Aubin & Wills Reviews 24

TrustScore 3 out of 5

2.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

In the last few months i have bought T shirts. socks, a sweat shirt, hoody and shorts. The quality of the all garments except the shorts has lived up to promise........"SECOND TO NONE" etc. Two pair... See more

Rated 2 out of 5 stars

Bought the 3/4 zip sweatshirt which I was initially really happy with. Looks and feels great! At about the 10 month mark all the material has started to disintegrate. The cuffs and collar are falli... See more

Company replied

Rated 1 out of 5 stars

I bought an Aubin Merino wool sweater via John Lewis in October. Worst jumper ever bought. The “pilling” of fibres is so bad it’s unwearable. Aubin not interested or John Lewis. Aubin offer 100... See more

Rated 5 out of 5 stars

This is my second review in as many weeks! I inadvertently gave a very low star rating (there is a slight delay from the first star to the fifth one) and would like to correct this. I purchased for... See more

Company details

  1. Clothing Store
  2. Men's Clothing Store

Written by the company

Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”


Contact info

2.8

Average

TrustScore 3 out of 5

24 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 42% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

"We had a wonderful experience at the…

"We had a wonderful experience at the shop in Salcombe this week thanks to Amy. She was so helpful, knowledgeable, and enthusiastic. She helped us pick out a stunning wedding outfit and made me feel confident and excited. A massive asset to your team!"

April 17, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered 3 items.

Ordered 3 items.
Received 2 only.
Claimed, Anbin don't trust them claim like Next or Marks and Spencer.
Started investigating.
Let's wait for the outcome.
Product is yet to be used to see how it goes.
They don't answer to any call to any number given.
I wish they learn what is customer support?
They charge for return as well.
I am not very happy the way they deal customers.

February 6, 2026
Unprompted review
Rated 1 out of 5 stars

Good marketing poor product, shipping

Poor quality product - loose threads, unfinished buttons etc. The shipping experience also showed a singular lack of care - dumped in a box that was too big so it arrived mashed up therefore the exciting unboxing experience of my £300 overcoat was rather medieval. Overall my trust in the brand was destroyed, they really didnt get one thing right

February 5, 2026
Unprompted review
Rated 2 out of 5 stars

Could have done better

After taking the time to select the product and check stock availability I placed an order as a gift. Expectations was followed by disappointment as the order got lost between the supplier and the carrier. Only after several weeks of contacting what I thought was the supplier they had ordered the item in question from the originator almost like acting as a broker, had I known this I would have delt directly with the brand as getting my refund was one problem after another. In context I ordered what I thought was stock from a distributor aka Jarrolds who then placed the order with Aubin. Long story boring. It went missing the only available item in stock with the size in question went missing. So I contacted the courier DHL who said they only printed the label but did not take charge of the item. Jarrolds said it was nothing to do with them and so back to Aubin, I will say this they did as promised tried their best to keep me informed after emails sent and that is to be commended, however several emails later still nothing. The big day in question as gift came and went no product alternative gift found and a lot of apologies to my young nephew for missing his birthday treat and item he wanted. So I emailed Aubin found another broker to their supply’s and waited for the reply because all said and done I would have the item in question rather than the refund. Sadly I was informed I could have a refund and 20% reduction on an alternative item, this never cut the mustard and I admitted defeat and settled for the refund which I was assured would be with me in 5 working days this came and went so I like a dog with a bone sent another email and was informed the refund went to the broker Jarrolds who would then issue the refund. Jarrolds sent a return slip asking me to return the item in its original packaging which you can imagine I never had. So back to Aubin who eventually got the ball moving again to Jarrolds forcing them after 29 days to get my refund. So Should I have given them the benefit of the doubt and stay loyal to a fairly decent product and brand, I haven’t quite decided of would I be better sticking to in shop browsing before ever purchasing or placing an order online again. Sadly once bitten twice shy and my existing stock of the brand is now finished and moved to the que of out with the old and in with the new brand. Am I annoyed yes I am. Had it not been for my relenting character of parting with my hard end cash and not accepting defeat I would be know doubt still waiting for the product to arrive. So here is my summary. You Should have tried harder, you Could have resolved it better and you Would have kept me as a customer. After all products are only as good as the customer service you offer it cheapens the product and for that you will loose the support. It takes time to build a reputation it takes a moment to forget it’s existence. I would love to show you a picture but my nephews coat rack is empty. I will say this the refund has been resolved eventually and while Aubin may think that’s the end of it, I’m not quite there yet. Matt you did your best and that’s commendable and a shout out to Connor too.

