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Auto100 Reviews 1,720

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and friendly demeanor, making the car buying process smooth and stress-free. Many people highlight the excellent service received, noting the efficiency and ease from initial inquiry to handover. The products are frequently described as being of high quality, often exceeding expectations, and presented immaculately, contributing to a fantastic user experience. However, some customers also noted issues with after-sales service, describing it as poor and unprofessional, with some even encountering rude staff. A few people mentioned receiving cars with unexpected mechanical problems shortly after purchase, or that the vehicle was not as advertised. Additionally, some reviewers felt that the company's representatives were condescending or unhelpful in certain situations.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the team for being helpful,... See more

Service

Customers consistently note positive experiences with service, often highlighting the professionalism and... See more

Product

Users describe positive interactions with the product. Many customers praise the excellent presentation and... See more

User experience

Consumers generally express high satisfaction with the overall user experience. Many describe the process as... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the high standard of car... See more

Based on these reviews

Rated 5 out of 5 stars

A great experience buying our new car from Auto100. Our initial contact was with Anthony who helpfully gave us all the information needed about the vehicle & agreed a part ex figure. Special thank... See more

Company replied

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

Recently Purchased a BMW 240i sales person was Ryan Maloney who was extremely helpful and kept me updated throughout the process. On the day i picked up my new Vehicle Ryan was off and i was left in t... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

If I could describe world class service…

If I could describe world class service in one word in the automotive world it will be Auto100 based in Nottingham. Dan was so welcoming great service pleasure as always

Thanks bud

January 26, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Muhammed, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Great service from Auto100

Great service from Auto100, I live 350 miles away but the friendly staff put me at ease by answering all my questions with regular updates. On pick up day I was met by Scott who showed me the GLC AMG for the first time, the transaction was smooth with a fair offer on my trade in.
Thanks again, see you next time.

November 6, 2025
Unprompted review
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Reply from Auto100

Thanks for the lovely review Mark, its great to hear the team made the journey worth it.

Rated 5 out of 5 stars

Anthony & Adam were brilliant.

Anthony in sales and his colleague Adam in the handover department were very helpful. A smooth transaction, very pleased with the car I purchased. My part exchange was valued very fairly and they were helpful from my first enquiry all the way through to the handover day. I highly recommend these guys! Great cars in stock and a professional efficient service. I would shop at Auto100 again. Thank you guys.

October 9, 2025
Unprompted review
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Reply from Auto100

Thank you for the great review Jacob, we really appreciate you taking the time to write it. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

In all honesty Auto100 has been great…

In all honesty Auto100 has been great with us , just got a new car from them and we are very pleased with it. Dan has been great and very professional and friendly.
We highly recommend Auto100

January 12, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thanks for the lovely review Adam, we really appreciate it.

Rated 5 out of 5 stars

Dan was excellent in the handing over…

Dan was excellent in the handing over of my new car, great knowledge of the car and all the paperwork was ready for a seamless handover, would highly recommend auto 100 from the initial enquiry and sale with Ryan to the handover with Dan

April 9, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Keith, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Landrover Defender

Purchase a Range Rover Autobiography off Auto 100 in December and the hole experience was brilliant, so when it came to changing the wife's car it was the first place to check, they had the perfect Landrover Defender in the colour she was after. Yet again Auto 100 customer service was brilliant. Chris and Dan customer service was brilliant. Thanks again for making the hole experience great.

April 10, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review Steve, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 1 out of 5 stars

Shocking company!!!

Auto100 should be banned from the motorway.com Matt bids on vehicles and doesn’t follow through, no contact was made from the dealer after multiple attempts to contact them which meant the deal fell through. Seen several others have experienced the same by the look of the negative reviews I’ve seen. This company is run cowboys stop wasting people’s time!!!

April 4, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your feedback, we’re really sorry to hear you feel this way.

We successfully purchase over 80 cars every week from services such as motorway however with the recent bank holiday, this has unfortunately caused some delays to what is normally a very swift and seamless process, particularly around collections.

