If you are looking for a rent a car company that invoices you only when they have the time to open the key box and charges you with additional days even though the car is in their parking, you have th... See more
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The service we received from David and the staff at Florence train station was above and beyond. A family of 6 travelling through Italy with many many bags, David helped make our car hire process an... See more
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We visited Florence about one and a half month ago and I highly recommend Autovia Firenze Santa Maria Novela office. The man at the counter was very kind and helpful and he offered us immediately the... See more
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Car Rental Review Autovia - Firenze-Stazione Pricing: Very fair and competitive prices, especially compared to Hertz, Avis, and other major rental companies. Customer Servic... See more
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Company details
About autovia.it - firenze-stazione
Written by the company
Autovia è una società operante nel settore “automotive” specializzata nel noleggio auto e furgoni.
Costituita da tre aree di eccellenza altamente specializzate con un team di professionisti di grande preparazione ed esperienza, Autovia è in grado di affiancare Liberi Professionisti, Aziende, Holding
ed Enti Pubblici nella definizione delle loro strategie di utilizzo delle vetture e dei veicoli commerciali in parco,
dalla semplice richieste di ottimizzare costi e modi per andare da “A” a “B” alla definizione di una vera e propria Car Policy con un occhio attento al saving aziendale.
Costituita da tre aree di eccellenza altamente specializzate con un team di professionisti di grande preparazione ed esperienza, Autovia è in grado di affiancare Liberi Professionisti, Aziende, Holding
ed Enti Pubblici nella definizione delle loro strategie di utilizzo delle vetture e dei veicoli commerciali in parco,
dalla semplice richieste di ottimizzare costi e modi per andare da “A” a “B” alla definizione di una vera e propria Car Policy con un occhio attento al saving aziendale.
Perchè scegliere Autovia?
I nostri punti di forza
Azienda italiana
Ottima reputazione sul web e nel territorio
Crescita aziendale costante
Eco friendly
Visione internazionale
Struttura decisionale di alto livello
Partnership importanti
Network in continua espansione
Servizi e soluzione ad hoc
Azienda leader nel settore
Innovazione e strategia
Contact info
Piazza della Stazione 45, 50123, Firenze, Toscana, Italy
- +39 055 0166437
Auto e furgoni
3.5
Average
40 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 94% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
If you are looking for a rent a car…
If you are looking for a rent a car company that invoices you only when they have the time to open the key box and charges you with additional days even though the car is in their parking, you have the right address to avoid. Add the bad education of people answering on phone !!
May 24, 2026
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer, we are sorry for the inconvenience reported and for your perception of the key box return handling. We understand your frustration at receiving charges for additional days when the vehicle was already parked at the branch.
The rental closing must be based on the actual return checks and on the recorded times according to the applicable procedures. We also regret that the phone contact was not perceived as courteous and professional.
The Autovia Team
Reply from autovia.it - firenze-stazione
Dear customer, thank you for your kind words and for taking the time to leave a 5-star review.
The Autovia Team
Reply from autovia.it - firenze-stazione
Dear customer, thank you very much for your kind review and for choosing our service. We are pleased to know your experience was positive.
The Autovia Team
Excellent! Important Information to read before Rental!!
Car Rental Review Autovia - Firenze-Stazione
Pricing:
Very fair and competitive prices, especially compared to Hertz, Avis, and other major rental companies.
Customer Service:
Friendly and helpful staff, but operating hours are limited. Do not expect assistance late at night, especially after closing hours.
ZTL (Limited Traffic Zone) Warning:
The location is inside a ZTL (restricted traffic zone). If you’re not careful, you may receive a fine months later. Pay close attention to the return instructions to avoid ZTL penalties, or return the car after 8:00 pm when ZTL restrictions are inactive.
Car Pick‑Up Location:
The car pickup is on level -4 of the parking garage in front of the train station (Parcheggio Stazione Santa Maria Novella). It is not near the Autovia office, which is about a 5‑minute walk away. This can be inconvenient if you have a lot of luggage. I strongly recommend taking photos of all sides of the car at pickup.
Tolls:
Highway tolls are very easy to pay—just bring a credit card and enter lanes marked for cash/credit.
