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Rated 5 out of 5 stars

Blueberry Life has exceeded every expectation. Their customer service is truly outstanding. From the first introduction, the team was attentive, knowledgeable, and genuinely committed to helping m... See more

Rated 5 out of 5 stars

Great for type 2 diabetics and the issues that arise with the illness. They went through everything to discuss my needs, current health and checked back in with me after the insurance was in place. Ve... See more

Company replied

Rated 5 out of 5 stars

Being type 2 diabetic I found it hard to find the right life insurance for me, when your mortgage finishes on a decreasing term you find your life without insurance, not ready to retire you find your... See more

Company replied

Rated 5 out of 5 stars

Erin, the customer services rep was fantastic. She was understanding and showed empathy whilst being very professional. The policy appears to be good value for money and Erin highlighted the pros and... See more

Company replied

Company details

  1. Term Life Insurance Provider Company

Written by the company

Blueberry Life is dedicated to making life insurance accessible and fair, particularly for those with chronic health conditions. Our mission is to go beyond traditional insurance and improve health spans by delivering precision healthcare through protection products. Our expanded life insurance solution supports those living with chronic health conditions such as Type 1 diabetes, Type 2 diabetes, pre-diabetes, high blood pressure, high BMI and high cholesterol. We go beyond traditional insurance by providing innovative tools that help our customers improve their health and receive rewards for doing so. Our simple online journey takes 5 minutes to receive a final quote and your cover can be live in as little as 10 minutes. There's no need to speak with a broker, undergo any medical tests, or wait for a GP Report to activate your cover. Apply today and get peace of mind.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

48 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Blueberry Life has exceeded every expectation

Blueberry Life has exceeded every expectation. Their customer service is truly outstanding. From the first introduction, the team was attentive, knowledgeable, and genuinely committed to helping me understand my options. They made the entire experience feel carefully planned, and I’m very happy with my policy.

What impressed me most was the speed of the process. Every step was handled efficiently, without any unnecessary delays or complications. I was able to get everything sorted far quicker than I expected, and the clarity they provided made the whole journey simple and stress‑free.

If you’re looking for life insurance from a company that combines excellent customer care with impressive efficiency, Blueberry is an exceptional choice.

March 3, 2026
Unprompted review
Rated 1 out of 5 stars

Fraudulent policy set up

I feel compelled to share my deeply disappointing experience with Blueberry Life. After extensive searching for a suitable life insurance policy, especially given that I have a few different health conditions (I’m diabetic and have several substantial issues), I was contacted by Blueberry Life after a comparison site inquiry. The initial contact was promising—my agent, Erin, was young and helpful. After several conversations, we secured a policy by October last year. Naturally, the policy was expensive, but I accepted that given my circumstances.

However, less than a year later, I received an alarming email stating that my policy would be voided due to undisclosed health conditions. As someone who works in life insurance, I know the critical importance of full disclosure. I never left out any major conditions—so why would I? After investigating, it turns out the issue was that Blueberry Life, acting as a broker, passed my case to another company, and this other company claimed I failed to disclose my main health issues. I am certain that all major conditions were covered, so this feels like a deliberate attempt to win my business and then retroactively deny it.

I reached out to the director, Dr. Karan Mehta (known as Billy), who is one of the worst people I’ve ever dealt with, and the CEO, to no avail. They refuse to provide me with call recordings from when I set up the policy, which is deeply concerning. Despite paying into this policy for nearly a year, and going through rigorous checks and conversations, the company is now trying to void it based on their mismanagement. If you are a person who has certain health conditions or requires specialist cover, please, truly, do not use this company. After nearly a year of taking my hard-earned money, when I spoke to other life insurance companies about my conditions, they all said, quite frankly, that I should never have been given this cover in the first place. Someone at Blueberry Life was definitely up to no good, and it’s obviously on them. I am now taking this to the Financial Ombudsman, and I urge everyone reading this to stay away from Blueberry Life.

