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Rated 5 out of 5 stars

I just have to say that my experience has been absolutely lovely and amazing, all thanks to Susan. She works there and has gone above and beyond to make my experience exceptional. Susan genuinely care... See more

Company replied

Rated 5 out of 5 stars

We order doughnuts regular from BFP For are small bakery ! They are always super quality ! Great service over the phone super helpful and delivery is normally next day or two days max ! Thank y... See more

Company replied

Rated 5 out of 5 stars

A great company which really does try to go the extra mile in regards to customer service. I've dealt with this company for a few years now and although not always have certain items in stock the love... See more

Company replied

Rated 5 out of 5 stars

Customers service is very good ladies (suzan) on the phone make sure u gat the service u need .they help me with the price and if I'm short on minimum order she still make sure I get the free delivery... See more

Company replied

Company details

  1. Wholesaler
  2. Catering Food and Drink Supplier
  3. Produce Wholesaler
  4. Wholesale Bakery

Written by the company

Founded in 1932, BFP has supplied bakeries, patisseries and cake makers with wholesale bakery ingredients for close to a century.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

111 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My experiences with BFP have been…

My experiences with BFP have been nothing short of amazing. They consistently strive to match competitor prices, ensuring I always receive great value. Susan, in particular, is a joy to collaborate with—her cheerful demeanor and sense of humor make each interaction delightful. She is incredibly accommodating, addressing pricing questions, providing gentle reminders when needed, and ensuring everything is seamless.BFP stands out for its outstanding customer care. Their commitment to assisting clients and ensuring smooth operations is evident. Their professionalism, dedication, and personal touches make them a highly recommended choice for business dealings.

December 28, 2025
Unprompted review
BFP logo

Reply from BFP

Dear Patrick,

Thank you for taking the time to leave us a review, especially following the busy holiday season. We truly appreciate your effort and feedback.

We are delighted to hear your positive comments about Susan. She is indeed a wonderful team member, whose presence lights up our office and keeps smiles on all our faces. We will certainly pass your kind words on to her.


We are excited about the possibility of working more closely with you in 2026. Your continued support and collaboration mean a lot to us.

Warmest regards,
BFP

Rated 5 out of 5 stars

Always very helpful.

Always very helpful.
Susan is our current contact & is always on the ball with special offers etc

September 1, 2025
BFP logo

Reply from BFP

Hi Adam,

Thank you for your thoughtful comments regarding BFP and Susan in our sales department. We truly appreciate your feedback and are delighted to hear about your positive experience. Rest assured, we will pass your kind words onto Susan.

Thank you for choosing BFP for your ingredient needs. We look forward to serving you again in the future!

Warm regards,

The BFP Team

Rated 5 out of 5 stars

Professional and helpful

Always a great efficiency well playing orders.
Very in depth and always makes sure the help as much as they can.
Great supplier.

August 29, 2025
BFP logo

Reply from BFP

Dear Customer,

Thank you for your recent feedback. We are thrilled to hear that our efforts have been well-received and that we are efficiently supporting our bakers. Your kind words are incredibly motivating, and we sincerely appreciate you taking the time to share your experience with us.

Rest assured, we will pass your comments onto the entire team to encourage them and to continue striving for excellence. We look forward to serving you again soon!

Warm regards,

BFP Web Team.

Rated 5 out of 5 stars

Reliable Service and Personal Touch

I have consistently had a fantastic experience with BFP. They always do their best to price match other suppliers, which helps me get the best possible value every time. Susan, in particular, is an absolute pleasure to work with—her friendly and upbeat personality makes every interaction enjoyable, and she is always up for a laugh. She goes above and beyond, helping with pricing queries, offering helpful reminders if I’ve forgotten anything, and making the whole process smooth and easy.

The level of customer service at BFP is exceptional. It’s clear that they genuinely care about supporting their customers and making sure everything runs without a hitch. I can highly recommend BFP for their professionalism, dedication, and the added personal touch that makes doing business with them a real pleasure.

September 2, 2025
BFP logo

Reply from BFP

Dear Customer,

Thank you so much for your kind words and thoughtful review! We truly appreciate you taking the time to share your experience with us.

Hearing back from our customers is invaluable, as it helps us continually improve our services and deliver the best possible experience. Your feedback not only motivates us but also guides us in providing even better service in the future.

We're thrilled to hear that you had such a positive experience, and we are excited to share your comments with the team. We’ll be sure to pass your wonderful feedback on to Susan, as she will be delighted to know that her efforts made a difference.

Our team is dedicated to ensuring that every customer has a memorable experience, and your feedback reassures us that we are on the right track. We look forward to serving you again in the future and exceeding your expectations once more.

Thank you once again for your support and encouragement!

Kind regards,

BFP Web Team.

Rated 5 out of 5 stars

Good range at competitive prices

BFP have a great range of products for our bakery and pricing is competitive. Always helpful if I need to call them for anything - delivery driver is cheerful too!

September 2, 2025
BFP logo

Reply from BFP

Dear Customer,

Thank you for your comments, we truly appreciate your feedback. Be assured we will pass your comments onto the team including the 'cheerful delivery driver'.

