I cannot recommend Ashlea Baker Swimwear enough. This bikini fits like a glove, the material is gorgeous quality, it’s as if you’re wearing butter it’s so soft, the lemon pattern is incredibly beautif... See more
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Review summary
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Love love love my picante bikini! So different, especially the mini chilli charm on the top. Great quality, no pointless removable pads in the cups, fits great (defo check the size chart for your meas... See more
Company replied
I bought the picante and the malijorca bikinis. The material and cut of both are beautiful. My only comment is that the picante fit perfectly whereas the malijorca was too small, particularly on the t... See more
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I honestly wish I could give Ashlea more than 5 stars! I bought a custom bikini in the most gorgeous blue color, and the entire experience was incredible. Ashlea was amazing! So kind, helpful, and... See more
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Company details
Written by the company
Ashlea Baker Swimwear is an independent, female-owned British women's swimwear brand specialising in handmade bikinis, swimsuits and bikini separates. Every piece of handmade swimwear is designed, cut and sewn by Ashlea herself in her London sewing studio, in small batches, for women worldwide who value quality craftsmanship, original design and sustainable fashion made with purpose rather than excess. Ashlea Baker Swimwear is known for unique printed bikinis and thoughtful finishing touches. Bestsellers include the Picante chilli print bikini, as featured in the Daily Mail, alongside the Lemon, Cherry and Lobster print bikinis, many finished with a signature charm at the centre of the bikini top. Styles include classic and ruffle triangle bikini tops, Brazilian bikini bottoms, tie-side bikini bottoms and one-piece swimsuits. Every bikini is fully lined and double layered with high-quality four-way stretch swim fabric to prevent transparency when wet, with elasticated seams that help the swimwear hold its shape summer after summer. As a slow fashion, sustainable swimwear brand based in the UK, recycled and eco-conscious fabrics are used wherever possible, including eco-printed British fabrics printed in London without the use of water. Fabric offcuts are repurposed or recycled, and all packaging is free from single-use plastic. With body-positive values at its core, the brand exists to help women feel comfortable, confident and empowered in their swimwear. Sizes run from XS to 2XL, with a size guide covering UK, US, EU and AUS/NZ sizing, detailed fit notes on every product page and personal sizing advice available directly from Ashlea. Each design is handmade in limited quantities, making every piece a little more special. British made swimwear, shipped worldwide from the UK. Shop the full collection at ashleabakerswimwear.com.
Contact info
London, United Kingdom
- ashleabakerswimwear.com
4.9
Excellent
92 reviews
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Omg I love it!
Omg I love it!! It looks like it’s been made to fit me! It’s not too cheeky coverage and it’s sooo pretty and super soft buttery material thank u so much!! Very well made and amazing customer service
June 11, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks so much for your lovely review Chloe! I’m so pleased you love your Cherry Bikini as much as I do, it’s such a cute design. Wishing you an amazing summer ahead :)
Fantastic service & lovely bikini
I bought from Ashlea Baker at a pop-up market and could not be happier about the experience. Ashlea was lovely and helpful, and even threw in a freebie for me as thanks when I bought the Peony bikini! Bikini itself is fantastic quality and will be coming with me to Greece this summer.
May 10, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hi Ida! Thanks for your lovely review. I remember meeting you towards the end of the day at my Leadenhall Market pop-up. I'm so pleased you love your new bikini! Wishing you an amazing trip to Greece this summer x
I bought my bikini at one of the pop up…
I bought my bikini at one of the pop up markets. Super friendly and it fit me perfectly! 10/10
April 26, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks for your lovely review Carli! So pleased to hear you’re happy with the bikini you got at the pop-up :) hope you enjoy wearing it this summer x
Picante Bikini
Absolutely beautiful bikini, lovely quality and detailing! Fast delivery and well packaged. Couldn’t recommend enough
April 3, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hi India! Thanks so much for your lovely review of your Picante Bikini. I'm really pleased you're happy with your product and service. Wishing you a wonderful summer ahead x
Beautifully designed and excellent…
Beautifully designed and excellent quality. Have tried various swimwear items from multiple high street stores but the quality of AB bikinis are on another level. You really notice the level of detail and attention that goes into the designs. Lovely and soft, will never shop anywhere else!!
May 5, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks so much for your kind review Hollie! I’m so pleased you’re happy with your bikini. Hope you feel amazing wearing it this summer x
Great bikini and great customer service
Ashlea makes great quality bikinis and provides amazing customer service! After some issues with Evri losing my original bikini, Ashlea was quick to reply and sorted me out with another pretty much straight away. I've been really impressed with how speedy she is in both her responses and shipping times. Would definitely buy from her again.
