My son returned part of an order his choice his expense, the returned items were then resent to us no idea why, i then had to send them back again at my expense another £3.50 postage, item now refunde... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Beautiful toys that arrived in beautiful packaging! Not yet gifted, but I am sure kids will be thrilled. Ordered a few lovely gifts for my nephews fifth birthday and small toys as stocking fillers for... See more
Company replied
I bought a selection of toys for my son's first birthday and was impressed by the fantastic, curated selection there was. Each item is good quality, has useful notes on age range it's for and how ea... See more
Sale was fine, but they kept nagging me with emails to review them afterwards.
Company replied
Company details
Written by the company
A 'Binky' is a hop and a skip of sheer joy, our wish is for kids to ‘binky’ when opening a gift from our shop. This is also the feeling we wish to evoke in parents having selected that extra special gift from our carefully curated collection which has been tailored to personalities and play focusing on gifting for school aged kids. Our vision is to provide conscious gifting options with real play in mind, and plenty of plastic free toys with plastic only used with purpose when it will be reused and played with again and again.
Contact info
86-90 Paul Street, EC2A 4NE, London, United Kingdom
- hello@binkyshop.co.uk
- binkyshop.co.uk
3.2
Average
33 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Postage on their error not reimbursed
My son returned part of an order his choice his expense, the returned items were then resent to us no idea why, i then had to send them back again at my expense another £3.50 postage, item now refunded but would not refund the postage on their error, bad customer service.
January 18, 2026
Unprompted review
Reply from Binky
Hi Olivia,
We are very sorry for your experience but this was not with Binkyshop.co.uk! Your son must have ordered his items from another retailer as we have no return or received any correspondence concerning this issue. If you are sure that your son has ordered from us please do contact us on hello@binkyshop.co.uk with details of this order and we will of course put this right.
Many thanks Binky
Binky is thoughtful, curated and beautiful
I bought a selection of toys for my son's first birthday and was impressed by the fantastic, curated selection there was. Each item is good quality, has useful notes on age range it's for and how easy it is to wrap.
When I had an issue with an item they were quick to rectify it and a replacement was sent out and received within 2 days. So faultless customer service that gives me a huge amount of confidence to buy from here again. Thank you Binky!
January 31, 2025
Unprompted review
Great customer service
Great customer service, had an issue and did her all to sort it out and made sure of my delivery to be sent first thing by herself.
August 29, 2024
Unprompted review
Caught my eye immediately when I saw it…
Caught my eye immediately when I saw it advertised and knew I had to have it, (bangle) such good quality, perfectly fitting, and just as beautiful as I expected, affordable too unlike some of the crazy prices you see out there, have my eye on a few other pieces and now I know that I am satisfied safe to say I will be buying from you again, thank you! X
August 1, 2024
Unprompted review
customer service is absolutely amazing
customer service is absolutely amazing! so kind and helped me out straight away! thankyou so much xx
June 29, 2024
Unprompted review
It's a scam!
Had to return a item due to tax charges amounting to 50% of the value of the purchase when shipping to Europe. I was awarded a refund covering only a fraction of the original price because they claim the item was returned damaged and unsellable. A complete scam.
December 7, 2023
Unprompted review
Reply from Binky
Dear Stefano,
You did not place the order with Binkyshop.co.uk. So your review is not valid, your review is also invalid because we are not a scam company therefore your comments are liable. What we are not is a charity, that's said we do donate well over 1% of our yearly revenue to registered children charities, and I suspect that the item you are discussing will also be donated to a charity.
Ms Jolanda Tirelli placed an order with us on the 11th November it was shipped that day Via DPD in good faith and in line with our T&C's to a cost in total to Binky Ltd £38 (not the £20 shipping she paid) I remind you of our T&C's which are available on our website at point of order & very easy to access. I have also reminded you of those T&C's throughout our communication:
'When shipping to Europe it is the consumers responsibility to pay any duty's or tax's due. If the shipment is returned to sender because duties are not paid, Binky Ltd will charge a reprocessing fee of £10 to take products back into stock and any duties to be paid before offering a refund.'
On the 16th November you contacted me on behalf of Ms Jolanda Tirelli, demanding a refund because Ms Jolanda Tirelli was unwilling to pay the duties due. I remind you of our T&C's above.
I investigated, and found that the Duties that were due where €36. I offered to support the situation by paying1/2 of this cost by offering a refund if you accepted the goods. A very kind offer in the circumstances, and well beyond what most businesses would offer.
This was not acceptable to you.
I again reminded you of the T&C's plus that if the product was damaged in transit due to the nature of this return, we would be unable to offer a refund.
This was not acceptable to you.
The duties were not paid & the parcel was returned to the UK.
When the parcel was returned for processing our fulfilment centre found: The parcel had been was opened by the Italian Customs team, and damaged because they got pen on the product.
Reminding you of our T&C's that if items are damaged and unsalable a refund will not be offered.
Again I stepped in and offered a reduced refund to cover the damage.