January 26, 2026
Unprompted review
Rated 5 out of 5 stars

Dear Aubin

Dear Aubin,
Having recently been in to the Glasgow John Lewis department store , I feel I must mail and very highly commend a member of your staff. Having had a none to pleasurable experience in store where there seemed to be no one on other brands stalls ie Barbour ( not a member of staff in sight ) especially with it being a main trading day on a Sunday !!!  I was greeted at Aubin with first and foremost an extremely helpful and knowledgeable assistant happy ,smiling and and absolute pleasure to deal with ( Lesley)  her enthusiasm for the brand and what she was selling and all round customer experience was second to none in my opinion. Its not a brand I have purchased before , I have now thanks to Lesleys incredible help and knowledge. So I sincerely hope this will be passed on to Lesleys manager , because in this day and age that personal touch in store which she gave to me beats online and keeps stores on the high street ..
Yours sincerely
Mr Paul Shaw

January 5, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Dear Mr Shaw,

Thank you very much for taking the time to write and share your experience with us.

We’re absolutely delighted to hear about the excellent service you received from Lesley during your visit to the Glasgow John Lewis store. Your kind words regarding her enthusiasm, knowledge, and genuine passion for the Aubin brand are truly appreciated and exactly the standard of service we strive to deliver.

We will ensure your feedback is passed on to Lesley and her manager — recognition like this means a great deal to our team and is always rewarding to receive. It’s especially encouraging to hear that this experience introduced you to the brand and highlighted the value of great in-store service.

Thank you again for your thoughtful message and support. We hope to welcome you back to Aubin again very soon.

Kind regards,
Matt Hornsby
Ecommerce Manager

Rated 1 out of 5 stars

Disappointing quality; terrible customer service.

I placed an order for a suit on Sunday the 4th of Januay 2026. Order number AW57998. First up, it took until Friday 9th of June for the order to be dispatched to Royal Mail. Delivered on the 12th but only the blazer arrived. I chased up and an order for the suit trousers was made. I was offered 20% off my next order (good to see they can dream). Arrived on the 15th this time but the wrong size of trouser was delivered (32 instead of 34 waist). Although this isn't my error, I have not been given an option to return this without paying for postage. So, all in all, I'm paying £3.50 (whatever) for nothing. Genuinely astonishingly lack of organisation. The clothes themselves felt fine but not worth the price. Acceptable on sale prices. In all, and this is a terrible portrait of business standards in the UK, you're better off ordering a suit with a specified wool and tailored to measurements from China. It won't even take longer to arrive as most things from China through Aliexpress arrive within 14 days... What a sad state of affairs.

January 4, 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for taking the time to share your experience. We sincerely apologise for the frustration this has caused.

This period has been our busiest time of the year, and unfortunately on this occasion multiple errors occurred across your order. That said, we fully recognise that these issues should not have happened and fall short of the service standards we aim to provide.

We do believe our care team are currently in contact with you and actively working to resolve this matter at present. We appreciate your patience while this is being addressed and want to reassure you that your feedback has been taken seriously and shared internally so we can prevent this happening again.

We’re sorry that your experience did not reflect the quality of service or organisation you should expect, and we regret the inconvenience caused throughout the ordering and delivery process.

Thank you again for raising this with us, However please do let me know directly at matt@aubinandwills.com if i can help further.