Regards,
Web Team.

Rated 5 out of 5 stars

Customers service is very good ladies…

Customers service is very good ladies (suzan) on the phone make sure u gat the service u need .they help me with the price and if I'm short on minimum order she still make sure I get the free delivery, they always offer me if there is new product, like pistachio croissants...as of products they are good I don't get any complaints, but size could be bit more bigger. And there is new product out there I think it's called graffin, we should try that,I see in loads of coffee shops.thank you. Recep endogan

September 1, 2025
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Reply from BFP

Thank you so much for leaving us such a positive review! We truly appreciate you taking the time to share your experience. Your kind words motivate us to continue delivering the best possible service. We will be sure to pass your comments along to the team—they will be thrilled to hear your feedback.

Thank you once again for your continued support. We look forward to working with you in the coming weeks, months, and years.

Regards,
Web Team.

Rated 5 out of 5 stars

The sales team are informative

The sales team are informative, friendly and deliver excellent service.
As a customer I am always kept informed of offers etc.
The drivers take care with the delivery ,and nothing is too much trouble

August 29, 2025
BFP logo

Reply from BFP

Dear Customer,

Thank you so much for taking the time to leave us such a positive review. We truly appreciate your kind words and are thrilled to hear that you had a great experience with us. Your feedback means a lot to our team, and we will be sure to pass along your comments to everyone involved.

Your continued support is invaluable to us, and we look forward to serving you in the weeks, months, and years to come. If there's anything more we can do for you, please don't hesitate to reach out.

Warm regards,

The Web Team.

Rated 5 out of 5 stars

BFP is an absolutely fantastic company…

BFP is an absolutely fantastic company with some great people behind it. It doesn’t matter who you speak to, the level of service and support is the same. Everyone from the sales team, marketing, drivers etc. Always a friendly chatty team and whatever you need they always do their best to get it to you, at a great price, with a smile. Susan, Emily & Arnold are the ones I usually deal with over the phone or email and I can’t fault their support. It’s always much appreciated during usually stressful times as a bakery owner! Give them a try, you won’t regret it!

August 29, 2025
BFP logo

Reply from BFP

Dear Marshalls,

Thank you for leaving us such a positive review! We truly appreciate your time and effort in sharing your thoughts with us. Your kind words mean a lot, and we will certainly pass your comments onto the team including Arnold, Emily & Susan.

Your continued support is invaluable to us, and we look forward to working together over the coming weeks, months, and years. If there's anything more we can do for you, please don't hesitate to let us know.

Warm regards,

The Web Team ;)

Rated 5 out of 5 stars

Very good company

Very good company. Quick delivery. competitive prices. Helpful customer service

August 27, 2025
BFP logo

Reply from BFP

Jeanette,

Just wanted to drop a note here to thank you for your review. We will pass your comments onto the team.

Regards,

BFP Customer Care Team.

Rated 5 out of 5 stars

A great company which really does try…

A great company which really does try to go the extra mile in regards to customer service. I've dealt with this company for a few years now and although not always have certain items in stock the lovely staff have always kept me informed when it would be in and to sort me out. Andrea in particular a star ⭐.

March 25, 2025
Unprompted review
BFP logo

Reply from BFP

Thank you for your comments, we truly appreciate our bakery customers. We will pass your comments onto Andrea in customer service as well.. since its always great to hear feedback on our service team.

Rated 1 out of 5 stars

Currently having an ongoing issue which…

Currently having an ongoing issue which has now spanded over 3 weeks. I have been lied to on several occasions, with various delivery dates, no longer adequate stock for my order, and then sending out of date stock. The service I have received over this one order is diabolical. It has cost me hundreds of pounds, and has negatively affected my business severely.

June 25, 2025
Unprompted review
BFP logo

Reply from BFP

Dear Customer.

Please accept our sincere apologies for the problems you have encountered. I do believe Kaye did manage to investigate your short dated products and refunded them immediately. She also offered a gesture of good will? Did you receive this?

Again, this stock is normally written off when it approaches its BBD date, and this is being investigated further.

Regards,

Web Team.

Rated 5 out of 5 stars

Thank you for your email and the…

Thank you for your email and the opportunity to provide feedback.

I’d like to share how impressed I’ve been with Suzanne’s exceptional support throughout my experience. From the moment of setting up an account, Suzanne was incredibly helpful and made sure I had all the information I needed. She went above and beyond, providing clear and detailed guidance, which made the entire process smooth and easy.

What stood out to me most was Suzanne’s dedication to ensuring an urgent delivery arrived on time. She not only took the necessary steps to make sure everything was in place, but she also kept me updated along the way. Her proactive communication was much appreciated, especially given the urgency of the situation.

In addition to handling the delivery so efficiently, Suzanne took the time to inform me about BFP's account services, ensuring I was aware of all the features available to me. It’s clear that BFP is committed to providing excellent service, and Suzanne’s efforts are a perfect example of that commitment.

I’m more than happy to leave a review on TrustPilot to share my positive experience. Thanks again for reaching out, and I look forward to seeing how BFP continues to improve and enhance its services.

