Blueberry Life has exceeded every expectation. Their customer service is truly outstanding. From the first introduction, the team was attentive, knowledgeable, and genuinely committed to helping m... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Great for type 2 diabetics and the issues that arise with the illness. They went through everything to discuss my needs, current health and checked back in with me after the insurance was in place. Ve... See more
Company replied
Being type 2 diabetic I found it hard to find the right life insurance for me, when your mortgage finishes on a decreasing term you find your life without insurance, not ready to retire you find your... See more
Company replied
Erin, the customer services rep was fantastic. She was understanding and showed empathy whilst being very professional. The policy appears to be good value for money and Erin highlighted the pros and... See more
Company replied
Company details
Written by the company
Blueberry Life is dedicated to making life insurance accessible and fair, particularly for those with chronic health conditions. Our mission is to go beyond traditional insurance and improve health spans by delivering precision healthcare through protection products. Our expanded life insurance solution supports those living with chronic health conditions such as Type 1 diabetes, Type 2 diabetes, pre-diabetes, high blood pressure, high BMI and high cholesterol. We go beyond traditional insurance by providing innovative tools that help our customers improve their health and receive rewards for doing so. Our simple online journey takes 5 minutes to receive a final quote and your cover can be live in as little as 10 minutes. There's no need to speak with a broker, undergo any medical tests, or wait for a GP Report to activate your cover. Apply today and get peace of mind.
Contact info
One Canada Square, E14 5AA, London, United Kingdom
- enquiries@blueberrylife.com
- blueberrylife.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Blueberry Life has exceeded every expectation
Blueberry Life has exceeded every expectation. Their customer service is truly outstanding. From the first introduction, the team was attentive, knowledgeable, and genuinely committed to helping me understand my options. They made the entire experience feel carefully planned, and I’m very happy with my policy.
What impressed me most was the speed of the process. Every step was handled efficiently, without any unnecessary delays or complications. I was able to get everything sorted far quicker than I expected, and the clarity they provided made the whole journey simple and stress‑free.
If you’re looking for life insurance from a company that combines excellent customer care with impressive efficiency, Blueberry is an exceptional choice.
Fraudulent policy set up
I feel compelled to share my deeply disappointing experience with Blueberry Life. After extensive searching for a suitable life insurance policy, especially given that I have a few different health conditions (I’m diabetic and have several substantial issues), I was contacted by Blueberry Life after a comparison site inquiry. The initial contact was promising—my agent, Erin, was young and helpful. After several conversations, we secured a policy by October last year. Naturally, the policy was expensive, but I accepted that given my circumstances.
However, less than a year later, I received an alarming email stating that my policy would be voided due to undisclosed health conditions. As someone who works in life insurance, I know the critical importance of full disclosure. I never left out any major conditions—so why would I? After investigating, it turns out the issue was that Blueberry Life, acting as a broker, passed my case to another company, and this other company claimed I failed to disclose my main health issues. I am certain that all major conditions were covered, so this feels like a deliberate attempt to win my business and then retroactively deny it.
I reached out to the director, Dr. Karan Mehta (known as Billy), who is one of the worst people I’ve ever dealt with, and the CEO, to no avail. They refuse to provide me with call recordings from when I set up the policy, which is deeply concerning. Despite paying into this policy for nearly a year, and going through rigorous checks and conversations, the company is now trying to void it based on their mismanagement. If you are a person who has certain health conditions or requires specialist cover, please, truly, do not use this company. After nearly a year of taking my hard-earned money, when I spoke to other life insurance companies about my conditions, they all said, quite frankly, that I should never have been given this cover in the first place. Someone at Blueberry Life was definitely up to no good, and it’s obviously on them. I am now taking this to the Financial Ombudsman, and I urge everyone reading this to stay away from Blueberry Life.

Reply from Blueberry Life
Should be one of the big Insurance Companies!
I had tried the big insurance companies who rejected my application without letting me know the reasons, while Blueberry were respectful & asked questions then asked questions to get the full story, hence I was accepted. Plus it was extremely easy to set up everything else.
Amazing
Being type 2 diabetic I found it hard to find the right life insurance for me, when your mortgage finishes on a decreasing term you find your life without insurance, not ready to retire you find your left in limbo. Blueberry have been amazing and have walked me through their life cover, Erin the agent has been very helpful and guided me through their process from start to finish. Now I have piece of mind and can enjoy the next few years until retirement knowing that if anything did happen to me my family would be secure and taken care of. Big thank you to Erin

Reply from Blueberry Life
Easy to set up, excellent costumer service - highly recommend!
Setting up a policy with Blueberry has been an easy and smooth process from the start. The costumer service follow up call allowed to clarify any questions I had. Overall great experience!

Reply from Blueberry Life
life insurance
I asked for life insurance, and they gave me it. Easy process. Would recommend 👍

Reply from Blueberry Life
Good customer service
Very pleasant interaction. Well explained policy/option(s). Fast and efficient service

Reply from Blueberry Life
Simplest quote ever for someone with…
Simplest quote ever for someone with diabetic.

Reply from Blueberry Life
Excellent service and never felt…
Excellent service and never felt pressured into signing up

Reply from Blueberry Life

Reply from Blueberry Life
Great life insurance for my diabetes…
Great life insurance for my diabetes really easy to set up and not expensive.

Reply from Blueberry Life
Giving good service especially for…
Giving good service especially for diabetic people

Reply from Blueberry Life
Great value for a life insurance and proces was so smooth
I recently had the pleasure of purchasing a life insurance policy at Blueberry life and I couldn’t be more satisfied with the experience. From the beginning, the process was smooth and straightforward. Erin the agent I worked with was extremely knowledgeable and took the time to explain all the different policy options available, helping me find the perfect coverage to meet my family’s needs.
What I appreciated most was the transparency and clarity in communication. There were no hidden fees or confusing terms, and I felt confident in the decision I was making. The application process was quick and hassle-free, and I received my policy documents promptly.
Knowing that my loved ones are financially protected in case of an unexpected event gives me great peace of mind. I highly recommend this company to anyone considering life insurance. Their professionalism, customer service, and dedication to their clients truly stand out.

Reply from Blueberry Life
Erin was very informative and helpful…
Erin was very informative and helpful and that’s why I decided to arrange life cover

Reply from Blueberry Life
Appreciate
All straight no jargon not left waiting ,
All very helpful staff
Very much appreciated

Reply from Blueberry Life
Very knowledgeable Erin was fantastic…
Very knowledgeable Erin was fantastic as I work long hours and she made herself available to me

Reply from Blueberry Life
Really great customer service
Really great customer service and speedy replies to a question. Talked everything through with me and made sure I knew exactly what I was getting in my policy. Erin was lovely nothing was too much trouble

Reply from Blueberry Life
Nice and easy to talk to and not too…
Nice and easy to talk to and not too much jargon!! Definitely peace of mind.

Reply from Blueberry Life
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