Driving Conditions:
Roads and highways are easy to navigate once you are outside the city.
Fuel Stations:
Many gas stations in Italy close around 8:00 pm, so be sure to refuel during daytime hours.
Car Return Process:
To return the car, enter Parcheggio Stazione Santa Maria Novella. No ticket is needed—license plates (Tags) are automatically recognized. Follow the small Autovia signs to level -4, park in the designated Autovia spaces, and drop the keys in the after-hours drop box. Note: the drop box is small and not clearly labeled, so look carefully.
March 21, 2026
Reply from autovia.it - firenze-stazione
Thank you very much for your 5-star review and for sharing such a detailed and helpful experience! We’re glad to hear that you appreciated our competitive pricing and the friendliness of our staff.
Your notes regarding the ZTL area, pick-up location, and return instructions are extremely valuable to us, as they help us improve the clarity of the information we provide—especially in a city like Florence, where traffic regulations can be complex.
We look forward to welcoming you again in the future.
The Autovia Team
Do not rent from Autovia unlessBEWARE! Unauthorized Charge for Pre-existing Damage (R.A. 202501650487) you…
Do not rent from Autovia unless you want to be charged for damage you didn't cause. I was charged €857 for a windshield "chip" that was already there when I picked up the car in Florence.
I have video evidence from the pickup date showing the exact same damage. Despite me formally stating "Cliente non accetta il Danno" (Customer does not accept the damage) on the return report and filing a manual Claim Form, they ignored my protest and unilaterally charged my credit card. This is an unfair and predatory business practice. I have already escalated this to ECC-Net and my credit card company for a chargeback. AVOID AT ALL COSTS.
December 30, 2025
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer,
We are sorry to read your feedback and we understand the concern you have expressed.
However, we would like to clarify that all vehicle damage checks are carried out following standardized procedures, including inspections at both pickup and return, supported by photographic documentation. When a customer disputes a damage report, the case is normally reviewed by our dedicated department for further verification.
For this reason, if additional evidence such as photos or videos taken at pickup is available, we are absolutely willing to review the situation in detail by comparing your documentation with the inspection reports and images stored in our system.
We therefore invite you to contact our customer care team directly at customercare@autovia.it
, including your rental agreement number and the documentation in your possession, so that we can properly review the case and provide a detailed response.
Our goal is always to handle every report with transparency and fairness.
Il Team Autovia
Reply from autovia.it - firenze-stazione
Dear customer, thank you very much for your kind review and for choosing our service. We are pleased to know your experience was positive.
The Autovia Team
The service we received from David and…
The service we received from David and the staff at Florence train station was above and beyond. A family of 6 travelling through Italy with many many bags, David helped make our car hire process an easy transaction and was so lovely to deal with. Grazie Mille.
January 17, 2026
Unprompted review
Reply from autovia.it - firenze-stazione
Dear customer, thank you very much for your kind review and for choosing our service. We are pleased to know your experience was positive.
The Autovia Team
Very poor customer service at counter when collecting car
The schedule to collect car is at 1730hrs, I reached the counter at 1645hrs, the counter staff told me that if I wanna collect at 1645, I had to pay 50 euro, but the rental of 3 days for the car is only 62 euro, if I declined to pay extra, then I had to be back at 1730, I felt it was ridiculous and no other customer in the counter then. So naturally I walked out and went back at 1735, he was entertaining another 2 customers, by the time he finished processing my order, it was almost 1830hrs, he seemed not familiar with the document processing also, took very long time to check my international driving permit, I was totally unhappy with his attitude and low efficiency. I had very positive experience with Autovia in Milano Centrale branch, but very negative with Florence statione branch, I hope Autovia would look into this case seriously, the staff represents company image, he should be professional enough to entertain customers from all nations and be flexible for collecting time (is 45 mins early is too early?). Basically this was the only negative experience for my 15-day Italian holiday.
November 26, 2025
Reply from autovia.it - firenze-stazione
Thank you for sharing your detailed feedback, and we are truly sorry that your vehicle pickup experience did not meet your expectations. We fully understand your frustration regarding the waiting time, the perceived lack of flexibility and the difficulties encountered during the document check.