Best regards,
Chee

February 3, 2025
BFP logo

Reply from BFP

Dear Chee,

Thank you so much for leaving us this review. We believe in sharing this information with the entire company, and will do so immediately.

May we look forward to a continued partnership, and continue to provide the service that you truly value.

Regards,

Web Team.

Rated 2 out of 5 stars

Completely disappointed

Completely disappointed
I made an order last week on Thursday.
Before I asked the lady that works there for that company BFP if I made the order now can I receive on Friday?, she said as soon as you do before 12:00 pm yes no problem.
I made the order and nothing comes to confirm.
Friday I call her and I asked for my products.
She said something very strange and in the end she said you will receive your products Monday I said Monday is our day off after Wednesday I said how is it possible I need this as soon as possible, well Tuesday is the earliest, ok ! Today is Wednesday and I received a message from the company that could be deliver my products on Thursday.
So how we can trust that Company or the people work there….

Very Bad company services

December 11, 2024
Unprompted review
BFP logo

Reply from BFP

Thank you, Joaquim, for taking the time to leave your review. We truly value your feedback and are dedicated to ensuring your satisfaction with our service is resolved.

You have listed some problems that we need our management team to investigate thoroughly. Please allow us some time to pass these concerns over to them. Rest assured, we are committed to resolving any issues effectively and efficiently.

In the meantime, I have just tracked your order, and I can see that it's out for delivery again today with DHL.

We will reach out to you again once the management team come back to the web team.

Thank you.

Rated 1 out of 5 stars

Delivery issues AGAIN

Once again you have failed to deliver my order and repeatedly lied to me over the phone. I order and sometimes my order arrives within 3 or 4 days, other times, like today I have to repeatedly contact you to be told numerous different days and excuses. This most recent order was placed 03/11, today is 14/11 and despite being told it was being delivered 12/11 then 13/11 it’s still not here, now I’ve been told you have no delivery vehicle available and no dry ice and the earliest you can do is 20/11 - 17 days after the order was placed!! This is the third time you have done this to me and this is the last time I am ordering from you. You are losing me customers because of your incompetence- if you can’t fulfil an order then don’t accept it in the first place - simple! Absolutely fuming - I now have to cancel both my events this weekend because I have no stock yet again!

**UPDATE**

The order number was BFPX16777

November 14, 2024
Unprompted review
BFP logo

Reply from BFP

We sincerely apologize for the problems you have encountered with your order. We truly value your satisfaction and are eager to resolve any issues you've experienced.

To assist us in investigating further, could you please provide us with your order number? This will help us pinpoint your specific order details and address your concerns as efficiently as possible.

Once again, we are truly for any inconvenience this may have caused. Your feedback is important to us, and we would appreciate any additional details you can provide about the problems you encountered.

Regards,
Web Team.

Rated 5 out of 5 stars

Always a great service and more…

Always a great service and more importantly, speedy delivery. They commit to the delivery service you pay for.

October 16, 2024
BFP logo

Reply from BFP

Rebecca,

Thank you for the kind words, and continued custom. We truly appreciate our bakers business.

We will pass your comments onto the team.

Regards,
BFP Web

Rated 5 out of 5 stars

ingridients my current supplier couldnt get

Excellent service cant fault anything , the customer service lady was great, thankyou very much.
The Bakery leigh on sea Essex

September 30, 2024
BFP logo

Reply from BFP

Sean,

Thank you for your comments, and we will be sure to pass your comments onto the customer care team.. It's always nice to hear feedback about them, and they truly appreciate it.

Regards,
BFP Web Team.

Rated 5 out of 5 stars

All good

All good, had issue with delivery , with one call all sorted

September 26, 2024
BFP logo

Reply from BFP

Dear Customer,

Thank you for taking the time in leaving us this feedback. From our records we believe you spoke to Andrea, and we will pass on your comments.

Happy baking!

Web Team

Rated 5 out of 5 stars

We order doughnuts regular from BFP For…

We order doughnuts regular from BFP For are small bakery !
They are always super quality !
Great service over the phone super helpful and delivery is normally next day or two days max !
Thank you from Dees designs
Gardden Road
Rhosllanerchrugog
Wrexham LL142EN

March 20, 2024
Unprompted review
BFP logo

Reply from BFP

Dees Designs

Thank you for your kind words and for choosing BFP Wholesale for your bakery needs! It's truly rewarding to hear that our doughnuts have been well-received by both you and your customers. At BFP, we are committed to providing high-quality products and exceptional service to all our clients. Your satisfaction is our top priority, and feedback like yours motivates us to continue improving and expanding our offerings.

We understand the importance of reliable suppliers in the bakery business, and we're thrilled to have the opportunity to contribute to your success. Remember, we're here to support your business growth, so if there's anything more you need or any feedback you wish to share, please don't hesitate to reach out.

Once again, thank you for your trust in BFP Wholesale. We look forward to serving you and your bakery with more delicious goods in the future. Here's to many more successful years of partnership!

Thanks again,

Team BFP

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