Billabong UK Reviews 

373
TrustScore 2 out of 5

1.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 179 reviews, most reviewers were let down by their experience overall. Many customers experienced significant issues with their orders, including items not arriving or being incomplete. The delivery service was frequently criticized for being slow and unreliable, often lacking functional tracking information. A major point of frustration was the non-existent customer service, characterized by a lack of human responses and reliance on automated replies, making it difficult to resolve problems. However, some customers also noted positive experiences with product quality, describing items as well-made, stylish, and using good materials. A few other people also felt that delivery was fast. Despite this, some reviewers received incorrect items or sizes.

What people talk about most

Order

Consumers report significant dissatisfaction with their orders, frequently citing issues such as partial... See more

Delivery service

People report negative experiences with delivery service, with many customers stating that their orders were... See more

Product

Users describe ambiguous interactions with product, with some customers expressing regret over purchases and... See more

Customer service

Clients share negative opinions on customer service, with many reviewers describing it as unhelpful,... See more

Response time

Reviewers express significant dissatisfaction with response times, frequently reporting that they receive no... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Package did not arrive and as far as I can tell was never despatched - no tracking info. Repeated requests for refund to customer services are unanswered except by... See more

Rated 1 out of 5 stars

I ordered the item over 2weeks ago now, and it still hasn't arrived - yet I'm being asked to 'rate the service'. Just be warned UK customers - delivery is VERY slow Updated 03 July 2026 - still wai... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

373 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.8

All reviews

(373)

180 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Ordered a bikini for my daughters…

Ordered a bikini for my daughters birthday and it never arrived.Was told it had been resent but still never arrived. Then I was told it had been delivered yesterday but we have CCTV and people were working from home and nothing was delivered.

July 3, 2025
Unprompted review
Rated 1 out of 5 stars

Don’t think anyone actually works in…

Don’t think anyone actually works in their customer support department. They messed up my order and I can only get an automated response with no follow-up when trying to resolve. Appalling customer service that means I won’t ever be buying from this company again.

July 2, 2025
Unprompted review
Rated 1 out of 5 stars

Beware Billabong sales. Quality has gone off a cliff and zero customer service

Our experience has been that product quality has significantly deteriorated in the last year or two. Irregular sizing on the same model and latest wetsuit glue failing after hardly any wear. Reaching a person about a return or warranty repair appears impossible. It’s been nearly 2 months of unhelpful automated responses so I’m resigned to going to other brands. Shame, they used to be good

May 3, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience! I ordered a bikini and received men's boardshorts instead. I contacted Billabong customer service and didn’t receive any response, even after following up. It’s frustrating to deal with a mistake and be completely ignored. There’s no phone support where I live, and their customer service is completely unresponsive. Really disappointing. I won’t be ordering from them again

June 17, 2025
Unprompted review
Rated 1 out of 5 stars

Billawrong

Billabong used to create fantastic clothing, but looks to me like they now are under license to create from China. I paid £60 for a pair of shorts , poor poor quality, worth about £10. Buy these Chinese versions at your own peril.

May 28, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible customer service!

Absolutely terrible customer service!
I sent 4 items back, but received a refund only for 3!!! I wrote to them, but asked me to take pictures of the items!!! Clearly not even read my email. I responded to the email, but never heard back. I wrote again, but they never responded. It looks like I lost £50! Avoid!

May 19, 2025
Unprompted review
Rated 1 out of 5 stars

Slower than slow

Slower than slow. Both in terms of delivery and customer service. In this day and age, it shouldn't take over a week for an in-stock item to arrive. This used to be a great company but something has gone wrong. If they were up front about delivery times and shipping internationally then there wouldn't be an issue. I guess they aren't so they don't lose business to much quicker competitors.

May 8, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely appalling customer service

Absolutely appalling customer service, I have been trying to get in touch regarding a return. Tracking shows that it was picked up and returned, yet no refund. I have been emailing for 2 weeks now and no response other than an automated one. No phone number to talk to an actual person. Awful!

May 9, 2025
Unprompted review
Rated 1 out of 5 stars

Two weeks no update

I ordered something as a gift two weeks ago and I’ve had no update and no answer at all. It’s now getting too close to leaving for our holiday so looks like my BF isn’t getting his present for his birthday. Terrible company and terrible service. I’ve tried to contact about an update or a cancellation but heard nothing.