We would like to clarify that, according to our rental procedures, vehicles can be handed over at the scheduled pickup time, unless an early release is available. When a customer arrives significantly earlier, it may happen that the cars are still being prepared, or that the vehicles already ready belong to higher categories, assigned to customers with earlier reservations or different rate plans. Vehicles are prepared in order of scheduled pick-up time to ensure that each customer receives the correct category and service quality.
In such cases, a surcharge may apply as indicated in our rental conditions.
That said, we sincerely apologize if the communication you received was not clear or did not reflect the level of courtesy and professionalism you rightfully expect from our staff.
We are also sorry for the additional waiting time when you returned at 17:35 and for the impression of low efficiency. Your feedback will be shared with the Florence branch so that internal checks can be carried out and proper support can be given to the team to improve the service.
We also appreciate your mention of your positive experience at our Milano Centrale branch — this confirms our daily commitment and motivates us to ensure the same standard across all locations.
Should you wish to discuss your case further, we remain fully available. You may contact us directly at customercare@autovia.it
, including your rental contract number.
Il Team Autovia
Reply from autovia.it - firenze-stazione
Dear Customer,
thank you for your review! We’re glad you enjoyed the car.
We hope to welcome you again soon!
The Autovia Team
Hostile Foreign Business Entity
This organization actively commits fraud against foreign customers. I rented a vehicle which was littered with damage at pick-up. I took dozens of photos of the damage with time stamps prior to taking the vehicle. Yet, they still sent me a bill for the existing damage with grainy photos. I sent them my photos of the damage already existing at pickup and they did not care. They reference a clause in their contract that you have to go back into the building and reject the car. They are creating new invoices like one way trip charge and other basic rental fees months later they are sending to me as well and I did not even rent through them but a third party.
If you are from another country, they are just going to saddle all of the aggregated damage charges on you. They don't care if you send them photo and video from pickup proving it was existing. They will just write you an email and say, well its your responsibility to pay even if you have proof the damage was there prior because you didn't come back to the agent.
August 9, 2025
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer,
we are truly sorry to read about your dissatisfaction and fully understand your frustration. Autovia s.r.l. operates in full compliance with Italian and European rental regulations, ensuring transparent and documented vehicle inspection procedures.
Regarding the damage claim, please note that—according to the rental agreement—any pre-existing issues or discrepancies must be reported and confirmed with our staff before leaving the branch. This process is meant to protect all customers and prevent misunderstandings upon vehicle return.
That said, our team is always available to review each case carefully, assessing your photographic evidence and all relevant documentation. We kindly invite you to contact our Customer Care at customercare@autovia.it
, providing your rental agreement number and photos of the vehicle, so we can promptly investigate your situation.
We regret that your experience did not meet expectations and thank you for your feedback, which helps us improve our communication and support processes for international customers.
Kind regards,
The Autovia Team
We had a very pleasant rent
We had a very pleasant rent! We got a car upgrade and had no problems. The only room for improvement was a little long waiting time when receiving the car of about 1h.
October 25, 2025
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer,
thank you very much for your kind review and for sharing your positive experience. We’re glad to hear that you enjoyed your car upgrade and had a smooth rental overall.
We do apologize for the longer waiting time during pick-up — at peak hours, small delays can occur, and your feedback will help us improve our efficiency even further.
We look forward to welcoming you again soon for an even quicker and more enjoyable experience.
The Autovia Team
Everything went well
Everything went well. I suggest you rent the car with their All-Inclusive insurance. Then the pick up is fast, the return is fast, and everything works perfectly fine.
October 19, 2025
Reply from autovia.it - firenze-stazione
Dear Customer,
thank you very much for your great review! We’re glad to hear that everything went smoothly and that you appreciated the efficiency of our service.
You’re absolutely right: our All-Inclusive protection plan makes both pick-up and drop-off faster and worry-free, ensuring a seamless rental experience.
We look forward to welcoming you again soon for another easy and pleasant rental with Autovia.