February 19, 2026
Unprompted review
Blueberry Life logo

Reply from Blueberry Life

We are sorry to hear that your experience has been disappointing.

For life insurance applications, it is essential that all information provided during the application process is complete and accurate. After a policy is issued, we provide a confirmation statement summarising the information submitted and ask customers to review it carefully to ensure everything is correct.

As with all life insurance policies, if significant discrepancies are identified between the information provided at application and the findings from underwriting or post-issue checks, the insurer may need to cancel the policy and refund the premiums paid.

Given the sensitive nature of this situation, our founder initially communicated with you directly. As the policy is underwritten by our insurer, once a complaint is referred to our insurer, they take responsibility for handling it. Our relationship with the insurer is outlined in our terms and conditions and is communicated when we provide your quote and policy.

All premiums paid since the start of the policy have been refunded.

We are sorry for the inconvenience caused and appreciate the opportunity to address the matter.

Rated 5 out of 5 stars

Should be one of the big Insurance Companies!

I had tried the big insurance companies who rejected my application without letting me know the reasons, while Blueberry were respectful & asked questions then asked questions to get the full story, hence I was accepted. Plus it was extremely easy to set up everything else.

July 7, 2025
Rated 5 out of 5 stars

Amazing

Being type 2 diabetic I found it hard to find the right life insurance for me, when your mortgage finishes on a decreasing term you find your life without insurance, not ready to retire you find your left in limbo. Blueberry have been amazing and have walked me through their life cover, Erin the agent has been very helpful and guided me through their process from start to finish. Now I have piece of mind and can enjoy the next few years until retirement knowing that if anything did happen to me my family would be secure and taken care of. Big thank you to Erin

May 20, 2025
Unprompted review
Blueberry Life logo

Reply from Blueberry Life

Thank you very much, Kelly! 😊

Rated 5 out of 5 stars

life insurance

I asked for life insurance, and they gave me it. Easy process. Would recommend 👍

April 5, 2025
Blueberry Life logo

Reply from Blueberry Life

Thank you, Mark! ☺️

Rated 5 out of 5 stars

Good customer service

Very pleasant interaction. Well explained policy/option(s). Fast and efficient service

March 20, 2025
Unprompted review
Blueberry Life logo

Reply from Blueberry Life

Thank you, Emma! 😁

Rated 5 out of 5 stars

Great value for a life insurance and proces was so smooth

I recently had the pleasure of purchasing a life insurance policy at Blueberry life and I couldn’t be more satisfied with the experience. From the beginning, the process was smooth and straightforward. Erin the agent I worked with was extremely knowledgeable and took the time to explain all the different policy options available, helping me find the perfect coverage to meet my family’s needs.

What I appreciated most was the transparency and clarity in communication. There were no hidden fees or confusing terms, and I felt confident in the decision I was making. The application process was quick and hassle-free, and I received my policy documents promptly.

Knowing that my loved ones are financially protected in case of an unexpected event gives me great peace of mind. I highly recommend this company to anyone considering life insurance. Their professionalism, customer service, and dedication to their clients truly stand out.

March 12, 2025
Unprompted review
Blueberry Life logo

Reply from Blueberry Life

Thank you for such a lovely review, Norberto! Myself and the team are very glad to hear that you now have peace of mind for yourself and your family. 😊

Rated 5 out of 5 stars

Appreciate

All straight no jargon not left waiting ,
All very helpful staff
Very much appreciated

November 7, 2024
Unprompted review
Blueberry Life logo

Reply from Blueberry Life

Thank you, Mark! 😁

Rated 5 out of 5 stars

Really great customer service

Really great customer service and speedy replies to a question. Talked everything through with me and made sure I knew exactly what I was getting in my policy. Erin was lovely nothing was too much trouble

December 20, 2024
Unprompted review
Blueberry Life logo

Reply from Blueberry Life

Thank you, Amanda! 😊

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