April 7, 2025
Unprompted review
Rated 5 out of 5 stars

Good Experience

Not sure where all these negative reviews are coming from. Yes, the customer service team does take some time to respond but their delivery times are so speedy (at least in the UK). I received my orders within 2-3 days. When I had to return, it was free for members (free to join and would recommend) and the refund was in my bank account within 7-10 business days.

April 1, 2025
Unprompted review
Rated 1 out of 5 stars

AVOID!

Very very bad customer service, no response whatsoever. Unhelpful and unprofessional! My order took very long time to even get processed and by the time it arrives we were already back from our holiday, hence swimwear was no longer needed. I just read the reviews about the refunds with them and I would rather throw this useless swimwear to the bin than to deal with Billabong team again. Thank you Billabong for nothing! Waste of time na money...

March 28, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid This Brand if You Might Need to…



Avoid This Brand if You Might Need to Return!
I returned two items from the same order, but they've only refunded one. The return label was vague—just an address and two reference numbers, which I assumed covered both items. No explanation, no clarity. I've contacted them repeatedly but no response. It's been two weeks, and I'm still waiting. Absolutely unacceptable customer

February 27, 2025
Unprompted review
Rated 1 out of 5 stars

AVOID THIS COMPANY!!

AVOID THIS COMPANY!!! I am extremely disappointed with the level of customer service I have received. Most of my emails have gone unanswered, and the few that did receive a response took days. An order I placed on 17 of January has still not been fulfilled or refunded, which is completely unacceptable. This has been one of the worst customer service experiences I have had in a very long time.”

February 26, 2025
Unprompted review
Rated 1 out of 5 stars

Billabong not what it used to be.

Placed an order on 02/02/2025 - tracking information was never received, have now chased customer services multiple times. Given very vague response the first time about checking with the courier, however the last interaction was almost a week ago with no further update. Disappointing as like many others I have shopped with Billabong for a long time but sadly feel I’ve lost my money totally on this.

After posting this review I received an email stating that my parcel had been lost in transit and I’ve since had a full refund. Disappointed not to get the products but at least I got my money back.

February 2, 2025
Unprompted review
Rated 1 out of 5 stars

Item not delivered after 3 weeks

Item not delivered after 3 weeks. Company does not respond to requests. A really disappointing experience. I've spent £000s over the years. Company was good, now awful. Never again will I purchase a Billabong item again. They simply can't be trusted

February 14, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service do not use

I have to agree with the other reviews.
Something has changed with this company.
Sent an item back for return.
It’s been 3 weeks since the tracking shows it was received.
No refund, no live agents to chat to, no telephone number and just standard automated responses saying to wait 10 working days for the refund.
Having to claim from my credit card company for the money.

February 12, 2025
Unprompted review
Rated 1 out of 5 stars

Shocking company

I’ve ordered a lot from this company in the past and they’ve been great but I don’t know what’s changed has changed because they’re now awful. I didn’t receive my item and the customer service is nonexistent. I’ll never order from them again. Shocking company

January 2, 2025
Unprompted review
Rated 1 out of 5 stars

Sadly I will no longer be using this…

Sadly I will no longer be using this website I have always loved billabong wetsuits and clothing but the customer service and loyalty to customers is awful! I had a £15 loyalty voucher that I’d spent hundreds to earn I used it to buy a tracksuit that sadly didn’t fit so I returned it to find out the voucher would not be re-instated and it took over a month and several emails to get the rest of the money back absolutely shocking! As well as being given contradictory information several times! That’s it for me I will shop elsewhere going forward! They’ve lost a loyal customer for good!

November 29, 2024
Unprompted review
Rated 1 out of 5 stars

Item never arrived, avoid this company!

Ordered a top for a Christmas present. Despatched by DPD, when I checked tracking it was returned to sender. They never even attempted delivery (weird that tracking stages had returned to sender as the third point in the delivery journey, the last two being out for delivery and then delivered). I doubt item was ever despatched. I thought this company was legitimate (not bought from them before but had vaguely heard of them so thought they were okay). I am now not sure if they are legitimate. They are certainly unreliable and will never get an order from me again!

December 24, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look