Kind regards,
The Autovia Team
Scam damage charges
We were charged £745 for two 3mm stone chips in the Windscreen. I definitively don’t recall anything hitting the screen whilst driving so I am convinced they were pre existing. (They were almost invisible) The charge is disproportionate . Chips that small are repairable.
In addition the company couldn’t provide the car we booked (an auto). The car they did provide was dirty both inside and out
I feel we were targeted because we did not use the company’s own excess insurance. As the rep asked this before he inspected the car. Of course he denied this is company policy.
I will not be using this company again ever and recommend you don’t either.
September 18, 2025
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer,
we are sorry to read about your dissatisfaction. Please note that any damage identified at the time of return is checked and processed by our damage department according to standard procedures, with costs calculated based on official repair price lists. If you believe the windscreen chips were already present at pick-up, we kindly ask you to send us photos or videos at customercare@autovia.it
, so we can review the case further.
Regarding the replacement car, we apologize if the cleanliness did not meet our usual standards. We will investigate this internr any clarification about your contract and to carefully evaluate your report.
Best regards,
Autovia Staff.
Value for money and trustworthy.
We visited Florence about one and a half month ago and I highly recommend Autovia Firenze Santa Maria Novela office. The man at the counter was very kind and helpful and he offered us immediately the kind of the car we needed, since we were frustrated because of a booking with another office that had felt through. They offered also full insurance coverage and 24h free parking in Santa Maria Novela Station Parking, that’s a great relief with the ZTL restrictions. The picking up and return of the car is very easy, you just take it from and return it in the underground parking. Thanks to Autovia and its personnel we had a comfortable and amusing trip.
June 30, 2025
Reply from autovia.it - firenze-stazione
Dear Customer,
Thank you so much for leaving such a positive review! We’re delighted that our service met your expectations. We look forward to welcoming you again in the future!
Best regards,
The Autovia Team
Reply from autovia.it - firenze-stazione
Dear Customer,
Thank you so much for leaving such a positive review! We’re delighted that our service met your expectations. We look forward to welcoming you again in the future!
Best regards,
The Autovia Team
I rented a Skoda Scala from Autovia…
I rented a Skoda Scala from Autovia Firenze Stazione. Almost a month after returning the car, I was accused of causing an alleged scratch on the rear left door – cost: €292. The photos provided by the company do not clearly show any damage, and there is no visible scratch in the photos I took myself.
They gave me a 7-day deadline to pay, but I have not received any response from customer service for over 24 hours. Emails remain unanswered.
It seems like a very similar case to the one stated in the italian Trustpilot review by RICHIUSA SERGIO from may 9th 2025 (1 month before my rental). It might have even been the same car...
July 11, 2025
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer,
we kindly invite you not to make assumptions about the vehicle involved, as each case is handled individually based on documented evidence, and assumptions could lead to misunderstandings. We confirm that you have already sent us the photos and the relevant department is currently analyzing your case. You will receive feedback as soon as the review is completed.
Best regards,
Autovia Team
Helpful staff & fast administration
May 21, 2025
Reply from autovia.it - firenze-stazione
Dear Customer,
Thank you for your kind words!
We’re glad to hear that our staff was helpful and the administration process fast.
We look forward to serving you again!
Best regards,
Autovia Team
Reply from autovia.it - firenze-stazione
Dear Customer,
Thank you for your kind words! We’re happy to hear you had a pleasant trip and appreciated the comfort and punctuality.
We hope to welcome you again soon!
Best regards,
The Autovia Team
DO NOT RENT CAR FROM THIS COMPANY
DO NOT RENT CAR FROM THIS COMPANY! We rented a car a month ago and they still dont return our deposit back! Wewhrite about 10000 emails and call them and still nothing!So UNPROFESSIONAL
February 19, 2025
Unprompted review
Reply from autovia.it - firenze-stazione
Dear Customer,
we inform you that Autovia undertakes to return the sum in full after having ascertained the good
conditions of the vehicle and the correct fulfillment of the driver's obligations. Once our systems
have released the sum withheld as a deposit, however, it may happen that the released amount is not immediately
available due to interbank processes not dependent on Autovia.
Kind regards,
Autovia Staff
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