While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing is... See more

Rated 5 out of 5 stars

I joined Backona as a SEO specialist for my PG project while pursuing my Masters at Coventry Uni. Wonderful experience. I have not seen anyone so friendly and kind like David. I never felt like I am t... See more

Company replied

Rated 4 out of 5 stars

It’s a great product, with a lot of potential. Can’t wait for more functionalities!

Company replied

Rated 5 out of 5 stars

As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and g... See more

Company replied

Company details

  1. Software Company

Written by the company

Turn your Marketing Data into Smart Strategies.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

23 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Backona: a strategic partner with a human-first approach to problem solving

David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing issues with lead generation.

David not only helped me identify the key blockers that I was facing, but also helped me plan how I could systematically clear them.

It was incredible to see him at work: clear thinking, practical application, and a "human-first" approach to problem solving.

Thank you, David! And, best wishes to team Backona!

February 12, 2026
Unprompted review
Rated 5 out of 5 stars

Start-up essentials guidance

I'm a start-up business/ solopreneur and found myself in the very fortunate position to have an impromptu sit down with David. I'm juggling a lot - most of it unknown territory to me but David's input and advice was incredibly valuable. I'm excited to try out Backona ai as soon as I have the essentials in place.

January 7, 2026
Unprompted review
Backona logo

Reply from Backona

Thank you, Iran! Your feedback means a lot to me. Hope to see you again at the office space soon :)

Rated 5 out of 5 stars

Excellent tool for marketing managers…

Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.

December 9, 2025
Unprompted review
Backona logo

Reply from Backona

Thank you for this amazing review, and thank you for being one of the first Backona AI users and staying with us for so long - we truly appreciate your support!

I still remember when the software was in beta nearly two years ago. You were there helping us improve it and sharing your feedback. Users like you really make all the difference. Thank you!!!
- Dav

Rated 4 out of 5 stars

It’s a great product

It’s a great product, with a lot of potential. Can’t wait for more functionalities!

October 29, 2025
Unprompted review
Backona logo

Reply from Backona

Hello Allena, just added our new custom connector and we’re finishing Meta Ads support. We’re listening to you and making Backona AI even better - thank you for your feedback and motivation!

Rated 5 out of 5 stars

Go for Backona!

I joined Backona as a SEO specialist for my PG project while pursuing my Masters at Coventry Uni. Wonderful experience. I have not seen anyone so friendly and kind like David. I never felt like I am talking to an employer while discussing SEO suggestions with David. Ann has been really helpful and she has a strong product knowledge. At Backona, you not only get an ai-based data solution but also kind-hearted, dedicated humans who really want your business to grow!

May 28, 2025
Unprompted review
Backona logo

Reply from Backona

Thank you Ari you are amazing !!!

Rated 5 out of 5 stars

Great tool for a small team

As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and get instant, accurate answers, often with charts.

It saves time and makes data accessible even for non-technical teammates. I’d like to see more integrations (Twitter), but overall, it’s a valuable tool for data-driven decision-making.

July 11, 2025
Unprompted review
Backona logo

Reply from Backona

Thank you so much for sharing this! As founders ourselves, we know exactly how overwhelming dashboards and scattered data can be - so it means a lot to hear that Backona is giving you the clarity and speed you need.

Rated 5 out of 5 stars

Backona AI has been one of the best investments this quarter!

Backona AI has been one of the best investments this quarter! Setting up my service was incredibly quick, thanks to the super-fast support from the team.
A big shout-out to David—his quick tip made all the difference. Now, I can effortlessly check all my different Google Analytics and Google Search Console accounts from a single email. This solution has streamlined my workflow and saved me valuable time.
Highly recommended for anyone looking to optimize their process!

June 16, 2025
Backona logo

Reply from Backona

Thanks so much for the lovely feedback, it really motivates us to keep doing even better work

Rated 5 out of 5 stars

Backona have been very efficient and…

Backona have been very efficient and helpful in anylysing and problem solving for income generation (charity).
David Patrykowski has been exceptional with his support and delivery. If you have a data issue, Backona is the company to help you.

September 3, 2024
Unprompted review
Backona logo

Reply from Backona

Thank you Jade :)

Rated 5 out of 5 stars

A great solution for Product Designers

I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.

September 5, 2024
Unprompted review
Backona logo

Reply from Backona

Thank you, Greg. Your feedback means a lot to us, and it’s motivating us to work even harder on improving our tool, especially in terms of AI analytics!

Rated 5 out of 5 stars

Demo of Backona

I had the opportunity to see a demo of the product designed by Backona in action, and I was thoroughly impressed by its capabilities in the data analytics space. The product is powerful and addresses a significant need in the industry for managing marketing efforts effectively. Its robust analytics and intuitive interface make it a game-changer for marketers looking to leverage data for strategic decisions. I'm excited to see how the company evolves and the impact this product will have on the market.

July 30, 2024
Unprompted review
Rated 5 out of 5 stars

Backona excels in crafting insightful…

Backona excels in crafting insightful analytical reports for our business. Their reports are thorough, providing deep insights into our data trends and performance metrics. The visualizations are clear and impactful, making it easy for our team to grasp complex information quickly. Backona's attention to detail and accuracy in data analysis have significantly enhanced our decision-making process. Their proactive approach and commitment to delivering actionable insights have made them a valuable partner in driving our business growth. Highly recommended for anyone seeking top-notch analytical reporting services!

May 25, 2024
Unprompted review
Backona logo

Reply from Backona

Thanks a lot :)

Rated 5 out of 5 stars

Great company

Great company, are helping us to transform our marketing and social media. Would 100% recommend

February 28, 2024
Unprompted review
Backona logo

Reply from Backona

Thank You Taylor! It's always a pleasure working with you!

Rated 5 out of 5 stars

Great expertise and professionalism!

Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.

January 25, 2024
Unprompted review
Rated 5 out of 5 stars

Great cooperation

I am impressed by how Backona's team understands the challenges faced by people dealing with analytics. Cooperation with Piotr was very efficient, and I received clear and comprehensive answers to all my questions. I definitely recommend their solutions.

April 3, 2023
Unprompted review
Rated 5 out of 5 stars

Marketing overview for an architectural practice

Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months or years, to achieve the position on the market that we aspire to.
I appreciated his views and comments from a marketing expert perspective. He certainly knows what he is talking about!

September 27, 2023
Unprompted review
Rated 5 out of 5 stars

Fabulous and professional service

Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!

September 26, 2023
Unprompted review
Rated 5 out of 5 stars

Highly recommend!

Impressive analytical knowledge and exceptional customer support received from both Piotr and David

June 6, 2023
Unprompted review
Backona logo

Reply from Backona

Thank you Natalia :)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look