Kind regards,
Matt Hornsby
Ecommerce Manager

Rated 5 out of 5 stars

This is my second review in as many…

This is my second review in as many weeks! I inadvertently gave a very low star rating (there is a slight delay from the first star to the fifth one) and would like to correct this.
I purchased for my husband two different sized Ingram jackets through the Jarrold department store in Norwich. My husband chose the Medium size which fits and drapes beautifully, I returned the second one to Jarrold’s for a full refund within two days. My husband is delighted with his new jacket and is just waiting for some cooler weather. Beautiful fabric and looks great,

August 18, 2025
Unprompted review
Rated 1 out of 5 stars

Absolute disgrace

Absolute disgrace. Item arrived all crumpled, stained, etc. For the price, this is a disgrace.

July 3, 2025
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Dear Customer,

We're truly sorry to hear about your experience and sincerely apologise for the condition in which your item arrived. This is absolutely not the standard we aim to uphold, and we understand how frustrating and disappointing this must have been. Which i will investigate with our dispatch team.

We would like the opportunity to make this right. Please reach out direct to myself: matt@aubinandwills.com and I'll be happy to arrange a replacement or refund right away.

Your feedback is valuable to us, and we’re taking this seriously to ensure it doesn’t happen again.

Warm regards,
Matt Hornsby
Ecommerce Manager

Rated 1 out of 5 stars

AVOID SCAM COMPANY DID NOT REFUND IN…

AVOID SCAM COMPANY DID NOT REFUND IN FULL AN ORDER!!!! £119 TROUSERS REFUNDED £101.15 DESPITE SAYING THE FIRST ORDER HAD FREE DELIVERY & RETURNS!!!! AVOID SCAM COMPANY!!!!!

June 8, 2025
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Dear Adrian,

We’re sorry to hear you’re unhappy with your refund and we want to ensure everything is clear as e have not heard back from you.

We’ve previously provided a full breakdown of your order, including confirmation that you received a discount that was correctly applied and that no returns fee was charged. We’ve also shared documentation to support this, including your order confirmation and our returns processing detail which was provided by myself.

If there’s any specific part of this you believe is incorrect or unclear, we’d really appreciate the chance to understand and help. You're welcome to reply to my previous email or reach out directly to me: Matt@aubinandwills.com so we can help clarify this further

We’re always here to help and want to ensure you feel supported and confident shopping with us. We would value your support to rectify your review to support the outcome.
Best regards,

Matt Hornsby
ECOMMERCE MANAGER

Rated 2 out of 5 stars

3/4 zip sweatshirt

Bought the 3/4 zip sweatshirt which I was initially really happy with. Looks and feels great!
At about the 10 month mark all the material has started to disintegrate. The cuffs and collar are falling off/apart.

Not the build / material quality I’d expect from a £90 sweater.

July 2, 2024
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi Matt,

Thank you for your message and for your kind words about the initial look and feel of the 3/4 zip sweatshirt.

We’re really sorry to hear about the issues you’ve experienced with the garment after some time. That’s certainly not the standard we aim to uphold, and we’d like to look into this further for you.

If you could please email us at info@aubinandwills.com, our customer care team would be happy to assist you directly and work towards a resolution.

Best regards,
AUBIN

Rated 5 out of 5 stars

Very happy

Item purchased was returned for a replacement. We received a refund as the trousers were no longer in stock. Due to husband’s fondness for these particular trousers, Dylan went all out to source a pair from one of their 3rd party retailers and was able to find one of the last two remaining. Thank you Dylan for your exceptional customer service. We are delighted with the outcome.

February 12, 2025
Unprompted review
Rated 1 out of 5 stars

Aubin honour their guarantee.

I bought an Aubin Merino wool sweater via John Lewis in October. Worst jumper ever bought. The “pilling” of fibres is so bad it’s unwearable. Aubin not interested or John Lewis. Aubin offer 100 day 100% satisfaction guarantee. It’s not worth the paper it’s written on. DONT BUY AUBIN MERINO SWEATERS. Aubin know they are bad as they offer a free pilling comb!!

Aubin have now proposed I return the sweater for them to inspect which is a positive response to several emails.

So Aubin had the sweater and have given me a replacement sweater (not Merino) which is perfect.

My thanks to Dylan who handled my complaint.

January 5, 2025
Unprompted review
Rated 5 out of 5 stars

Two T-Shirts for £55. Great quality and speedy delivery.

