While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I love Born Pretty in my experience they offer great nail products at really low prices. I’ve placed 3 rather large orders (I think I must have all cat eye colours they offer) as well as other gel nai... See more

Rated 1 out of 5 stars

Have not received my items. My package was split into two and I was not informed of this until I noticed only part of my order was shipped and reached out to ask. I was told they’re waiting on an item... See more

Rated 5 out of 5 stars

Products great quality, shipping time varies, but no more or less than any other shipments I have received from sellers overseas, Including Am4z0n. I do concur with another review about stock issues.... See more

Company replied

Rated 5 out of 5 stars

My whole Nail Collection is based on this Brand BornPretty.. From Mylers to Accessories to Polishes & Now Nail Lamp everything is top class & branded from the quantity to quality… I always shop from t... See more

Company details

  1. Cosmetics Industry

Written by the company

BORN PRETTY offers a collection of gel nail polish, dip powder, nail polish, stamping plates and more. DIY your nails at home with our nail art products. Free shipping is available worldwide.


Contact info

3.5

Average

TrustScore 3.5 out of 5

244 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 28% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Delivered on time

Delivered on time, great service. I used products it was great experience I shall certainly use your site for shopping again.

January 22, 2022
Unprompted review
Rated 4 out of 5 stars

Great products

Products in general are of pretty good quality, but the site layout could be updated to give customers a more clear idea of what is in stock or not, because out of stock products can sometimes show as listed until you try to add it to the cart. In terms of customer service, I have mixed feelings about how it's handled in given situations, although it may just depend on the person who is handling your case. Overall, the outcome is usually satisfactory and I will continue to shop here for my nail products.

January 20, 2022
Unprompted review
Rated 5 out of 5 stars

AMAZING!!!!

The customer service is amazing and the products are affordable but amazing quality. I’ve never had a bad product from them. I had a shipping issue and they were ready to resolve it that same day. I will most definitely use them for all my nail related needs!

January 19, 2022
Unprompted review
Rated 3 out of 5 stars

Most of your stock is not available

Most of your stock is not available. If a series of nail paints has 12 shades then only 3-4 are available.

January 14, 2022
Unprompted review
BORN PRETTY logo

Reply from BORN PRETTY

Dear friend, so sorry for the inconvenience, our products are constantly updated and sold well, so we will not restock the old products after we sell out. Thanks for your understanding in advance.

Rated 4 out of 5 stars

Love the polish

Love the polish, i made my first purchase recently. Polish came in one piece, it was definitely well packaged.
Only reason im giving it a 4 star reviewed is because i wish the website was more cohesive on what's available and what isnt

January 14, 2022
Unprompted review
Rated 5 out of 5 stars

Born pretty

My delivery came with one item missing which they informed me about,but very satisfied

January 8, 2022
Unprompted review
Rated 1 out of 5 stars

If I could give a zero I would as I've…

If I could give a zero I would as I've not received my product. Which I order over a month ago

January 6, 2022
Unprompted review
BORN PRETTY logo

Reply from BORN PRETTY

Dear friend, very sorrry for the trouble, the shipping to New Zealand takes about one month, but there is some delays during the holiday season.

Rated 5 out of 5 stars

GREAT PRODUCTS, SLOW DELIVERY TO MÉXICO

I´ve purchase on BP several times. Shipping to México is not so fast. My deliveries take 5 to 6 weeks to arrive but I´ve always been happy with the products and prices. Everything is good quality and as advertised.

January 5, 2022
Unprompted review
Rated 1 out of 5 stars

Disappointed

Ordered Nov. 16. Got an email 3 weeks later saying it was delivered only to see it was delivered in MA and I'm across the country in CA. Reached out to customer service who resent it and I got it yesterday Jan 3. Really disappointed. Don't think I will take the chance and order again.

January 4, 2022
Unprompted review
BORN PRETTY logo

Reply from BORN PRETTY

dear friend, the carrier made a mistake and send your parcel to some other customer, but we have urgently resent for you, very sorry for the trouble this brought to you. We have sent you an email to discuss about compensation, please kindly check it. Thanks

Rated 3 out of 5 stars

Hit & miss delivery and now minimum spend for free ship

I have always loved born pretty, the goods are great reasonably priced and as expected, delivery however can be quick or take ages and I am disappointed that they have now introduced a minimum spend before delivery is free or pay $10 for shipping!!!

January 4, 2022
Unprompted review
BORN PRETTY logo

Reply from BORN PRETTY

dear friend, we use all tracked shipping for each order, which makes the shipping more expensive, so we have to set level for free shipping, really hope for your kind understanding.

Rated 5 out of 5 stars

Gel polish

Great company. They give real rewards to itself on 6our next purchase. The gel polish is great, better than some I've used that cost double! I highly recommend them, not only for beginners but professional nail techs.

January 4, 2022
Unprompted review
Rated 5 out of 5 stars

My experience with BornPretty

My experience with BornPretty has been nothing but amazing. Whenever ive had any issues their customer service has always been extremely helpful and patient. I have yet to be unsatisfied with them or any products, and ive ordered a lot!

December 23, 2021
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look