That said, this is certainly not the level of service we aim to provide, and we take comments like yours seriously. We would genuinely appreciate the opportunity to look into this properly and understand exactly what happened in your case.

I cannot comment on the specifics of your purchase as i cannot establish your vehicle from your google name "R H". Please feel free to contact me directly at tom@auto100.co.uk, and I’ll personally ensure this is reviewed and addressed.

We pride ourselves on delivering a professional, efficient experience for every customer, and we’re always committed to putting things right.

Kind regards,
Tom
Auto100

Rated 5 out of 5 stars

Dan made the process of buying my first…

Dan made the process of buying my first high performance sports car extremely easy.

April 10, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear we made the purchase an easy one. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

Really helpful

Dan was really helpful and he made the buying process run smoothly.
The car was fully prepared when I arrived and we went for a test drive.
Dan explained all the controls and sorted my Apple CarPlay.

April 2, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Josh, its great to hear Dan looked after you and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Buying from auto100

Very easy to deal with, friendly staff. Swift hassle free change over of cars by Dan

April 4, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Gareth, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Recently Purchased a BMW 240i sales…

Recently Purchased a BMW 240i sales person was Ryan Maloney who was extremely helpful and kept me updated throughout the process. On the day i picked up my new Vehicle Ryan was off and i was left in the capable heads of Terry who was also great to deal with, he took me through the final phase and made sure i was happy with my decision. Thank you all at Auto 100

March 25, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Joe. We really appreciate the feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Picking up the dream car

A Huge thanks to Auto 100 especially Simon and Dan for helping me purchase my dream car. From the very first phone call to picking the car up the process has been absolutely fantastic. Great communication. Great Car prepped to the highest standard and great service.

Thanks guys

April 4, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its great to hear you enjoyed the experience and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Great customer support from Terry

Great customer support from Terry
Made the process a really good experience

March 31, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you so much for the lovely feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Auto 100 Luxury vehicle sales

Met Anthony and Terry who ultimately dealt with my purchase of a Range Rover.
Both weee extremely friendly and very helpful.
Terry was excellent and provided explanations and dealt with the entire process from purchase, cherished transfer and taxing the new vehicle. No pushy sales at all and was given time alone to examine the new Vehicle. The whole experience was enjoyable and whilst professional very friendly. Terry is a credit to Auto 100 and I would recommend him, the team, and Auro 100 when considering luxury vehicle purchase. Will definitely return. Thanks. Brian Summers.

March 23, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Brian, we really appreciate the feedback. We understand our approach is a little different to normal and its great to her you enjoyed the no pressure approach.

Rated 5 out of 5 stars

Second purchase from Auto100!!

Second purchase from Auto100 and once again, absolutely flawless service. James and Terry are genuinely the best in the business, knowledgeable, honest, and they go above and beyond to make the whole experience smooth and stress-free.

It’s rare to find people who care and you can trust this much when buying a car, but they’ve earned it twice over. If you’re looking for top-tier service and a team that truly cares, Auto100 is the place. Couldn’t recommend them more highly ⭐⭐⭐⭐⭐⭐

March 21, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you so much for the glowing review Abbas. We really appreciate your feedback and its great to see the same faces again. We value your loyalty and hope to see you again in the future for number 3 & 4.

Rated 5 out of 5 stars

I had a great experience buying my…

I had a great experience buying my Defender 110 from Dan. From start to finish, he was professional, knowledgeable, and very easy to deal with. He was honest about the vehicle, answered all my questions, and made the whole process smooth and stress-free.

The Defender 110 was exactly as described, and Dan clearly takes pride in what he sells. His communication was excellent throughout, and he made sure everything was sorted properly before handing the vehicle over.

I’d highly recommend Dan to anyone looking to buy a vehicle. Thanks again for the great service and for helping me get my Defender 110!

March 23, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Dan is flattered by your comments. Its great to hear you enjoyed the stress free approach. Thanks again.

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