Purchased two T-shirts for £55. Standard delivery took two days. They arrived nicely packaged. Quality is fantastic, though value for money would not be there if the offer of two for £55 was not on. My chest size is 36, and the XS fits great around the shoulders, but perhaps just a little long under the tummy.

July 22, 2024
Unprompted review
Rated 5 out of 5 stars

Second to none!

I’d never heard of Aubin before receiving any items from them; I purchased 2, Vestry relaxed crews, purely from the look of the colours and the fact that the material was 100% organic cotton.
I’m incredibly glad I did so….. the colours are amazing, in which garment dyed, and this gives an almost worn look in the best possible way. I like that the colours seem to rotate on the website every so often aswell; makes them feel more unique and allows for versatility.
The material itself is very soft and I can tell will hold up.
The brand seems that it has great history, and I can only say good things about my experience with them.
Highly recommend.

December 8, 2022
Unprompted review
Rated 3 out of 5 stars

Sadly not impressed with the merino sweater

I bought a fine merino sweater for my husband. In our opinion, it pilled very badly. Aubin took it back and sent a replacement, unfortunately not in the same colour as it was out of stock by then. The next one has done the same, they sent a comb this time and said the pilling was ‘normal’ and, as suggested, I have now washed it to see if that improves the wool. I now notice the stitching at the neck is coming unravelled.
We are not impressed and will not be buying sweaters from them again.

October 1, 2023
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi Shelley,

Thank you for taking the time to leave us a review. I would like to apologise for the quality issues you have experienced whilst shopping with us at Aubin.

At Aubin we love to use natural fibres to create ranges with real integrity. Natural fibres like wool pill, no matter how well spun or knitted. This is the nature of the yarn and largely unavoidable but there are a few simple things you can do to reduce pilling and to remove the fibre bobbles.

Pilling occurs when fibres stretch and break as a result of friction, either from wear or washing. Garments rub against each other when you’re wearing them and against each other during a washing process. The areas worst-hit by pilling are the parts of clothing that receive the most abrasion in day-to-day wear, such as the underarm area and the side of jumpers and cardigans.

We recommend that you handwash all your knitwear, this reduces the friction that a machine would create. Use a wool detergent instead of your usual detergent, again this has been designed to care for your woollen garments.

If pilling does occur it is easily removed by using a wool comb or Velcro brush and use this to gently remove bobbles that may build up over time.

I would love to put things right with you. Please drop me an email at info@aubinandwills.com or alternatively on 02072879344.

Looking forward to hearing from you soon.

Kind regards,

Josh

Aubin Customer Care

Rated 5 out of 5 stars

Quality

Had never heard of this brand until recently, when I received a parka jacket as a gift and the quality is really second to none. A jacket that says waterproof and is actually waterproof, I've now purchased other items jumpers and T's that have the same quality feel.

December 10, 2022
Unprompted review
Rated 5 out of 5 stars

Quality issues - resolved

I bought an Eastoft sweat shirt from John Lewis. At first I loved the feel and fit of the garment, however within a couple of weeks 3 or 4 small holes appeared on the sleeve. I still have the top and now 4 months or so in there are 10 or more holes. It is almost as if it is being eaten away but no issues with moths and any other garments.

***Update***
Following the response from Aubin below, I contacted customer services and they have been brilliant. I have sent my original purchase back for investigation and have been offered a replacement garment which I am expecting shortly.

Things do go wrong and the measure of a company is how they are put right. Aubin have been brilliant in this respect.

August 28, 2022
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi David,

Thanks for getting in touch. Firstly I'd like to express how sorry I am that this has happened to your product.

At Aubin we pride ourselves in creating clothing that is second to none. Our manufacturers are people we know well and trust to make the highest quality products. We take time to understand who is best positioned to make each individual product, ensuring that we only work with experts. Our philosophy is more about how products are made and not about where they are made.

I would really like to investigate this further for you. If you could please drop me an email at info@aubinandwills.com with any pictures you have of the product I'd be truly grateful.

Kind regards,

Josh
Aubin Customer Care

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look