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Rated 5 out of 5 stars

The shopping experience was excellent. Before making my choice, I received great advice which helped me make the purchase. I received the jacket in the US within two days, very quickly and efficiently... See more

Rated 5 out of 5 stars

Excellent Service staff were very helpful and polite I visited the South Molton Street branch in London shop was very clean and presentable. I liked the idea of the cold room first time I have seen... See more

Rated 4 out of 5 stars

I only give 4 stars because that my second time placed my order online. I received a out of stock notice for my first order which it’s show on stock online. I am so disappointed. However, I am glad... See more

Rated 5 out of 5 stars

I like the decor very much, it is very clean and tidy, and the staff is very welcoming. The snow hut is perfect for fitting and photographing. High-quality materials and manufacturing processes ensure... See more

Company details

  1. Clothing Store

Written by the company

Founded in 1976, BOSIDENG focuses on the development, design and production of down jackets. In the past 42 years, BOSIDENG has been blazing new trails in downs, fabrics, craftsmanship and layouts. Designers along with research and developers from China, the United States, France and Italy have been devoting themselves to driving the change of down jackets from a single, warmth-preservation function to technical and fashionable designs.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

25 reviews

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Rated 5 out of 5 stars

Super happy to have discovered Bosideng…

Super happy to have discovered Bosideng after searching for the perfect Winter jacket!

Specialists in down with a near 50 year history gave me confidence they know what they are talking about. Thousands of stores in China but little known in the UK - the brand remains a real gem for those that discover it.

They have a flagship store just by Bond St station - which has 4 floors and endless choice of styles. Ultralight basics right the way through to jackets you could wear climbing Everest!
They even have a SnowRoom where you can try before you buy in an environment set to -15c.

All the team are super helpful, and definitely experts in their knowledge of down. After trying on many different styles - I settled on a Waterproof Trench with a down layer that can be removed - meaning all year round wear.

Definitely check them out and pop into the store if you get the chance!

November 20, 2024
Unprompted review
Rated 5 out of 5 stars

I’m really impressed with the quality…

I’m really impressed with the quality of the jacket I purchased from Bosideng. The materials feel premium, the design is both stylish and functional, and it kept me perfectly warm even in cold, windy weather.
Customer service was also outstanding – responsive, polite, and very helpful when I had a delivery question.
Highly recommend Bosideng if you're looking for well-crafted outerwear that blends fashion with performance.

July 8, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely appalling- torn at places, dirt marks, security tag still attached

I am absolutely appalled at the jacket that I received. I ordered women's patterened long down coat with belt forth £324 pounds from Bosideng London. It was in an appaling state. I was so excited to open and did it with my colleagues. As soon as I opened it, I noted dirty black lines in the collar. I thought fine Ill request for an exchange. I came back home. I thought I'd try it for a fit check, then I found few more dirty spots. As I was unjipping the coat, I found a torn area. The nail in the coffin was the magenetic security tag that's still on the jacket. I do most of my shopping online these days, but I have never found such a state of clothing sent no less with a security tag. What level of carelessness is it? I wanted to put my trust in chinese brand. But this bitter experience has sealed my opinion on them forever and not in a nice way. I wish I could add some photos. I had initially done a request for an exchange but want to return it and never buy anything from this shop.

December 17, 2024
Unprompted review
Bosideng logo

Reply from Bosideng

Hi Sanju, we would like to offer our most sincere apologies for this experience.

Full transparency: we were overwhelmed by Black Friday orders, and our operations just weren't ready for it. We took this incident very seriously, and we have: 1. Installed security tag detectors in our warehouse to detect any parcel remaining on the jacket so that this issue will never occur again; 2. Replaced the packing workbench with a wider one and installed tube lights so that defects can't slip through our outbound inspections.

This is an isolated incident but an incident that revealed our loopholes in operations nonetheless. We are very sorry to hear that we weren't able to provide the best customer service we hoped, we have issued a voucher as a token of apology. Hopefully, we can win you back with our latest cutting-edge product and improved customer experience.

Best regards,
BOSIDENG Customer service team

Rated 5 out of 5 stars

Excellent Service!

Excellent Service staff were very helpful and polite I visited the South Molton Street branch in London shop was very clean and presentable. I liked the idea of the cold room first time I have seen that in a shop interesting experience. Last I like to thank Steven, Farrah and Greg for outstanding service.

September 17, 2024
Unprompted review
Rated 5 out of 5 stars

The shopping experience was excellent

The shopping experience was excellent. Before making my choice, I received great advice which helped me make the purchase. I received the jacket in the US within two days, very quickly and efficiently. The size was perfect; I took the suggested measurements and it fit just right. I would recommend it and would definitely buy again.

July 18, 2024
Rated 5 out of 5 stars

Good shopping experience

I like the decor very much, it is very clean and tidy, and the staff is very welcoming. The snow hut is perfect for fitting and photographing. High-quality materials and manufacturing processes ensure the warmth and durability of the down jacket.

July 11, 2024
Unprompted review
Rated 2 out of 5 stars

No option to exchange/refund

Essentially no option to exchange or return for their online store. Shockingly slow response from customer service, only to be told eventually that there is no option to return my item.

December 12, 2023
Unprompted review
Bosideng logo

Reply from Bosideng

Hi there,
Thank you for taking the time to share your experience, and we truly appreciate you updating your review. We're very sorry to hear that your experience with our customer service and return process back in 2023 did not meet expectations. At that time, our online return and exchange options were indeed quite limited, and we understand how frustrating that must have been.
Since then, we’ve made several improvements to both our customer support response times and our after-sales policies to better support our customers. Your feedback played an important role in helping us recognize where we needed to improve, so we genuinely appreciate you bringing this to our attention.
We’d also love to invite you to take a look at some of our newer collections that have been launched recently. Our latest products feature upgraded materials, improved comfort, and more versatile designs for everyday wear. If you’re ever open to giving us another try, we’d be delighted to hear your thoughts on our new arrivals.
Thank you again for your feedback and for helping us continue to improve.
Best regards,
Customer Support Team

Rated 4 out of 5 stars

I only give 4 stars because that my…

I only give 4 stars because that my second time placed my order online. I received a out of stock notice for my first order which it’s show on stock online. I am so disappointed. However, I am glad that finally my second order was received and it’s looks so stylish. My kids like it.

November 1, 2022

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