April 30, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Ahh thanks Ellie! I’m so pleased you’re happy with your items and the service provided :) I hope you feel amazing wearing your new bikini this summer!! X
Amazing brand
I'm on my 4th item from AB and they're all gorgeous! Great quality and very fair prices for handmade swimwear. Ashlea puts her heart and soul into her business and it shows ❤️
April 26, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks so much for your lovely review Kirst! I really appreciate your lovely feedback x
AMAZING
Ashlea replied so quickly and was so helpful for when i was ordering a custom bikini. She kept me updated regularly on when she’d finish my bikini, when it would be shipped and sent tracking. Would definitely recommend! Not to mention the bikinis are so well made, so comfy and so supportive for people with bigger chests!
April 25, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Abby
This review makes me so happy :) I'm really pleased you love your custom Picante Bikini, I hope you feel amazing wearing it on your next holiday! Thank you for leaving such a lovely review for my small biz x
Perfect bikini and service
Perfect bikini, the best fitting one I have! Great quality, made very quickly and sent quickly. Thanks Ashlea! ❤️
April 13, 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Ah I’m really happy to read this lovely review, thank you for taking the time to post it! So pleased you’re happy with your new handmade bikini, I hope you feel amazing rocking it this summer :) x
Full Bikini Outfits
My Mrs tried both full outfits on, and she said they were amazing and fit perfectly.
They are on the expensive side but I would pay consistently for these products given the quality shows with the price!
Fantastic service. pay for what you get.
April 5, 2025
Reply from Ashlea Baker Swimwear
Hi Justin, thanks for taking the time to leave my small biz your honest review. I’m really happy to hear that your partner feels and looks great in her bikini sets and you were happy with the service I provided! Wishing you both a wonderful summer ahead :)
Excellent everything!
Absolutely amazing quality, design and service!
Extremly pleased with my new bikini, quality like no other, looks really nice on and the fit is amazing! Also had great experience with customer service Ashlea has been really accommodating when i chose the wrong size at a pop up shop with an exchange and really quick with responses and exchange process! Will definitely be ordering again soon 🥰
March 31, 2024
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks so much for your lovely review Karolina! It was great to meet you at my Spitalfields Market pop-up :) so pleased you love your new bikini x
Amazing quality and designs
Amazing quality and designs, and sizing that you can trust! I love my bikini and cannot wait to order more next year. Great customer service and super fast delivery! X
July 14, 2023
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Georgia - This is such a lovely review! You looked beautiful in your Jasmine Bikini. Thank you for supporting my small biz! x
Beautiful prints & 10/10 quality 💕
I have two bikinis from Ashlea Baker & they are stunning! Not only is the print on both absolutely beautiful but the quality is 10/10! I could not recommend the swimwear enough. I have my third one on the way & can’t wait to go away in October to wear them all!🤩
September 15, 2023
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you so much for taking the time to post such a wonderful review Jess! I'm super happy that you love your bikinis, they look absolutely gorgeous on you :) xx
Amazing Ashlea Baker Bikini
Top quality shopping experience from start to finish and quick receipt from ordering.
Ashlea’s help with ordering was quick and helpful even when she was in holiday
The level of detail in the bikinis is exceptional. One happy girlfriend with her birthday presents who cannot wait for more from the next collection
June 30, 2023
Reply from Ashlea Baker Swimwear
Alex thank you so much for your amazing review. You have been a loyal customer and supporter from day one and it’s so great that Louise loves wearing my designs. It’s exciting to have lovely customers like you to share my brand journey with :)
Gorgeous bikini
Such a lovely bikini that makes me feel so confident! The quality is really good aswell
May 18, 2023
Reply from Ashlea Baker Swimwear
Thanks so much for your lovely review Charlotte! Super happy to hear that you love your bikini :)
Such an inclusive brand
Such an inclusive brand! Love all of their styles and can’t wait to wear mine on order !!
May 16, 2022
Unprompted review
Insane quality
Insane quality, the fit is perfect and the designs are super stylish. Will definitely be back for more. Thank you ☺️ xxxx
May 11, 2022
Unprompted review
Bikinis are stylish
Bikinis are stylish, perfectly fitting amd extremely well made for the price. Will definitely be purchasing again.
May 5, 2022
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you so much for your lovely feedback!
Amazing quality swimwear highly…
Amazing quality swimwear highly recommend
May 5, 2022
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you for your lovely feedback Victoria :)
Absolutely loved my bikini 🔥
Absolutely loved my bikini! 100% would recommend! Great service xx
May 4, 2022
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks Danielle! So pleased you love your bikini and are happy with our service :)
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