'However, as a gesture of good will, we will offer this item for sale as a damaged stock item with a 25% discount in the hope that someone will offer to purchase it. If not, it will be given to charity, we partner with the Toy Project who as a charity provide second hand toys to underprivileged children.'
I issued Ms Jolanda Tirelli the refund due minus 25% cost of the product, which was completely just and fair given it is damaged and not sellable at full cost.
Minus the processing fee which is very clear and available within our T&C's
This was not acceptable to you.
I remind you that to date we Binky Ltd has bought a product and sold with only a 45% margin, paid £38 in shipping and packing charges. Plus £10 in processing fee's and also processed the refund due for a product minus 25%.
We are out of pocket to the tune of far more the €18, because you and Ms Jolanda Tirelli were unwilling to pay duties set by the Italian government - not Binky Ltd. Or heed T&C's.
Ms Jolanda Tirelli is out of pocket because you where unwilling to accept an offer of support from a small independent business who has invested a huge about of care and time into your issue. Plus also lost revenue.
Therefore Stefano Vitali, I suggest that you take a long look at the way you have approached this situation. Rather than issuing liable statements and reviews on the internet.
I would also ask you to look at all the wonderful reviews we have received from very happy customers who have received their cherished purchases. Plus received the same careful & considerate customer service we have offered you and Ms Jolanda Tirelli throughout this process.
It was you whom refused our offer to pay half the duties due, a sum which was wholly the responsibility of Ms Jolanda Tirelli to pay.
Have a wonderful day!
Product was excellent quality and super…
Product was excellent quality and super speedy delivery.
April 26, 2023
Reply from Binky
Thank you Lindsey for your lovely review we really appreciate it and are very pleased you loved the products on offer! Very best Binky
Well presented in and out loved it
March 21, 2023
Reply from Binky
Hi John, Thank you for your great review we really appreciate your support! Best wishes Binky
They pester you for reviews
Sale was fine, but they kept nagging me with emails to review them afterwards.
March 13, 2023
Reply from Binky
Hi Ms Knight,
Many thanks for your previous 5 star review on Reviews.io, we really appreciate your support, as a small and new business they are essential. Especially ones that are based on our performance or the products we sell, not a review of a platform that will not let us stop sending out review emails.
Yesterday I responded to your 5 star review on Reviews.io apologising of the multiple emails you have received and also to explain we are working to streamline these emails, so many thanks for raising this on Trustpilot. As it seems Trustpilot will not let us stop sending reviews from their platform.
We are very sorry that the multiple emails you have received have caused you such anguish.
Best wishes
Binky
This item is just gorgeous
This item is just gorgeous. My grand daughter is going to love it. Unique and pretty and well worth the money. I am really chuffed with it - thank you - and fast delivery and lovely packaging too
March 2, 2023
Reply from Binky
Thank you so much for your fabulous review, we're so happy you enjoyed our store and also the doll you bought for your granddaughter! Very best Binky
Reply from Binky
Thank you so much for your wonderful review! As a new business its great to get this fabulous feedback! best wishes Binky
Great quality special toys
The quality of all products I've bought from this site have been outstanding. My daughters, nieces and nephews ranging from 1 through to 16 have each loved their presents! Delivery is always very prompt. A go too online retailer for me :)
February 3, 2023
Reply from Binky
Thank you so much for your fantastic review, we're so pleased you loved our store! best wishes Binky
Great range products of ethically made…
Great range products of ethically made products.
Also, very polite customer service
January 12, 2023
Reply from Binky
Hi Victoria, Thank you so much for your lovely review! We are so pleased you like our products and we could help you out. Best wishes Binky
Reply from Binky
Hi Joana, Thank you so much for you kind review, so happy we could help plus more than anything that you liked the toys! very best Binky
Binky is the best children's collection…
Binky is the best children's collection of curated toys and craft sets. My nieces have absolutely loved every item I have bought from the shop, and the whole experience has totally elevated my gift-giving. Highly recommended!
December 26, 2022
Reply from Binky
Thank you so much for your amazing review! Im so pleased your gifts where so well received!
Excellent Service
Slight delay in parcel arriving due to Royal Mail strike but seller responded quickly to email and sent links I was able to check
Excellent service would definitely use again
November 30, 2022
Reply from Binky
Hi Mhairi Thank you so much for your amazing review, so pleased we could help!
Reply from Binky
Hi Thank you so much for you lovely review!
Very quick delivery!
December 1, 2022
Reply from Binky
Thank you, im so pleased you where happy with our service!
Beautiful toys that arrived in…
Beautiful toys that arrived in beautiful packaging! Not yet gifted, but I am sure kids will be thrilled. Ordered a few lovely gifts for my nephews fifth birthday and small toys as stocking fillers for my older boys. Wonderful selection for different ages.
November 26, 2022
Reply from Binky
Thank you so much fro you lovely and kind review. Im so pleased your gifts where so well received! I hope you all had a fabulous Christmas!
Well packaged,sent straight away.on…
Well packaged,sent straight away.on trend ..Thank you!
October 14, 2022
Reply from Binky
Thank you so much for you're kind review, we are so pleased you liked our shop! very best Binky
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.