are so glad to hear that you enjoyed the supportive environment and have been provided with the right tools to develop. We hope that you will consider our Digital and Technical training for the future.
- Julia at Apprentify

Rated 5 out of 5 stars

Dawn- Development Coach

I've just finished my Digital Marketing Apprenticeship with Apprentify and have loved the course. Dawn, my development coach, has been given me so much help and support over this last year- couldn't have done it without her and would really recommend her! Thank you for everything :)

December 1, 2021
Unprompted review
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Reply from Apprentify

Hi Sophie!
Thank you for your positive feedback on the Digital Marketing course. We are so glad to hear that you enjoyed the supportive environment and have been provided with the right tools to develop. We hope that you will consider our Digital and Technical training for the future
- Julia at Apprentify

Rated 5 out of 5 stars

Such a great learning experience - Team Craven 🤩

I had THE BEST experience with Apprentify. I began my Junior Content Producer course in September 2020 and completed my learning in early October 2021. I approached my apprenticeship not knowing what to expect, joining a new team, whilst working from home. I couldn't have felt more supported by my employers and the team at Apprentify. Rebecca was my development coach and she was simply incredible. Rebecca is warm, welcoming, and such a cheerleader for her apprentices. She strives to help her apprentices reach their best potential, she was always giving me such valuable feedback on my work to help me constantly better myself. I would recommend an Apprentify apprenticeship to anyone looking to learn this way. ✨

November 26, 2021
Unprompted review
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Reply from Apprentify

Hi Maisy!
Thank you for your positive feedback on the Junior Content Producer course. We are so glad to hear that you enjoyed the supportive environment and have been provided with the right tools to reach your fullest potential. We hope that you will consider our Digital and Technical training for the future.
- Julia

Rated 5 out of 5 stars

An excellent apprentice partner and provider

We (Venn Digital) have worked with Apprentify for the last couple of years. We have some amazing new team members because of their courses and the support they provide.

As a digital agency, everything they are taught within the courses is really relevant, plus they are supported with a lot of the 'soft-skills' you require in business that you just don't learn at University.

Our current strategy includes huge growth plans and apprentices are the key to this success. Apprentify is a supportive partner that makes sure they understand our business to find the right candidates.

November 25, 2021
Unprompted review
Rated 5 out of 5 stars

Excellent training and individual support...

The training I received was very good and being an apprentice, it was totally beneficial for me to be able to say to my DC that something in the training programme would help my progression further if it was added in or taken away. Thank you to Kulwinder who supported me throughout the course.

November 25, 2021
Unprompted review
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Reply from Apprentify

Hi Tom!
Thank you for your positive feedback. We are so glad to hear that you enjoyed the supportive environment and have been provided with the right training to develop. We hope that you will consider our Digital and Technical training for the future.
- Julia

Rated 5 out of 5 stars

We love Apprentify

Such a great provider for apprenticeships! The support was amazing, from the learning courses to the advice from my development coach… it really was second to none and I couldn’t recommend more!

Have to give a shout-out to Rebecca, she was amazing and you can really tell she cares about your progression and wants to help wherever possible.

November 24, 2021
Unprompted review
Rated 5 out of 5 stars

Brilliant Experience

Apprentify is a great company to do an apprenticeship with. My development coach, Rebecca, was consistently helpful, supportive and always pushed me to do my best. I wouldn't have been able to complete my apprenticeship without her!

The team at Apprentify have a real passion for what they do and it's obvious in their results and the way they support apprentices. They care about tailoring their help carefully for each style of learning, which was particularly useful for me as I have ADHD which can make things tricky at the best of times!

Thanks again to Apprentify and Rebecca, 10/10 would recommend.

November 24, 2021
Unprompted review

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